After you get familiar with this presentation, please delete the
sample page folder to start your own presentation deck. Please
utilize the master pages onto your new pages whenever possible.
TBWA GROUPCHRIS1
TBWA GROUPCHRIS
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TBWA GROUP
TBWA GROUP
TBWA GROUP
TBWA GROUP
TBWA GROUPJONI7
TBWA GROUPJONI8
TBWA GROUP
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TBWA GROUP
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TBWA GROUP
TBWA GROUPCHRIS-> signal vs noise-> framework to evaluate
the potential of triggers & the magnitude we can give to
it-> categories based on brand DNA-> points.-> 1= a tweet
-> 5 = a full activation16
TBWA GROUP
TBWA GROUPCHRIS
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TBWA GROUP
TBWA GROUPCHRIS+ JONI -> how the concept was perceived at
McDo20
