Rutgers University LibrariesMBA OrientationAugust 22, 2005Ryan Womack, Business & Economics Librarian

RUL Resources

• Books• Journals• Databases• Multimedia

Collections

• Over $7 million spent annually on collections

• 234 major online databases• Most business journals

available online• Subscriptions assure

quality, completeness, convenience

Remote Access

• Almost all web resources available off-campus

• Use NetID and password to login in at the libraries home page

Library Services

• Request delivery of books and articles using your barcode and Library PIN number

• Renew checkouts in the same manner

• Request your PIN at any circulation desk or by e-mail to Ask-A-Librarian

Even more services

• A large library system – Kilmer, Dana, Alexander, LSM

• Indefinite checkout period• Recall and Request!• EZBorrow and ILL

Library Services

• Research Guides for Business Resources in many areas

• Reference Assistance (in person, by phone, or e-mail)

Finding Information

• Burger King has introduced a controversial new ad campaign targeting 18-34 year old males

• Their new product --- Chicken Fries

• Let’s find out more

Internet

• Current, convenient, cheap• Difficult to focus on factual

or historical information• Find out what everyone

else knows already

Internet vs. Subscription Databases

• Internet = Unprofessional?

• Databases provide access to higher quality, in-depth, filtered information written by experts

Business Source Premier

• Best general source for business periodicals

• Excellent coverage of scholarly business journals

• Lots of full text• Use LinkSource to locate

more full text

Prepared Foods, July 2005

Journal of Public Policy and Marketing

Journal of Public Policy and Marketing Spring 2005

Factiva

• Largest source for business news

• International, multilingual• Continuously updated

MarketLine

• Short company and industry profiles

TableBase

• Statistical data, extracted from leading trade publications

• Great for fast, reliable figures

From Nation’s Restaurant News

ReferenceUSA

• Largest searchable directory of US businesses

• Over 12 million listings

Data resources

• Global Financial Data• Mergent Online• COMPUSTAT/WRDS• And much more…

RUL and you

• Access to high quality, in-depth, reliable resources

• Go beyond what anyone with an internet connection can find

• Please contact a librarian (e.g., me) for further assistance