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marketing,mba, concepts,
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7
1 Consumer Analysis
2 Market Analysis
3 Analyzing Competition
4 Distribution
5 Marketing Mix
6 Financial analysis
7 Revise and Repeat
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-Complex Process
-Brand Loyalty
-Experiment
-Random behaviour
-Variety seeking
-Anxiety reduction
-Baseless beliefs about the product
-Buy cheapest one
-Random behaviour
-Baseless loyalty by inertia
High Involvement
Low Involvement
Big Differences
between options
Few Differences
between options
13
2 Market Analysis
1 Consumer Analysis
3 Analyzing Competition
4 Distribution
5 Marketing Mix
6 Financial analysis
7 Revise and Repeat
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•
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16
3 Analyzing Competition
1 Consumer Analysis
2 Market Analysis
4 Distribution
5 Marketing Mix
6 Financial analysis
7 Revise and Repeat
‘ ’ ‘ ’
18
1 Consumer Analysis
2 Market Analysis
3 Analyzing Competition
5 Marketing Mix
6 Financial analysis
7 Revise and Repeat
‘ ’
4 Distribution
19
1 Consumer Analysis
2 Market Analysis
3 Analyzing Competition
4 Distribution
6 Financial analysis
7 Revise and Repeat
’
5 Marketing Mix
21
1 Consumer Analysis
2 Market Analysis
3 Analyzing Competition
4 Distribution
5 Marketing Mix
7 Revise and Repeat
’
6 Financial analysis
23
1 Consumer Analysis
2 Market Analysis
3 Analyzing Competition
4 Distribution
5 Marketing Mix
6 Financial analysis
‘ ’
7 Revise and Repeat