MBA Broschüre

MBA INTERNATIONAL ARTS MANAGEMENT

ICCM – International Centre for Culture & ManagementSMBS – University of Salzburg Business SchoolColumbia College ChicagoFudan University Shanghai

meet the challenge

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"As the unity of the modern world becomes increasingly a technological rather than a socialaffair, the techniques of the arts provide the mostvaluable means of insight into the real direction ofour own collective purposes.“ McLuhan, Marshall

the programme

quality assurance

programme designCurriculum

Layout of the modules

Content of the programme

Constructive method

Diploma MBA in Inernational Arts Management

Examen

Application of the

European Credit Transfer System (ECTS)

the faculty and its focus

referencesICCM graduates and Alumni Club

Contact

Addendum

organisation informationPrimary course location

Admission and application

Course fee and payment


the programme

MISSION The Leadership in Culture programme targets people who are interestedand actively involved in the arts. It combines the teaching of leadership,with the most up-to-date managerial skills and active development ofethical, political, educational, social and cultural topics with practicalwork in selected projects. The post-graduate programme is premised ona constructive learning method that involves participants actively inproblem based and future oriented solutions that are required by thesocial and cultural challenges of the 21st century.

WHOM WE ADRESS We address the next generation of leaders who want to be visionary and have passion for people, ideas, the unexpected, for challenges, thesocial game, the arts. The programme appeals to all those that havegained academic training within an arts discipline, and professionalexperience or equivalent. Evidence of training within the arts and/ or professional experience will be carefully considered according to provisions of the admission procedure.

AIMS OF THE PROGRAMME Leadership in Culture is designed for people dedicated to the arts. The programme enhances the participants’ leadership abilities, providingthem with cutting edge managerial skills. Active development of ethical,political, social and cultural topics by way of real life projects is a corecomponent.The programme will prepare participants for a rapidly changing environ-ment within the creative Industries and an increasingly competitive,diversified marketplace. Success requires entrepreneurial savvy, strongcommunication skills, ability to adapt to emerging technologies, commit-ment to education, audience reception, and to be public advocates forcreativity and the arts. Furthermore, the future health and growth of thisindustry relies on energy and imagination of the next generation. Thefundamental goal of our course is to inspire participants with a personalvision; to equip them with professional skills and experience that willallow them to take charge of their career, and to encourage them toforesee a future vision of Leadership in culture.

Interactive learning methodBreaking away from traditional teaching methods, the constructive learn-ing method (COMET), is a prime USP. This unique human-centredmethod actively involves participants in future oriented solutions that arerequired by the social and cultural challenges of the 21st century.

"The soul never thinks without a picture” Aristotle


quality assurance

PEER REVIEWPeer review is the main form of evaluation, by colleagues that act asmentors, of all teaching related activities for either formative (for devel-opment) or summative (for personnel decision) purposes. Componentsof either type of review may include course materials, student evalua-tions; course portfolios; teaching portfolios; documentation of teachingphilosophy; teacher self-assessments; classroom observations; andother activities that may be appropriate to the discipline.

MONITORING ARTS, CULTURE, CREATIVITYICCM provides an overview of qualitative and quantitative research inthe fields of cultural organization, arts institutions and creative industries.This overview will be applied to arts and culture management, business,career and strategic-planning.

PARIS LODRON UNIVERSITY SALZBURG AND ACADEMIC PARTNERSThe programme’s structure is based upon preceding in a rising orderwith main the focus on providing qualifications up to the level of post-graduate studies. This is achieved by imparting the latest findings andperceptions of both academics and professionals. Thus theoretical andpractical knowledge for efficient management in culture and media-industries, culture and media projects, cultural organisations as well as in those fields of administration of governmental bodies and privateindustry are relevant in this context.

The programme will have a general national and international designa-tion in co-operation with the academic partners Columbia CollegeChicago and the Fudan University Shanghai.The Paris Lodron University Salzburg will nominate the academic directors of the programme with appropriate qualification to teach.Decisions of the Board of Programme and all regulations concerningthe academic development of the programme shall be taken unanimously.

ACTIVE NETWORKINGICCM is in co-operation with the SMBS and is stimulated by develop-ments within the cultural management field through active networking.It aims to share experience, set up partnerships and exchange ideasbetween researchers, educators and cultural managers.

Furthermore, ICCM is a founding member of the European Network ofCultural Administration Training Centres (ENCATC) and the Associationof Arts Administration Educators (AAAE)

"A little touch of Harry in the night.“ Shakespear, William


Rudolph AngermüllerGeneral Secretary, International Mozarteum Foundation

Ugo BacchellaPresident, Fondazione Fitzcarraldo Torino

Peter BendixenChairman of the Rudolf Arnheim Institute for Art, Musicand Cultural Economics, Hamburg; former Professor ofEconomics at the Hamburg University of Economics andPolitics

Emil BrixAmbassador, General Director for cultural politics of thefederal ministry for foreign affairs, Vienna

Eve ChiapelloHEC Group: International Management School France,Paris, Associate Professor, Department Accounting andManagement Control

François ColbertHEC Montréal, Canada, Holder of the Carmelle and Rémi-Marcoux Chair in Arts Management, president of theAssociation Internationale Management des Arts (AIMAC)Canada, Editor of the ›Int. Journal for Arts Management‹(IJAM)

Michael DewitteManaging Director, Easter Festival Salzburg

Friedrich GehmacherPresident, Internationale Stiftung Mozarteum

Hermann GlaserBerlin Technical University and Harvard University, culturalsociologist, philosopher and publicist

Ioan HolenderDirector, Vienna State Opera

Monika KalistaHead of the department for culture, Salzburg government

Charles KayeArts Manager, international music and artist consultant,former executive administrator to Sir Georg Solti, ElectedPresident of the Cambridge; University Music Club

Leonard LehrerDean of School of Fine and Performing Arts at ColumbiaCollege Chicago

Dan J. MartinDirector/Associate Professor, Institute for CreativeEnterprise Management, Carnegie Mellon University,Pittsburgh, Pennsylvania

Alison Meyric-HughesCourse Leader Postgraduate Diploma in CulturalManagement, City University London, Chairman of OxfordContemporary Music, Vice Chairman of the Händel HouseTrust.

Yuko OkiShowa University of Music, Kanagawa, Japan and TokyoIndustrial University

Helga Rabl-StadlerPresident, Salzburg Festival

J. Dennis RichChairperson, Department for Arts, Entertainment andMedia Management, Columbia College Chicago. Scientificcommittee member of AIMAC – International Associationof Arts and Cultural Management

Thaddaeus RopacGalerie Thaddaeus Ropac GmbH, Salzburg, Paris

Peter RuzickaArtistic Director, Salzburg Festival, Artistic Director, MunichBiennale, International Festival of New Music Theatre,Professor in cultural management at Hochschule fürMusik und Theater, Hamburg, Composer and Conductor.

Gerbert SchwaighoferCommercial Director, Salzburg Festival

Heinrich SpänglerBankhaus Carl Spängler & Co. Corporation Board Speaker,President of the Friends of the Salzburg Festival

Wolfgang WaldnerDirector, Museumsquartier Vienna

Raymond WeberDirector, Lux Development S.A.; Luxembourg Government’sAgency for Development Cooperation; former UNESCODirector of Cultural Development and Arts and Director ofEducation, Culture and Sport for the Council of Europe.(Subject to changes of the board)

quality assurance

BOARD OF TRUSTEES The Board of Trustees is an accumulation of outstanding protagonistswithin the cultural economy, science and the arts who share the vision ofcultural leadership.

"All of the great leaders have had one characteristicin common: it was the willingness to confrontunequivocally the major anxiety of their people intheir time. This, and not much else, is the essenceof leadership".Galbraith, John Kenneth


programme design

CURRICULUM Overview about subjects, lectures and pieces of scientific work

GM General Management 12 141 LT Foundations and Methods of Applied Economics 2 32 LT Strategic Management / Organisational Development 5 53 LT Human Resources Management 3 34 SE Entrepreneurship, Personal Skills 2 3CS Cultural Studies 12 13,55 LT Models and Strategies of Cultural Policy 2 26 LT Cultural and Media Theory 2 27 LT Culture and Media Economics, Creative Industries 5 58 T Intercultural Arts Management /

Crosscultural Communication 3 4,5FM Financial Management 10 12,59 LT The Commercial / Cultural Enterprise and Finance 3 4,510 LT Financial Accounting and Cost Accounting 5 511 LT Controlling 2 3LAW Law for the Arts and the Media 3 312 LT Case Law 2 213 LT Intellectual and Property Case Law 1 1MR Marketing and Research 6 7,514 SE Market and Audience Research, Audience Development 3 315 SE Marketing Strategies and Marketing Plan 3 4,5PM Project and Process Management 4 516 PBL Knowledgeareas of PM 2 217 LT Project and Process Management 2 3ICT ICT-Technologies and New Media 3 318 LT Management Information Systems / ICT-Strategies 2 219 LT New Media Theory and Practice 1 120 Wahlfächer* 1 1

T Wahlfach IT-Unterstützung im Projektmanagement 1 1T Wahlfach Marketing 1 1T Wahlfach General Management 1 1

Master Thesis 15Master Thesis Defense 2TOTAL 51 76,5

LT Lecture / TutorialSE Seminar(Subject to modifications)

Executive MBA International Arts Management Sem.std. ECTS

"Managers do things right, leaders do the right things"Warren, Bennis


programme design

MODULE 1 – Cultural Studies • Law for the Arts and Media • European Arts Institutions and Arts Market

MODULE 2 – General Management • Project and rocess Management

MODULE 3 – Business Management • Financial Management

MODULE 4 – CHICAGO: Marketing • US Arts Institutions and Arts Market

MODULE 5 – Marketing & Research • Law for the Arts and Media • Human Resources Management

MODULE 6 – SHANGHAI General Management • International Organisations • Arts Institutions Arts Market-China

MODULE 7 – ICT – Technologies & New Media • Final exams and presentation of projects

PART-TIME PROGRAMME

MODULE 1 – Cultural Studies • Law for the Arts and Media • European Arts Institutions and Arts Market

MODULE 2 – Marketing & Research • Law for the Arts and Media • Human Resources Management

MODULE 3 – General Management • Project and Process Management

MODULE 4 – SHANGHAI General Management • International Organisations •Arts institutions and Arts Market China

MODULE 5 – Business Management • Financial Management

MODULE 6 – CHICAGO Marketing • US Arts institutions and Arts Market

MODULE 7 – ICT – Technologies & New Media • Final exams and presentation of projects

(Subject to modifications)

FULL- TIME PROGRAMME

LAYOUT OF THE MODULES

"The man who can't visualize a horse galloping on a tomato is an idiot."Andre Breton


programme design

CONTENT OF THE PROGRAMM

General Management Foundations and Methods of Applied EconomicsStrategic Management / Organisational DevelopmentHuman Resources ManagementEntrepreneurship, Personal Skills

Intercultural Arts Management / Cross-cultural Communication

The programme aims to meet the Leadership Challenge in the Arts,which is: Leading and managing strategic change in arts organizationsaccording to the rapidly changing cultural environment. That means alsoto balance processes as leader, manager and visionary while implement-ing strategy in an arts organisation participants are encouraged to devel-op their personal leadership style and to differentiate themselves fromjust "the art of getting things done through people." They are encour-aged to elaborate on how organizations attract, motivate, develop, andretain stakeholders and staff members, and how they can interact withorganizations that, together represent the cultural environment.

The mission of entrepreneurship in the arts field is to promote aware-ness of the cultural landscape and to focus in on how entrepreneurshipis created and sustained. During this period we nurture talent of futurearts entrepreneurs through project processes. Finally participants areable to step-out into the arts field confident of their ability to lead.

The subject’s focus is to bring knowledge of arts entrepreneurship topractitioners, artists, arts students and educators, enhancing their abilityto successfully assess and meet the needs of the field. This includes thedifferentiation between an entrepreneurial mindset and arts managers,helping to bridge the philosophical gaps that exist between and amongdifferent academic fields and how they often relate to arts entrepreneur-ship`. Furthermore we explore the relationship between the arts as abusiness and the business of arts. In general the course aims to providea platform for the elaboration of arts entrepreneurship.

Cultural StudiesModels and Strategies of Cultural PolicyCultural and Media TheoryCulture and Media Economics, Creative Industries

The aim of cultural studies is to identify forms of analysis and inquiryappropriate for the study of cultural situations that are important for thedevelopment of arts and cultural projects and organizations. The subjectexplores key concepts in communication and cultural productionthrough application of interdisciplinary methodologies.

Cultural Policy covers all relevant models and strategies on national levels;furthermore, tutors cover policy concepts in a wider context, on Europeanand International levels, including new geo-strategic developments.

Cultural and media theory is linked to aesthetics and broader socio-eco-nomic contexts in so far as ‘culture’ takes on normative, symbolic andcognitive forms and can center on different 'nodes'.

The subject tentatively explores how ‘culture’ is a coherent set of relatednorms, values and institutions and how ‘culture’ is constitutive of the socialand economic world. Cultural economics in this context is applied to cul-tural and economic developments that are a result of social and historicalprocesses. The interdisciplinary approach of Leadership in Cultureincludes historically sensitive insights from and among other social sci-ences, sociology, anthropology, psychology and linguistics that are pro-found for cultural practice in the diversity of cultures.

Financial ManagementThe Commercial / Cultural Enterprise and its FinanceFinancial Accounting and Cost AccountingControlling

Leaders of arts organizations need to constantly devise strategies toreach new audiences and to build financial support for their institutionsby extensive communication. Therefore the subject aims to meet thechallenging issues of budgeting, accounting, and financial managementin today's art world. It will discuss how best to construct a budget; howto manage in times of financial crisis; and how to meet auditing andaccountability requirements. Participants will get an overview of financialmanagement in small to midsize or bigger arts organizations, withemphasis on practical issues, such as understanding a balance sheet,and knowing how to delegate funds.

The focus is on financial management of cultural organizations and prac-tices in making and evaluating decisions. The course will include thebasic principles of bookkeeping, preparation and analysis of financialstatements, financial reporting how these are orchestrated to fine tunean arts organization.


programme design

Law for the Arts and the MediaCase LawIntellectual and Property Case Law

The aim is to provide a framework on all aspects of law and the arts,entertainment, media and intellectual property, both domestic and inter-national. This subject is based on autonomous research, into the legalchallenges inside and outside of the arts organization. To aid their study,participants are provided with an extensive database of cases concern-ing law and arts the result of which enables participants to communicatefluently with advocates about the legal challenges in which they willface. The cases cover a full array of legal areas such as: registration andprotection of intellectual property via copyright, trademarks; draftingcontracts-not only for products and services but also for landlords/ten-ants and necessary issues such as social law. The subject explores thefull panoply of legal issues individuals and organizations encounter andprobes into mediations of disputes within the arts community.

Marketing and Market ResearchMarket and Audience Research, Audience DevelopmentMarketing Strategies and Marketing Plan

The aim is to cover all the specificities of cultural marketing that is nec-essary for an effective Leader in culture For example the marketingprocess must start with the artist’s or the creative producers work. Thismodel is premised on the understanding that the arts manager cannotmodify the core product; this is a fundamental conceptual difference inthe marketing process. Furthermore, the cultural sector faces a veryfragmented and competitive market with definite categories of con-sumers; the arts managers are faced with and have to navigate within anincredible number and diversified channels. To increase the marketbeyond current limits of what is experienced by firms in the high art sec-tor means first, a knowledge of who, why and what is the targeted con-sumers behavior and second, an acceptance of these outcomes by allparties, including the artists. The subject’s core requires intelligentbranding and positioning by artistic companies, but also better use oftechnology (linked to ICT) and marketing information systems.

Project and Process ManagementKnowledge areas of PMProject and Process ManagementThe aim is to provide project management knowledge and methodsdesigned to optimise the successful delivery of cultural programmes andarts projects. The subject comprises all steps in a project from concep-tion and through to planning, providing a project-business plan and project realization, including evaluation.

Further aims are to make the existing cultural studies available for theproject on arts project management more widely available and to extendcurrent debates on the relationship between theory and practice.

The project work are live case studies and are the basis of the didacticconcept of the MBA programme as described in the COMET method.

ICCM is a huge project factory working on diverse projects with partici-pants, in those way participants learns through realizing their masterproject.

ICT-Technologies and New MediaManagement Information Systems / ICT-StrategiesNew Media Theory and Practice

Cultural changes and perspectives regarding new developments in ICTsector.And emerging information lag, the impact of new technologies on cultur-al policy-related issues, furthermore the interaction between creativeforces and new media and how interactivity is at its best when it is bothexperimental and pragmatic.In addition, the course will focus on the value of New Media and ICTtechnologies for management and marketing of cultural and creativeorganisations. The subject will show examples of proven solutions andinnovation of new technologies revealing ICT as an essential componentin the management process.


programme design

CONSTRUCTIVE METHOD FOR LEADERSHIP IN THE ARTS(COMET)The ICCM Project Factory is a means of evaluating a common subject inthe form of a real project that is sustainable and relevant.

We describe this method as constructive, as it can be assumed thatknowledge is created by means of an internal subjective construction ofideas and concepts and their realisation.

The prevalent view of learning as a means of processing information iscontrasted by the presentation of knowledge as the individual construc-tion of an active student in a social context. The student’s preliminaryknowledge is of decisive importance as new knowledge is always con-structed in relation to it. This is the activation of previous knowledge,directing, correcting, expanding, differentiating and integrating togetherto play a decisive role.

Individual constructs are therefore built up by learning, then linked, re-organised and modified. Learning is the purposeful modification ofcognitive structures. According to the constructivist paradigm learningmeans perceiving, experiencing, acting and communicating — activitieswhich are all understood as active, target-oriented processes. Instead oflearning facts by heart, skills and strategies are of prime importance.

The Constructive Method at the ICCM can be summarised as follows: • Learning is active knowledge construction linked to existing

knowledge.• Learning is individual; the individual learning process cannot be

predicted.• The learning process begins by encouraging the learning person to

ask the right questions: before the students are overwhelmed with answers, they should understand the questions and the problem. Only after this are they ready to study, to learn and to feel answers.

• Learning is the construction and refinement of mental cognitive maps. • Knowledge in itself cannot be conveyed by the teacher. It is more a

case of helping the students to construct knowledge themselves by actions, by suggestions, questions and information.

"Art is not the application of a canon of beauty butwhat the instinct and the brain can conceive beyondany canon. When we love a woman we don’t startmeasuring her limbs.“Picasso, Pablo


programme design

DIPLOMA MBA IN INTERNATIONAL ARTS MANAGEMENTParticipation in the programme shall be certified in a diploma English (at request in any other language of the European Union - miscellaneousfees for translation shall be charged for) made out by the appropriateorgan of the Paris Lodron University and signed jointly by the Board ofthe Programme.Performance in the subjects of the final examination as well as the finalresearch paper shall be assessed in the customary scale from 1 to 5(1=excellent, 5=not sufficient). The topic of the Thesis paper shall be additionally entered. ECTS-Credits for subjects as well as for the complete programme shall beentered likewise. Considering the structure of the programme of courses- shall be ”Master of Business Administration”, abbreviated ”MBA”, withthe addendum ”International Arts Management” in brackets. According to level achieved the Board of the Programme may also emitappropriate, internationally acknowledgeable certificates of participationfor successful completion of parts of the programme.

EXAMENRequirements for successful completionActive participation in all courses is graded, preliminary project presen-tations, implementation of the COMET training method, term papers(related to the curriculum), scientific work and individual studies thecourse is completed with a final examination, which consists of examinscovering particular subjects, as well as an viva in front of a committe onthe master thesis. The master thesis needs to contain a case study oran analysis of a particular case, which should demonstrate acquiredknowledge put into practice. The master thesis can be written by asmall team on a single topic. The MBA requires course attendance inSalzburg, Chicago and Shanghai.

APPLICATION OF THE EUROPEAN CREDIT TRANSFER SYSTEMS (ECTS)The programme shall comprise of compulsory subjects with a minimumof hours equaling to a minimum achievement according to the UniStGthat applys the directive of the European Commission for a EuropeanCredit Transfer System (ECTS).The ECTS contains the evaluation of all modules of the programme onthe basis of total labour expended (previous knowledge, seminar papers,project based study, practical training, preparation for examinations, etc.)and shall assess them on a basis of 76.5 credits per one year of studyfull time-studies or 4 semesters ( 2 years of study) part-time programmeyear.

"The real leader has no need to lead – he is content to point the way.“Miller, Henry


the faculty and its focus

THE FACULTY AND ITS FOCUSEmphasis is placed on the selection of renowned international academiclecturers and practitioners. Our partners are exclusively leaders theirfields from around the world.

Ugo BacchellaFounder and president of the Fondazione Fitzcarraldo inTorino, an independent international centre for research,training, art, culture and media management, culturaleconomics and politics

Michael BauerLawyer, Legal practice, Liezen, Styria?ICCM co-founder, co-founder of radio freequenns 100.8, ICCM board member

Peter BendixenChairman of the Rudolf Arnheim Institute for Art, Musicand Cultural Economics, Hamburg; former Professor ofEconomics at the Hamburg University of Economics andPolitics, author of standard works on Cultural Economics

Paolo BianchiCulture publicist, senior curator at the O.K. for contempo-rary art and guest-editor of "Kunstforum International",visiting professor at the Universität für Kunst undGestaltung, Linz.

François ColbertHEC Montréal, Canada, Holder of the Carmelle and Rémi-Marcoux Chair in Arts Management, president of theAssociation Internationale Management des Arts (AIMAC)Canada, Editor of the "Int. Journal for Arts Management"(IJAM)

Albrecht GöschelUrban Planning scientist and researcher at the GermanInstitute of Berlin University, Emphasis on UrbanDevelopment and Law, Social Politics and CulturalEconomics

Adolf HaslingerFilmfonds Wien, Head of Controlling, studied World Tradeand History of Art in Vienna and Rotterdam, ICCM gradu-ate, FOKUS member

Tom KarpOslo, Norway

Michael KarrerGalleries Weihergut Salzburg, studied Business Economy atUniversity of Linz, ICCM graduate

Charles KayeInt. Arts Consultant, London; Lies Asconas Ltd. ArtistAgency former deputy Director, Sir Georg Solti's ExecutiveAdministrator

Ketan LakhaniSouth Africa

Dawn LarsenCo-ordinator of New Media Programme, Arts, Media andthe Law at Columbia College Chicago, former associateattorney of entertainment law

Sven LarsenOslo, Norway

Leonard LehrerDean of School of Fine and Performing Arts at ColumbiaCollege Chicago

Ursula Maier-RablerAss. Prof. at the Communications Sciences Institute,Multimedia Design and New CommunicationTechnologies department, Salzburg University, AcademicDirector of the university's main focus, ICT&S (Informationand Communication Technologies & Society), ICCM boardmember

Lars MortensenPartner of Preview, the leading future scenario environ-ment, Oslo, Norway, former coach at the KaospilotUniversity in Denmark, former head of the Kaospilot out-post in Durban, South Africa, In 2000 chaired the session›the future of leadership education‹ at the State of theWorld Forum conference in New York.

Nicky de PlessisCultural Radius, South Africa

Herwig PöschlFounder, Chairman and Managing Director of the Int.Centre for Culture and Management, ISAC (InternationalSummer Academy for Arts Management) Director

J. Dennis RichChairperson, Department for Arts, Entertainment andMedia Management, Columbia College Chicago. Scientificcommittee member of AIMAC - International Associationof Arts and Cultural Management

Joe RobertsColeman Foundation Professor, Business Management,Entrepreneurship and Economics at Columbia CollegeChicago, Member - Academy of Management

Burghart SchmidtLanguage & Aesthetics Professor at Offenbach/MainDesign University, many years of collaboration with ErnstBloch the Philosopher. ?Studied Biology, Chemistry, Physics,Philosophy and History of Art

Annette SchönholzerART BASEL Miami Beach, Florida

Gerbert SchwaighoferSalzburg Festival Commercial Director

Cameron TaylorAuskerry, Scotland

Carsten WinterCulture publicist, Univ.Ass for Media- and InformationManagement, Cultural Studies, German Institute forEconomic Research (DIW), Berlin and Klagenfurt University

Carol YamamotoCo-ordinator and Academic Advisor, Visual Arts,Management Concentration, Planning and Policy Making;Former Chairperson, Management Department, ColumbiaCollege Chicago

"There is no such thing as a perfect leader either in thepast or present, in China or elsewhere. If there is one,he is only pretending, like a pig inserting scallions intoits nose in an effort to look like an elephant.“Liu Shao-Ch’I


references

SOME SELECTED PROJECTS AND THESIS IN THE MBA INTER-NATIONAL ARTS MANAGEMENT

Models of Innovative Management of European HeritageZukunft Film - Marketing für den Europäischen FilmVideostream 21 – 1st Videostreaming - Festival LinzCamerata Academica Salzburg – eMarketing, Website and CD-RomDance Centres in Europe, Evaluationartframe.Culture and Congress-BusinessInternational Summeracademy for Artsmanagement. ICCMDie Neuausrichtung der Art Trading Corporation ATC GmbHTop Talent Award, European New Media AwarddTCM - Transparent Cultural ManagementArtbox – Marketingconcept for a Modern Art MuseumWein und ArchitekturTschik Tschak Jewish Festival ViennaFundtracer - Webportal for FundraisingVarna Festival, BulgariaOn the other side of the Bridge, Austrian Chinese Cultural CooperationSquare, Public ArtRedifining Action - Cultural and Urban ModellingBergwerk - Cultural Study UntersbergJazzbrain, Concept for an AgencyCreative Industries in SalzburgBTV Artspace, Cultural Concept for a BancKulturkonzept der Deutschen Bank. Evaluationcrash test dummy - Das neue europäische Ich im biopolitischenCrashtestSchool of Dance, Online Dance SchoolI SinfoniettaHeimArt, ExhibitionRadiabled, Free Radio Initiative for Handicaped PeopleContribute To What You HearStorytellingNXP Veranstaltungsbetriebs GmbhAIDA Publishing - The Publishing House for Live EntertainmentTheatre for Blind People, Concept and HandbookSoundandmore, New Jobs in Functional Music

"Culture is only true when implicitly critical, andthe mind which forgets this revenges itself in thecritics it breeds. Criticism is an indispensable element of culture"Adorno, Theodor W.


organisation information

PRIMARY COURSE LOCATIONLocation & AccommodationSince August 2001 ICCM has been located in the Kolleg St. Josef, aformer monastery in the park of the legendary Trapp Villa. It was built inthe 1960's by the renowned "Arbeitsgruppe 4" (Friedrich Kurrent,Wilhelm Holzbauer and Johannes Spalt). It is one of the most importantmonastic buildings and is a 20th century architectural icon since WWII,

ADMISSION AND APPLICATIONRequirements: an academic degree or comparable qualification (e.g.at least 4-years experience in a managerial position in a cultural field).Proof of English fluency: e.g. IELTS, TOEFL or oral examen at ICCMwith a native spekaer. Together with the application form, the potentialparticipants are requested to send the CV, degree, qualification certifi-cates and two letters of recommendation. All applicants are invited foran assessment interview. A small handling fee of 20 Euros is charged.Tuition language: EnglishInstitutions: Salzburg, Chicago, Shanghai

Three steps to be involved

Send us the application Perform the assessement Sign the contract

COURSE FEE AND PAYMENT

EXECUTIVE MBA IN INTERNATIONAL ARTS MANAGEMENTEuro 21.500,-* (examination fee and electronically provided documentsincluded). The fee does not cover travels, accomodations or any otherexpenses for the course.

conditions of payment and cancellationCancellation: up to 8 weeks before course commencement, later can-cellations will incur a cancellation fee of 40% of course fees. All cancel-lations incur an administrative fee of Euro 140,-. Early bookings (6months or more before course commencement) may cancel up to 8weeks after registration, later cancellations will incur a cancellation feeas mentioned above. Conditions of payment: partial payment for eachsemester in advance.The SMBS requires a bank guarantee of financial resources from eachapplicant who expects to obtain or maintain participant status.Applicants are required to submit financial documentation thatequals or exceeds the overall expenses for the MBA program. Scholarships available to international students at SMBS : ICCM arevery limited, and students should not rely on scholarship funds tofinance their educational costs.

references

ICCM GRADUATES AND ALUMNI CLUBThe network of graduates offers additional seminars, job bursary, projectexchange, social events and get together with business partners.ICCM graduates are leaders in the international creative community,working in institutes such as: The Rockefeller Foundation, the GettyMuseum in LA, Art Basel Miami Beach, UBS Banken AG, Zürich, OhioState University, Universität Mozarteum Salzburg, Mozarteum OrchesterSalzburg, Der Standard, Secession Wien, WUK Wien, CentroInterculturale Riviera Etrusca Sprachschule Toskana, non:conformArchitekturteam, Filmfonds Wien, Hoanzl Produktionsund Vertriebs-gesmbH Wien, Kunsthalle Wien, Technisches Museum Wien, WienerStaatsoper, Steirischer Herbst, Galerien Weihergut, SalzburgerLandesarchäologie, Dale Carnegie Training, Festspielhaus St. Pölten,Wiener Symphoniker, Tanzquartier Wien, After Image ProductionsNew York, Art Mark, Theater Phönix, ORF, Burgtheater, MTUFriedrichshafen – Marktforschung Daimler-Chrysler, Gasteig München,IETM Brüssel, MUMOK Wien, Europäisches Parlament, RechnungshofWien, BKA Kunstsektion Wien, Camerata Academia, Haydn FestspieleEisenstadt, Schloss Esterházy.

CONTACTContact Alumni Club:President Dr. Isabella Urban, MASBundestheater-Holding GmbHInterne Revision und JuristischesGoethegasse 1 1010 WienTel.: +43-1-514 44/1300Fax: +43-1-514 44/1209e-mail: [email protected]

ADDENDUM


www.

iccm.

at

www.

smbs

.at

MBA INTERNATIONAL ARTS MANAGEMENT

Course DirectorsAdolf Haslinger and Herwig Pöschl

Course organisationJessica WhiteInternational Centre for Culture & Management Gyllenstormstraße 8, 5026 Salzburg, AustriaPhone: +43-662-459841-13 or 459841-10, Fax: [email protected], www.iccm.at

Adelheid SchafferSalzburg Management GmbH –University of Salzburg Business SchoolSigmund Haffner Gasse 1, 5020 Salzburg, AustriaPhone: +43-662-2222-2197, Fax: [email protected], www.smbs.at

Founded in 1989, ICCM has established itself as theleading institution in culture, new media and arts busi-ness. It serves as a centre of excellence for political,private industry and cultural production leaders.

ICCM is a platform for conceptualising and developingnew forms of artistic and cultural practise. It is a lively,creative and dynamic factory for projects from whichpeople can learn. ICCM develops content and methodsfor critical and independent promotion and procurementof culture, in close collaboration with an internationalcommunity of creative people, artists, researchers andexperts. ICCM is a founding member of the European

Network for Cultural Administration Training Centres(ENCTAC) and a full member of the Association ofArts Administration Educators (AAAE) in the USA.

Over 400 ICCM graduates have built up an impres-sive network of experts. This network has continuouslybeen extended by up until 250 participants of theISAC, International Salzburg Summer Academy for ArtsManagement. This two week summer course preparesyoung project leaders for new tasks and trends in projectmanagement, marketing, financial management, fund-raising and networking. www.iccm.at

At Columbia College Chicago you experience excel-lence in one of the world's most vibrant cities.Columbia's intent is to train people who will shape thepublic's perceptions of cultural issues and also author theculture of their times. Columbia is an urban institutionreflecting the economic diversity of contemporaryAmerica and worldwide development. Columbia conductstraining in close relationship to a vital urban reality andserves an important civic purpose by actively engagingin life and culture.

Columbia’s purpose is to encourage awareness of aesthetic relationships, to admit unreservedly creativeability in, or inclination to, the subjects of interest, to giveguidance of an inventive faculty, to discover alternativeopportunities to employ the participants’ talents in settings other than customary marketplaces. Columbiacombines a strong conceptual emphasis with practicalprofessional training, preparing participants with matureinterests to become successful and visionary leaders.www.colum.edu

Columbia College ChicagoThe nation’s premier visual, performing, media and communication arts college.

Fudan University was founded in 1905. It is one of theleading universities in China. The impact of the impres-sion Fudan is to make unremitting efforts to renew andimprove oneself each day. The university consists of 24schools and departments, such as School of Law,School of International Relations and Public Affairs,School of Management, School of Economics, Collegeof Foreign Languages and Literature, Medical College,etc. In the latest evaluation of national key disciplines,40 desciplines of Fudan University were listed. Fudanhighly stresses the building of faculty and invites manynoted specialists and scholars from overseas for

teaching and lectures. Jointly funded by Ministry ofEducation and Shanghai Municipal Government, FudanUniversity regards the training of students with highquality as its responsibility. Whilst improving teachingquality and increasing research input, the university isactively involved in the process of internationalizationand became a research-orientated comprehensive uni-versity of world-class. Fudan is committed to promotingdevelopment of international academic cooperation andexpects a significant upgrade at its centenary anniver-sary in 2005. www.fudan.edu

Fudan University Shanghai

ICCM

The Salzburg Management – University of SalzburgBusiness School (SMBS), with its range of high qualitycourses, is one of the leading institutions in Europeoffering training and further training for managers.

Together with the St. Gallen Management Centreand its international network of partners, the SMBSprovides a broad range of international executive MBAsand Master programmes at the highest level. The SMBS is internationally accredited, is subject to

constant evaluation and quality assurance proceduresand sets extremely high standards in appointing its lecturers. All these factors ensure that the University of Salzburg Business School guarantees courses ofindisputably excellent quality. Besides MBA, MBL andMaster degrees, SMBS also offers compact courses,seminars and training tailor-made to the specific needsof enterprises. www.smbs.at

SMBS

ICCMINTERNATIONAL CENTRE FOR CULTURE & MANAGEMENT


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MBA Broschüre