mba annamali 2014 part15

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    Total No. of Pages: 3 6850Register Number:Name of the Candidate:

    M.B.A. DEGREE EXAMINATION December 2014

    (SECOND YEAR)

    260: PROJECT MANAGEMENT AND ENTREPRENEURSHIP

    Time: Three hours Maximum: 75 marks

    SECTION-AAnswer any FIVE questions (5 3 = 15)

    1. Project life cycle.

    2. Project formulation.

    3. Tendering of contractors.

    4. Work breakdown structure.

    5. Project diary.

    6. Entrepreneurship.

    7. Micro enterprise.

    8. Market opportunities.

    SECTION-BAnswer any THREE questions (3 10 = 30)

    9. Explain tools and techniques of project management.

    10. What are functions of Bureau of Public Enterprises Planning Commission andPublic Investment Board?

    11. Enumerate the procedure for execution of project control system and its manual.

    12. Draft a checklist for organising and operating micro enterprises.

    13. What are different classification of small scale industries?

    SECTION-CAnswer any ONE question (1 15 = 15)

    14. What are different stages of finalisation of project and drafting a implementationschedule?

    15. What are co-ordination guideline for effective implementation and reporting inproject management?

    16. How does family businessmen differ from new emerging entrepreneurs?

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    SECTION-D(Compulsory) (15)

    17. Case study:

    Zebra Co. Ltd. is in the business of distributing drinking water withvarious product variants like consumer packs, family packs and institutionalpacks. There are about ten institutions, 75,000 families and 5,00,000 populationcross over every day in a market place. The market is experiencing a growth rateof more than 35%. The market is very competitive and enterprises keep emergingin the market.

    Questions:

    1) What are various new distribution options available for successful averageof market?

    2) How does the new marketing channel combine to reduce cost ofdistribution?

    3) What are various micro transport options available for all the three marketsegment?

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