MBA25event

A series of boutique MBA events as well as year round online content dedicated to the world’s top business schools

You could be forgiven for thinking that the market for MBA fairs, workshops, 1to1 interviews, and online recruitment events was ... well, saturated.

From Abu Dhabi to Zurich, from New York to New Delhi, there seems to be no shortage of companies contacting you with offers of tours, online marketing and publications.

MBA recruiting in 2011

Are you satisfied with the results you are getting?

But are these events really working?

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What do your peers think?

A Blue Ocean Strategy

A pipeline of qualified and diverse candidates

Well-informed, well-connected

Where and why?

And what is the right timing?

What would events look like?

What would agenda look like?

Different Product & Options

How do we generate enough candidates in the world?

Why can we guarantee enough candidates in Russia and Ukraine?

Impact pre and post Fair - www.mbastrategy.ua

Working with media:traditional and social

Contacts

What do your peers think? We’ve interviewed dozens of programme directors and marketing managers at the world’s top business schools to understand their recruitment needs and market assessment. Below is a sample of their replies:

“It is harder to justify the expense of all these events. Our ROI is declining.”

“You don’t recruit at big MBA Fairs, it is just about branding.”

“There is no room for creatively differentiating our programme.”

“Candidates attending these events are rarely very targeted, and attendance numbers are visibly declining.”

“There is little attraction for our school to share an event with second and third tier programs.”

“Large table top events with 100s of schools are proving to be less and less effective.”

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Where and why?









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A Blue Ocean StrategyClearly the time is right to revisit the MBA recruiting model, and develop a more personalised and effective recruiting event model that:

focuses on the top schools

provides more opportunity to stand out from the crowd

is based on collaborative ideas and shared creativity

school-oriented product development, open to feedback and ideas

builds an ecosystem for high-calibre events and online interaction that resonates with today’s MBA candidates

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A pipeline of qualified and diverse candidatesCertain candidates will find your school through their own network and research. But with our market knowledge, media contacts and year round presence in the cities we are focusing on, we want to bring in new pipeline of highly targeted and motivated candidates.

Sure, there will be plenty of engineers, bankers and IT specialists, but also:

seek out young professionals with non-typical backgrounds

encourage more women to consider an MBA

help you bring fresh perspective and diversity to your incoming class

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Well-informed, well-connectedA physical event is only one part of the MBA recruitment plan. To make sure you meet candidates who are well-informed about the MBA before they meet you, and who stay in touch with you after shaking your hand at a fair, we believe that authentic online content and engaging social media make the difference.

We speak the same language as potential applicants:

BLOgS

TWeeTS

ONLINe gAMeS

WALL POSTSLOCAL ROOTS exPeRTISe

WeBINARS

CHAT ROOMS

FAQSCONTeNT

CONNeCTeD

IPHONeDISARMINg vIDeOS

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Where and why?









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Where and why?expand the truly international business hubs: New York, DC & Toronto, London, Dubai & Singapore

Drill deeper into the BRIC markets: Sao Paulo & Rio, Moscow & St Petersburg, Mumbai & Delhi, Shanghai & Beijing

Transform the european conundrum: tough eU markets, and those with high potential such as Ukraine & georgia

Proven markets with high ROI

Developing markets with high growth rate

Markets where we can guarantee results

Dubai

Singapore

Washington

TorontoLondon

Moscow

Delhi

Shanghai

Kiev

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Where and why?









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And what is the right timing? Fall 2011 Spring 2012

MoscowSat 24 Sept

KievTues 27 Sept

Euro

pe

Asia Beijing

Spring

ShanghaiSpring

TorontoFeb 2012

New YorkFeb 2012

Washington DCFeb 2012

Sao Paulo Feb 2012

Amer

icas

Indi

a / G

CC MumbaiFeb 2012

DubaiFeb 2012

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What would events look like? A key question for us is: What makes the difference for an audience that is attending the event - because they already know they want to do an MBA?There is no “one size fits all format” that applies to every market. So we take the best from each format.

ONE 2 ONE

FAIR ROUNDTABLE

WEBINARS

400 targeted candidates for

TOP schools ~40 strong

candidates after the fair.

“go to Market” roundtable with HRs, CeOs and experienced educators on the CIS.

exclusive webinars with the schools before and after the fair.

10 best pre-selected,

ready-to-apply candidates.

Pre-application support, assisting

in interview.

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What would agenda look like? 1

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Saturday, 24 September (Moscow)Timing Type of Activity Description

9.30-12.00 ONE 2 ONE MEETING SESSION Personal meetings with pre-selected candidates based on schools’ demands: Set of interviews with committed and talented professionals, special time dedicated to detailed profile evaluation of candidates.

12.00-13.00 LUNCH

13.00-13.30 OPENING AND PROGRAM REVIEW Presentation of participating schools, speakers, hosting company.Introduction to the fair structure and main features.

13.30-15.00

‘Go to Market’ COFFEE-ROUNDTABLEThe main idea is to obtain up-to-date knowledge on the CIS market and the benefits of a long-term partnership with decision makers in the corporate sector.

Interactive presentations of major market players on the issues of CIS mar-ket: core problems and features, mentality, hiding opportunities.Opinion leaders: two experienced HR Managers; two top managers of lead-ing CIS companies from different sectors. Moderated discussion by one of the organizers of the fair. Question/Answer round.

15.00-15.30 COFFEE-BREAK Networking with speakers, opportunities for further cooperation with CIS corporate sector.

15.30-16.00 FAIR ARRANGEMENT Fair arrangement, quick introduction to survey tools and Automatic Data Collection System.

16.00-19.30*

THE FAIR:• Opening. Start of on-site registra-

tions. The automated kiosk• Meetings with candidates• Fair closing and final data collection.

2 Registration models: • self-registration on-site• registration with the help of the hostesses.Communication with candidates. Data collection. On-site surveys.

17.00-18.00 PANEL DISCUSSIONSTwo panel discussions in the presentation room:• gMAT hot questions,• “Overstep the boundaries of business education – from the capitals to

the regions.”

18.00-18.40 VIDEO CONFERENCE/ALUMNI PRE-SENTATION

2-3 Web video Integrations in order to reach regional auditory and gain extensive coverage. Possibility to ask a question in online format. OR Special alumni presentation for those schools that cannot be present on the fair.

19.30-22.00 DINNER WITH CANDIDATES Dinner with the participation of exceptional candidates. Free format.* Opening hours may vary on working days






Where and why?









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Different Product & OptionsProduct & Options

“Strong Market Penetration” Package (if Russia and Ukraine are

very interested)

“Go-to-Try” Package(if you want try with low

initial investments)

Boutique MBA event (400-500 candidates) + -Face-to-Face highly pre-selected candidate interviews (live or using Citrix goToMeeting) 10 2

Panel discussions/seminars on the fair (2 topics) + -“go to Market” Roundtable with local experts and corporate sector ( plus online video broadcasting) + Online

exclusive Webinar (for one school), 30 participants + +Alumni re-presentation (local alumni or official country interviewer) - +Dinner with school representative, local experts and pre-selected exceptional candidates + -

Before-event promotion in Russia and Ukraine (mbastrategy.ru, mbas-trategy.ua, partner’s web-sites)

2 articles, 2 videos, 1 inter-view, 1 profile, 1 banner 1 article, 1 video, 1 interview

After-event promotion in Russia and Ukraine (mbastrategy.ru, mbas-trategy.ua, partner’s web-sites)

1 article, 1 photo-report, 1 email shot to all visitors

Special dedicated Facebook business school’s event promo-page + -Automatic visitors data collection system (easy to collect and process) + -Detailed event survey + +Participation in candidates pre selection + -Networking with CIS corporate sector + -Estimation ROI after the fair (3,6 months) + -

PRICE 2500 Euro 1500 Euro

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How do we generate enough candidates in the world?3 key principle of success on local markets:

India’s biggest and most trusted MBA resource web-site, used by over 700,000

MBA applicants every month to make informed decisions about business school study

in India and abroad

The largest MBA community in China, with over 560,000

registered members and more than 8 million page

views month.

Since 2004, MBA Strategy are market leader in Russia, Ukraine,

Kazakhstan, georgia and other CIS countries. Total market share in these countries are about 70%.

By offering partners a real sense of involvement and ownership they provide promotional efforts 365 days a year to candidates who know the basics about business school.

Local language, local landing page,

local PR for business schools

Our local partners – strategic long term partners with an

invested interest in the success of the events

each of partner has 40-80 of local market

share, and they know their markets inside and out.

For over 70 years, Kaplan has domi-nated the US test prep market. They receive tens of thousands of annual

enquiries for business, providing courses and materials for almost half

the gMAT market.

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85% оf MBA/GMAT preparation market share in Russia, Ukraine and Kazakhstan

№1 top visiting portal for the majority of MBA applicants from CIS

More than 1000 MBA/gMAT/TOeFL clients in Russia and Ukraine. Major corporate clients: McKinsey, BCg, PWC and top 20 companies in Ukraine and Russia

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In terms of web services that could be provided on the www.mbastrategy.ua:

SmartPhone adapted materials – we make sure that candidates can research schools where they want, when they want and how they want, so material are conceived with iPhones, Ipads and Blackberrys in mind.

Locally hosted online chat sessions – join the regional discussion groups and tailor your school strengths market by market. Moderated by local host with expert cultural knowledge

Student Blogs – peer to peer content is among the most effective forms of communication to potential applicants. Profiles are searchable based on nationality, gender, academic and professional experience.

Student Blogs

Locally hosted online chat sessions

SmartPhone adapted materials


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Pre-Fair FAQs – maximise your face to face time with well-informed candidates by sharing responses to frequently asked questions about admissions, finances, visas etc.

In terms of web services that could be provided on the www.mbastrategy.ua:

Your ideas

MBA25TV Video Chat

Interactive School Profiles

Pre-Fair FAQs

Interactive School Profiles – go beyond the institutional message of your school website by sharing content for MBA-focused social media MBA25TV Video Chat – refreshing and informal

video interviews with students, staff and faculty, hosted by b-school expert Matt Symonds

Your ideas - our collaborative approach with school reps that we have known for many years encourages a source of fresh and innovative thinking for MBA outreach. Recruitment for tomorrow, not yesterday.


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MBA Strategy’s online resources are the main information sources about MBA and Master’s programs admission for 99% of people from CIS.We use such instruments as on-line chats, on-line conferences, webinars, video, podcasts, banner advertising, articles, news, etc. Our Media Network allows us to work in close cooperation with traditional and social media partners all over the world.

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www.mbastrategy.uaLet the revolution begin!

Matt Symonds – leading expert in the field; partner with 120 media organizations around the globe; implemented marketing campaigns in 35 countries that annually attracted over 60,000 MBA candidates.

Dmitriy BondarFoundere-mail: [email protected]: bondardmitriy

valeria RadkoProject Managere-mail: [email protected]: valeria Peppermint

Advisory Board

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Documents

MBA25event