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MB0039-Business Communication

Unit-1 Basic Principles of Communication

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Program : MBA

Semester : I

Subject Code : MB0039

Subject Name : Business Communication

Unit Number : 1

Unit Title : Basic Principles of Communication

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Objectives

1. Describe the key elements in the communication process

2. Identify the barriers to communication and suggest ways toovercome these barriers

Basic Principles of Communication

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Communications as a science has evolved over time and a

number of models of communication have been proposed, each

being an improvement over the existing one.

I. Aristotles Model of Communication Simplistic model which included only three components

sender, receiver and message.

Importance given to sender of message

Communication process was only one way

Key Elements in Communication Process

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II. Lasswells Model of Communication

Major elements in the communication process are indicated bykey questions-

- Who? (sender)

- Says what? (message)

- How? (channel)

- To whom? (receiver)

- With what impact? (effect)

Emphasis on sender, message and channel Communication process was also one way


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III. Shannon-Weaver Model of Communication

Emphasized the importance of encoding before sending themessage

Highlighted the importance of sign theory message shouldalways be sent in a form that would be understood and

accepted by the receiver

Introduced one more component -noise which could distortthe message

Included feedback as an important component in thecommunication process

Pioneered the move towards the current two way model ofcommunication


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Aristotles Model

Sender Message Receiver

Who?

Sender

Sayswhat?

Message

How?

Channel

Towhom?

Receiver

With whatimpact?

Effect

Lasswells Model

ChannelEncoding Sender Message Receiver

NoiseShannon Weaver

Model

Models of Communication

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Describe three different situations from your own experience to

illustrate each of the models of communication described in theprevious slide

Test Your Understanding

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Barriers

1. Negative impact ofmessage

2. Incomplete grasp ofmessage

3. Maintaining adistance with thespeaker/sender

4. Lack of interest

5. Mental disturbance

Causative factors

1. Badly formulated &presented message

2. Poor listening

3. Being judgmental

4. Conflict of interests

5. Conflict betweeninformation received& existinginformation

Barriers to Communication

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Can you match the following?

Barriers

1. Misunderstanding

2. Confusion regardingmessage

3. Attitude of superiority

4. Listening with a closed

mind

5. Not including listenersin the discussion

Causative factors

A. I vs. you attitude

B. Prejudices

C. Differences instatus/positions

D. Information overload

E. Use of complicatedlanguage, words withmultiple meanings

Barriers to Communication & Test your Understanding

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Now can you categorize each of the barriers to communication

listed in the previous slides, based on what you learnt in the

SLM?

Barriers to Communication & Test your Understanding

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The sender and the receiver have to work separately as well as

together to remove the barriers to communication.

Senders responsibility

Ensure message is sent to the right person

Determine reasons for communication/motives Be clear about what is to be communicated

Decide the best time for communication

Use language which is clear and which the receiver willunderstand

Select a location which will ensure proper reception,understanding and acceptance of the message

Overcoming Barriers to Communication

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Receivers responsibility Pay full attention to sender

Listen actively to the message

Seek clarification and repetition wherever needed

Check the receipt of information with sender

Responsibility of both sender and receiver

Be alert for possibility of misunderstanding

Listen, listen and listen again

Test ones own understanding of the message

Share opinions and perceptions regarding the message

Overcoming Barriers to Communication

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Think of a situation where the communication went wrong

because of one of the barriers listed in the previous slide.What

was the reason for the communication failure? What could the

sender and receiver have done to ensure the success of thecommunication?

Test Your Understanding

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Documents

MB0039 Slides Unit 01