MBA Business Economics

8/3/2019 MBA Business Economics

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Maharshi Dayanand University 1

Maharshi Dayanand University

Rohtak

Ordinance, Syllabus and Courses of

Reading for

MBA (Business Economics)(I & II Semester)

Examination

Session 2009-2010

Available from:

Incharge (Publication)Price :

Maharshi Dayanand University At the Counter : Rs. 50/-Rohtak-124 001 (Haryana) By Regd. Parcel : Rs. 90/-

By Ordinary Post : Rs. 75/-


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2 Ordinance & Syllabus M.B.A. (Business Economics)

SCHEME OF EXAMINATION FOR MBA (BUSINESS ECONOMICS)

FIRST YEARSEMESTER-1

Paper

code

Nomenclature External

marks

Internal

marks

Practical

marks

Total

marks

Duration of

written

examination

(hrs.)

1.1 Principles and Applicat ions

of Business Economics70 30

- 100 3

1.2 Management Process and

Organisational Behaviour70 30

- 100 3

1.3 Business Statistics 70 30 - 100 3

1.4 Macro Economic

Management70 30

- 100 3

1.5 Accounting for Managerial

Decisions70 30

- 100 3

1.6 Computer Applicat ions in

Business - I50 -

50 100 3

All papers 600

SEMESTER-1I

Paper

code


marks

Internal

marks

Practical

marks

Total

marks

Duration of

written

examination

(hrs.)

2.1 Business EnvironmentAnalysis

70 30- 100 3

2.2 Financial Management 70 30 - 100 3

2.3 Marketing Management 70 30 - 100 3

2.4 Human ResourceManagement 70 30 - 100 3

2.5 Business Research Methods 70 30 -- 100 3

2.7 Computer Applications in

Business - II50

50 100 3

All papers 600

Note :1.2. Immediately after the completion of the 2nd Semester, the students shall

proceed for their Summer Vacation Training (SVT) of 8 weeks duration.

NEW / REVISED SCHEME OF EXAMINATION FORMBA ( BUSINESS ECONOMICS) W.E.F. 2009-10

FIRST YEARSEMESTER - I

International Economics

Operations Research

Business Environment Analysis

Marketing Management

Human Resource Management

Financial Management


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Maharshi Dayanand University 3SECOND YEARSEMESTER-III

Paper

code


marks

Internal

marks

Practical

marks

Total

marks

Duration of

written

examination

(hrs.)

3.1 Project Planning and

Analysis70 30

- 100 3

3.2 International Economics 70 30 - 100 3

3.3 Enterprise Resource

Planning50 --

50 100 3

For

Nomen-

clature

and

PaperCode

see

Table-1

Four papers from two opted

specialisation areas given in

Table-170

marksfor each

paper

30

marks

foreach

paper

-

100

100

100

100

3

3

3

3

3.8 Summer Training Report 50a 50b - 100

All papers 800

a. written report to be evaluated by an external examiner.

b. to be evaluated internally by the Department/Institute.

Note :1. a= in paper 3.3. ( Business Research Methods) 25 marks shall be as-

signed to a short practical business research report. The report shallpertain to a business research problem demonstrtaing the applications

of any one or more of the buisness research methods included int thepaper and submit a written short research report ( in about 15-25, A-4size pages typed in double space on both sides) at least 10 days before theend of 3rd smester. The report shall be evaluated internally by a consist-

SEMESTER-1VPaper

code


marks

Internal

marks

Practical

marks

Total

marks

Duration of

written

examination

(hrs.)

4.1 Business Strategy 70 30 - 100 34.2 Entrepreneurship Development 70 30 - 100 3

For

Nomen-

clature

and

Paper

Code

see

Table-1

Two papers from two

specialization areas already

opted in Semester-III70 marks

for each

paper

30 marks

for each

paper

-

100

100

3

3

4.5 Project Report 140c

60d

- 200

4.6 Comprehensive Viva-Voce 100e

-- -- 100

All papers 700

Project Economics and Management

Business Research Methods

Project Economics and

Management

Business EntrepreneurshipDevelopment

Business Research Methods

Business EconometricsBusiness Strategy


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TABLE-1

Specialisation Semester III Semester IV

Paper

code

Nomenclature Paper

code

Nomenclature

3A1 Consumer Behaviour

4A3 Advertising and

Brand Management

A. Marketing

3A2 Marketing of Services

3B1 Training and Development

Systems and PracticesB. Human Resource

Management

3B2 Performance Appraisal

Systems and Practices

4B3 Strategic HRM

3C1 Securi ty Analysis and

Portfolio Management

C. Finance

3C2 Financial Markets and

Institutions

4C3 Business Taxation

3D1 International Financial

ManagementD. International

Business

3D2 International Marketing

4D3 Trade Policy,

Procedures andDocumentation

3E1 Retail Business Operations

and Management

E. Sectoral

Specialisations

3E2 Agri-business Operationsand Management

4E3 Banking and

Insurance

Management

Note: A student is required to opt for two specialization areas in

Semester-III, which will remain the same in Semester-IV.

ing of : (i) the HOD,(ii) the senior most teacher (excluding the HOD/Director), and (iii) the concerned teacher.

2. b= written report to be evaluated by an external examiner, c= to be evalu-ated internally by the Department/ Institute on the basis of presentationof training report by the candidate before a panel of two internal examin-ers, d= written report to be evaluated seprately by an external examiner tobe appointed by the Vice-Chancellor on the recommendation of the PGBoard of Studies, e= written report to be evalauted by the internal super-visor, f= to be evaluated through project Viva-Voce Examination to be

jointly conducted by HOD/ Director of te Institute and an external exam-iner to be appointed by the Vice -Chancellor on the recommendation ofthe PG Board of Studies.

Total Marks : 2900


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MBA (Business Economics)

Written Exam: 70

Internal Assessment: 30

Time: 3 Hours

Principles and Applications of Business Economics

Paper Code: 1.1

Unit-1

Nature and scope of Business Economics; business economics and

managerial decision making; role of business economist; basic

concepts- short and long run, firm and industry, types of goods and

markets, opportunity cost, risk and uncertainty, demand, supply and

equilibrium, productivity and efficiency, factors of production;

objectives of a firm; nature of marginal analysis.

Law of Demand; elasticity of demand; consumers equilibrium utility

and indifference curves approaches; techniques of demand estimation.

Unit-II

Short and long run production functions; producers equilibrium;

optimal input combination; technology changes and innovation; cost

classification; short and long run cost curves and their

interrelationship; engineering cost curves; economies of scale and

scope; minimum efficient scale and its competitive implications;

learning curve and its usage.

Unit-III

Firm and industry equilibrium under perfect competition, monopoly,

monopolistic competition and oligopoly; price discrimination; multi-

plant equilibrium; advertising and firms equilibrium; managerial theories

of the firm; pricing policies, practices, strategies and tactics.

Unit-IV

Factor pricing theory-determination of rent, wage, interest andprofit; risk and uncertainty in business; risk-incorporated in business

decisions.


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6 Ordinance & Syllabus M.B.A. (Business Economics)Suggested Readings:

1. H.Craig Petersen and W. Cris Lewis, Managerial

Economics, Prentice Hall of India, N.Delhi

2. Dominick Salvatore, Managerial Economics in Global

Economy, Thomson Learning Bombay

3. A. Koutsoyiannis, Modern Micro Economics, Macmillan,

N. Delhi

4. Manab Adhikary, Business Economics, Excel Books, N.

Delhi.

Only latest editions of the above are recommended.

Note :

1. Four case studies will be discussed in a paper by the concerned

teacher in the class.

2. Instructions for external Examiner : the question paper will

have two section. Section A shall comprise eight question (two

questions from each unit). The candidates will be required to

atempt four questions (selecting one question each unit). Section

B will contain one CASE STUDY which will be compulsory.

All five questions will carry equal marks.

Written Exam: 70


Time: 3 Hours

Management Process and Organizational Behaviour

Paper Code: 1.2

Unit-I

The concept and process of management; management levels and

skills; managerial challenges; approaches to management; nature ofmanagerial decision making; globalisation and management; ethical

and social responsibility aspects of management; tasks of a professional


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Maharshi Dayanand University 7manager; information system for management.

Unit-II

Planning-concept, types and objective setting; strategic planning

process; nature of organising; departmentation; delegation and

decentralization of authority; line-staff relationships; span of

management; organisational re-engineering; staffing decisions.

Unit-III

The leadership function; leadership theories, behaviour and styles; the

basic control process; critical control points, standards andbenchmarks; control as feedback system; techniques of managerial

control; pre-requisites for effective control.

Unit-IV

Organisational bevhaviour- concept, challenges and opportunities;

types of organisational structures; organisational culture, values and

motivation; group behaviour and work teams; organisational

communication; organisational conflicts and negotiation; training,

development and performance appraisal; organisational change.

Suggested Readings:

1. Harold Koontz and Heinz Weihrich, Essentials of

Management-An International Perspective, Tata McGraw

Hill, New Delhi

2. James A.F.Stoner, R.Edward Freeman and Daniel

R.Gilbert, Management, Pearson Education, Delhi

3. Stephen P.Robbins, Organisational Behaviour, Prentice

Hall of India, New Delhi

4. F. Luthans, Organisational Behaviour, Prentice Hall of

India, N. Delhi.Only latest editions of the above are recommended.


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Note :









Written Exam: 70


Time: 3 Hours

Business Statistics

Paper Code: 1.3

Unit-I

Significance of statistics in business decisions; basic concepts-

descriptive and inferential statistics; population and sample; frequency

distributions and ogives, degrees of freedom, levels of significance;types of data, methods of data collection and presentation; basic

sampling concepts and methods.

Unit-II

Measures of central tendency and dispersion; moments, skewness

and kurtosis; two-variable linear correlation and regression; multiple

and partial correlation; price, quantity and value index numbers; time

series analysis; statistical quality control.

Unit-III

Probability-basic concepts, postulates and rules; Bayesian Theorem;

Probability distributions-Binominal, Normal and Poisson; sampling

distributions-large and small sampling; statistical estimation-point and

interval estimation.


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Unit-IV

Significance and scope of business forecasting; types of business

forecasts; basic steps in forecasting; forecasting with trend projection,

moving averages and exponential smoothening; barometric methods

of forecasting; basic econometric methods of forecasting using single

and multiple equation models; predicting business cycles; qualitative

forecasts through surveys and opinion polls.

50% to 70% of the maximum written exam marks shall be assigned to

practical/numerical problem solving.

Suggested Readings:

1. Murray R.Spiegel and Larry J.Stephens, Statistics, Tata

McGraw Hill, New Delhi

2. Ya-Lun Chou, Statistical Analysis, Rinehart & Winsten,

New York

3. Croxton and Cowden, Practical Business Statistics,

Prentice-Hall, London

4. S.P.Gupta, Statistical Methods, Sultan Chand & sons,

N.Delhi.

5. Amir D.Aczel and Jayavel Sounderpandian, Complete

Business Statistics, Tata McGraw Hill, New Delhi


Note : The examiner will set eight questions in all, selecting

two questions from each unit. Candidates will be required

to attempt five questions selecting atleast one question

from each unit. All five questions will carry equal marks.


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10 Ordinance & Syllabus M.B.A. (Business Economics)Written Exam: 70


Time: 3 Hours

Macro Economic Management

Paper Code: 1.4

Unit-I

Nature of macro-economic system; circular flow of income; national

income- concepts and measurement; determinants of economic

growth; quantity theory relationship; investment multiplier and

accelerator; Keynsian theory of income determination; inter-relationship between inflation rate, exchange rate and interest rate;

elements of macro planning; nature of balance of payments, trade-

growth relationship.

Unit-II

Nature and components of fiscal policy; fiscal policy operations

for macro-economic growth and stabilisation; fiscal deficit and its

management; public debt operations and their impact.

Central banking operations and aspects of monetary management;

growth and stabilisation effects of monetary policy operations;

liquidity and interest rate management; co-ordination of fiscal and

monetary policies for effective macro-management; corporate

adjustments to monetary and fiscal variations.

Unit-III

Aspects of b.o.p management; exchange rate management through

macro-economic policies; approaches to manage trade and b.o.p

deficits; managing internal and external balance simultaneously;

management of foreign exchange reserves; managing foreign

investment flows; corporate responses to variations in exchange

rates and policies.


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Unit-IV

Approaches to macro-economic planning and objectives; resource

mobilization and strategy of current five year plan in India; business

opportunities in the current plan; appraisal of plan performance; effect

of macro-planning on corporate decisions.

Suggested Readings:

1. Rudiger Dornbusch, Stanley Fisher and Richard Startz,

Macroeconomics, Tata McGraw Hill, New Delhi

2. Edward Shapiro, Macroeconomic Analysis, Galgotia

Puiblications, New Delhi

3. Eric J. Pentecost, Macroeconomics An Open Economy

Approach, MacMillan, N.Delhi.

4. Michael R. Baye and Dennis W. Jansen, Money, Banking

and Financial Markets: An Economics Approach, AITBS,

N. Delhi.

5. Dernburg, T.F and J.D. Dernburg, Macroeconomic

Analysis, An Introduction to Comprataive Statistics and

Dynamics, Addison- Wesley.

Only latest editions of the above are recommended.Note :










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Written Exam: 70


Time: 3 Hours

Accounting for Managerial Decisions

Paper Code: 1.5

Unit-I

Nature and scope of accounting concept; principles and standards;

journal, ledger and ledger posting; preparation of trial balances;

classification of capital and revenue expenditures; fixed assets and

depreciation accounting- straight line and diminishing value method;

preparation of financial statements along with adjustments.

Unit-II

Cost classification; preparation of cost-sheet; inventory accounting-

inventory control and pricing methods.

Labour cost accounting- remuneration and incentive techniques;

conceptual knowledge of allocation of overheads.

Unit-III

Budgeting and budgetary control-types of budget; standard costing;

variance analysis-material and labour; Fundamentals of strategic costmanagement; elementary knowledge of activity-based costing and its

application in budgeting.

Unit-IV

Marginal costing and cost-volume profit analysis; performance

measurement- RI, ROI, EVA; responsibility accounting and human

resource accounting.

Suggested Readings:

1. I.M. Pandey, Management Accounting, Vikas Publishing

House, N. Delhi

2. Hansen and Mowen, Management Accounting, Thomson

Learning, Bombay.


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Maharshi Dayanand University 133. M.Y. Khan and P.K. Jain, Management Accounting, Tata

McGraw Hill, N. Delhi.

4. Hrongren and Sundem, Introduction to Management

Accounting, Prentice Hall of India, N. Delhi.


Note :



2. Instructions for external Examiner : the question paper willhave two section. Section A shall comprise eight question (two





Written Exam: 50

Practical Exam: 50

Time: 3 Hours

Computer Applications in Business -IPaper Code: 1.6

Unit-I

Definition and nature of computers; classification of computers; basic

computer organization; input and output devices; storage devices;

computer applications; types of computer virus- preventive measures

and treatment; computer crimes; impact of computers on society.

Unit-II

Software types- system software, application software and utility

software; forms of data transmission; communication channels; modes

of data transmission; nature and types of communication packages.


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Unit-III

Nature, types and criteria for classification of computer networks-

LAN, MAN, WAN; network topologies; network architecture;

applications of computer networks.

Unit-IV

Introduction to SPSS, STATA and E-Views, running SPSS, varaibles,

coding the variables indicating the decimals places, variables and value

labels, missing values, active file, listing data, cleaning data, data

tabulations, descriptive statistices, business application of simple and

general linear regression.

Lab: Working knowledge of MS-Word, MS-Excel, MS-PowerPoint

and Internet Surfing.

Suggested Readings:

1. Rajaraman: Fundamentals of Conputers; Prentic Halls of

India, New Delhi

2. White, Data Communication and Networking, Thomson

Learning Bombay

3. B.Ram, Computer Fundamental, New Age, N.Delhi

4. Faromzan, Data Communication and Networking, TMH,New Delhi

5. Andy Field, Discovering Statistics using SPSS, SAGE,

London.







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Written Exam: 70


Time: 3 Hours

International Economics

Paper Code: 2.1

Unit-I

Areas of international economics ; alternative theories of international

trdae; dynamic factors affecting trade : terms of trade; intra industry

trade and transfer pricing; trade growth interrelationship and

implications for macro economic policy: forign trade multifiplier;

barriers to trade; economic effects of tariffs.

Unit-II

Forms of international economic cooperation and integration : tradecreating and trade diverting affects of custom union; international capitalmovements; alternative approaches to FDI.

Unit-III

Analytical structure of balance of payment (bop) bop disequilibrium

and approaches to adjustment; macro economic policy for internaland external balance; alternative exchange rate systems; foreigznexchange market and exchange rate determination.

Unit-IV

Working of international ibnsttituitions in trade and finance (WTO,IMF, UNCTAD and World Bank); problem of international liquidityand indebtedness; analysis of Indias foreign trade and balance ofpayment in the post reform period.

Suggested Readings:

1. Suderston, Bo, International Economics; MacmillanPresss, London.

2. Salvatore, D. International economics John Wiley, NewYork.

3. Porter, M. E. The competitive advantage of Nations. The


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16 Ordinance & Syllabus M.B.A. (Business Economics)Free Press, New York.

4. King, P., International Economcs and InternationalEconomic Policy: A Reader, Mc Graw Hill, New York.


Note :









Written Exam: 70


Time: 3 Hours

Operations Research

Paper Code: 2.2Unit-I

Significance of operation research in managerial decsision making :

formulation of linear programming problem and its solution by graphical

and simplex methods; ideas of infeasibility, degeneracy, unboundedness

and multiple optimal solutions; duality.

Unit-II

Transportation problems; unbalanced probmes, degeneracy, maximization

objective and multiple optimal solutions; assignment problems.

Unit-III

Networks Analyisis : difference between PERT and CPM networkconstruction, calculating EST, EFT, LST LFT and fafloats, probabilityconsiderations in PERT, time-cost trade -off.


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Unit-IV

Types of inventory, inventory costs, EOQ model, determination ofoptimal safety stock Queuing theory : general structure of queuingsystem, operating characteritics of queuing system. Poisson-exponential single server infinite population model, determination ofoptimal service level.

Suggested Readings:

1. Vohra, N.D. : Quantitative Techniques in Management;

Tata Mc Graw Hill Pubsihing Company Ltd., New Delhi.2. Wanger, H.M. principles of Operation research with

Applications to Mangerial Decision Prentice Hal of India,New Delhi.

3. Levin, R.I. and Kirkpatrick, C.A. Quantitataiveapproaches to Management, Mc Graw Hill

4. Hardy, A. Taha, Operations research - An Introduction,Macmillan Publishing Co., New York.

5. Harper, W.M. Operations Research, ELBS, London.

6. Hilier F.S. & Lieberman G.J. Introduction to Operations

Research Holden Day Inc. San Francisco.

7. Hartley, E.V., Operation Research : A ManagerialEmphasis, Good Year Publishing Compnay, California.







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Written Exam: 70


Time: 3 Hours

Business Environment Analysis

Paper Code: 2.3

Unit-I

Business environment-nature, structure and determinants; country risk;

political environment and corporate adjustment; corporate social

responsibility; corporate governance; international impact on domestic

business environment; Government influence on business environment.

Unit-II

Economic reforms and the current state of investment and growthenvironment; fiscal and monetary policy environment; corporateadjustment to interest rates; inflationary environment and corporateadjustment; competitive environment and the Competition Act, 2002;Intellectual property protection regime and R&D environment;

consumer protection and marketing decisions; financial environment.

Unit-III

Industrial growth scenario; industrial policy design; public sectorreforms and public-private partnership; operating environment forSMEs; trends in infrastructure development and policy; current trendsin Indias service sector; present state of industrial relations.

Unit-IV

BOP scenario; globalisation trends and corporate challenges; foreigntrade pattern and policy; environment for FDI: exchange rate stabilityand corporate responses.

Suggested Readings:

1. Ruddar Datt(ed.), Second Generation Economic Reformsin India, Deep and Deep, New Delhi


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Maharshi Dayanand University 192. N.K.Sengupta, Government and Business, Vikas, New

Delhi

3. S. K. Mishra and V. K. Puri, Economic Environment ofBusiness, Himalaya Publishing, New Delhi

4. Govt. of India, Economic Survey (latest year), Govt. ofIndia, New Delhi

5. Council for Social Development: India: Social

Development Report, Oxford University Press, New Delhi


Note :









Written Exam: 70


Time: 3 Hours

Marketing Management

Paper Code: 2.4

Unit-I

Importance and scope of marketing; marketing concepts; tasks of

marketing management; consumer and business markets; developing

marketing strategy and plan; marketing environment; marketing research

process and information system; building an effective marketing

organization.


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Unit-II

Consumer buying decision process in consumer and business markets;

building customer value, satisfaction and loyalty; managing customer

relations. Market segmentation, targeting and positioning approaches

to deal with market competition.

Unit-III

Product levels; developing and introducing new products; product life

cycle; branding decisions; managing brand equity; developing brand

strategy, packaging decisions; marketing channels and value networks;decisions concerning channel designing and management; market-

logistics decisions. Developing effective marketing communications;

media decisions; direct marketing; managing personal selling; pricing

policies, strategies and tactics.

Unit-IV

Ethical issues in marketing; socially responsible marketing;

consumerism and marketing decisions; special challenges of rural

marketing; e-marketing; evaluating and controlling marketing effort;

challenges of global marketing.

Suggested Readings:

1. Philip Kotler and Kevin Lane, Marketing Management,

Pearson Education, New Delhi

2. Terence A. Shimp, Promotional Management and

Marketing Communications, The Dryden Press, Orlando.

3. Richard R. Still, Edward W. Cundiff and Norman A. P.

Govoni, Sales Management, Prentice-Hall of India, New

Delhi.

4. V.S. Ramaswamy and S.Namakumari, MarketingManagement : Planning, Control, MacMillan, N. Delhi.


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Note :









Written Exam: 70

Internal Assesment: 30

Time: 3 Hours

Human Resource Management

Paper Code: 2.5

Unit I

Concepts and perspective of human resource management; human

resource management in changing environment; process involved in

HRM;Unit II

Human resource planning- long and short term perspective; methods

and techniques of forecasting the demand and supply of man power;

job analysis and job evaluation; recruitment and selection; employment

tests and interviews.

Unit III

Training and development of managerial, technical, operating personnel

and office staff; workforce adjustment; employee promotion-mechanics

system and key issues.


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Unit IV

Human resource information system; human resource audit; human

resource accounting; human resource motivation; compensation- aims

and components, factors determining pay rates; establishing pay rates;

industrial relations; industrial disputes and dispute resolution; trade

unions; employee grievances and discipline; employee empowerment.

Suggested Readings:

1. G. Dessler, Human Resource Management, Pearson Education

Asia, N. Delhi.

2. Jan Beardwell and Len Holden, Human Resource Management-

A Contemporary Perspective, Mac Millan, New Delhi

3. E, Ramaswamy; Managing Human Resources, Oxford

University Press, N. Delhi.

4. John Ivancevich, Human Resource Management, Tata

McGraw Hill, N. Delhi.

5. Lais R.Gomez-Mejia, David B.Balcin, Robert L.Cardy,

Managing Human Resource, Pearson Education, Delhi.


Note :










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Financial Management

Paper Code: 2.6

Unit-I

Nature and scope of financial management; goals and functions of

finance; objectives of financial management; impact of financial and

economic environment on financial management; time value of money;

ratio analysis; fund flow analysis; cash flow analysis.

Unit-IICapital structure decisions; leverages; cost of capital; net income

approach; net operating income approach; traditional approach;

Merton Miller (MM) approach; EBIT-EPS analysis; debt equity ratio;

generation of internal funds; dividend policy determinants.

Unit-III

Working capital management; need for working capital; determinants

of working capital requirements; estimation of working capital needs;

working capital financing; management of cash and inventory; credit

management.

Unit-IV

Investment decisions- importance and difficulties; capital budgeting

techniques; inflation and capital budgeting; risk analysis; risk-adjusted

discounting rate; decision tree; independent and dependent risk analysis.

Suggested Readings:

1. I. M. Pandey, Financial Management, Vikas Publishing

House, N.Delhi.

2. M. Y. Khan and P. K. Jain, Financial Management, Tata

McGraw Hill, Delhi3. Engene F. Brigham and Joel F. Houston, Fundamentals

of Financial Management, Thomson South Western, Ohio.


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4. Van Horne, Financial Management and Policy, Prentice

Hall of India, N. Delhi.

5. Prasanna Chandra, Financial Management, Tata McGraw

Hill, N. Delhi


Note :



2. Instructions for external Examiner : the question paper willhave two section. Section A shall comprise eight question (two





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MBA Business Economics