81
#MayoRagan Healthcare Hashtag Twitter Transcript From: Mon Mar 14 8:09:00 PDT 2011 To: Tue Mar 15 15:00:00 PDT 2011 Customize transcript dates and layout Learn more about #MayoRagan at The Healthcare Hashtag Project Total #MayoRagan Tweets in Database: 2040 JRobinsonGroup "Twitter is God's Gift to Communicators" says @markraganceo. #mayoragan Mon Mar 14 8:09:27 PDT 2011 westr "There's no such thing as a news cycle anymore. Everyone's on deadline all the time now. #mayoragan" -via @tahughes #pm101 #mcssm #hcsm Mon Mar 14 8:09:39 PDT 2011 ronaldpetrovich "Integration is key to successful social media," @markraganceo, connect linkedin, FB, twitter, blogs, YouTube, fourquare, #mayoragan Mon Mar 14 8:09:44 PDT 2011 mkatmahoney "Twitter is God's Gift to Communicators" says @markraganceo. #mayoragan Mon Mar 14 8:09:46 PDT 2011 kathybarbour Twitter is about conversation. It can't be just one-way. #mayoragan #mccsm Mon Mar 14 8:09:57 PDT 2011 tahughes This is @LeeAase, prepping for his presentation with @shelholtz at #mayoragan. http://twitpic.com/49g1lt Mon Mar 14 8:11:02 PDT 2011 kathybarbour When people say I don't care about what type of coffee you drank this morning, reply, no worries, you don't have to follow #mayoragan #mccsm Mon Mar 14 8:11:12 PDT 2011 kathybarbour It's good to interact and get to know the tweeple on the other end #mayoragan #mccsm Mon Mar 14 8:11:51 PDT 2011 westr "In order for organizations to succeed in social media they need to get comfortable with criticism #mayoragan #mccsm" v @randyschwarz #pm101 Mon Mar 14 8:12:31 PDT 2011

MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

Embed Size (px)

DESCRIPTION

Transcript of tweets from Healthcare Marketings and PR Social Media Summit 2011 held at Mayo Clinic in conjunction with Ragan Communications.

Citation preview

Page 1: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

#MayoRagan

Healthcare Hashtag Twitter TranscriptFrom: Mon Mar 14 8:09:00 PDT 2011To: Tue Mar 15 15:00:00 PDT 2011

Customize transcript dates and layout

Learn more about #MayoRagan at The Healthcare Hashtag Project

Total #MayoRagan Tweets in Database: 2040

JRobinsonGroup "Twitter is God's Gift to Communicators" says @markraganceo. #mayoraganMon Mar 14 8:09:27 PDT 2011

westr "There's no such thing as a news cycle anymore. Everyone's on deadline all thetime now. #mayoragan" -via @tahughes #pm101 #mcssm #hcsmMon Mar 14 8:09:39 PDT 2011

ronaldpetrovich "Integration is key to successful social media," @markraganceo, connect linkedin,FB, twitter, blogs, YouTube, fourquare, #mayoraganMon Mar 14 8:09:44 PDT 2011

mkatmahoney "Twitter is God's Gift to Communicators" says @markraganceo. #mayoraganMon Mar 14 8:09:46 PDT 2011

kathybarbour Twitter is about conversation. It can't be just one-way. #mayoragan #mccsmMon Mar 14 8:09:57 PDT 2011

tahughes This is @LeeAase, prepping for his presentation with @shelholtz at #mayoragan.http://twitpic.com/49g1ltMon Mar 14 8:11:02 PDT 2011

kathybarbour When people say I don't care about what type of coffee you drank this morning,reply, no worries, you don't have to follow #mayoragan #mccsmMon Mar 14 8:11:12 PDT 2011

kathybarbour It's good to interact and get to know the tweeple on the other end #mayoragan#mccsmMon Mar 14 8:11:51 PDT 2011

westr "In order for organizations to succeed in social media they need to get comfortablewith criticism #mayoragan #mccsm" v @randyschwarz #pm101Mon Mar 14 8:12:31 PDT 2011

Page 2: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

MrsARodriguez @kathybarbour I like to know what coffee ppl drink. Maybe I'm missing out on agreat drink! ;-) #mayoraganMon Mar 14 8:12:51 PDT 2011

kathybarbour Exactly my point! RT @MrsARodriguez: @kathybarbour I like to know what coffeeppl drink. Maybe I'm missing out on a great drink! #mayoraganMon Mar 14 8:13:26 PDT 2011

kathybarbour Do you read tweeple's bios? You should - gives you insight to engage inconversation #mayoragan #mccsmMon Mar 14 8:14:05 PDT 2011

kevindarst Heading to #mayoragan (@ Denver International Airport (DEN) ! w/ 50 others)http://4sq.com/gvViHeMon Mar 14 8:14:16 PDT 2011

mkatmahoney @charityestrella It's a great conference #mayoraganMon Mar 14 8:14:17 PDT 2011

ahynes1 @MrsARodriguez @kathybarbour I drink decaf. I also like to get to know moreabout people than just their work or politics #mayoraganMon Mar 14 8:14:51 PDT 2011

ahynes1 @kathybarbour I've read the bios of many of the people attending #mayoraganahead of time in hopes of making better connections face to faceMon Mar 14 8:16:35 PDT 2011

StaceyLSimon The @MayoClinic uses Radian6 to monitor social media. #mayoraganMon Mar 14 8:17:21 PDT 2011

MrsARodriguez @ahynes1 @kathybarbour I drink cafe con leche (live in Miami!l). Im also anewlywed, have a cat, love art. Now we're friends! ;-) #mayoraganMon Mar 14 8:17:40 PDT 2011

kathybarbour SMART! RT @ahynes1: I've read the bios of many of the people attending#mayoragan ahead of time to make better connections face to faceMon Mar 14 8:17:51 PDT 2011

MrsARodriguez Me, too! RT @ahynes1: I've read the bios of many of the people attending#mayoragan ahead of time to make better connections face to faceMon Mar 14 8:18:35 PDT 2011

MrsARodriguez Note to my followers - Tweeting about #mayoragan today and tomorrow. Feel freeto mute. Or join the convo!Mon Mar 14 8:19:03 PDT 2011

randyschwarz @tweetdeck is a great basic tool for monitoring tweets about your organization#mayoragan #MCCSMMon Mar 14 8:19:36 PDT 2011

westr Geez, I get to meet the real person? Can't wait! RT @rawarrior The Next Three

Page 3: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

Days: I'll be in Jacksonville for #mccsm #mayoragan #hcsmMon Mar 14 8:20:01 PDT 2011

tahughes Tip from @MarkRaganCEO: Schedule your tweets using dynamictweets.com.#mayoraganMon Mar 14 8:20:17 PDT 2011

westr "Want to see rapid change in your editorial content? Allow comments on youremployee communication site. #mayoragan" -via @tahughes #pm101Mon Mar 14 8:20:56 PDT 2011

JasonPratt Just changed mine yesterday. "@KathyBarbour: Do you read tweeple's bios? Youshould - gives insight to engage in conversation." #mayoraganMon Mar 14 8:21:02 PDT 2011

RichmondDoc Wish I could meet up with everyone at #mayoragan #mccsm this week. Lookforward to eventually meeting folks in person!Mon Mar 14 8:21:12 PDT 2011

MEHarty Wishing I was at the #mayoragan sm summit in Jacksonville. Thx goodness forhashtags & friends who tweet & share.Mon Mar 14 8:24:21 PDT 2011

caityrosey Use Twello twitter search directory to find people in your industry and help buildfollowing #mayoraganMon Mar 14 8:25:34 PDT 2011

westr NB! "Social media enables sharing without mediators. Bye bye gatekeepers!#mayoragan #mccsm." -via @kathybarbour #pm101 #hcsmMon Mar 14 8:25:43 PDT 2011

radian6 @StaceyLSimon Thanks for mentioning us! #MayoRaganMon Mar 14 8:26:15 PDT 2011

mlinson Representing public hospitals as @mlinson at #mayoragan this wk with@BRIGETTESCOTT - should have lots of insights on #hcsm to share after!Mon Mar 14 8:27:06 PDT 2011

NAPH1981 Representing public hospitals as @mlinson at #mayoragan this wk with@BRIGETTESCOTT - should have lots of insights on #hcsm to share after!Mon Mar 14 8:27:08 PDT 2011

MrsARodriguez Forgot to post the link! - Groupon, similar sites target medical services for dealshttp://t.co/XQUngIP #hcmktg #hcsm #mayoraganMon Mar 14 8:27:10 PDT 2011

kathybarbour @LeeAase @JasonPratt question: Does your twitter bio come up in searchfunctionality? #mayoraganMon Mar 14 8:27:38 PDT 2011

kathybarbour @radian6 just got a shout out at #mayoragan as the monitoring tool @MayoClinicusesMon Mar 14 8:28:54 PDT 2011

Page 4: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

westr "Organizations that don't go mobile will be eaten by the competition #mayoragan#mccsm" -via @randyschwarz #pm101 #mhealth #hcsmMon Mar 14 8:29:42 PDT 2011

kathybarbour Follow @badbanana for a bit of humor! #mayoraganMon Mar 14 8:30:15 PDT 2011

westr "RT @randyschwarz: 89% of journalists say they use blogs for story research#mayoragan #mccsm" -via @kkimberl #pm101 #hcsmMon Mar 14 8:30:35 PDT 2011

ctsinclair Blogs still important despite growth/distraction of twitter despite what NYT sayshttp://nyti.ms/gpwVir #mayoraganMon Mar 14 8:34:37 PDT 2011

radian6 @kathybarbour We love that! #mayoraganMon Mar 14 8:34:44 PDT 2011

jodyms Back for two hours and the great info keeps coming in #mayoragan #sxswh and#helpjapan. Now it's time for a #cancer breakthrough.Mon Mar 14 8:34:57 PDT 2011

westr "@MarkRaganCEO says integration is key when it comes to SM. All sites should belinked. #mayoragan #mccsm" -via @randyschwarz #pm101 #hcsmMon Mar 14 8:36:22 PDT 2011

caityrosey Dynamic tweets unbelievable search engine. #mayoraganMon Mar 14 8:36:24 PDT 2011

kathybarbour Dynamic tweets allows for tweet archiving via @MarkRaganCEO #mayoragan#mccsmMon Mar 14 8:36:28 PDT 2011

MEHarty Between #mayoragan & #sxswh, I'm going to be watching twitter all day.Mon Mar 14 8:38:01 PDT 2011

ctsinclair @caityrosey Except tweets are so of the moment, that all the SEO may be lostunless you actively work to keep it up #mayoraganMon Mar 14 8:38:02 PDT 2011

westr What is "Radian6"? "The @MayoClinic uses Radian6 to monitor social media.#mayoragan" -via @StaceyLSimonMon Mar 14 8:39:09 PDT 2011

JasonPratt Feel free to reuse your "evergreen content" I do and it works. - @MarkRaganCEO at#MayoRaganMon Mar 14 8:39:24 PDT 2011

philbaumann On to the Jax beaches while. Hi #MayoRagan peeps!Mon Mar 14 8:39:50 PDT 2011

Page 5: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

klxmedia We have good tweets coming from #SXSH #SXSWH and #mayoragan today. Willtake 3x as long to sort through all the good info!Mon Mar 14 8:40:30 PDT 2011

westr DITTO: "Note to my followers: Tweeting about #mayoragan today & tomorrow. Feelfree to mute. Or join the convo!" -via @MrsARodriguez #pm101Mon Mar 14 8:40:30 PDT 2011

kathybarbour @MEHarty We wish you were here, too #mayoraganMon Mar 14 8:41:13 PDT 2011

caityrosey Use Quora to get answers to questions from top experts. #mayoraganMon Mar 14 8:43:40 PDT 2011

StaceyLSimon Social media tools/sites mentioned by @MarkRaganCEO: Quora, Twellow,Dynamic Tweets, TweetMeme, HootSuite, TweetDeck, Radian6 #mayoraganMon Mar 14 8:44:22 PDT 2011

JRobinsonGroup Quora gets top people in multiple industries to answer difficult questions - a highqualitative difference from other sites. #mayoraganMon Mar 14 8:44:28 PDT 2011

mkatmahoney Quora gets top people in multiple industries to answer difficult questions - a highqualitative difference from other sites. #mayoraganMon Mar 14 8:44:28 PDT 2011

ctsinclair Opinion on dyanmictweets vs Hootsuite for scheduling? @MarkRaganCEO I try toschedule tweets very rarely. #mayoraganMon Mar 14 8:45:15 PDT 2011

MEHarty That's sort of zen. RT @JasonPratt: Your website is now the Sun in the middle of allyour social media planets. #MayoRaganMon Mar 14 8:47:11 PDT 2011

westr Heading over to Mayo! RT @amednews @LeeAase: Social Media Summit at MayoClinic starting http://mayocl.in/ekTaMG Follow tweets @ #mayoraganMon Mar 14 8:48:04 PDT 2011

radian6 @StaceyLSimon We certainly appreciate being included! #mayoragan@MarkRaganCEOMon Mar 14 8:48:05 PDT 2011

frandickson BEAUTIFUL! RT @JasonPratt: Your website is now the Sun in the middle of all yoursocial media planets. #MayoRagan, #hcsm, #HIMSS, #rochmnMon Mar 14 8:48:29 PDT 2011

kathybarbour #mayoragan tweetup at 5:30 at Ragtime. Join us! #mccsmMon Mar 14 8:49:29 PDT 2011

"Dynamic tweets allows for tweet archiving, via @MarkRaganCEO #mayoragan

Page 6: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

westr #mccsm" -via @kathybarbour #pm101Mon Mar 14 8:50:06 PDT 2011

MatthewBrowning LOL! RT @MEHarty: Between #mayoragan & #sxswh, I'm going to be watchingtwitter all day.Mon Mar 14 8:51:12 PDT 2011

MEHarty I'll have a glass of white. RT @kathybarbour: #mayoragan tweetup at 5:30 atRagtime. Join us! #mccsmMon Mar 14 8:57:07 PDT 2011

caityrosey Creating viral videos not accidental. Not like shooting lightning in a bottle.#mayoraganMon Mar 14 8:58:00 PDT 2011

caityrosey Social media trifecta: SM picked up by trad media which drives traffic which createsSM buzz #mayoraganMon Mar 14 9:04:47 PDT 2011

Julian_Bond Ditto :) RT @MatthewBrowning LOL! RT @MEHarty: Between #mayoragan &#sxswh, I'm going to be watching twitter all day.Mon Mar 14 9:12:13 PDT 2011

joniwatson Watching the #mayoragan tweets today. Have fun #mccsm colleagues!Mon Mar 14 9:12:37 PDT 2011

caityrosey Happy Pi day MayoRagan tweeps! #mayoraganMon Mar 14 9:13:33 PDT 2011

ahynes1 Arriving for the #mayoragan conference (@ Mayo Clinic w/ 5 others)http://4sq.com/hqCmEJMon Mar 14 9:17:35 PDT 2011

ctsinclair Does anyone have any examples of @Quora with medical professionals that doesnot border on giving medical advice? #mayoraganMon Mar 14 9:35:26 PDT 2011

frandickson Nice article! RT @PRforPharma: Social media pros, why Maslow and Drucker stillmatter: http://bit.ly/eLoWDK #hcsm #mayoragan #sxswhMon Mar 14 9:35:54 PDT 2011

caityrosey Read The #mayoragan Daily ▸ today's top stories via @raganreporter@mrsarodriguez and @randyschwarz ▸ http://t.co/CBmi3dp #mayoraganMon Mar 14 9:40:11 PDT 2011

westr @ctsinclair #mayoragan. Let's discuss this tonight.Mon Mar 14 9:46:58 PDT 2011

shelholtz At #mayoragan here in Jacksonville. (@ Mayo Clinic w/ 6 others)http://4sq.com/hBwoEdMon Mar 14 9:48:31 PDT 2011

Page 7: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

LeeAase At #mayoragan about to lead workshop with @shelholtz (@ Mayo Clinic w/ @shel@randyschwarz) http://4sq.com/hBn8nyMon Mar 14 9:48:35 PDT 2011

caityrosey Piano player plays my request (Chopin waltz) during break at mayoraganconference http://twitpic.com/49gvtg #mayoraganMon Mar 14 9:52:25 PDT 2011

shelholtz Added the #mayoragan conference to FourSquare. (@ MayoRagan Social MediaConference) http://4sq.com/iheMviMon Mar 14 9:52:26 PDT 2011

westr Lots of heavy duty tweeters with laptops here at #mayoragan. Watch the tweets startflying in a few minutes. Will mostly listen, & RT.Mon Mar 14 9:56:56 PDT 2011

sjmonk5 Arrived safely at #mayoragan. Let the learning begin! (@ Mayo Clinic w/ 3 others)http://4sq.com/gf1vAQMon Mar 14 9:59:38 PDT 2011

rawarrior We cant find u! #mayoraganMon Mar 14 10:00:05 PDT 2011

Mary_Pat_Whaley Mayo Clinic Social Media Summit: First impression - power strips under every table!Yes! :) #mayoraganMon Mar 14 10:01:22 PDT 2011

westr @rawarrior follow link RT @sjmonk5: Arrived safely at #mayoragan. Let thelearning begin! (@ Mayo Clinic w/ 3 others) http://4sq.com/gf1vAQMon Mar 14 10:02:02 PDT 2011

ahynes1 @ctsinclair I've been using Quora to connect with other health care pros, find outwhat they are doing and about new products #mayoraganMon Mar 14 10:05:22 PDT 2011

rebeccajshaffer Good luck! RT @LeeAase: At #mayoragan about to lead workshop with @shelholtz(@ Mayo Clinic w/ @shel @randyschwarz) http://4sq.com/hBn8nyMon Mar 14 10:05:46 PDT 2011

AmandaChanguris #win! RT @Mary_Pat_Whaley: Mayo Clinic Social Media Summit: First impression -power strips under every table! Yes! :) #mayoraganMon Mar 14 10:06:22 PDT 2011

eQHealth Tweeting from #mayoragan SoMe conference for health care communicators:Building online communities to promote better health.Mon Mar 14 10:09:35 PDT 2011

tahughes Great opening session by @MarkRaganCEO. Now we're into presentation by@LeeAase and @shelholtz . #mayoraganMon Mar 14 10:10:37 PDT 2011

Page 8: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

caityrosey Imagined communities and how people use social media to create them#mayoragan http://t.co/Ta9o7GtMon Mar 14 10:10:52 PDT 2011

JasonPratt The #MayoRagan pre-conference continues... @LeeAase in suit & tie and@ShelHoltz in suit & t-shirt. I'm trying to figure out what it says.Mon Mar 14 10:11:00 PDT 2011

ronaldpetrovich http://twitpic.com/49h1gv - Social Media Experts Lee Aase and Shel Hotlz speak at#mayoragan summit on creating community engagement.Mon Mar 14 10:12:39 PDT 2011

sjmonk5 @JasonPratt it says "Reply All" with a red "no" symbol #mayoraganMon Mar 14 10:13:59 PDT 2011

eQHealth #mayoragan Diabetic Connect is major site for listening to comunities of patientswith diabetes. #hcsmMon Mar 14 10:15:27 PDT 2011

daniellecass @frandickson - wish you were here, sister, at #mayoraganMon Mar 14 10:16:50 PDT 2011

eQHealth PatientsLIkeMe #mayoragan #hcsm Another powerful health care communitylistening post.Mon Mar 14 10:18:46 PDT 2011

Mary_Pat_Whaley Lee Aase: Sites and communities are not synonymous - a site can facilitate andcatalyze, but a community has standards. #mayoraganMon Mar 14 10:19:01 PDT 2011

JasonPratt Haha. Thanks. "@JasonPratt, it says "Reply All" with a red "no" symbol."#mayoragan (Re: http://bit.ly/hXRrpD)Mon Mar 14 10:20:04 PDT 2011

westr Showed a 10' vid of Jamie Heywood and lithium tests with ALS patients (eg brother)@patientslikeme #mayoragan #pm101Mon Mar 14 10:25:41 PDT 2011

Mary_Pat_Whaley Shel Holtz: Second Life is thriving, although not for marketing purposes.#mayoraganMon Mar 14 10:25:44 PDT 2011

StaceyLSimon Second Life = A useful site for patients who have cystic fibrosis and can't interact in-person #mayoraganMon Mar 14 10:28:42 PDT 2011

mkatmahoney #mayoragan recommends Patients Like Me and Alliance for Health as successfulhealth and wellness community sites.Mon Mar 14 10:28:52 PDT 2011

JRobinsonGroup #mayoragan recommends Patients Like Me and Alliance for Health as successfulhealth and wellness community sites.Mon Mar 14 10:28:53 PDT 2011

Page 9: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

MrsARodriguez @caityrosey Woo! I made the #mayoragan daily. Thanks for the shoutout. ;-)Mon Mar 14 10:28:58 PDT 2011

westr @LeeAase: we do publish negative patient comments! #mayoragan #transparencyMon Mar 14 10:31:43 PDT 2011

tahughes @LeeAase says Sharing Mayo Clinic blog consciously decided to accept negativecomments. #mayoraganMon Mar 14 10:33:08 PDT 2011

sjmonk5 Filtering out the negative causes you to lose some credibility w/in your communities#mayoraganMon Mar 14 10:33:11 PDT 2011

tahughes @LeeAase Allowing negative comments makes the positive comments moremeaningful. #mayoraganMon Mar 14 10:33:40 PDT 2011

tahughes People are less likely to post mean-spirited comments when their comments areattached to their real identity. #mayoraganMon Mar 14 10:34:53 PDT 2011

MatthewBrowning 90 seconds of must see #Healthcare #Innovation http://youtu.be/gjre5P_TMU8 for#sxsw #Innochat #sxsw #mayoragan TweepsMon Mar 14 10:34:56 PDT 2011

vdazzle I said this last week! RT @sjmonk5: Filtering out the negative causes you to losesome credibility w/in your communities #mayoraganMon Mar 14 10:34:58 PDT 2011

westr NB! RT @sjmonk5: Filtering out the negative causes you to lose some credibilityw/in your communities #mayoragan #pm101 #hcsmMon Mar 14 10:36:01 PDT 2011

randyschwarz Your organization's credibility suffers if you delete all negative comments from yoursocial media sites #mayoragan #MCCSMMon Mar 14 10:37:12 PDT 2011

sarahbethrn Re: negative comments on SM sites: "Self-moderation, how cool is that?" @leeaase#mayoraganMon Mar 14 10:37:16 PDT 2011

StaceyLSimon Condition-based health communities: Health Alliance (like Diabetic Connect),Inspire and patientslikeme #mayoraganMon Mar 14 10:37:24 PDT 2011

cjbryant People appreciate authenticity RT @tahughes: @LeeAase Allowing negativecomments makes positive comments more meaningful. #mayoragan #hcsmMon Mar 14 10:38:10 PDT 2011

Page 10: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

tahughes @shelholtz says some hospital depts use FB pages for internal communicationsonly. #mayoraganMon Mar 14 10:38:20 PDT 2011

ahynes1 Laptop crashed tweeting from my cell phone #mayoraganMon Mar 14 10:38:37 PDT 2011

westr R U here? RT @SarahBethRN: Re: negative comments on SM sites: "Self-moderation, how cool is that?" @leeaase #mayoraganMon Mar 14 10:39:03 PDT 2011

sarahbethrn @westr yep! just arrived this afternoon, already learning a lot! #mayoraganMon Mar 14 10:39:59 PDT 2011

cjbryant No bigger IT issue with Facebook than any other site UR going to visit per@LeeAAse #mayoragan #hcsm #hcmktgMon Mar 14 10:42:02 PDT 2011

InovaHealth @chrisboyer and @meredithgould are in da house #mayoragan #mccsmMon Mar 14 10:43:07 PDT 2011

cjbryant Like the analogy RT @allergistmommy: RT @JasonPratt: UR website is now theSun in the middle of all UR social media planets #MayoRagan #hcsmMon Mar 14 10:43:52 PDT 2011

chrisboyer Walked in on a great presentation on community management with great ideasfrom @shelholtz and @leeaase #mayoragan #mccsmMon Mar 14 10:49:08 PDT 2011

tahughes It's important for community managers to spend time in other communities, says@shelholtz. #mayoraganMon Mar 14 10:49:54 PDT 2011

westr AND @westr & @rawarrior RT @InovaHealth: @chrisboyer and @meredithgouldare in da house #mayoragan #mccsmMon Mar 14 10:51:00 PDT 2011

ronaldpetrovich @shelholtz @leeaase If u r community manager- spend time in other communitiesto get ideas and learn from their mistakes #mayoraganMon Mar 14 10:53:24 PDT 2011

JasonPratt The @MayoClinic Center for Social Media (#MCCSM) team here at #MayoRagan:@RonaldPetrovich @sesaz @LeeAase @randyschwarz @Shawngbishop, me.Mon Mar 14 10:53:33 PDT 2011

daniellecass Here's the "Inside the Mind of Community Manager" graphic Shel Holz justdiscussed: http://bit.ly/f7rfG7 #mayoraganMon Mar 14 10:55:01 PDT 2011

ahynes1 @leeaase shouts out to #hcsm at #mayoraganMon Mar 14 10:56:24 PDT 2011

Page 11: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

MeredithGould Here--> #mayoragan at last after a wonderful catch-up lunch w/@chrisboyer.Scanning the room to see who is here. Avatars come to life!Mon Mar 14 10:56:25 PDT 2011

chrisboyer In-room discussion on online communities that physicians participate in - outside ofSermo, any others to add? #mayoragan #mccsmMon Mar 14 10:57:58 PDT 2011

StaceyLSimon "The younger they [doctors] get, the more they're going to participate in socialmedia." - @shelholtz #mayoraganMon Mar 14 10:58:02 PDT 2011

chrisboyer Mayo uses Yammer as in internal communication tool - it's free to try:https://www.yammer.com/ Hospitals should try this out #mayoraganMon Mar 14 10:59:44 PDT 2011

velocidi At the #mayoragan HC Marketing & PR Summit? @Velocidi EVP @g24khamr topresent on overcoming #SM obstacles, 3/15 http://cot.ag/gNJbjhMon Mar 14 11:01:15 PDT 2011

tahughes #mayoragan (@ MayoRagan Social Media Conference w/ 3 others)http://4sq.com/fmF19zMon Mar 14 11:01:32 PDT 2011

rawarrior � Glad to be in JAX! #rheum represented at #mccsm #mayoragan �Mon Mar 14 11:03:03 PDT 2011

daniellecass #mayoragan: IT has long history of trying to understand online communities butthey must understand they can't win against these things.Mon Mar 14 11:07:12 PDT 2011

ronaldpetrovich Take your IT person to lunch to help them understand social media. It wil helpeveryone. @shelholtz. #mayoragan.Mon Mar 14 11:08:13 PDT 2011

PracticeCity Hi @ChrisBoyer Check out @BizPOLO. Its an internal communication &collaboration tool, perfect for the #healthcare industry. #MayoRaganMon Mar 14 11:08:25 PDT 2011

JasonPratt "Take an IT person out to lunch." - @shelholtz at #MayoRaganMon Mar 14 11:08:34 PDT 2011

RichmondDoc @chrisboyer Might be too late for the discussion: Doximity is a new physician-focused group, though not sure how widely used. #mayoraganMon Mar 14 11:08:56 PDT 2011

daniellecass Lee Aase: Mayo using Yammer for employee community but haven't paid for it yet#mayoraganMon Mar 14 11:10:05 PDT 2011

daniellecass Shel Holz: Chatter is Salesforce's alternative to Yammer; Dell using Chatter for

Page 12: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

employee online community #mayoraganMon Mar 14 11:13:21 PDT 2011

thomasfowlkes #mayoragan has been awesome. Thanks to all and keep it coming. @kathybarbour@randyschwarz @JasonPratt @LeeAaseMon Mar 14 11:14:28 PDT 2011

tahughes Yammer.com and Chatter.com are both FB-like alternatives for internal comm.#mayoragan.comMon Mar 14 11:14:36 PDT 2011

StaceyLSimon Social networking sites for employee communications using e-mail domain as formof exclusivity: Chatter, Yammer #mayoraganMon Mar 14 11:17:57 PDT 2011

Zorg20 Whish i was there ! #mayoragan #mccsmMon Mar 14 11:23:55 PDT 2011

cjbryant Are you ready? Get ready! RT @kathybarbour: Social media enables sharingwithout mediators. Bye bye gatekeepers! #mayoragan #mccsm #hcsmMon Mar 14 11:29:43 PDT 2011

cjbryant Go one further, find an IT person to be your work BFF! RT @JasonPratt: "Take an ITperson out to lunch." - @shelholtz at #MayoRagan #hcsmMon Mar 14 11:32:52 PDT 2011

caityrosey Crisis is when you don't already have a plan to respond #mayoraganMon Mar 14 11:40:11 PDT 2011

daniellecass Shel Holz: there are more opportunities for crisis than ever before thanks to onlinecommunities #mayoraganMon Mar 14 11:40:31 PDT 2011

ahynes1 A crisis for an airline is not a crash. It is how management responds. #mayoraganMon Mar 14 11:42:57 PDT 2011

JasonPratt Did you know you can "bake" your tweets?? http://media.twitter.com/blackbird-pie#MayoRaganMon Mar 14 11:43:01 PDT 2011

chrisboyer @shelholtz give sage advice: First rule of crisis management on social media: knowwhen not to respond #mayoragan #mccsmMon Mar 14 11:43:02 PDT 2011

chrisboyer @Zorg20 Wish you were with us - you're here is spirit! #mayoragan #mccsmMon Mar 14 11:44:06 PDT 2011

daniellecass Shel Holz: A single online comment can spiral into a crisis when untrained,unprepared community manager is at the helm #mayoraganMon Mar 14 11:45:05 PDT 2011

Page 13: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

MeredithGould Shel Holtz: Community Managers need to think through how to respond to whatactually might NOT be a crisis. #mayoraganMon Mar 14 11:48:15 PDT 2011

JRobinsonGroup Social Community Managers need to be careful not to provoke negativecommentary by reacting to constructive feedback. #mayoraganMon Mar 14 11:49:00 PDT 2011

mkatmahoney Social Community Managers need to be careful not to provoke negativecommentary by reacting to constructive feedback. #mayoraganMon Mar 14 11:49:00 PDT 2011

MeredithGould Focusing on crisis management & online communities: note diff between anorganized campaign & individual concerns. #mayoraganMon Mar 14 11:49:49 PDT 2011

michellerabell At Mayo social media summit, listening to Lee Aase and Shel Holtz. follow#mayoragan to keep up with summit.Mon Mar 14 11:50:37 PDT 2011

MeredithGould Great to hear stories re: crisis situations -- real & imagined. Great way to learn whatother people do. Narrative matters. #mayoraganMon Mar 14 11:54:59 PDT 2011

sarahbethrn on negative comments: "The needs of the many outweigh the needs of the few...orthe one" #mayoraganMon Mar 14 12:00:16 PDT 2011

MeredithGould Key lessons: don't try to shut people up, make strategic decisions about where tohave controversial convos. #mayoraganMon Mar 14 12:01:23 PDT 2011

michellerabell When a crisis erupts on ur FB page, don't remove comments. Instead move it todiscussion tab. Change platforms. #mayoraganMon Mar 14 12:02:00 PDT 2011

StansburyPR #mayoragan Move negative campaign comments to a FB Discussions Tab: allowsfor continuing convo, but doesn't spam others news feeds #hcsmMon Mar 14 12:02:44 PDT 2011

eQHealth #mayoragan Move negative campaign comments to a FB Discussions Tab: allowsfor continuing convo, but doesn't spam others news feeds #hcsmMon Mar 14 12:02:44 PDT 2011

MeredithGould Switching to Tweetchat to work around typing in the hashtag every time.#mayoraganMon Mar 14 12:03:34 PDT 2011

chrisboyer @shelholtz - change the crisis communication platform, so you can still be part (andmonitor closely) the conversation #mayoragan #mccsmMon Mar 14 12:04:06 PDT 2011

ahynes1 When one group is able to drown out the voices of others, that is not conversation#mayoragan

Page 14: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

Mon Mar 14 12:04:38 PDT 2011

MeredithGould Talking now about employee engagement in online communities, esp howemployees can contribute #mayoraganMon Mar 14 12:05:30 PDT 2011

caityrosey Employees can contribute to online communities thru recruiting, comp intel,decision support, brand evangelism... #mayoraganMon Mar 14 12:05:32 PDT 2011

MeredithGould Currently discussing employee engagement in online communities, esp how &what employees can contribute. #mayoraganMon Mar 14 12:07:19 PDT 2011

MeredithGould @shelholtz: people who leave negative comments simply want to be heard.Reaching out can turn the situation around. #mayoraganMon Mar 14 12:08:24 PDT 2011

ahynes1 The payoff to negative comments can be huge. People want to be heard and takenseriously #mayoraganMon Mar 14 12:09:06 PDT 2011

MeredithGould @chrisboyer broke Twitter because of tweeting during --> #mayoraganMon Mar 14 12:11:32 PDT 2011

Mary_Pat_Whaley @meredithgould I thought it was just me! #mayoraganMon Mar 14 12:14:07 PDT 2011

ahynes1 If you are going to stipulate this in court, you need to let me say it online now.#mayoraganMon Mar 14 12:14:21 PDT 2011

daniellecass Shel Holz: Companies that react well to crisis are honest, candid, open, admit whenwrong = share prices long-term unaffected #mayoraganMon Mar 14 12:15:15 PDT 2011

daniellecass Lee Aase: People don't sue because they're hurt; they sue because they are mad.Do what you can to diffuse the anger. #mayoraganMon Mar 14 12:16:25 PDT 2011

ahynes1 People don't sue because they're hurt. They sue because they're mad. #mayoraganMon Mar 14 12:17:14 PDT 2011

daniellecass Lee Aase: Get your legal team involved in your brand team so they understand thatword of mouth is how you build reputation #mayoraganMon Mar 14 12:17:25 PDT 2011

chrisboyer @MeredithGould I think that you are more suspect at breaking Twitter (not just for#mayoragan stuff...)Mon Mar 14 12:18:56 PDT 2011

Page 15: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

cjbryant Mayo's attorney looks to find ways to help them implement social media rather thanputting up barriers. Refreshing #mayoragan #hcsmMon Mar 14 12:19:49 PDT 2011

tahughes @shelholtz recommends 4 crisis drills a year. Each time, throw them somethingthey couldn't possibly have expected. #mayoraganMon Mar 14 12:20:44 PDT 2011

ahynes1 When responding to a crisis return to the company's core values. #mayoraganMon Mar 14 12:22:54 PDT 2011

MeredithGould @daniellecass Dig deeper & we discover that underneath anger is hurt. Crisiscommunications must account for psycho-social nuance #mayoraganMon Mar 14 12:23:25 PDT 2011

MeredithGould Employee engagement is higher on FB than Twitter b/c FB accounts exceed Twitteraccts. #mayoraganMon Mar 14 12:24:51 PDT 2011

MEHarty I believe it! RT @MeredithGould: Employee engagement is higher on FB thanTwitter b/c FB accounts exceed Twitter accts. #mayoraganMon Mar 14 12:25:31 PDT 2011

MeredithGould Twitter is useful for updating disaster situations in real time; serves as a news feed.#mayoraganMon Mar 14 12:26:07 PDT 2011

mkatmahoney Shel Holtz: Twitter has become a requirement for health care organizations.#mayoraganMon Mar 14 12:27:15 PDT 2011

StaceyLSimon The @MayoClinic uses @SocialMediaOrg as resource for peer-to-peer advicewhen addressing new social media challenges #mayoraganMon Mar 14 12:27:23 PDT 2011

tahughes @shelholtz says Twitter has become a requirement for most organizations.#mayoraganMon Mar 14 12:27:48 PDT 2011

westr Patients not covered by HIPPA for self-disclosure #mayoragan #pm101Mon Mar 14 12:28:03 PDT 2011

mlinson MT @daniellecass: Shel Holz: Companies that react well to crisis are honest,candid, open, admit when wrong #mayoraganMon Mar 14 12:28:14 PDT 2011

sarahbethrn @shelholtz : Twitter has become a requirement for healthcare organizations.#mayoraganMon Mar 14 12:28:32 PDT 2011

MeredithGould Is your org blocking employee access? Stop it! says @shelholtz #mayoraganMon Mar 14 12:28:39 PDT 2011

Page 16: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

chrisboyer I can't tweet this enough: view @shelholtz's www.stopblocking.org to rally access toall employees to social media #mayoragan #mccsmMon Mar 14 12:28:41 PDT 2011

cjbryant WOW! The majority of organizations represented at #mayoragan block employeeaccess to social media #hcsm Let's get over it!Mon Mar 14 12:28:47 PDT 2011

ahynes1 http://t.co/cGax49v stop blocking #mayoraganMon Mar 14 12:29:27 PDT 2011

StaceyLSimon Many #mayoragan attendees work for health care organizations that block onlineaccess to social media sites http://www.stopblocking.orgMon Mar 14 12:29:39 PDT 2011

ronaldpetrovich #mayoragan Most hands go up after asked who's blocked by their companies forsocial media. @ShelHoltz-those not blocked r more productiveMon Mar 14 12:31:42 PDT 2011

FrisoRaemaekers @PhilBaumann Good luck, with you #mayoragan-talk!Mon Mar 14 12:32:52 PDT 2011

tahughes Should orgs block employee access to social media? Here is what @shelholtzsays: http://www.stopblocking.org/ #mayoraganMon Mar 14 12:32:56 PDT 2011

chrisboyer @shelholtz's example of how soldiers wouldn't tweet their locations in combat iswrong - they would use Foursquare :) #mayoragan #mccsmMon Mar 14 12:32:59 PDT 2011

cascadia @daniellecass @MeredithGould Twitter is standing in front of a huge conf room &talking. Facebook is living room. #mayoraganMon Mar 14 12:33:05 PDT 2011

MeredithGould "bandwidth is paper of the digital era" @shelholtz #mayoraganMon Mar 14 12:33:11 PDT 2011

cjbryant Bandwidth is the paper of the digital era per @ShelHoltz #MayoRagan #hcsm #hitMon Mar 14 12:33:27 PDT 2011

JasonPratt "Bandwidth is the paper of the digital age." - @shelholtz at #MayoRaganMon Mar 14 12:33:34 PDT 2011

chrisboyer @shelholtz is outlining ways to engage employees in online communities:recruiting, competitive intelligence, decision support...#mayoraganMon Mar 14 12:36:13 PDT 2011

MeredithGould @cascadia I think of Twitter as a dinner party with smart, funny people; FB as the

Page 17: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

high school cafeteria. @daniellecass #mayoraganMon Mar 14 12:36:15 PDT 2011

chrisboyer More @shelholtz examples of employee engagement: Sourcing SME's,evangelism, curate content, training and culture/values #mayoraganMon Mar 14 12:38:19 PDT 2011

MeredithGould Given the social media tools, employees are great brand evangelists &ambassadors of a company's culture. #mayoraganMon Mar 14 12:39:05 PDT 2011

chrisboyer I like how @shelholtz is giving examples that illustrate how transparency is behindthe strength of social media #mayoragan #mccsmMon Mar 14 12:41:35 PDT 2011

StaceyLSimon The effective social media policy must be adequately publicized AND providetraining on how to appropriately follow it. #mayoraganMon Mar 14 12:42:42 PDT 2011

TrishSkram Hey @markraganCEO @chrisboyer @MeredithGould Thanks for the #mayoraganupdates. Couldn't make it this year. #sadfaceMon Mar 14 12:46:40 PDT 2011

MeredithGould Mayo using BuddyPress (open source) to add plug-ins to WP. #mayoraganMon Mar 14 12:47:43 PDT 2011

mlinson My take on #socialmedia as the point person for it @NAPH1981 - #MayoClinicblog: http://t.co/357t0ZE #hcsm #mayoragan #smhnMon Mar 14 12:48:34 PDT 2011

chrisboyer @leeaase is now showing off socialmedia.mayoclinic.org/ - an online communityeveryone in #hcsm should join #mayoragan #mccsmMon Mar 14 12:49:03 PDT 2011

texasgirl11 #mayoragan Happy hour/Tweetup Monday 5:30p.m.-7 p.m. at Ragtime Tavernhttp://bit.ly/bwW4OA Hope to see u there!Mon Mar 14 12:52:43 PDT 2011

chrisboyer @leeaase makes a good point - you could spend a lot of money on bells & whistles,but what matters is the community #mayoragan #mccsmMon Mar 14 12:54:45 PDT 2011

chrisboyer @mlevinger They used a Wordpress plugin called BuddyPress #mayoraganMon Mar 14 12:56:06 PDT 2011

MeredithGould @chrisboyer: Can't tweet this enough @shelholtz's www.stopblocking.org to rallyaccess for employees to social media #mayoragan #mccsmMon Mar 14 12:57:22 PDT 2011

cascadia @GregSmithMD @chrisboyer @MeredithGould @daniellecass Twitter is also achaordic organization w/ authentic connections #mayoraganMon Mar 14 12:58:15 PDT 2011

Page 18: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

mkatmahoney It was a great day with #mayoragan. Time well spent, learned about new SM toolsand met some wonderful people a long the way! Thanks!Mon Mar 14 13:00:12 PDT 2011

tahughes Kudos to #mayoragan organizers for having a power strip under every table!#alwayschargingMon Mar 14 13:01:58 PDT 2011

kevindarst Made flight in ATL after literally sprinting through airport. Pls just get me to#mayoragan.Mon Mar 14 13:05:03 PDT 2011

vj_CR "@chrisboyer: @leeaase is now showing socialmedia.mayoclinic.org an onlinecommunity everyone in #hcsm sld join #mayoragan #mccsm" #hcsmlaMon Mar 14 13:28:31 PDT 2011

Ben_Farkas 20% of all online conversations worldwide mention a drug or a disease. 10%mention the word "Help". http://j.mp/fLBYtk #mayoragan @SynthesioMon Mar 14 13:34:56 PDT 2011

MD_Chat OK, me and @PhilBaumann will be hanging out with the #MayoRagan gang in abit.Mon Mar 14 13:35:30 PDT 2011

HealthIsSocial OK, me and @PhilBaumann will be hanging out with the #MayoRagan gang in abit.Mon Mar 14 13:35:30 PDT 2011

rnchat OK, me and @PhilBaumann will be hanging out with the #MayoRagan gang in abit.Mon Mar 14 13:35:31 PDT 2011

philbaumann Who's going to the tweetup for #MayoRagan? It's at Ragtime, right? It's OK if I gotthe wrong place - I'll still have fun, just wanna know.Mon Mar 14 13:41:26 PDT 2011

jgilgenbach Very true. Then you're just censoring RT @randyschwarz Your org's credibilitysuffers if you delete all negative comments #mayoragan #MCCSMMon Mar 14 13:41:50 PDT 2011

DConnolly17 #mayoragan Should be taking a serious look @blogtronixMon Mar 14 13:48:13 PDT 2011

westr Suspicion confirmed (#schizoid) ;) "OK, me and @PhilBaumann will be hanging outwith the #MayoRagan gang in a bit." -via @rnchatMon Mar 14 13:49:34 PDT 2011

MrsARodriguez #MayoRagan here we come! (@ Miami International Airport (MIA) ! w/ 35 others)http://4sq.com/e8jiYUMon Mar 14 13:51:11 PDT 2011

ToplineMD #MayoRagan here we come! (just checked into Miami International Airport (MIA) !)

Page 19: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

http://is.gd/G5ClwnMon Mar 14 13:52:21 PDT 2011

philbaumann @westr So far, you're the only one who responded. Yay social media & the powerof Twitter to connect serendipitously!! ;) #MayoRaganMon Mar 14 13:54:32 PDT 2011

ahynes1 Checking out the beach before the #mayoragan #tweetup (@ Margaret / MyraBeach!) http://4sq.com/gYoiRnMon Mar 14 13:56:37 PDT 2011

sarahbethrn About to head to the #mayoragan #tweetup , this is a first, for sureMon Mar 14 14:00:55 PDT 2011

ahynes1 #mayoragan #tweetup (@ Ragtime Tavern) http://4sq.com/dJnqDQMon Mar 14 14:18:15 PDT 2011

texasgirl11 Ragtime Tavern in Atlantic Beach is filling up with communicators from #mayoraganMon Mar 14 14:27:06 PDT 2011

texasgirl11 @PhilBaumann Ragtime Tavern 207 Atlantic Blvd., Atlantic Beach. We're here!#mayoraganMon Mar 14 14:29:59 PDT 2011

mlinson @philbaumann hey Phil! I will see you there shortly ... we can meet in personinstead of just over skype! #mayoraganMon Mar 14 14:33:04 PDT 2011

StaceyLSimon here for #mayoragan tweetup! (@ Ragtime Tavern) http://4sq.com/gVlW75Mon Mar 14 14:37:24 PDT 2011

MEHarty And the party begins! RT @texasgirl11: Ragtime Tavern in Atlantic Beach is fillingup with communicators from #mayoraganMon Mar 14 14:43:53 PDT 2011

tahughes Here for #mayoragan tweetup. (@ Ragtime Tavern w/ @ahynes1)http://4sq.com/gX3yR7Mon Mar 14 14:55:37 PDT 2011

rebeccajshaffer Hope everyone is having a blast! RT @texasgirl11: Ragtime Tavern in AtlanticBeach is filling up with communicators from #mayoraganMon Mar 14 15:07:51 PDT 2011

sesaz Sitting here with @lila305, @shelleyrody and @jbnorberg at Roy's in jacksonville.Check out "meetup.com" #MCSSM #mayoraganMon Mar 14 15:37:44 PDT 2011

MrsARodriguez We're here! #mayoragan (@ Jacksonville International Airport Security)http://4sq.com/eJCK2TMon Mar 14 15:41:28 PDT 2011

Page 20: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

ToplineMD We're here! #mayoragan (just checked into Jacksonville International Airport (JAX))http://is.gd/STbNR9Mon Mar 14 15:42:10 PDT 2011

sjmonk5 My very first #tweetup #mayoragan (@ Ragtime Tavern w/ 4 others)http://4sq.com/gDxalFMon Mar 14 16:00:54 PDT 2011

4sqvenue My very first #tweetup #mayoragan (@ Ragtime Tavern w/ 4 others)http://4sq.com/gDxalF: My very first #tweetup #mayoragan (... #4sqVenueMon Mar 14 16:01:41 PDT 2011

Billyorr Just landed in Jacksonville, FLA. Headed to catch up with friends #mayoragan -@Gingeranderson @jeisman @daniellecass @g24khamrMon Mar 14 16:02:33 PDT 2011

tahughes Here's good advice from @shelholtz at #mayoragan: http://twitpic.com/49jwosMon Mar 14 16:04:03 PDT 2011

rawarrior #MAYOragan tweetup was awesome!Mon Mar 14 16:26:57 PDT 2011

Colleen_Young @annfuller Are you at #mayoragan?Mon Mar 14 16:32:21 PDT 2011

Colleen_Young @MarkRaganCEO @RaganHealth would like to hear more abt why LinkedIn shdnot be overlooked & how to leverage it best.#mayoraganMon Mar 14 16:35:29 PDT 2011

westr At #mayoragan dinner with EAB members. How cool is this? #pm101Mon Mar 14 16:43:06 PDT 2011

RaganHealth 1/2 @colleen_young @MarkRaganCEO The tweet about LinkedIn was from alistener at Mark's #mayoragan session today. I RTed.Mon Mar 14 16:49:29 PDT 2011

rawarrior Dinner & tweets #Toast w/ @MeredithGould @westr @leeaase @philbaumann@kitteybeth Pinch Me! #mccsm #mayoraganMon Mar 14 16:57:37 PDT 2011

annfuller No such travel budget. Wish I were though! RT @colleen_young: @annfuller Areyou at #mayoragan?Mon Mar 14 17:39:04 PDT 2011

MrsARodriguez #mayoragan Just finished dinner. Missed the tweetup. :( See you all tomorrow!Mon Mar 14 18:01:40 PDT 2011

MrsARodriguez #MayoRagan! Who's here? (@ Courtyard Jacksonville Mayo Clinic Beaches)http://4sq.com/dGUw2pMon Mar 14 18:17:37 PDT 2011

Page 21: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

ToplineMD #MayoRagan! Who's here? (just checked into Courtyard Jacksonville Mayo ClinicBeaches) http://is.gd/SrkRYCMon Mar 14 18:19:17 PDT 2011

MrsARodriguez @texasgirl11 Missed the tweetup happy hour. :( #mayoraganMon Mar 14 18:37:59 PDT 2011

kevindarst My bag is a little (5 hours) late from @delta, but it's here, so I'm ready to rock#mayoragan tomorrow.Mon Mar 14 19:39:06 PDT 2011

sesaz @shelleyrody @lila305 @jbnorberg Look forward to seeing you all tomorrow foranother great day! #MCSSM #mayoraganMon Mar 14 19:48:48 PDT 2011

RichmondDoc If you think SocMed has a role in a patient-centered medical home, please reply tome or @miller7 #PCMH #HCSM #MDchat #MayoRagan #PCMHSocMedMon Mar 14 22:07:03 PDT 2011

riggrl Arrived in Jacksonville last night. Looking forward 2 a great day of sessions at MayoClinic Social Media Summit #mayoraganTue Mar 15 3:09:00 PDT 2011

MrsARodriguez An over-excited bird was chirping outside my window -- all night. You think he'spumped up for #mayoragan?Tue Mar 15 4:25:32 PDT 2011

MrsARodriguez @riggrl Welcome! #mayoraganTue Mar 15 4:26:21 PDT 2011

texasgirl11 @LeeAase to kick off #mayoragan today with inside look at @MayoClinic Center forSocial MediaTue Mar 15 4:30:48 PDT 2011

ahynes1 Having breakfast before the conference #mayoragan (@ Hampton Inn Ponte VedraBeach Mayo Clinic SE) http://4sq.com/gOLZOgTue Mar 15 4:39:25 PDT 2011

LaurenVenoy Day2 of #MayoRagan #MCCSM. Are you all ready?Tue Mar 15 4:40:57 PDT 2011

ShareefJackson @LeeAase I look forward to following your #mayoragan tweets!Tue Mar 15 4:44:49 PDT 2011

raganreporter Are you a millennial at #mayoragan? You'll like this:http://facebook.com/millennialmafiaTue Mar 15 4:46:40 PDT 2011

raganreporter Writing a story about how hospitals measure ROI with SM. If you have an example,let me know. #mayoraganTue Mar 15 4:51:37 PDT 2011

Page 22: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

d_bourne A requirement or a valuable tool? RT @mkatmahoney: Shel Holtz: Twitter hasbecome a req'ment for hlthcare orgs. #mayoragan #hcsmcaTue Mar 15 4:59:01 PDT 2011

tahughes I enjoyed yesterday's #mayoragan sessions and the tweetup at Ragtime last night.Looking forward to day 2!Tue Mar 15 5:14:50 PDT 2011

CynthiaManley Look who wants to go to #mayoragan with me! http://ow.ly/i/9aOeTue Mar 15 5:18:49 PDT 2011

kathybarbour @riggrl Welcome to Jax! Looking forward to having you at #mayoragan today!Tue Mar 15 5:21:14 PDT 2011

MrsARodriguez @HOfinowicz @raganreporter I'm a millennial! #mayoraganTue Mar 15 5:23:03 PDT 2011

kathybarbour Good morning #mayoragan tweeps! We're so glad you're here!Tue Mar 15 5:24:22 PDT 2011

kevindarst Better get a good breakfast before #mayoragan (@ The Inn at Mayo ClinicJacksonville (Florida)) http://4sq.com/e9xjdfTue Mar 15 5:25:05 PDT 2011

HOfinowicz Me too. Got my attention! Very cool. RT @MrsARodriguez: @HOfinowicz@raganreporter I'm a millennial! #mayoraganTue Mar 15 5:25:36 PDT 2011

ToplineMD Jennifer and Ashley will be representing TopLine MD at #mayoragan today. Seeyou there!Tue Mar 15 5:26:14 PDT 2011

texasgirl11 @CynthiaManley Wish you were at #mayoragan so we could meet! Are youavailable to chat about a Nashville Ragan event next week?Tue Mar 15 5:26:29 PDT 2011

Jennifer_Giusti Made it to #Jacksonville #mayoraganTue Mar 15 5:28:09 PDT 2011

ToplineMD Interested in physician websites? Check out the site for one of our docs:http://t.co/U5SisGV. There's a mobile version, too. #mayoraganTue Mar 15 5:29:03 PDT 2011

mlevinger At Mayo Clinic Center for Social Media Summit. Social Media is increasingly usedfor healthcare marketing & PR. Great event! #mayoraganTue Mar 15 5:40:28 PDT 2011

DailyDoseAtJeff Getting ready to learn how to do this better day 2 #mayoragan social media inhealth.

Page 23: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

Tue Mar 15 5:44:52 PDT 2011

joshgoldstein1 Getting ready to learn how to do this better day 2 #mayoragan social media inhealth.Tue Mar 15 5:44:53 PDT 2011

LeeAase Here are the slides for my #mayoragan keynote presentation, which starts in about20 minutes http://mayocl.in/hWMYKyTue Mar 15 5:47:21 PDT 2011

caityrosey Day 2 of #hcsm about to start. #mayoraganTue Mar 15 5:50:52 PDT 2011

kevindarst @leeaase getting ready to go on at #mayoragan (@ MayoRagan Social MediaConference) http://4sq.com/fiLxUhTue Mar 15 5:53:42 PDT 2011

redjudy I'm following #mayoragan today. It's great to learn from the best!Tue Mar 15 5:54:11 PDT 2011

caityrosey The tables with powerstrips are getting filled up early #mayoraganTue Mar 15 5:54:12 PDT 2011

chrisboyer Sitting up front with @leeaase and @philbaumann at the #mayoragan conference,ready for the first day! #mccsmTue Mar 15 5:54:54 PDT 2011

LeeAase @KentBottles @MatthewBrowning Slides shoult be here now for #mayoraganhttp://mayocl.in/hWMYKyTue Mar 15 5:55:13 PDT 2011

shelleyrody Day 2 of Social Media Conference. Bring on the meat and potatoes! :-) #mayoraganTue Mar 15 5:55:46 PDT 2011

CarrieSHall Getting ready for the start of #mayoragan. Bring on the learning!Tue Mar 15 5:58:12 PDT 2011

kathybarbour @shelleyrody Good morning and welcome to Jax! #mayoraganTue Mar 15 5:59:25 PDT 2011

kathybarbour @CarrieSHall Good morning and welcome to Jax! #mayoraganTue Mar 15 5:59:35 PDT 2011

MrsARodriguez Got a full house. #mayoragan http://t.co/p9fXiKNTue Mar 15 5:59:40 PDT 2011

kathybarbour @MrsARodriguez Make sure we meet in person! #mayoraganTue Mar 15 5:59:57 PDT 2011

Page 24: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

ToplineMD It's a full house! #mayoragan http://t.co/IY7fMVrTue Mar 15 6:00:26 PDT 2011

philbaumann Good morning everyone, including the fine peeps here at #MayoRaganTue Mar 15 6:00:36 PDT 2011

kathybarbour @TopLineMD Good morning! #mayoraganTue Mar 15 6:00:59 PDT 2011

kathybarbour @PhilBaumann Good morning! #mayoraganTue Mar 15 6:01:14 PDT 2011

philbaumann @kathybarbour Good morning! #MayoRaganTue Mar 15 6:03:10 PDT 2011

chrisboyer @shelholtz is in da #mayoragan house!Tue Mar 15 6:03:15 PDT 2011

chrisboyer @kathybarbour What, am I chopped liver? :) Good morning! #mayoraganTue Mar 15 6:03:34 PDT 2011

kathybarbour @chrisboyer No way, you were next! Good morning to you! #mayoraganTue Mar 15 6:03:50 PDT 2011

kathybarbour @randyschwarz good morning. I'm loving the electric blue. #mayoraganTue Mar 15 6:04:34 PDT 2011

kathybarbour @mary_pat_whaley great to tweet you! #mayoragan #mccsmTue Mar 15 6:05:47 PDT 2011

RichmondDoc @miller7 and I are presenting on #HCSM in the #PCMH at 5 pm today. If you'rearound, feel free to say Hi! #hcsmLA #MDChat #MayoRaganTue Mar 15 6:06:31 PDT 2011

MrsARodriguez Sitting next to someone from the Mayo Social Media Center. He has the coolestcoffee cup I've ever seen. It's an SLR lens lol #mayoraganTue Mar 15 6:06:40 PDT 2011

caityrosey @RichmondDoc That's a lot of acronymns all in one place :-) #HCSM #PCMH#hcsmLA #MDChat #MayoRaganTue Mar 15 6:07:25 PDT 2011

caityrosey And the conference begins. @MarkRagan says he is responsible for bookingtoday's sunshine #mayoraganTue Mar 15 6:07:52 PDT 2011

Page 25: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

caityrosey @MarkRagan says: How many of you could have taught yesterday's session? (Afew people raise their hands furtively) #mayoraganTue Mar 15 6:09:13 PDT 2011

caityrosey How do you prioritize and spend your time when resources are limited?#mayoraganTue Mar 15 6:10:33 PDT 2011

chrisboyer @markraganceo is working the #mayoragan room - he's missed his calling as alounge entertainer!Tue Mar 15 6:10:50 PDT 2011

sarahbethrn Beautiful day in JAX, @ #mayoragan 's social meadia summit! its a good dayTue Mar 15 6:10:56 PDT 2011

MrsARodriguez #mayoragan @MarkRaganCEO asking how many have execs that want to put asmuch money into #socialmedia as ads. Very few hands.Tue Mar 15 6:11:59 PDT 2011

kathybarbour @SarahBethRN Welcome to Jax and the #mayoragan event!Tue Mar 15 6:12:04 PDT 2011

randyschwarz Resources for social media are a major issue for many health care organizations#MayoRagan #MCCSMTue Mar 15 6:12:08 PDT 2011

caityrosey How many of your work for orgs that block SM access? A LOT of people raisehands #mayoraganTue Mar 15 6:12:33 PDT 2011

tahughes Ironic. I'm at a social media conference, and most of us here work for organizationsthat block employee access to social media. #mayoraganTue Mar 15 6:12:55 PDT 2011

caityrosey 57% of companies blocking access to SM for employees #mayoraganTue Mar 15 6:13:08 PDT 2011

chrisboyer @shelholtz is referring to his website www.stopblocking.org - check it out#mayoraganTue Mar 15 6:13:24 PDT 2011

randyschwarz About 75% of today's attendees work for organizations that block employee accessto social media #MayoRagan #MCCSMTue Mar 15 6:13:33 PDT 2011

MrsARodriguez #mayoragan Someone mentioned their company sent a memo to Like company onFacebook, but blocks #socialmedia at work.Tue Mar 15 6:13:41 PDT 2011

philbaumann According to @MarkRaganCEO about 57% of companies block access to socialmedia #MayoRagan #MayoRaganTue Mar 15 6:14:15 PDT 2011

Page 26: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

kathybarbour Pros and cons of #tweetDeck versus #HootSuite? What is your preference?#mayoragan #mccsmTue Mar 15 6:14:22 PDT 2011

caityrosey With open access, employees can become valued content curators Check outwww.stopblocking.org #mayoraganTue Mar 15 6:14:22 PDT 2011

Mary_Pat_Whaley Exactly! Companies block social media, but ask employees to friend the companyFB page! What's up with that? #mayoraganTue Mar 15 6:14:30 PDT 2011

ronaldpetrovich @markraganceo says 57% of companies block social media access. @shelhotzrecommends checking out stopblocking.org #mayoraganTue Mar 15 6:15:08 PDT 2011

g24khamr At #mayoragan conference, and coulda sworn I saw and heard a guy who seemeda lot like @shelholtz :)Tue Mar 15 6:15:34 PDT 2011

ToplineMD People in Hawaii/Japan had to use #socialmedia to connect, figure out how to getout of small communities. Huge. #mayoraganTue Mar 15 6:15:47 PDT 2011

ahynes1 update to friends: I'm at a conference and will probably tweet heavily today.Apologies in advance to people not interested. #mayoraganTue Mar 15 6:15:51 PDT 2011

sjmonk5 Wow! RT @randyschwarz: About 75% of today's attendees work for organizationsthat block employee access to social media #MayoRagan #MCCSMTue Mar 15 6:16:16 PDT 2011

shelholtz Multilingual issues in social media coming up as an issue with several participantsat #mayoragan. No question, it's a challenge.Tue Mar 15 6:16:18 PDT 2011

StansburyPR #mayoragan StopBlock.org for companies that ask staff to "like" the company FBpage, but block FB access at work.Tue Mar 15 6:16:27 PDT 2011

Louisianafoodie #mayoragan StopBlock.org for companies that ask staff to "like" the company FBpage, but block FB access at work.Tue Mar 15 6:16:27 PDT 2011

JasonPratt Excited for another day of socially learning. #MayoRagan (@ MayoRagan SocialMedia Conference w/ 2 others) http://4sq.com/gVFBZATue Mar 15 6:16:31 PDT 2011

caityrosey Wave to cameras #mayoraganTue Mar 15 6:18:03 PDT 2011

Page 27: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

raganreporter Follow our www.hmcnews.com team: @RaganHealth, @drmikesevilla,@emacartney, @htpotter #mayoraganTue Mar 15 6:18:15 PDT 2011

MrsARodriguez @MarkRaganCEO Just asked us to wave to the webcast cameras. Lol. Love it,#mayoraganTue Mar 15 6:18:29 PDT 2011

Julian_Bond Looking forward to catching some tweets from #mayoragan soc med/healh confgoing on now, along w/any #SXSH #SXSWi as well :)Tue Mar 15 6:18:44 PDT 2011

caityrosey Information snacking? That's a new term #mayoraganTue Mar 15 6:18:50 PDT 2011

Mary_Pat_Whaley Wow! This is being webcast to Ragan customers! We just waved at the cameras!#mayoraganTue Mar 15 6:18:52 PDT 2011

tahughes Our conference is being webcast. Hi Mom! #mayoraganTue Mar 15 6:19:04 PDT 2011

randyschwarz A big shout out to all Mayo Clinic employees watching today's webcast, wish youwere all here! #MayoRagan #MCCSMTue Mar 15 6:19:56 PDT 2011

mkatmahoney Excited to hear Lee Aase's presentation this morning about the evolution of SM inhealth care. #mayoraganTue Mar 15 6:20:26 PDT 2011

JRobinsonGroup Excited to hear Lee Aase's presentation this morning about the evolution of SM inhealth care. #mayoraganTue Mar 15 6:20:27 PDT 2011

Julian_Bond Hootsuite! RT @randyschwarz RT @kathybarbour TweetDeck gets my vote!Pros/cons of #tweetDeck vs #HootSuite? What is your pref? #mayoraganTue Mar 15 6:21:27 PDT 2011

raganreporter HMC News Team: @Julian_Bond, @jasonmcarlton, @tahughes, @melissatizon,@dandunlop, @simonslee #mayoraganTue Mar 15 6:21:27 PDT 2011

HealthIsSocial Coming up now at #MayoRagan is @LeeAaseTue Mar 15 6:21:37 PDT 2011

sjmonk5 Ready for round two! #mayoragan (@ MayoRagan Social Media Conference w/ 3others) http://4sq.com/fvYhxZTue Mar 15 6:21:43 PDT 2011

ronaldpetrovich @kathybarbour from Mayo Clinic,FL(its 25th anniversary) welcomes all of us and@leeaase in outstanding fashion. Way to go Kathy #mayoragan

Page 28: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

Tue Mar 15 6:22:13 PDT 2011

ToplineMD Great welcome, @kathybarbour! Up next: @LeeAase! Inside look at Mayo socialmedia center. #mayoraganTue Mar 15 6:22:34 PDT 2011

ahynes1 Web camera for streaming at #mayoragan http://flic.kr/p/9qy8YDTue Mar 15 6:23:13 PDT 2011

kathybarbour THANKS! RT @RonaldPetrovich: @kathybarbour from Mayo Clinic,FL welcomes allof us and @leeaase in outstanding fashion. #mayoraganTue Mar 15 6:23:37 PDT 2011

JRobinsonGroup A health care client is asking us to collect best practices in crisis communications.Can any of my friends at #mayoragan assist? TxTue Mar 15 6:23:49 PDT 2011

mkatmahoney A health care client is asking us to collect best practices in crisis communications.Can any of my friends at #mayoragan assist? TxTue Mar 15 6:23:49 PDT 2011

tahughes @LeeAase just started his opening keynote address. #mayoraganTue Mar 15 6:23:51 PDT 2011

ahynes1 @MarkRaganCEO pitches http://www.qumu.com/ for webcasting. Talks about@leeaase's mic not working and customer service #mayoraganTue Mar 15 6:24:01 PDT 2011

WendyBlackburn That's crazy talk! RT @PhilBaumann: According to @MarkRaganCEO about 57% ofco's block access to social media #MayoRaganTue Mar 15 6:24:16 PDT 2011

ronaldpetrovich @LeeAase presenting at #mayoragan Summit. Mayo Clinic Center for SocialMedia's mission is to lead revolution to help patients everywhereTue Mar 15 6:24:57 PDT 2011

chrisboyer The #mccsm Raison d'etre can be found here: http://socialmedia.mayoclinic.org -everyone #mayoragan should check it out and become involved!Tue Mar 15 6:25:28 PDT 2011

cjbryant Challenges for #mayoragan attendees: 1. Resources - where to allocate them andnot having enough of them #hcsm #mccsmTue Mar 15 6:26:08 PDT 2011

chrisboyer @guykawasaki's blog can be found here: http://blog.guykawasaki.com/#mayoragan #mccsmTue Mar 15 6:26:33 PDT 2011

mfeyen The #mccsm Raison d'etre can be found here: http://bit.ly/greC59 #mayoraganTue Mar 15 6:26:47 PDT 2011

Page 29: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

caityrosey Lee's dad is on FB. That's one cool 80-something #mayoraganTue Mar 15 6:27:27 PDT 2011

MrsARodriguez @LeeAase says some ppl say we must focus on "real, grown-up" media that canreach the most people. But #socialmedia has a place. #mayoraganTue Mar 15 6:27:49 PDT 2011

cjbryant Challenges for #mayoragan attendees - 2. Culture and access #hcsm #mccsmTue Mar 15 6:27:58 PDT 2011

caityrosey Magic Words: I'll bet I could do that #mayoraganTue Mar 15 6:28:01 PDT 2011

ahynes1 @LeeAase plugs How to Change the World blog and The Art of the Starthttp://blog.guykawasaki.com/ #mayoraganTue Mar 15 6:28:27 PDT 2011

tahughes Favorite words of @LeeAase: "I bet I can do that." #mayoraganTue Mar 15 6:28:37 PDT 2011

chrisboyer @leeaase's approach to life (and #socialmedia) is "I can do that" #mayoraganTue Mar 15 6:28:38 PDT 2011

philbaumann Cute moment by @LeeAase on his mother and father, and showing his 4th gradereport card: "Lee's work has been average" ;) #MayoRaganTue Mar 15 6:29:01 PDT 2011

cjbryant Challenges for #mayoragan attendees - 3. Mgmt resistance: prove ROI; constantcontent change; fear of criticism #hcsm #mccsmTue Mar 15 6:29:14 PDT 2011

caityrosey These tools aren't hard to use! You need creativity #mayoraganTue Mar 15 6:29:39 PDT 2011

philbaumann @wendyblackburn Yup, but it kinda makes sense, given how hard it's been to getadoption. #MayoRaganTue Mar 15 6:30:19 PDT 2011

chrisboyer @leeaase does a great job showing the human side of #socialmedia - always agreat presenter! #mayoraganTue Mar 15 6:30:50 PDT 2011

caityrosey Lee's granddaughter owes her life to Facebook :-) Nice. #mayoraganTue Mar 15 6:31:52 PDT 2011

ahynes1 @LeeAase spends times telling stories about social media and the difference itmakes. (Stories matter) #mayoraganTue Mar 15 6:32:33 PDT 2011

Page 30: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

LaurenVenoy Attention #MayoRagan fresh coffee can be found in 1107 #MCCSM - officiallyrestockedTue Mar 15 6:32:33 PDT 2011

MrsARodriguez @LeeAase Your granddaughter owes her life to Facebook. I met my husband thru#socialmedia too. Got married 2 weeks ago! #mayoraganTue Mar 15 6:32:53 PDT 2011

billians @Mary_Pat_Whaley Companies blocking social media sites at work? Employeeswill just turn to their phones. Embrace social media! #mayoraganTue Mar 15 6:33:04 PDT 2011

Mary_Pat_Whaley As of the end of 2010, more people get their news from the Internet than fromnewspapers http://on.mash.to/extwWF #mayoragan #mccsmTue Mar 15 6:33:58 PDT 2011

rawarrior @LeeAase: "If @MayoClinic can do this, you can do this" #mccsm #mayoraganTue Mar 15 6:34:02 PDT 2011

JasonPratt We've got a packed room here in the Kinne Auditorium at @MayoClinic Florida forthe #MayoRagan conference. Awesome!Tue Mar 15 6:34:08 PDT 2011

ahynes1 @LeeAase talks about 13% of people surveyed would chose Mayo as theirpreferred health care brand... #mayoraganTue Mar 15 6:34:29 PDT 2011

ahynes1 @MrsARodriguez I met my wife on AOL Personals over a decade ago. #mayoraganTue Mar 15 6:35:18 PDT 2011

rawarrior Our laptops are hungry for electricity! :O #DisadvantageOfFrontRow #mayoraganTue Mar 15 6:35:26 PDT 2011

chrisboyer Want to see the updated version of Medical Edge @leeaase is talking about?Check out: http://www.mayoclinic.org/medical-edge/ #mayoraganTue Mar 15 6:36:13 PDT 2011

ToplineMD Sept 05 - Mayo launches podcasts in iTunes. 900 downloads to 74K in ONE month.Whoa. #mayoraganTue Mar 15 6:36:37 PDT 2011

ahynes1 Content Creation Task Force = Genomics is personalized medicine Social media ispersonalized media. #mayoraganTue Mar 15 6:37:04 PDT 2011

chrisboyer @leeaase says #socialmedia is like the #genomics of media #mayoragan -"personalized media"Tue Mar 15 6:37:33 PDT 2011

JasonPratt @rawarrior - There should be a power strip under every table. Take a look and feedyour hungry laptop. #MayoRaganTue Mar 15 6:37:33 PDT 2011

Page 31: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

kathybarbour @JasonPratt two tables do not have strips up front. #mayoraganTue Mar 15 6:37:58 PDT 2011

tahughes In 2006, @MayoClinic decided NOT to pursue blogging. #mayoraganTue Mar 15 6:38:18 PDT 2011

chrisboyer (FYI @leeaase's blog "Lines from Lee" has moved over to SMUG U: http://social-media-university-global.org/ #mayoragan)Tue Mar 15 6:38:46 PDT 2011

sarahbethrn Wish I had read "Lines from Lee" by @leeaase #mayoraganTue Mar 15 6:38:52 PDT 2011

ahynes1 @jpDesignTheory Social media and health care. You can follow the twitter feed at#mayoraganTue Mar 15 6:40:24 PDT 2011

tahughes @LeeAase says he just celebrated his 4th "Twitter birthday" on Saturday.#mayoraganTue Mar 15 6:40:51 PDT 2011

chrisboyer @leeaase Happy 4th Twitter birthday, Lee! #mayoraganTue Mar 15 6:41:14 PDT 2011

tahughes @MayoClinic represented on MySpace by british rock band of the same name!#mayoraganTue Mar 15 6:42:20 PDT 2011

ToplineMD @LeeAase just gave me an idea 2 start a blog for our #hcmktg efforts. Currentlytesting Facebook ads, looking at LivingSocial. #mayoraganTue Mar 15 6:42:27 PDT 2011

texasgirl11 @MarkRaganCEO and @LeeAase welcome full house of #mayoragancommunicators to Mayo Clinic Jacksonville http://twitpic.com/49pxtyTue Mar 15 6:42:36 PDT 2011

caityrosey British Rock bad called "Mayo Clinic". Anybody got a link? #mayoraganTue Mar 15 6:42:54 PDT 2011

ahynes1 Channeling Tom Friedman on the internet, you do it, or it will be done to you,@LeeAase talks about Mayo on Myspace... #mayoraganTue Mar 15 6:43:53 PDT 2011

caityrosey Check out SMUG- Social Media University Global http://tinyurl.com/32yyum#mayoraganTue Mar 15 6:43:55 PDT 2011

MrsARodriguez Social Media University Global's tagline is Latin for "It's not that hard." HA!#mayoragan

Page 32: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

Tue Mar 15 6:44:07 PDT 2011

caityrosey Says @leeaase of SMUG - we're not that selective. #mayoraganTue Mar 15 6:44:19 PDT 2011

randyschwarz Mayo Clinic's Facebook page http://tinyurl.com/4tv4dxr was born on 11/07/07#MayoRagan #MCCSMTue Mar 15 6:44:22 PDT 2011

amyconcetta This is the case where I work RT@PhilBaumann: According to @MarkRaganCEOabout 57% of companies block access to social media #MayoRaganTue Mar 15 6:44:45 PDT 2011

westr FACT: #mccsm community & Mayo EAB members are as impressive & entertainingIRL as in virtual world! #MayoRagan #pm101 #hcsmTue Mar 15 6:45:04 PDT 2011

mkatmahoney Not only are we new media content providers, but aren't we also our own mediaprogrammers!? What , when and how we want it. #mayoraganTue Mar 15 6:45:20 PDT 2011

JRobinsonGroup Not only are we new media content providers, but aren't we also our own mediaprogrammers!? What , when and how we want it. #mayoraganTue Mar 15 6:45:21 PDT 2011

betheggen Learning about Smuggles at the Social Media Conference @MayoClinic in Jax.#mayoraganTue Mar 15 6:46:24 PDT 2011

Mary_Pat_Whaley 80% US kids age 0 to 5 use Internet weekly re: Cooney Center & SesameWorkshop. http://on.mash.to/fp0NY4 (pediatrics get busy!) #mayoraganTue Mar 15 6:46:46 PDT 2011

ahynes1 http://www.myspace.com/mayoclinic #mayoraganTue Mar 15 6:47:17 PDT 2011

chrisboyer Show of hands - how many hospitals started their #socialmedia accounts like@leeaase is describing: to stake your claim? #mayoraganTue Mar 15 6:47:59 PDT 2011

ToplineMD Mayo has 1,154 videos on YouTube. Shot with consumer-grade Flip camera.Simple and effective. #mayoraganTue Mar 15 6:48:09 PDT 2011

ahynes1 Idea from Mayo: Password protect posts on blog while it is on embargo. Unprotect itwhen it comes off embargo. #mayoraganTue Mar 15 6:48:34 PDT 2011

randyschwarz Mayo Clinic's YouTube channel currently has over 1100+ videoshttp://tinyurl.com/oxygm6 #MayoRagan #MCCSMTue Mar 15 6:49:00 PDT 2011

Page 33: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

ToplineMD @chrisboyer @LeeAase We have docs that want to claim certain domain names,like MiamiOBGyn.com. Similiar situation. #mayoraganTue Mar 15 6:49:51 PDT 2011

chrisboyer @leeaase: Sharing Mayo Clinic (highlighting patient stories):http://sharing.mayoclinic.org/ #mayoraganTue Mar 15 6:49:53 PDT 2011

caityrosey We told them it was a web site with comments. Later on we told them, "oh by theway, it's a blog." #mayoraganTue Mar 15 6:49:58 PDT 2011

ahynes1 @LeeAase talks about Dr. Luther's document as the first viral document, thanks toGutenberg.. #mayoraganTue Mar 15 6:51:20 PDT 2011

chrisboyer Here's a link to @leeaase's 35 theses: http://bit.ly/hNuf7i #mayoraganTue Mar 15 6:51:29 PDT 2011

ahynes1 @LeeAase talks about his 35 theses. Will he mention ClueTrain? #mayoraganTue Mar 15 6:51:53 PDT 2011

caityrosey Check out @leeaase's 35 social media theses http://tinyurl.com/yd6dl9b#mayoraganTue Mar 15 6:52:16 PDT 2011

sarahbethrn Seth Godin: http://bit.ly/VJAgu #mayoraganTue Mar 15 6:53:03 PDT 2011

ToplineMD SMUG 35 Theses of Social Media from @LeeAase http://t.co/BpPJUlp #mayoraganTue Mar 15 6:53:28 PDT 2011

caityrosey Social media are the new millennium's defining communications trend #mayoraganTue Mar 15 6:53:56 PDT 2011

randyschwarz @LeeAase Thesis 1: Air was the first social media #MayoRagan #MCCSMTue Mar 15 6:54:00 PDT 2011

chrisboyer Every presentation by @leeaase about #socialmedia is like a history lesson!#mayoraganTue Mar 15 6:54:16 PDT 2011

ahynes1 @LeeAase moves from Gutenberg to Marconi. Printing press to radio...#mayoraganTue Mar 15 6:54:18 PDT 2011

mfeyen Social Media touches all the elements that impact people's perception of MayoClinic. #mayoraganTue Mar 15 6:54:28 PDT 2011

Page 34: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

MrsARodriguez 35 Theses of Social Media from @LeeAase http://t.co/ZVd5UNZ #mayoraganTue Mar 15 6:54:28 PDT 2011

Julian_Bond Ditto! RT @JanetLSameh @julian_bond - Dumped tweetdeck for hootsuite! Mucheasier to use. cc @kathybarbour cc @randyschwarz #mayoraganTue Mar 15 6:55:12 PDT 2011

riggrl Cost effective, too. RT @ToplineMD: Mayo has 1,154 videos on YouTube. Shot withconsumer-grade Flip camera. Simple and effective. #mayoraganTue Mar 15 6:55:26 PDT 2011

ahynes1 @LeeAase If you think site blocking is a good idea, let me introduce you to theiPhone. #mayoraganTue Mar 15 6:56:02 PDT 2011

tahughes @LeeAase if you think blocking social media is a viable long-term option for yourorganization, meet the iPhone. #mayoraganTue Mar 15 6:56:18 PDT 2011

chrisboyer Re: "blocking"I say: "Just because you don't want to be part of the conversation,doesn't mean they stop talking about you" #mayoraganTue Mar 15 6:56:33 PDT 2011

rawarrior @LeeAase: Guttenburg made publishing possible. Zuckerburg made it easy & fun.#mayoragan #hcsmTue Mar 15 6:56:44 PDT 2011

randyschwarz Smart phones are making blocking access to social media at work pointless#MayoRagan #MCCSMTue Mar 15 6:56:46 PDT 2011

MrsARodriguez @LeeAase - MarComm pros who fail to understand #socialmedia flirt with mediamalpractice. http://t.co/ZVd5UNZ #mayoraganTue Mar 15 6:56:50 PDT 2011

ahynes1 @LeeAase - Failing to adopt social media is flirting with media malpractice.#mayoraganTue Mar 15 6:56:52 PDT 2011

Louisianafoodie #mayoragan If you doubt the power of social media, ask Moamar Gaddafi what hethinks.Tue Mar 15 6:57:02 PDT 2011

caityrosey Strategy is great, but is no substitute for getting out and pushing the car says@leeaase #mayoraganTue Mar 15 6:57:11 PDT 2011

kevindarst @LeeAase: Still in doubt about SM? Ask Hosni Mubarak how it worked out for him.#mayoraganTue Mar 15 6:57:13 PDT 2011

Page 35: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

HealthIsSocial Nice way to put it by @LeeAase re: communicators/marketers who aren't SM savvy:"Media Malpractice". #MayoRaganTue Mar 15 6:57:22 PDT 2011

mfeyen When it comes to social media you already have the risk, why not use the tools.http://www.stopblocking.org/ #mayoraganTue Mar 15 6:58:53 PDT 2011

Mary_Pat_Whaley Nice that we don't have to close our laptops & put down our phones to listen to@LeeAase we can listen, type, tweet, share, enjoy #mayoraganTue Mar 15 6:58:53 PDT 2011

chrisboyer Who else has their #socialmedia policies online? We do:http://www.inova.org/socialmedia #mayoraganTue Mar 15 6:59:46 PDT 2011

ToplineMD @LeeAase re: #socialmedia is free - As I approaches zero, ROI approaches infinity.#mayoraganTue Mar 15 7:02:02 PDT 2011

chrisboyer @leeaase: interesting mathematical theory - as the "I" in ROI approaches zero, ROIapproaches infinity. #mayoraganTue Mar 15 7:02:09 PDT 2011

JasonPratt The "Shawn" guy that @LeeAase keeps referring to during his talk is this guy:@Shawngbishop. #MayoRaganTue Mar 15 7:02:50 PDT 2011

LaurenVenoy @randyschwarz @kathybarbour I Still prefer @Tweetdeck, #JustSayin#MayoRagan #MCCSMTue Mar 15 7:04:21 PDT 2011

Julian_Bond Good point! RT @randyschwarz Smart phones are making blocking access tosocial media at work pointless #MayoRagan #MCCSMTue Mar 15 7:04:50 PDT 2011

mfeyen @JasonPratt thanks, do you have a complete list of the #mccsm team's twitterusernames? #mayoraganTue Mar 15 7:05:05 PDT 2011

randyschwarz Here's part 1 of the Jason Werth video @LeeAase was referring tohttp://youtu.be/r7DVzKk7RAI #MayoRagan #MCCSMTue Mar 15 7:05:18 PDT 2011

randyschwarz Part 2 of the Jason Werth video http://youtu.be/zQ_Q_qYO--M #MayoRagan#MCCSMTue Mar 15 7:06:19 PDT 2011

randyschwarz Part 3 http://youtu.be/i_ivHzFQwCs #MayoRagan #MCCSMTue Mar 15 7:07:36 PDT 2011

ahynes1 @LeeAase talks about a patient showing up at the Mayo Clinic saying that she wasreferred by Twitter. #mayoragan

Page 36: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

Tue Mar 15 7:08:27 PDT 2011

chrisboyer Here's Erin Turner's blog post that @leeaase is talking about: http://bit.ly/aj0XLG#mayoraganTue Mar 15 7:08:40 PDT 2011

mkatmahoney Here's a link for subscribeing to Seth Godins Blog. http://tinyurl.com/6ymc5ty#mayoraganTue Mar 15 7:08:47 PDT 2011

ToplineMD E-patient goes to Mayo Clinic for procedure after Twitter chat. #mayoragan #hcsmTue Mar 15 7:08:53 PDT 2011

mkmackey #Trends RT @ahynes1: @LeeAase talks about a patient showing up at Mayo Clinicsaying that she was referred by Twitter. #mayoraganTue Mar 15 7:09:45 PDT 2011

chrisboyer Here's @mayoclinic's POTS podcast page: http://bit.ly/ecnppO #mayoraganTue Mar 15 7:11:28 PDT 2011

chrisboyer Hayley's POTS story: http://bit.ly/a053ED #mayoraganTue Mar 15 7:12:56 PDT 2011

sarahbethrn @leeaase: Applying social media is the right thing to do #mayoraganTue Mar 15 7:16:19 PDT 2011

chrisboyer #mccsm site: http://socialmedia.mayoclinic.org/ #mayoraganTue Mar 15 7:17:33 PDT 2011

kathybarbour The @MayoClinic Center for Social Media (#MCCSM) team #MayoRagan:@RonaldPetrovich @sesaz @LeeAase @randyschwarz @Shawngbishop,@JasonPrattTue Mar 15 7:17:43 PDT 2011

CRelacion Enjoying the tweets from #mayoragan conference with @LeeAase and his#MCCSM team. Wish I could be there!Tue Mar 15 7:19:08 PDT 2011

laurenfarabough Applying social media in healthcare is the right thing to do and in the best interest ofyour patients. #mayoraganTue Mar 15 7:19:39 PDT 2011

chrisboyer @leeaase I am also amazed and grateful to be part of this revolution #mayoraganTue Mar 15 7:19:51 PDT 2011

kevindarst @pvhsnews is one of the newest members of #mccsm #mayoraganTue Mar 15 7:21:53 PDT 2011

sarahbethrn how to get c-suite buy in on SM? spread the word of success stories, make is a

Page 37: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

personal passion rather than a "sell, sell, sell" #mayoraganTue Mar 15 7:22:17 PDT 2011

ahynes1 At the #mayoragan conference (@ MayoRagan Social Media Conference w/@tahughes) http://4sq.com/f2UkjGTue Mar 15 7:23:19 PDT 2011

caityrosey When using a flip cam, always use a tripod #mayoraganTue Mar 15 7:23:43 PDT 2011

randyschwarz Get social media buy-in by showing leadership how social media can benefit theirwork and help patients too #MayoRagan #MCCSMTue Mar 15 7:24:06 PDT 2011

MrsARodriguez #mayoragan attendees: come say hi! I'm the girl who wrote all over my nametag. :)Gotta get used to the new last name! http://t.co/3PCuMnjTue Mar 15 7:24:42 PDT 2011

caityrosey @MarkRagan says "rehearse your subjects when doing a flip cam video"#mayoraganTue Mar 15 7:25:24 PDT 2011

mkatmahoney Love the Mayo Clinic social media support team. They are such a great group ofreally talented social media professionals. #mayoraganTue Mar 15 7:26:11 PDT 2011

JRobinsonGroup Love the Mayo Clinic social media support team. They are such a great group ofreally talented social media professionals. #mayoraganTue Mar 15 7:26:12 PDT 2011

caityrosey @MarkRagan says shoot for a 90-sec video as a rule of thumb #mayoraganTue Mar 15 7:26:25 PDT 2011

philbaumann Love this from @MarkRaganCEO re: video rehearsals: 'I don't care if it's authenticas long as its good!' #MayoRaganTue Mar 15 7:26:26 PDT 2011

Julian_Bond Thx for the shoutout :) RT @raganreporter HMC News Team @Julian_Bond@jasonmcarlton @tahughes @melissatizon @dandunlop @simonslee#mayoraganTue Mar 15 7:27:40 PDT 2011

jasonmcarlton Glad to be part of a great team. RT HMC News Team: @Julian_Bond,@jasonmcarlton, @tahughes, @melissatizon, @dandunlop, @simonslee#mayoraganTue Mar 15 7:28:57 PDT 2011

velocidi @Velocidi EVP @g24khamr to present on overcoming #social media obstaclestoday at #mayoragan – be sure to drop by http://cot.ag/gNJbjhTue Mar 15 7:30:08 PDT 2011

randyschwarz For those using #FlipCam, check out #Kodak Zi8, a great pocket camcorder thatallows external mic http://bit.ly/4AslNq #MayoRagan #MCCSM

Page 38: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

Tue Mar 15 7:30:43 PDT 2011

mfeyen #1 Acceptable video quality: What does the user expect from u, not what quality dou think u need to have. It's not about u. #mayoraganTue Mar 15 7:32:28 PDT 2011

Jennifer_Giusti @randyschwarz Thanks for the tips #mayoraganTue Mar 15 7:34:24 PDT 2011

mfeyen #2 Acceptable Video Quality: What the user expects from u will differ depending onthe message and the forum. #mayoraganTue Mar 15 7:34:31 PDT 2011

davethecfre Social Media Summit Keynote - @leeaase http://slidesha.re/fHwLGA #mccsm#mayoraganTue Mar 15 7:34:58 PDT 2011

westr @rawarrior Tweeting at #mayoragan conf in JAX: http://twitpic.com/49qddaTue Mar 15 7:36:05 PDT 2011

SarahJEllis @ #mayoragan social media conference. Just heard Lee Aase speak. Good stuff!Tue Mar 15 7:43:02 PDT 2011

caityrosey #mayoragan recommences with Rhonda Mann - Building your marketing strategyaround a few wordsTue Mar 15 7:43:47 PDT 2011

Ben_Farkas " #SocialMedia are a key to higher productivity, not a waste-timer to be blocked byIT" via @leeaase #mayoragan #hcsmTue Mar 15 7:44:29 PDT 2011

rkpearson3 Be sure to follow @cjbryant & @SarahBethRN tweeting live from the Social MediaSummit in Jacksonville, FL. http://bit.ly/hgbDdf #mayoraganTue Mar 15 7:45:54 PDT 2011

chrisboyer @RhonMann is beginning her presentation at #mayoragan talking about traditionaladvertising...Tue Mar 15 7:47:51 PDT 2011

LeeAase Rhonda Mann from Beth Israel Deaconess (Boston) now on stage at #mayoraganTue Mar 15 7:48:36 PDT 2011

chrisboyer @rhonmann is telling the truth about ad agency "hangover" #mayoragan - beenthere, done that!Tue Mar 15 7:50:03 PDT 2011

g24khamr Great keynote by Mayo's @LeeAase -- check out his prezo here:http://t.co/7RsHmzX #mayoraganTue Mar 15 7:50:13 PDT 2011

Next up: MarComm Dir from Beth Israel Deaconess Med Ctr. Sharing story behind

Page 39: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

ToplineMD HEALTHY IS campaign. #mayoraganTue Mar 15 7:53:34 PDT 2011

shelholtz Beth Israel Deaconess' Rhonda Mann very funny outlining typical agency selectionprocess at #mayoraganTue Mar 15 7:54:31 PDT 2011

Julian_Bond Totally agree! Cant live without one :) RT @caityrosey When using a flip cam,always use a tripod #mayoragan #MCCSMTue Mar 15 7:55:04 PDT 2011

sarahbethrn "Healthy is Sexy" beth israel deaconess medical center #mayoraganTue Mar 15 7:55:41 PDT 2011

chrisboyer @rhonmann - discussing the "Healthy is Sexy" campaign pitch...and how itmorphed into something more appropriate #mayoraganTue Mar 15 7:56:21 PDT 2011

ToplineMD Healthy Is _______. <--- Fill in YOUR blank. #mayoragan (For me, it's "peace ofmind.")Tue Mar 15 7:57:37 PDT 2011

chrisboyer @rhonmann: Great approach to building an interactive campaign: fill in the blankcampaign: "Health is _______" #mayoraganTue Mar 15 7:57:52 PDT 2011

MrsARodriguez Healthy Is _______. <--- Fill in YOUR blank. #mayoragan (For me, it's "peace ofmind.")Tue Mar 15 7:58:00 PDT 2011

tahughes Rhonda Mann describes "Healthy is ___" interactive campaign. People wereencouraged to fill in the blank and send pics. #mayoraganTue Mar 15 7:59:01 PDT 2011

simonslee Healthcare is local. #mayoragan.Tue Mar 15 7:59:04 PDT 2011

daniellecass Being active. RT @MrsARodriguez: Healthy Is _______. <--- Fill in YOUR blank.@rhonmann #mayoragan (For me, it's "peace of mind.")Tue Mar 15 7:59:21 PDT 2011

chrisboyer Here is the page for the "Healthy Is _____" Campaign: http://bit.ly/eceFVV#mayoraganTue Mar 15 8:00:14 PDT 2011

MrsARodriguez @daniellecass hi there! Are you at #mayoragan?Tue Mar 15 8:01:18 PDT 2011

sjmonk5 Luv it! RT @chrisboyer @rhonmann Great approach to building an interactivecampaign: fill in the blank campaign: "Health is ____" #mayoraganTue Mar 15 8:01:24 PDT 2011

Page 40: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

JasonPratt Healthy is: eating a delicious Florida orange. #MayoRaganTue Mar 15 8:02:03 PDT 2011

kathybarbour Or chicken with pineapple RT @JasonPratt: Healthy is: eating a delicious Floridaorange. #MayoRaganTue Mar 15 8:03:41 PDT 2011

MeredithGould Healhy is: getting quality sleep! #mayoraganTue Mar 15 8:03:54 PDT 2011

kathybarbour YES! RT @MeredithGould: Healhy is: getting quality sleep! #mayoraganTue Mar 15 8:04:08 PDT 2011

HealthIsSocial Here is the page for the "Healthy Is _____" Campaign: http://bit.ly/eceFVV#mayoragan /via @chrisboyerTue Mar 15 8:04:16 PDT 2011

MeredithGould @MeredithGould Uh, *healthy* is no typos?!? Ooops. #mayoraganTue Mar 15 8:05:05 PDT 2011

chrisboyer @MeredithGould For you, Healthy is "no typos"...I agree! #mayoraganTue Mar 15 8:06:05 PDT 2011

MrsARodriguez Healthy Is ______. Campaign poster and pens. #mayoragan http://t.co/zwHzdyFhttp://t.co/FpSJ3bwTue Mar 15 8:06:20 PDT 2011

jodyms @healthissocial Healthy is: Cancer free. Pain free. Ability to live, laugh, love.#mayoraganTue Mar 15 8:06:42 PDT 2011

erinrbreedlove "Healthy is knowing when your body is acting differently than normal and seekinghelp from professionals." #mayoraganTue Mar 15 8:06:58 PDT 2011

caityrosey Healthy is____. Resisting that breakroom pastry...well maybe next time#mayoraganTue Mar 15 8:07:04 PDT 2011

cjbryant Love the strategy RT @chrisboyer: Here is the page for the "Healthy Is _____"Campaign: http://bit.ly/eceFVV #mayoragan #hscsm #hcmktgTue Mar 15 8:07:47 PDT 2011

LeeAase If you liked the Dylan-inspired BIDMC video ads, check out this from Weird Alhttp://youtu.be/Nej4xJe4Tdg #mayoraganTue Mar 15 8:08:07 PDT 2011

caityrosey I wonder how much of this campaign Rhonda is describing was actuallyaccomplished in the initial 6 weeks? #mayoragan

Page 41: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

Tue Mar 15 8:08:16 PDT 2011

ToplineMD HA! Same! RT @caityrosey: Healthy is____. Resisting that breakroom pastry...wellmaybe next time #mayoraganTue Mar 15 8:08:48 PDT 2011

ahynes1 Heathy is ___ Doing something weird to get attention for Beth Israel Deaconess#mayoraganTue Mar 15 8:09:14 PDT 2011

ToplineMD Wondering if there was a #HealthyIs hashtag? #mayoraganTue Mar 15 8:09:43 PDT 2011

chrisboyer "Healthy Is __________" videos on Beth Israel's YouTube page:http://www.youtube.com/user/TopHospital #mayoraganTue Mar 15 8:09:53 PDT 2011

randyschwarz Healthy is: being able to keep up with this little guy. Campaign: http://bit.ly/eceFVV#mayoragan http://twitpic.com/49qnw2Tue Mar 15 8:10:13 PDT 2011

caityrosey Interactive street posters? #mayoraganTue Mar 15 8:11:12 PDT 2011

redjudy #mayoraganTue Mar 15 8:11:23 PDT 2011

MeredithGould New trend? Starting a preso with a PPT slide of one's Xray or other medical data?Works for me! #mayoraganTue Mar 15 8:11:38 PDT 2011

HealthIsSocial @jodyms Healthy is Social ;) #MayoRaganTue Mar 15 8:12:00 PDT 2011

daniellecass Very dramatic. RT @MeredithGould: New trend? Starting a preso with a PPT slideof one's Xray or other medical data? Works for me! #mayoraganTue Mar 15 8:12:08 PDT 2011

MeredithGould @daniellecass Yes, agreed. Makes the "we're all patients" point & reinforces credre: really knowing industry. #mayoraganTue Mar 15 8:13:13 PDT 2011

westr Creative strategy. RT @ahynes1: Heathy is ___ Doing something weird to getattention for Beth Israel Deaconess #mayoraganTue Mar 15 8:13:33 PDT 2011

ToplineMD LOVE the interactive street posters for "Healthy Is" shown during @rhonmann's talk.Does anyone have a photo to share? #mayoraganTue Mar 15 8:14:11 PDT 2011

Page 42: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

jodyms @HealthIsSocial Completely:) Wish I were there w/all of you. Great discussion.#MayoRagan - & thank you @chrisboyerTue Mar 15 8:14:25 PDT 2011

NateOsit Great Resource! RT @chrisboyer Here's a link to @leeaase's 35 theses:http://bit.ly/hNuf7i #mayoraganTue Mar 15 8:14:42 PDT 2011

MeredithGould Noting how "Health is ___" going viral right here & now at #mayoragan. Asociologist's dream relative to qualitative data.Tue Mar 15 8:14:43 PDT 2011

westr NB! RT @MeredithGould: New trend? Starting a preso with a PPT slide of one'sXray or other medical data? Works for me! #mayoragan #pm101Tue Mar 15 8:14:54 PDT 2011

cjbryant I might try it! RT @MeredithGould: New trend? Starting a preso with PPT slide ofone's Xray or other medical data? Works for me! #mayoraganTue Mar 15 8:15:22 PDT 2011

Julian_Bond @caityrosey Thx for the RTs! How's the #mayoragan conference going so far? :)#mccsmTue Mar 15 8:16:14 PDT 2011

caityrosey @Julian_Bond Fantastic. I'm looking forward to when the videos are avail online#mayoragan #mccsmTue Mar 15 8:16:39 PDT 2011

ToplineMD AGREE. @rhonmann re: Ads may not bring in new patients. But will get peoplethinking about topic, your hospital. #socialmediaROI #mayoraganTue Mar 15 8:17:53 PDT 2011

jonmertz G8 insights from #hcsm leader! RT @NateOsit G8 Resource! RT @chrisboyer Linkto @leeaase's 35 theses: http://bit.ly/hNuf7i #mayoraganTue Mar 15 8:18:38 PDT 2011

Julian_Bond @caityrosey That's good! Loving all of the great info coming from the tweets there!Bummed that I couldnt make it there. #mayoragan #mccsmTue Mar 15 8:19:16 PDT 2011

kevindarst Another way to get people in for their colonoscopy: put your CEO's on YouTubehttp://t.co/4epwOzB #mayoraganTue Mar 15 8:19:22 PDT 2011

mkatmahoney The hardest condition to advertise? A colonoscopy. But I agree we all need tounderstand our plumbing! #mayoraganTue Mar 15 8:20:15 PDT 2011

caityrosey @RhondaMann "the next time you eat spaghetti you are SO thinking about yourcolon" #mayoraganTue Mar 15 8:20:18 PDT 2011

kathybarbour She just said polyp - it is my LEAST favorite word in the entire universe.

Page 43: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

#mayoraganTue Mar 15 8:20:29 PDT 2011

caityrosey @kathybarbour : 'Moist' is worse #mayoraganTue Mar 15 8:20:45 PDT 2011

Julian_Bond Interesting! RT @MeredithGould New trend? Starting a preso with a PPT slide ofone's Xray or other medical data? Works for me! #mayoraganTue Mar 15 8:21:01 PDT 2011

kathybarbour a moist polyp double gross RT @caityrosey: @kathybarbour : 'Moist' is worse#mayoraganTue Mar 15 8:21:02 PDT 2011

MeredithGould OMG! Healthy is...campaign for colonoscopy is brilliant plus good humored!@rhondamann #MayoRaganTue Mar 15 8:21:13 PDT 2011

caityrosey @kathybarbour Blergh. Thanks! :-) #mayoraganTue Mar 15 8:21:22 PDT 2011

MeredithGould @kathybarbour Polyp is your least fave word?!? Please see me after class.#mayoraganTue Mar 15 8:21:48 PDT 2011

westr Rhonda Mann at #mayoragan: http://twitpic.com/49qr9o "healthy is ____" (fill in)Tue Mar 15 8:22:04 PDT 2011

kathybarbour Yes, I have no idea why. RT @MeredithGould: @kathybarbour Polyp is your leastfave word?!? Please see me after class. #mayoraganTue Mar 15 8:22:28 PDT 2011

jodyms Healthy is: Cancer free. Pain free. Ability to live, laugh, love. #mayoraganTue Mar 15 8:22:38 PDT 2011

sjmonk5 Agreed! RT @mfeyen: I love the "Healthy is_______." campaign.http://bit.ly/h0FYO8 Thanks for sharing @Rhonmann! #mayoraganTue Mar 15 8:23:43 PDT 2011

mfeyen Love the Everest pic @Rhonmann!! #mayoragan http://plixi.com/p/84196356Tue Mar 15 8:24:14 PDT 2011

caityrosey What % of sent e-cards resulted in an appointment? #mayoraganTue Mar 15 8:25:22 PDT 2011

chrisboyer @rhonmann is really showing the power of an interactive, relevant campaign. Veryimpressed with the good ROI measurements. #mayoraganTue Mar 15 8:25:24 PDT 2011

JasonPratt This "Healthy is ________ campaign" that @RhonMann is talking about just keeps

Page 44: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

going & going. I love it! Nice work, @BIDMChealth! #MayoRaganTue Mar 15 8:26:55 PDT 2011

MeredithGould @Julian_Bond Interesting & effective. Hope I saved all my old "films"! #mayoraganTue Mar 15 8:27:16 PDT 2011

sarahbethrn "Healthy is Being Social" -bidmc.org #mayoraganTue Mar 15 8:30:35 PDT 2011

MeredithGould @kathybarbour I have issues with the word "phlegm." #mayoraganTue Mar 15 8:30:40 PDT 2011

westr @SarahBethRN at #mayoragan: http://twitpic.com/49qu5d #RNchatTue Mar 15 8:31:09 PDT 2011

mkatmahoney @rhonmann was fantastic! She shared many great examples of how a simplecampaign can become highly interactive and fun. #mayoraganTue Mar 15 8:31:18 PDT 2011

DanFuoco @kevindarst even if my CEO gets a colonoscopy, not entice me 2 get 1. I don'tagree, but nice video. #mayoragan #mayoraganTue Mar 15 8:31:26 PDT 2011

Julian_Bond Good question! Was talking about this recently during #hcsm chat RT @caityroseyWhat % of sent ecards resulted in an appointment? #mayoraganTue Mar 15 8:32:30 PDT 2011

JBNorberg #mayoragan: "scaling" is the new plagerism...loved @rhonmann. Great, usefulideas for everyone.Tue Mar 15 8:33:05 PDT 2011

caityrosey Ooh, now for the crowdsourcing #mayoraganTue Mar 15 8:33:31 PDT 2011

ahynes1 @MarkRaganCEO talks about http://fightthebull.com/ giving a BS rating based onjargon, etc. #mayoraganTue Mar 15 8:35:04 PDT 2011

Ben_Farkas Ppl join SM communities to fulfill need for safety, seek advice & be reassured abttheir condition http://j.mp/fLBYtk @Synthesio #mayoraganTue Mar 15 8:35:26 PDT 2011

kevindarst Why do I think I'm going to love this? Fightthebull.com from @MarkRaganCEO#mayoraganTue Mar 15 8:35:43 PDT 2011

kathybarbour That is a gross one too. I 'm with you. RT @MeredithGould: @kathybarbour I haveissues with the word "phlegm." #mayoraganTue Mar 15 8:35:44 PDT 2011

Page 45: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

chrisboyer @markraganceo here's another site to check out (but you can't get to it from withinMayo's firewall: http://bit.ly/dC0Ecp) #mayoraganTue Mar 15 8:35:49 PDT 2011

randyschwarz @MarkRaganCEO recommends DynamicTweetes.com. Check them outhttp://bit.ly/3Jj2Pp #MayoRagan #MCCSMTue Mar 15 8:37:31 PDT 2011

sarahbethrn Still struggling with no power outlet in the front! #mayoraganTue Mar 15 8:40:22 PDT 2011

philbaumann Twitter client recommendation from @MarkRaganCEO is Dynamic Tweetshttp://DynamicTweets.com #MayoRaganTue Mar 15 8:40:44 PDT 2011

ToplineMD Check out our #hcmktg and #hcsm services for physicians. #mayoraganhttp://t.co/kRTJIO0Tue Mar 15 8:40:44 PDT 2011

ahynes1 @chrisboyer talks about using QR Codes. (Yay!) @MarkRaganCEO talks aboutMicrosoft Tag on badges.(Meh) #mayoraganTue Mar 15 8:40:45 PDT 2011

caityrosey Download Tag Reader here http://bit.ly/hAMQKI #mayoraganTue Mar 15 8:40:50 PDT 2011

randyschwarz Need to look into @Microsoft Tag http://bit.ly/eftJkC #MayoRagan #MCCSMTue Mar 15 8:40:56 PDT 2011

Julian_Bond :) RT @MeredithGould @Julian_Bond Interesting & effective. Hope I saved all myold "films"! #mayoraganTue Mar 15 8:41:08 PDT 2011

daniellecass @TopLineMD - come sit at my table: second row - we have extra seats and poweroutlets #mayoraganTue Mar 15 8:41:22 PDT 2011

shelholtz "Nuggets of Wisdom from #MayoRagan" - http://sfy.co/2aoTue Mar 15 8:42:02 PDT 2011

shelholtz I'm collecting nuggests of wisdom from today's #mayoragan conference:http://sfy.co/2aoTue Mar 15 8:43:26 PDT 2011

caityrosey @randyschwarz Just sent it to my iPhone. Will experiment shortly. #MayoRagan#MCCSMTue Mar 15 8:45:05 PDT 2011

cjbryant Grt nuggets RT @shelholtz: "Nuggets of Wisdom from #MayoRagan" -http://sfy.co/2ao #hcsm #mccsmTue Mar 15 8:45:36 PDT 2011

Page 46: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

ahynes1 Waiting for lunch... chatting... catching up .... #mayoraganTue Mar 15 8:47:22 PDT 2011

Julian_Bond Nice collection of tweets here: RT @shelholtz "Nuggets of Wisdom from#MayoRagan" - http://sfy.co/2ao #MCCSM #hcsmTue Mar 15 8:47:58 PDT 2011

Ben_Farkas 10% of all the comments published using social media mention the word HELPhttp://j.mp/fLBYtk @Synthesio #mayoragan #hcsmTue Mar 15 8:48:55 PDT 2011

shelholtz Nuggets of Wisdom from #MayoRagan http://post.ly/1kg5KTue Mar 15 8:53:52 PDT 2011

ahynes1 All the sandwiches are "gourmet" but the chicken salad isn't great. I wish I hadsomething non-gourmet #mayoraganTue Mar 15 8:57:44 PDT 2011

nutrigenomics would be interested (relevant for the next day) RT @westr: Rhonda Mann at#mayoragan: http://twitpic.com/49qr9o "healthy is ____" (fill in)Tue Mar 15 8:58:21 PDT 2011

ToplineMD Healthy Is... This lunch! Lol. (From my coworker Jennifer.) #mayoraganTue Mar 15 9:03:00 PDT 2011

caityrosey Definitely! Grilled veggie wrap! Yum. RT @TopLineMD: Healthy Is... This lunch! Lol.(From my coworker Jennifer.) #mayoraganTue Mar 15 9:04:54 PDT 2011

philbaumann Coming up now is a panel with @daniellecass of Kaiser Permanente, @jeisman ofHHSgov #MayoRaganTue Mar 15 9:07:34 PDT 2011

wkonline 10% of all the comments published using social media mention the word HELPhttp://j.mp/fLBYtk @Synthesio #mayoragan #hcsm by @Ben_FarkasTue Mar 15 9:07:42 PDT 2011

kevindarst Not a coincidence: I'm trying to diagnose my foot pain online while listening to#mayoragan prezos about #hcsmTue Mar 15 9:11:19 PDT 2011

caityrosey Interactive panel: What do you do tomorrow when you go back to the office#mayoraganTue Mar 15 9:11:32 PDT 2011

MrsARodriguez Lunchtime panel with @daniellecass @gingeranderson @jeisman @billyorr@g24khamr #mayoraganTue Mar 15 9:11:46 PDT 2011

Page 47: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

chrisboyer Lunchtime panel discussion on how to implement ideas learned at the #mayoraganconference, moderated by @daniellecassTue Mar 15 9:12:01 PDT 2011

ahynes1 @daniellecass starts off the lunch panel about how to get buy-in. Seeks to make itinteractive. (Tweetstream on the screen?) #mayoraganTue Mar 15 9:12:15 PDT 2011

caityrosey We start with Ginger Anderson from Scripps #mayoraganTue Mar 15 9:12:47 PDT 2011

caityrosey Call the guys from you tube.... hehe #mayoraganTue Mar 15 9:17:00 PDT 2011

dsgold @PhilBaumann Is there a reason Mark gave for preferring Dynamic Tweets overother apps? #MayoRaganTue Mar 15 9:17:20 PDT 2011

caityrosey Start small....success begets success #mayoraganTue Mar 15 9:17:58 PDT 2011

caityrosey Know your audience. Find out where they're spending their time. #mayoragan Pewcenter has a lot of info/resourcesTue Mar 15 9:19:09 PDT 2011

caityrosey Get buy-in and build allies from within #mayoraganTue Mar 15 9:19:38 PDT 2011

caityrosey Make friends with your lawyers #mayoraganTue Mar 15 9:19:51 PDT 2011

laurenfarabough Know where your audience is spending its time. #mayoraganTue Mar 15 9:20:01 PDT 2011

caityrosey Partner with existing online platforms that are trusted, where people are alreadyspending their time. #mayoraganTue Mar 15 9:21:00 PDT 2011

ahynes1 @jeisman of @hhsgov talks about going to where the readers are instead ofexpecting them to come to you #mayoraganTue Mar 15 9:21:44 PDT 2011

FranklinTweets @kevindarst Where did you find those #mayoragan prezos? Mind sharing that link?Tue Mar 15 9:21:47 PDT 2011

mfeyen Why does it always create laughter when people recommend making friends withyour lawyer? @danielg280 #mayoraganTue Mar 15 9:21:56 PDT 2011

Great advice RT @caityrosey: Partner w/existing online platforms that are trusted,

Page 48: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

sjmonk5 where people are already spending their time. #mayoraganTue Mar 15 9:22:17 PDT 2011

caityrosey SM....is it gonna be like CHarlie Sheen? Heh #mayoraganTue Mar 15 9:24:01 PDT 2011

MeredithGould @mfeyen Really, nothing remotely funny about lawyers. #mayoraganTue Mar 15 9:24:01 PDT 2011

kathybarbour Check out flavors.me to design your own site in minutes and integrate your feeds!#mayoraganTue Mar 15 9:24:02 PDT 2011

sarahbethrn @suegirlsue send your resume to Racepoint group, @billyorr is speaking in alunch panel about SM, based in San Francisco #mayoraganTue Mar 15 9:25:47 PDT 2011

caityrosey Imagine a day when your web site doesn't work. Where are people talking? Howwould you reach out to them? #mayoraganTue Mar 15 9:25:56 PDT 2011

ahynes1 @billyorr talks about dealing with disasters (24x7) online as I read aboutFukushima #mayoraganTue Mar 15 9:26:45 PDT 2011

LeeAase @PhilBaumann @caityrosey We had our speakers lined up for #mayoraganseveral months ago - @texasgirl11 did the heavy liftingTue Mar 15 9:28:20 PDT 2011

tahughes @Billyorr Once you turn motivation on, it's very hard to turn it off. #mayoraganTue Mar 15 9:28:47 PDT 2011

MeredithGould @ctsinclair Wish you were here! #mccsm #mayoraganTue Mar 15 9:29:40 PDT 2011

LeeAase Dittos! RT @MeredithGould: @ctsinclair Wish you were here! #mccsm #mayoraganTue Mar 15 9:30:24 PDT 2011

DanFuoco Bingo! RT @ahynes1: @jeisman of @hhsgov talks about going to where readersare vs. expecting them to come to you #mayoragan #mayoraganTue Mar 15 9:30:34 PDT 2011

rawarrior @riotkat Aw my joints & I are in Jacksonville @ #mayoragan listening to @jeismanof @hhsgov talk on #hcsm. Girl from Norfolk at my table. :)Tue Mar 15 9:30:34 PDT 2011

caityrosey @g24khamr confesses to slight obsession with death #mayoraganTue Mar 15 9:31:53 PDT 2011

Page 49: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

caityrosey How do you go from 'I don't know' to ' let's find out' ? #mayoragan When people say'no' they often mean 'I don't know'Tue Mar 15 9:32:50 PDT 2011

tahughes When people say no to social media, they're really saying "I don't know" says@g24khamr. #mayoraganTue Mar 15 9:33:24 PDT 2011

tahughes @g24khamr "Your homepage is not your homepage. Google is your homepage."#mayoraganTue Mar 15 9:34:16 PDT 2011

caityrosey Engage people with content they care about says @g24khamr #mayoraganTue Mar 15 9:34:50 PDT 2011

sarahbethrn @suegirlsue also check out http://velocidi.com/ @g24khamr is speaking now at#mayoraganTue Mar 15 9:35:02 PDT 2011

Jennifer_Giusti Panel lunch discussion quite interesting "no" may actually mean "I dont know"#mayoraganTue Mar 15 9:35:03 PDT 2011

JBNorberg @g24khamr #mayoragan: "Let's do social media" Yes, let's!Tue Mar 15 9:35:13 PDT 2011

chrisboyer @g24khamr "Before you do it externally, do it internally" - but hard to do when yourcompany's blocking! #mayoraganTue Mar 15 9:37:46 PDT 2011

riggrl How true! RT @tahughes: @g24khamr "Your homepage is not your homepage.Google is your homepage." #mayoraganTue Mar 15 9:37:51 PDT 2011

chrisboyer @MeredithGould Good point - I think we should "Be" #socialmedia, not "do" it.#mayoraganTue Mar 15 9:38:23 PDT 2011

caityrosey Approach SM as a core function that affects all areas of your business #mayoragan.SM isn't a piece of the pie. It's the pan.Tue Mar 15 9:38:48 PDT 2011

MrsARodriguez @g24khamr "Social media isn't part of the pie. It's the pan." #mayoraganTue Mar 15 9:39:21 PDT 2011

ToplineMD @g24khamr "Social media isn't part of the pie. It's the pan." #mayoraganTue Mar 15 9:39:22 PDT 2011

MeredithGould @chrisboyer Being v. Doing is a core conversation among sociologists &anthropologists. @HealthIsSocial should take it on! #mayoraganTue Mar 15 9:39:33 PDT 2011

Page 50: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

chrisboyer When starting with #socialmedia, it's better to start small, be smart and go slow.#mayoraganTue Mar 15 9:39:46 PDT 2011

mkatmahoney Social media is part of everything. Is it built into your overall communicationsstrategy.? Social media should be at the core. #mayoraganTue Mar 15 9:39:57 PDT 2011

sarahbethrn Don't use SM as a campaign -@g24khamr #mayoraganTue Mar 15 9:40:00 PDT 2011

tahughes @g24khamr "Social media is not the pie. Social media is the pan." #mayoraganTue Mar 15 9:40:34 PDT 2011

riggrl @g24hamr: Social media isn't a piece of the pie. It's the pan. It impacts every part ofyour organization. #mayoraganTue Mar 15 9:40:46 PDT 2011

cjbryant Per @g24khamr "Social media isn't a piece of the pie, it's the pan" #mayoragan#hcsm #mccsm #hcmktgTue Mar 15 9:41:07 PDT 2011

chrisboyer Social media brings home the bacon. Social media managers fry it up in the pan. :)#mayoraganTue Mar 15 9:41:28 PDT 2011

kevindarst @g24khamr: Ideas are nothing if not acted upon. #mayoraganTue Mar 15 9:42:01 PDT 2011

paowerteam Great point. Potential hurdle. RT @chrisboyer @tahughes: Whn ppl say no 2 socialmedia, they're really saying "IDK" ~ @g24khamr. #mayoraganTue Mar 15 9:42:45 PDT 2011

Ben_Farkas Great quote! RT @cjbryant @g24khamr "Social media isn't a piece of the pie, it's thepan" #mayoragan #hcsm #mccsm #hcmktgTue Mar 15 9:43:09 PDT 2011

caityrosey Ask you audience what they want to hear about #mayoraganTue Mar 15 9:45:10 PDT 2011

dsgold @PhilBaumann So noted -- thank you. How you enjoying the #mayoragan juntos?Tue Mar 15 9:46:11 PDT 2011

chrisboyer Good room discussion about real-life challenges with implementing #socialmediaat #mayoragan today...Tue Mar 15 9:47:17 PDT 2011

AHowland Good point. RT @caityrosey: Don't pick fights with people who buy their ink by thebarrel...online is limitless...#mayoraganTue Mar 15 9:47:43 PDT 2011

Page 51: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

philbaumann @dsgold I'm having a great time. Lots of friendly people - wide range ofbackgrounds. #MayoRaganTue Mar 15 9:48:12 PDT 2011

sjmonk5 So true - RT @chrisboyer: RT @tahughes: When people say no to social media,they're really saying "I don't know" says @g24khamr. #mayoraganTue Mar 15 9:49:00 PDT 2011

wkonline "Social media isn't a piece of the pie, it's the pan" #mayoragan #hcsm #mccsm#hcmktg by @Ben_Farkas @cjbryant @g24khamrTue Mar 15 9:49:03 PDT 2011

MrsARodriguez @MarkRaganCEO applauds @AskCiti for their customer service in an industry thathas sensitive customer data. #mayoraganTue Mar 15 9:51:25 PDT 2011

vj_CR "@tahughes: When people say no to social media, they're really saying "I don'tknow" says @g24khamr. #mayoragan" #hcsmlaTue Mar 15 9:51:25 PDT 2011

ToplineMD @MarkRaganCEO applauds @AskCiti for their customer service in an industry thathas sensitive customer data. #mayoraganTue Mar 15 9:51:26 PDT 2011

caityrosey "Liking" your employer on FB is not the same thing as "friending" them #mayoraganTue Mar 15 9:53:44 PDT 2011

ahynes1 Idea: Facebook tailgate party. Open up facebook at the cafeteria where new userscan connect, learn, and set proper privacy. #mayoraganTue Mar 15 9:54:28 PDT 2011

HealthIsSocial @MeredithGould I shall do my best - that's a big (and yes, core) consideration.#MayoRaganTue Mar 15 9:55:06 PDT 2011

MrsARodriguez Someone said their IT team sets up computers in cafeteria during lunch. Walkemployees thru setting up FB acct, privacy settings. #mayoraganTue Mar 15 9:55:12 PDT 2011

ToplineMD Someone said their IT team sets up computers in cafeteria during lunch. Walkemployees thru setting up FB acct, privacy settings. #mayoraganTue Mar 15 9:55:13 PDT 2011

ToplineMD Called Facebook Tailgate Parties. #mayoraganTue Mar 15 9:56:13 PDT 2011

MrsARodriguez Called Facebook Tailgate Parties. #mayoraganTue Mar 15 9:56:13 PDT 2011

ahynes1 @jeisman of @hhsgov talks about using blogs for a more conversational approach

Page 52: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

to contact press contacts. #mayoraganTue Mar 15 9:56:18 PDT 2011

FrisoRaemaekers ...and lead, don't manage... RT @SarahBethRN Don't use SM as a campaign-@g24khamr #mayoraganTue Mar 15 9:56:26 PDT 2011

StaceyLSimon Tip for engaging employees on Facebook: Educate that "liking" is not same as"friending." Page mgr cannot see fans' profiles #mayoraganTue Mar 15 9:56:47 PDT 2011

mkatmahoney Ragan's PR Daily -10 everyday decisions that will lead to social media successhttp://tinyurl.com/4jwbe7l #mayoraganTue Mar 15 9:56:51 PDT 2011

JasonPratt The #MayoRagan lunch panel: @daniellecass, @gingeranderson w/@ScrippsHealth, @jeisman w/ @hhsgov, @billyorr w/ Healthcare3dot0 &@g24khamr.Tue Mar 15 9:58:05 PDT 2011

toni_carey SEO RT @riggrl: How true! RT @tahughes: @g24khamr "Your homepage is notyour homepage. Google is your homepage." #mayoraganTue Mar 15 9:58:23 PDT 2011

ahynes1 @MarkRaganCEO shouts out to @SeattleMamaDoc as a physician that is doingwell on Twitter. #mayoraganTue Mar 15 9:58:33 PDT 2011

caityrosey Ah, here's Surmo http://bit.ly/eN9qSF #mayoraganTue Mar 15 9:58:47 PDT 2011

ahynes1 @daniellecass is asking for people who are using social media to reachparticipants in research panels. #mayoraganTue Mar 15 9:59:14 PDT 2011

ToplineMD @MarkRaganCEO also applauds Seattle Mama Doc for being a pioneer of #hcsmhttp://tinyurl.com/27msam3 #mayoraganTue Mar 15 9:59:31 PDT 2011

MrsARodriguez @MarkRaganCEO also applauds Seattle Mama Doc for being a pioneer of #hcsmhttp://tinyurl.com/27msam3 #mayoraganTue Mar 15 9:59:31 PDT 2011

tahughes What kind of food should one have at a "Facebook tailgate party?" ;-) #mayoraganTue Mar 15 10:00:31 PDT 2011

philbaumann Big shout-out given to @SeattleMamaDoc from @MarkRaganCEO #MayoRagan#MDchatTue Mar 15 10:00:36 PDT 2011

HealthIsSocial Big shout-out given to @SeattleMamaDoc from @MarkRaganCEO #MayoRagan#MDchatTue Mar 15 10:00:36 PDT 2011

Page 53: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

LaurenVenoy I am getting a T-shirt screen printer. #MayoRagan quotes deserve their ownsignature line.Tue Mar 15 10:00:49 PDT 2011

chrisboyer FYI - #mayoragan Facebook page: https://www.facebook.com/group.php?gid=125863980786206 #mccsmTue Mar 15 10:00:55 PDT 2011

caityrosey Coming up next: Shel Holtz - 10 things you need to know about the mobilerevolution in health care communications #mayoraganTue Mar 15 10:05:43 PDT 2011

sarahbethrn ...and we have POWER!...thanks! #mayoraganTue Mar 15 10:08:06 PDT 2011

AmandaChanguris I'd buy! RT @LaurenVenoy: I am getting a T-shirt screen printer. #MayoRaganquotes deserve their own signature line.Tue Mar 15 10:11:35 PDT 2011

cjbryant Loved the idea! RT @tahughes: What kind of food should one have at a "Facebooktailgate party?" ;-) #mayoragan #hcsm #hcmktgTue Mar 15 10:13:01 PDT 2011

mfeyen Bratwurst!!! RT @tahughes: What kind of food should one have at a "Facebooktailgate party?" ;-) #mayoraganTue Mar 15 10:14:04 PDT 2011

ShanaSpeaks FYI - Here is @VUMChealth social media toolkit http://ht.ly/4f2cL & training videohttp://ht.ly/4f2cM #mayoraganTue Mar 15 10:14:13 PDT 2011

tahughes Up next: 10 things you need to know about mobile revolution in health care comm.#mayoraganTue Mar 15 10:14:23 PDT 2011

cjbryant Grt resource RT @ShanaSpeaks: FYI - @VUMChealth social media toolkithttp://ht.ly/4f2cL & training video http://ht.ly/4f2cM #mayoraganTue Mar 15 10:15:34 PDT 2011

mkatmahoney Warm KK donuts RT @cjbryant: RT @tahughes: What kind of food should one haveat a "Facebook tailgate party?" ;-) #mayoragan #hcsm #hcmktgTue Mar 15 10:15:51 PDT 2011

ahynes1 HT to @StaceyLSimon attending #mayoragan and tweeting about doc at her org onnuclear reactors.Tue Mar 15 10:16:57 PDT 2011

chrisboyer @shelholtz is about to command the stage at the #mayoragan conference talkingabout 10 things you need to know about mobileTue Mar 15 10:17:56 PDT 2011

Page 54: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

kathybarbour @shelholtz is up now! Can't wait for mobile revolution tips! #mayoragan #mccsmTue Mar 15 10:18:13 PDT 2011

sarahbethrn At a front row table with @rawarrior @westr @cjbryant at the #Mayoragan SMsummit. Afternoon session about to commence by @shelholtzTue Mar 15 10:18:19 PDT 2011

MrsARodriguez Had a brief but great convo w/ @chrisboyer @philbaumann during the break about#social media ROI. #mayoraganTue Mar 15 10:18:29 PDT 2011

mkatmahoney @shelholtz: 10 things to know about mobile in health care communications.#mayoraganTue Mar 15 10:18:59 PDT 2011

chrisboyer @MrsARodriguez @philbaumann Let's talk more later today - after my presentation!#mayoraganTue Mar 15 10:19:08 PDT 2011

caityrosey Check out Shel's podcast http://bit.ly/f9xKel For Immediate Release #mayoraganTue Mar 15 10:19:11 PDT 2011

MrsARodriguez Up next: @ShelHoltz on mobile revolution in #healthcare comm. #mayoraganTue Mar 15 10:20:07 PDT 2011

kathybarbour Fun texting exercise by @shelholtz at #mayoraganTue Mar 15 10:20:56 PDT 2011

ToplineMD Up next: @ShelHoltz on mobile revolution in #healthcare comm. #mayoraganTue Mar 15 10:21:00 PDT 2011

ahynes1 @ShelHoltz starts off with a demo of people responding to a poll, texting viasmartphone. #mayoraganTue Mar 15 10:21:28 PDT 2011

chrisboyer Nice interactive demo with texting from @shelholtz at #mayoraganTue Mar 15 10:21:32 PDT 2011

kathybarbour 10 things you should be aware of in mobile revolution - via @shelholtz #mayoraganTue Mar 15 10:21:49 PDT 2011

sjmonk5 @chrisboyer What did he use to do that!? #mayoraganTue Mar 15 10:21:59 PDT 2011

tahughes The shift to mobile is already under way, says @shelholtz. #mayoraganTue Mar 15 10:22:14 PDT 2011

ToplineMD Had a brief but great convo w/ @chrisboyer @philbaumann during the break about

Page 55: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

#socialmedia ROI. #mayoraganTue Mar 15 10:22:14 PDT 2011

kathybarbour 1. The shift is already underway via @shelholtz #mayoraganTue Mar 15 10:22:28 PDT 2011

caityrosey Tried to tweet "wanttablet" but got an error message :-)RT @chrisboyer: Niceinteractive demo with texting from @shelholtz at #mayoraganTue Mar 15 10:22:30 PDT 2011

chrisboyer Ready for @shelholtz's top 10 list of the mobile revolution - here goes: #` the shift isalready underway! #mayoraganTue Mar 15 10:22:33 PDT 2011

LeeAase Shel says 1. The Shift to Mobile is Underway #mayoragan - global mobile topsdesktop web acccess by 2014Tue Mar 15 10:22:44 PDT 2011

kathybarbour More people will be using mobile devices in 2014 than computers @shelholtz#mayoraganTue Mar 15 10:22:58 PDT 2011

LeeAase Dittos - I've gotta find out how he did that RT @chrisboyer: Nice interactive demowith texting from @shelholtz at #mayoraganTue Mar 15 10:23:07 PDT 2011

mlevinger New technology is taking off. We all have phones/pda's. The iPad 2 sold out in afew days! #mayoraganTue Mar 15 10:23:16 PDT 2011

mfeyen Global mobile will surpass computers to access the Internet worldwide by2014.#mayoraganTue Mar 15 10:23:17 PDT 2011

kathybarbour Conferences are already designed around mobile health #mayoraganTue Mar 15 10:23:30 PDT 2011

caityrosey mHealth = mobile health. $1.7 billion market in 2014 #mayoraganTue Mar 15 10:23:58 PDT 2011

chrisboyer mHealth definition on Wikpedia: http://en.wikipedia.org/wiki/MHealth #mayoraganTue Mar 15 10:24:01 PDT 2011

mfeyen @shelholtz how did you do that interactive mobile demo? AWESOME!!!!#mayoraganTue Mar 15 10:24:42 PDT 2011

caityrosey challenge of reaching ees who are not at workstations all day -- give them smartphones #mayoraganTue Mar 15 10:24:42 PDT 2011

Page 56: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

westr @shelholtz talking about #mHealth revolution at #mayoraganhttp://twitpic.com/49ru4k #pm101 #hcsmTue Mar 15 10:24:46 PDT 2011

g24khamr Thanks for all the tweets and RTs from today's #mayoragan panel -- hope all your"no"s turn to "yes" soon!Tue Mar 15 10:25:17 PDT 2011

sarahbethrn @shelholtz: more organizations are realizing bedside clinicians (NURSES) needsmartphones #mhealth devices #mayoragan #RNchatTue Mar 15 10:25:49 PDT 2011

chrisboyer Wow - mobile access to social media has nearly doubled in the past year!#mayoraganTue Mar 15 10:26:35 PDT 2011

HealthIsSocial Check out Medcal Device Data Systems (MDDS) rule exempting % of apps &wireless http://hisoc.us/dVeF1q #MayoRaganTue Mar 15 10:27:04 PDT 2011

kathybarbour 2. Patients and families are prime via @shelholtz #mayoraganTue Mar 15 10:27:08 PDT 2011

mkatmahoney Amazing! RT @chrisboyer: Wow - mobile access to social media has nearlydoubled in the past year! #mayoraganTue Mar 15 10:27:22 PDT 2011

ToplineMD 17% of cell phone users have searched for health information. #mayoraganTue Mar 15 10:27:30 PDT 2011

randyschwarz 17 % of cell owners have searched for health information on their phone#MayoRagan #MCCSMTue Mar 15 10:27:44 PDT 2011

LeeAase Pew: 17% of cell phone owners have searched for health info on phone, and 9%have health apps #mayoraganTue Mar 15 10:27:46 PDT 2011

chrisboyer 29% of 18-29 year olds search for health information on mobile devices#mayoraganTue Mar 15 10:27:54 PDT 2011

kathybarbour 17% of cell owners have searched for health info on the phone and 9 % of cellowners have health apps on phones via @shelholtz #mayoraganTue Mar 15 10:28:04 PDT 2011

philbaumann @MrsARodriguez Here it is: Roi of the Tweet http://hisoc.us/bWWZX9 #MayoRaganTue Mar 15 10:28:16 PDT 2011

mlinson Same! RT @leeaase: Dittos - gotta find out how he did that RT @chrisboyer: Niceinteractive demo with texting from @shelholtz at #mayoraganTue Mar 15 10:28:34 PDT 2011

Page 57: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

kathybarbour 3. Doctors will soon begin to demand it #mayoragan #mccsmTue Mar 15 10:29:16 PDT 2011

caityrosey Doctors will soon be demanding more SM #mayoraganTue Mar 15 10:29:23 PDT 2011

chrisboyer Doctors will demand mobile apps - another reason for the mobile revolution inhealthcare (says @shelholtz) #mayoraganTue Mar 15 10:29:28 PDT 2011

tahughes 3. Doctors will soon begin demanding mobile access, says @shelholtz.#mayoraganTue Mar 15 10:29:33 PDT 2011

thomasgetchius Surprised it's not higher RT @LeeAase: Pew: 17% of cell phone owners havesearched for htlh info on phone, and 9% have hlth apps #mayoraganTue Mar 15 10:29:39 PDT 2011

ToplineMD My phone was under the table charging! RT @ahynes1: @ShelHoltz starts off w/ ademo by responding 2 poll, texting via smartphone #mayoraganTue Mar 15 10:29:42 PDT 2011

kathybarbour @mfeyen I agree. I think soon is now! #mayoraganTue Mar 15 10:30:18 PDT 2011

Mary_Pat_Whaley @shelholtz "Doctors will soon DEMAND mobile health ability" Especially those rightout of residency! #mayoraganTue Mar 15 10:30:38 PDT 2011

ToplineMD @ShelHoltz Please tell us how you did the poll via text! #mayoraganTue Mar 15 10:30:58 PDT 2011

sjmonk5 @tahughes @chrisboyer We already have a few that already are! #mayoraganTue Mar 15 10:31:27 PDT 2011

caityrosey @TopLineMD www.polleverywhere.com #mayoraganTue Mar 15 10:31:27 PDT 2011

kathybarbour As the tools are launched and doctors learn about them, they will want them. 72percent of doctors are using smartphones #mayoraganTue Mar 15 10:31:41 PDT 2011

ahynes1 in us 72% of doctors currently using smartphones ref @ShelHoltz via voalte#mayoraganTue Mar 15 10:32:01 PDT 2011

kathybarbour The iPad is being used in the operating room #mayoragan #mccsmTue Mar 15 10:32:19 PDT 2011

Page 58: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

chrisboyer In our hospital, the docs started using iPads which caused the exec staff to startusing them. #mayoraganTue Mar 15 10:32:27 PDT 2011

daniellecass Here's Kaiser Permanente's social media policy: http://bit.ly/kpsm #mayoraganoutlines protecting patient info, blogging best practices, etcTue Mar 15 10:32:27 PDT 2011

kathybarbour There is an app for doctors to look at X-Rays on the tablet #mayoragan #mccsmTue Mar 15 10:33:39 PDT 2011

daniellecass Kaiser Permanente social media policy is always being updated http://bit.ly/kpsm#mayoraganTue Mar 15 10:34:00 PDT 2011

kathybarbour A wand, smartphone and an app can result in an ultrasound #mayoragan #mccsmTue Mar 15 10:34:22 PDT 2011

ToplineMD @ShelHoltz showing uses of iPads in hospitals, physician offices. Inexpensive,everyday tools w/ huge uses. #mayoraganTue Mar 15 10:34:33 PDT 2011

NAPH1981 Thx! MT @daniellecass: Here's Kaiser Permanente's social media policy:http://bit.ly/kpsm #mayoragan #hcsmTue Mar 15 10:34:40 PDT 2011

mlinson Thx! MT @daniellecass: Here's Kaiser Permanente's social media policy:http://bit.ly/kpsm #mayoragan #hcsmTue Mar 15 10:34:40 PDT 2011

ahynes1 Ultrasound wand and a smartphone for ultrasound anywhere. Very cool.#mayoraganTue Mar 15 10:34:41 PDT 2011

caityrosey Use smartphone and wand to do ultrasounds? And then email to patient so theycan post it to FB while still on the table? :-) #mayoraganTue Mar 15 10:35:03 PDT 2011

tahughes @shelholtz showing slide of ultrasound wand that works with mobile phones.#mayoragan Conduct ultrasound anytime, anywhere. #mayoraganTue Mar 15 10:35:23 PDT 2011

chrisboyer Using an ultasound wand with a smartphone http://bit.ly/gqD1aO #mayoraganTue Mar 15 10:35:28 PDT 2011

ahynes1 http://mobisante.com #mayoraganTue Mar 15 10:35:40 PDT 2011

kathybarbour @TopLineMD I've been awaiting iPad2, but didn't realize they would sell out#mayoragan #mccsm

Page 59: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

Tue Mar 15 10:35:44 PDT 2011

kathybarbour 4. The mobile we trumps apps #mayoragan #mccsmTue Mar 15 10:36:13 PDT 2011

tahughes 4. The mobile Web trumps apps. @shelholtz #mayoraganTue Mar 15 10:36:21 PDT 2011

chrisboyer Good point from @shelholtz "mobile web trumps apps" - you agree,@intervaladam? #mayoraganTue Mar 15 10:36:28 PDT 2011

mfeyen The mobile web trumps apps via @shelholtz at #mayoragan.Tue Mar 15 10:36:56 PDT 2011

JBNorberg #mayoragan listening to @shelholtz. Did you see this one last year?http://t.co/Rroic6oTue Mar 15 10:36:58 PDT 2011

LeeAase Mobile-friendly Web site are probably more important than mobile apps#mayoraganTue Mar 15 10:37:03 PDT 2011

kathybarbour Make sure your website is mobile ready before developing the mobile app #mccsm#mayoraganTue Mar 15 10:37:19 PDT 2011

lulugrimm AGREE! RT @LeeAase: Mobile-friendly website are probably more important thanmobile apps #mayoraganTue Mar 15 10:37:27 PDT 2011

daniellecass @shelholz: Is your website mobile-ready? #mayoraganTue Mar 15 10:37:29 PDT 2011

ahynes1 @ShelHoltz talks about mobile web trumps apps and less than 5% of downloadedapps get used regularly. #mayoraganTue Mar 15 10:37:50 PDT 2011

kathybarbour If your site has wordpress, it can automatically plug in as a mobile app #mayoragan#mccsmTue Mar 15 10:38:14 PDT 2011

tahughes @shelholtz "Make sure that your website is mobile friendly." #mayoraganTue Mar 15 10:38:15 PDT 2011

daniellecass @shelholz: WordPress will make your site automatically mobile-friendly#mayoraganTue Mar 15 10:38:31 PDT 2011

chrisboyer Lot's of Wordpress/blog wordpress plugins - here's one:

Page 60: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

http://wordpress.org/extend/plugins/wordpress-mobile-edition/ #mayoraganTue Mar 15 10:39:03 PDT 2011

ToplineMD We use @cloversites for easy, user-friendly physician websites. Cost includes amobile version. Ex: http://t.co/U5SisGV #mayoraganTue Mar 15 10:39:35 PDT 2011

chuckhemann +2 RT @lulugrimm: AGREE! RT @LeeAase: Mobile-friendly website are probablymore important than mobile apps #mayoraganTue Mar 15 10:39:37 PDT 2011

cjbryant Downloaded @SentaraHealth MyChart for my iPhone yesterday. Love beingconnected to my MD on my smartphone #hcsm #mhealth #mayoraganTue Mar 15 10:40:10 PDT 2011

StaceyLSimon Many access social media sites via smart phones. Make sure your web site ismobile-friendly. #mayoraganTue Mar 15 10:40:24 PDT 2011

daniellecass Kaiser Permanente using mobile for med adherence, &remote monitoring = fewerhospitalizations, improve health @shelholz #mayoraganTue Mar 15 10:40:52 PDT 2011

kathybarbour Walgreens has a prescription text alert app. It doesn't have to be complicated. ASMS alert can work wonders! #mccsm #mayoraganTue Mar 15 10:41:16 PDT 2011

ahynes1 Walgreens has an app to get prescription text alerts, over 1 million subscribed#mayoraganTue Mar 15 10:41:20 PDT 2011

kathybarbour What can you do with text information? #mayoragan #mccsmTue Mar 15 10:41:29 PDT 2011

westr If you find out, pls let me know! RT @sjmonk5: @chrisboyer What did he use to dothat!? #mayoraganTue Mar 15 10:42:04 PDT 2011

chrisboyer ED wait times is a no brainer - here's @inovahealth's iPhone app:http://itunes.apple.com/us/app/inovaer/id384637516?mt=8 #mayoraganTue Mar 15 10:42:28 PDT 2011

chrisboyer I love that @shelholtz is talking about @iTriage - great app from a great company:http://www.itriagehealth.com/ #mayoraganTue Mar 15 10:43:11 PDT 2011

cjbryant Love the #Walgreens iPhone app - Rx refills, txt alerts that Rx ready, chatw/pharmacist, YE summaries for taxes, EASY #mayoraganTue Mar 15 10:43:56 PDT 2011

sarahbethrn here's my direct patient care app idea: http://bit.ly/dWWjrI #mayoraganTue Mar 15 10:44:55 PDT 2011

Page 61: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

TopLineMD @shelholtz Microsoft holding contest for #healthcare apps. http://t.co/8wD3lzk#mayoraganTue Mar 15 10:45:23 PDT 2011

mlinson MT @chrisboyer: Lot's of Wordpress/blog wordpress plugins - here's one to getmobile friendly: http://ht.ly/4f3OX #mayoraganTue Mar 15 10:46:01 PDT 2011

the_idea_agency Chris: RT @SarahBethRN: here's my direct patient care app idea:http://bit.ly/dWWjrI #mayoragan (this is a... http://bit.ly/emvvhq #ideaTue Mar 15 10:46:05 PDT 2011

HealthTap .@westr has interesting tweets from the Mayo Ragan Social Media Healthcareconference. #mayoragan #sxswh #hcsmTue Mar 15 10:46:20 PDT 2011

MrsARodriguez My fingers hurt from tweeting since 9am. Anyone else? :) #mayoraganTue Mar 15 10:46:44 PDT 2011

Ben_Farkas The number one most discussed topic on the internet today is "Health" -http://j.mp/g22WEV via @Synthesio #mayoragan #mccsm #hcsmTue Mar 15 10:47:05 PDT 2011

chrisboyer A common theme being brought up again by @shelholtz - develop apps for internaluse first! #mayoraganTue Mar 15 10:47:30 PDT 2011

AmandaChanguris LOVING all of these #mayoragan tweets - thanks for sharing the love, guys! Wish Icould be there in person!Tue Mar 15 10:48:34 PDT 2011

chrisboyer Interesting - IBM has about 400 internal apps for employees to use. Hosted onintranet #mayoraganTue Mar 15 10:48:47 PDT 2011

ahynes1 Checking out iTriage on @ShelHoltz recommendation he goes on to talk about$MSFT mobile health app contest #mayoraganTue Mar 15 10:49:15 PDT 2011

jodyms Healthy is: Cancer free. Pain free. Ability to live, laugh, love. #mayoraganTue Mar 15 10:49:51 PDT 2011

chrisboyer @shelholtz is just turning on the fire-hose of great information today....hopeeverybody's keeping up! #mayoraganTue Mar 15 10:49:54 PDT 2011

SarahBethRN @shelholtz thx for the shoutout to #nurses . RNs MORE productive with mobiletechnologies #mhealth #RNchat #mayoraganTue Mar 15 10:49:58 PDT 2011

MrsARodriguez For all #mayoragan attendees: But how do we convince physicians to embrace

Page 62: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

#socialmedia? Some still don't want websites!Tue Mar 15 10:50:55 PDT 2011

foxepractice @PhilBaumann I just added #MayoRagan to the project. http://bit.ly/hQlawHTue Mar 15 10:52:20 PDT 2011

dsgold @PhilBaumann Not surprised. Wish I were there -- always lots to learn and nodoubt some great minds there, yours included. #MayoRaganTue Mar 15 10:53:03 PDT 2011

legrandphoto tell me more about this RT @kathybarbour If your site has wordpress, it canautomatically plug in as a mobile app #mayoragan #mccsmTue Mar 15 10:54:16 PDT 2011

MrsARodriguez Twitter is such an amazing way to "pre-meet" people before a conference.#mayoraganTue Mar 15 10:54:32 PDT 2011

kathybarbour If you know what is causing your CEO to stay up at night and communications cansolve it, you'll be a hero via @shelholtz #mayoraganTue Mar 15 10:55:20 PDT 2011

JasonPratt Hey @shelholtz, I'm still in the "carrying your cell phone and pager old days".#MayoRagan http://t.co/xaCj1ZUTue Mar 15 10:55:54 PDT 2011

HospitalWebGeek Yep. RT @LeeAase: Mobile-friendly Web site are probably more important thanmobile apps #mayoraganTue Mar 15 10:56:14 PDT 2011

JasonPratt @MrsARodriguez - Make the idea, experience and benefits so great that they areasking YOU how they can can get involved. #MayoRaganTue Mar 15 10:56:18 PDT 2011

ahynes1 @shelholtz points to provider information on mobile app and says wouldn't it begreat if they would include brief videos. #mayoraganTue Mar 15 10:56:26 PDT 2011

MarkHarmel I read a CNET repot that mobile and iPads ruled at #SXSW. #mayoraganhttp://t.co/UiOkzphTue Mar 15 10:56:36 PDT 2011

chrisboyer Hey @shelholtz, @inovahealth also made their magazine into an iPhone/iPad app:http://bit.ly/fiAZqp #mayoraganTue Mar 15 10:57:23 PDT 2011

Aeuvy @RNchat Healthy is: Cancer free. Pain free. Ability to live, laugh, love.#mayoragan/TTue Mar 15 10:58:04 PDT 2011

sadiepr Have one!RT @eQHealth RT @randyschwarz: For those using FlipCam, check out#Kodak Zi8, pocket w external mic http://bit.ly/4AslNq #MayoRaganTue Mar 15 10:58:25 PDT 2011

Page 63: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

Mbordelon Great idea! RT @SarahBethRN: here's my direct patient care app idea:http://bit.ly/dWWjrI #mayoraganTue Mar 15 10:58:51 PDT 2011

MrsARodriguez @JasonPratt Our docs want to see financial ROI. Hey, @chrisboyer - You're up!#mayoraganTue Mar 15 10:59:02 PDT 2011

mlinson Neat! RT @chrisboyer: Hey @shelholtz, @InovaHealth also made their magazineinto an iPhone/iPad app: http://bit.ly/fiAZqp #mayoraganTue Mar 15 11:00:12 PDT 2011

SDeiLune My fav is Medscape "@LeeAase: Pew: 17% of cell phone owners have searchedfor health info on phone, and 9% have health apps #mayoragan"Tue Mar 15 11:00:34 PDT 2011

kathybarbour 7. Mobile +geolocatin = wayfinding via @shelholtz #mayoragan #mccsmTue Mar 15 11:01:16 PDT 2011

daniellecass Keep the health care social media dialogue going: come to HealthCamp San Diegothis Sunday #mayoragan http://healthcampsandiego.orgTue Mar 15 11:01:43 PDT 2011

kathybarbour that would be geolocation RT @kathybarbour: 7. Mobile +geolocatin = wayfindingvia @shelholtz #mayoragan #mccsmTue Mar 15 11:01:44 PDT 2011

chrisboyer This augmented reality stuff is great - we really should use more of this inhealthcare Good idea, @shelholtz #mayoraganTue Mar 15 11:02:11 PDT 2011

LeeAase Video demo of the Mayo Clinic app we launched in the pre- Phone erahttp://youtu.be/1YkDSjclEws Ahead of our time #mayoraganTue Mar 15 11:02:33 PDT 2011

ahynes1 @ShelHoltz talks about Augmented Reality in terms of yellow lines in footballbroadcasts, mentions IBM Seer at Wimbledom #mayoraganTue Mar 15 11:02:42 PDT 2011

mlinson Why not augmented reality stuff for hospitals? a step up from virtual tours ...#mayoraganTue Mar 15 11:03:32 PDT 2011

MatthewBrowning Of course the Hipsters at #mayoragan #sxswh #hcsm already know about thishttp://youtu.be/gjre5P_TMU8 Right?Tue Mar 15 11:03:36 PDT 2011

chrisboyer Here's a video demo of the IBM Seer app: http://youtu.be/7VZoDmqcZ34#mayoraganTue Mar 15 11:03:47 PDT 2011

Page 64: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

MarkHarmel “@foxepractice: @PhilBaumann I just added #MayoRagan to the HealthcareHashtag project. http://t.co/YiZrAMt”Tue Mar 15 11:04:11 PDT 2011

ahynes1 @chrisboyer Will there be augmented reality at future Social Media Health Networkconferences? #mayoraganTue Mar 15 11:04:35 PDT 2011

TopLineMD Quick! Everybody at #mayoragan check in to the conference on Foursquare!Tue Mar 15 11:04:53 PDT 2011

chrisboyer @ahynes1 Good idea - we need some developers to help with this! #mayoraganTue Mar 15 11:04:56 PDT 2011

LeeAase This isn't augmented reality, but is a mobile-friendly orientation project we'vedeveloped http://mayocl.in/hh679q #mayoraganTue Mar 15 11:05:11 PDT 2011

StaceyLSimon #mayoragan (@ MayoRagan Social Media Conference w/ 2 others)http://4sq.com/hoza5fTue Mar 15 11:05:30 PDT 2011

PhilBaumann Thanks! Will tweet transcript later! RT @foxepractice I just added #MayoRagan tothe project. http://bit.ly/hQlawHTue Mar 15 11:06:06 PDT 2011

kathybarbour Not sure that was the tip most were looking for re @foursquare. I think most werehoping for specials or deals #mayoraganTue Mar 15 11:06:45 PDT 2011

LeeAase At #mayoragan conference (@ Mayo Clinic) http://4sq.com/hF9WCMTue Mar 15 11:07:31 PDT 2011

JasonPratt The @foursquare location that @shelholtz created yesterday for the #MayoRaganConference: http://4sq.com/MAYOragan.Tue Mar 15 11:09:16 PDT 2011

lesliedotcom @kathybarbour @legrandphoto Good article on WP-> Mobile-friendly:http://tinyurl.com/4t4mlm6 #mayoraganTue Mar 15 11:09:28 PDT 2011

MrsARodriguez Have to share we broadcast our wedding via the Skype iPhone app for myhusband's family in Colombia. They couldn't get visas. #mayoraganTue Mar 15 11:11:07 PDT 2011

JxA Smart scheduling! @matthewbrowning: Of course the Hipsters at #mayoragan#sxswh #hcsm already know about this http://ow.ly/4f57C Right?Tue Mar 15 11:11:19 PDT 2011

kathybarbour @JasonPratt I'm okay with you being the mayor of the #mayoragan conference#justsayinTue Mar 15 11:11:21 PDT 2011

Page 65: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

Billyorr QR code generators are growing rapidly #mayoragan #RPG @rjbardsley@rdeplazesTue Mar 15 11:11:28 PDT 2011

ahynes1 @shelholtz shoulds out Cinchcast, (as well as AudioBoo, Qik, uStream, etc)#mayoraganTue Mar 15 11:11:59 PDT 2011

Mary_Pat_Whaley @MrsARodriguez For private docs they have to see the ROI, or for employed docs,it needs to be required as part of their contract #mayoraganTue Mar 15 11:12:05 PDT 2011

tahughes @shelholtz "If my dropbox account were deleted all of a sudden, I would just haveto kill myself." #mayoraganTue Mar 15 11:14:04 PDT 2011

chrisboyer @shelholtz I blame Evernote for my rapidly declining short-term memory.#mayoraganTue Mar 15 11:14:29 PDT 2011

MrsARodriguez @ShelHoltz is such a smart, techy guy. Let's be friends, lol. #mayoraganTue Mar 15 11:14:42 PDT 2011

HospitalPatient Highlights of "ACOs" & Healthcare Reform WATCH this Interview w/ NotedHealthcare Atty http://youtu.be/3k9g81AOFw4?hd=1 #mayoragan #hcrTue Mar 15 11:17:00 PDT 2011

HospitalPatient Highlights of "ACOs" & Healthcare Reform WATCH this Interview w/ NotedHealthcare Atty http://youtu.be/3k9g81AOFw4?hd=1 #mayoragan #hcrTue Mar 15 11:17:00 PDT 2011

ahynes1 The poll @ShelHoltz created was via http://www.polleverywhere.com/ #mayoraganTue Mar 15 11:17:17 PDT 2011

LeeAase This is the service Shel used for his interactive demo with Textinghttp://bit.ly/ajFMOq audience response #mayoraganTue Mar 15 11:17:28 PDT 2011

JasonPratt I create my QR codes here: http://qrcode.kaywa.com #MayoRaganTue Mar 15 11:18:15 PDT 2011

ahynes1 Following up on just a fad. Johannes, this printing press idea is just a passing fad.#mayoraganTue Mar 15 11:18:18 PDT 2011

FOREonline We've been using zxing for #qrcode generating http://zxing.appspot.com/generator/#mayoraganTue Mar 15 11:23:06 PDT 2011

michaelerb Double agree. RT @lulugrimm AGREE! RT @LeeAase: Mobile-friendly website are

Page 66: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

probably more important than mobile apps #mayoraganTue Mar 15 11:23:30 PDT 2011

kathybarbour So my whole day was totally worth it. I learned about QR readers and QR codes.#getwithit #mayoragan #MccsmTue Mar 15 11:26:37 PDT 2011

CRelacion An interactive polling feature for presentation using SMS. That's cool.http://bit.ly/ajFMOq via @shelholtz #mayoraganTue Mar 15 11:29:03 PDT 2011

kathybarbour @CjShaffer1 I need a primer! QR reads for marketing and advertising are a win!Link them with bit.ly analytics = SCORE! #mayoraganTue Mar 15 11:29:23 PDT 2011

caityrosey Next at MayoRagan: Social media = ROI? Measuring your hospital's social mediaefforts #mayoraganTue Mar 15 11:31:43 PDT 2011

caityrosey Next conference in Rochester MN Sep 18-19 with first ever physician track#mayoraganTue Mar 15 11:32:35 PDT 2011

daniellecass Woo hoo! C u there! Psyched RT @Cascadia: Keep #HCSM dialogue going: cometo http://bit.ly/egb3Ni Sunday #mayoragan ^just got my filghtTue Mar 15 11:35:17 PDT 2011

tahughes Up next: @chrisboyer speaks on measuring social media efforts. #mayoraganTue Mar 15 11:37:47 PDT 2011

MeredithGould @AmandaChanguris Think you might go? #mayoraganTue Mar 15 11:37:48 PDT 2011

caityrosey And now, the "Czar" Chris Boyd #mayoraganTue Mar 15 11:37:56 PDT 2011

PhilBaumann Up now at #MayoRagan is my bud @ChrisBoyerTue Mar 15 11:38:26 PDT 2011

MeredithGould My friend and sometimes boss-of-me @chrisboyer is up! #mayoragan. His schtickre: ROI is compelling & convincing.Tue Mar 15 11:39:31 PDT 2011

AmandaChanguris Oh, is that why things got quiet in my stream? ;) RT @PhilBaumann: Up now at#MayoRagan is my bud @ChrisBoyerTue Mar 15 11:39:48 PDT 2011

kathybarbour @chrisboyer is up! Speaking on #roi #mayoraganTue Mar 15 11:39:52 PDT 2011

Page 67: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

LeeAase @cjbryant The #mayoragan conference in Rochester is Oct. 17-20 (includingworkshops and member meeting)Tue Mar 15 11:40:08 PDT 2011

HealthIsSocial If you're at #MayoRagan & want to catch up on QR codes http://hisoc.us/f2PZsD is asnarky introTue Mar 15 11:40:23 PDT 2011

ToplineMD Check in, get a link to the presentation. Cool! #mayoragan (just checked into ChrisBoyer's ROI presentation @MayoRagan Conference) http://iTue Mar 15 11:41:07 PDT 2011

kevindarst @chrisboyer about to rock it at #mayoragan (@ Chris Boyer's ROI presentation@MayoRagan Conference w/ 9 others) http://4sq.com/epS0XjTue Mar 15 11:41:36 PDT 2011

LeeAase @chrisboyer Talking about Social Media transparency building credibility and trust#mayoraganTue Mar 15 11:44:43 PDT 2011

daniellecass @chrisboyer: If you are doing social media, you are being credible. You arebuilding trust with your doctors, with your patients. #mayoraganTue Mar 15 11:44:48 PDT 2011

MeredithGould Busted for taking during class by @chrisboyer #mayoraganTue Mar 15 11:46:17 PDT 2011

kathybarbour It's okay. I'm so guilty. RT @MeredithGould: Busted for taking during class by@chrisboyer #mayoraganTue Mar 15 11:46:57 PDT 2011

mfeyen Social networks are how we connect, interest is why we connect. @chrisboyer#mayoraganTue Mar 15 11:47:10 PDT 2011

RonaldPetrovich @Chrisboyer-Build online network to start measurement and generate ROI.#mayoraganTue Mar 15 11:48:10 PDT 2011

MrsARodriguez @chrisboyer says hospitals are marketing all wrong. Focusing on products,surgeons, doctors, etc. #mayoraganTue Mar 15 11:48:20 PDT 2011

randyschwarz When it comes to communities, size doesn't matter, engagement does#MayoRagan #MCCSMTue Mar 15 11:48:29 PDT 2011

ahynes1 People don't interact with hospitals based on products, they interact based onservice, but fundamental is trust. #mayoraganTue Mar 15 11:48:42 PDT 2011

mfeyen People don't interact with hospitals because of products or services, they act basedon trust. @chrisboyer #mayoraganTue Mar 15 11:49:11 PDT 2011

Page 68: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

tahughes @chrisboyer says hospital marketing uses wrong positioning. Should market trust,engagement, instead of products/services. #mayoraganTue Mar 15 11:49:17 PDT 2011

TopLineMD Trust = engagement. #mayoraganTue Mar 15 11:49:19 PDT 2011

cjbryant KEY!! People don't interact w/hospitals based on products per @chrisboyer at#mayoragan Nor service; it's about trust. #hcsm #hcmktgTue Mar 15 11:49:43 PDT 2011

MrsARodriguez Trust = engagement. #mayoraganTue Mar 15 11:49:44 PDT 2011

kathybarbour We have to build the trust before we can measure. Position around trust. It equalsengagement via @chrisboyer #mccsm #mayoraganTue Mar 15 11:49:59 PDT 2011

LeeAase Marketing for health care isn't about products or services, it's about TRUST, andSocial Media can help uniquely for that #mayoraganTue Mar 15 11:50:00 PDT 2011

FairCareMD @MatthewBrowning @shelholtz #mayoragan wouldn't it be great #mobile #doctor#video profiles like this: http://bit.ly/9LGt5PTue Mar 15 11:50:15 PDT 2011

TopLineMD Trust = engagement says @chrisboyer #mayoraganTue Mar 15 11:50:20 PDT 2011

SarahBethRN trust = engagement . Social Media provides this. #mayoraganTue Mar 15 11:50:30 PDT 2011

MrsARodriguez Trust = engagement says @chrisboyer #mayoraganTue Mar 15 11:50:32 PDT 2011

sjmonk5 @MeredithGould @chrisboyer That was awesome! #mayoraganTue Mar 15 11:50:34 PDT 2011

kathybarbour Social media can contribute to the trust via @chrisboyer #mayoragan #mccsmTue Mar 15 11:50:41 PDT 2011

LeeAase @chrisboyer doing a tremendous job with his ROI presentation at #mayoraganTue Mar 15 11:50:53 PDT 2011

ahynes1 How does the continuum of "I don't care" apply to primary care or patient centeredmedical homes? #mayoraganTue Mar 15 11:51:02 PDT 2011

Page 69: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

MatthewBrowning #swct RT @HealthIsSocial: If you're at #MayoRagan & want to catch up on QRcodes http://hisoc.us/f2PZsD is a snarky introTue Mar 15 11:51:29 PDT 2011

texasgirl11 #mayoragan Vanderbilt University Medical Center shares video of social mediatraining sessions here http://ht.ly/4f22RTue Mar 15 11:51:46 PDT 2011

ahynes1 We need to get people to focus on health outcomes and not see doctors assomething to avoid. #mayoraganTue Mar 15 11:51:52 PDT 2011

g24khamr Exactly -- campaigns end, conversations are ongoing RT @cjbryant @sarahbethrnDon't use SM as a campaign -@g24khamr #mayoraganTue Mar 15 11:52:17 PDT 2011

cjbryant Build trust through the continuum of "I don't care" with social media per @chrisboyer#mayoragan #hcsm #hcmktgTue Mar 15 11:52:28 PDT 2011

LeeAase Social media tools establish relevance for your hospital on the "Continuum of I don'tcare" - @chrisboyer at #mayoraganTue Mar 15 11:52:43 PDT 2011

JasonPratt I keep thinking how glad I am that @ChrisBoyer is on our #MCCSM ExternalAdvisory Board, bc he is rocking this presentation at #MayoRagan.Tue Mar 15 11:53:58 PDT 2011

g24khamr Great time, great questions at #mayoragan; also nice to see @shelholtz again andwork with @daniellecass (TY @vincegolla too!)Tue Mar 15 11:53:58 PDT 2011

westr Why does this not surprise me? ;) RT @MeredithGould: Busted for taking duringclass by @chrisboyer #mayoraganTue Mar 15 11:54:00 PDT 2011

kathybarbour I agree! RT @JasonPratt: I keep thinking how glad I am that @ChrisBoyer is on our#MCCSM bc he is rocking this presentation at #MayoRagan.Tue Mar 15 11:54:33 PDT 2011

Carondelet_KCMO Love this. RT @mfeyen: Social networks are how we connect, interest is why weconnect. @chrisboyer #mayoraganTue Mar 15 11:55:02 PDT 2011

Carondelet_KCMO Love this. RT @mfeyen: Social networks are how we connect, interest is why weconnect. @chrisboyer #mayoraganTue Mar 15 11:55:02 PDT 2011

shelholtz @kathybarbour @sarahbethrn @HealthIsSocial I've quoted you in my #mayoraganStorify story, check it out: http://sfy.co/2aoTue Mar 15 11:55:08 PDT 2011

Page 70: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

kathybarbour The 3 Fs of social media - friends, fans and Followers - is one measurement too, butnot the best for ROI. #mayoraganTue Mar 15 11:55:25 PDT 2011

shelholtz @ronaldpetrovich @riggrl @daniellecass @Billyorr I've quoted you in my#mayoragan Storify story, check it out: http://sfy.co/2aoTue Mar 15 11:55:32 PDT 2011

kathybarbour @chrisboyer is funny! #mayoragan #mccsmTue Mar 15 11:55:57 PDT 2011

shelholtz @JasonPratt @FOREonline I've quoted you in my #mayoragan Storify story, checkit out: http://sfy.co/2aoTue Mar 15 11:56:01 PDT 2011

redjudy Watching a great conversation re trust and health care via #mayoraganTue Mar 15 11:56:23 PDT 2011

kathybarbour biopsies polyps oh my #mayoraganTue Mar 15 11:56:38 PDT 2011

ahynes1 @LeeAase talks about ROI not like a full body scan, but a biopsy to see what isgoing on. #mayoraganTue Mar 15 11:57:04 PDT 2011

PhilBaumann Nuggets of Wisdom from #MayoRagan by @shelholtz http://t.co/GlcqXImTue Mar 15 11:57:34 PDT 2011

kathybarbour Don't isolate social media. It is part of a larger campaign that you want to measure#mayoragan #mccsmTue Mar 15 11:57:43 PDT 2011

MrsARodriguez Agree! Been looking forward to it. RT@LeeAase: @chrisboyer doing a tremendousjob with his ROI presentation at #mayoraganTue Mar 15 11:58:25 PDT 2011

StaceyLSimon Donʼt isolate social media. It should be part of a larger campaign so that you canmeasure ROI. #mayoraganTue Mar 15 11:59:08 PDT 2011

tahughes @chrisboyer "No margin, no mission." #mayoraganTue Mar 15 11:59:33 PDT 2011

mlevinger Anyone have Chris' presentation? #mayoraganTue Mar 15 11:59:36 PDT 2011

sarahbethrn @chrisboyer 's presentation is too good. Social Media ROI is FINANCIAL return!ROI = money #mayoraganTue Mar 15 12:00:31 PDT 2011

Page 71: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

MeredithGould @kathybarbour Funny AND smart AND generous with his knowledge. Very goodsocial media citizen. #mayoragan #mccsmTue Mar 15 12:01:25 PDT 2011

MeredithGould Good point: don't drive business you can't handle. @chrisboyer #mayoraganTue Mar 15 12:03:29 PDT 2011

kathybarbour Agree! RT @MeredithGould: @kathybarbour Funny AND smart AND generous withhis knowledge. Very good social media citizen. #mayoragan #mccsmTue Mar 15 12:03:35 PDT 2011

MrsARodriguez @chrisboyer says Foursquare low ROI tool. #mayoraganTue Mar 15 12:03:50 PDT 2011

tahughes Tip from @chrisboyer: Use social media to gather additional stories from patients.#mayoraganTue Mar 15 12:05:26 PDT 2011

StaceyLSimon The person who manages social media should have significant experience intraditional media relations. #mayoraganTue Mar 15 12:06:26 PDT 2011

JasonPratt Hey #MayoRagan attendees: Be apart of this social media fun by sharing your favmoment from THIS conference on video. See me at the break :)Tue Mar 15 12:06:39 PDT 2011

aprilordonez Lots of buffering #mayoraganTue Mar 15 12:07:14 PDT 2011

MatthewBrowning #sxswh #sxsw RT @FairCareMD: @shelholtz #mayoragan wouldn't it be great#mobile #doctor #video profiles like this: http://bit.ly/9LGt5PTue Mar 15 12:07:43 PDT 2011

Mary_Pat_Whaley Wow! @chrisboyer is knocking it out of the park with Social Media ROI!#mayoraganTue Mar 15 12:08:06 PDT 2011

MrsARodriguez Think I should have @chrisboyer on speed dial. Rocking this social media ROIpresentation. #mayoraganTue Mar 15 12:09:57 PDT 2011

rebeccajshaffer Ragan would love to post on our site too! RT @JasonPratt: Hey #MayoRagan: Beapart of the fun by sharing ur fav moment from conf on video.Tue Mar 15 12:10:04 PDT 2011

LeeAase If you'e here at #mayoragan, see @JasonPratt from our #MCCSM staff to shareyour fav moment from THIS conference on videoTue Mar 15 12:10:45 PDT 2011

mkatmahoney Kudos to Orlando Health for sending a great team of people to this conference.Glad to see so many of their people here. #mayoraganTue Mar 15 12:11:49 PDT 2011

Page 72: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

JRobinsonGroup Kudos to Orlando Health for sending a great team of people to this conference.Glad to see so many of their people here. #mayoraganTue Mar 15 12:11:53 PDT 2011

michellerabell Where do I find @chrisboyer slides for this killer presentation? #mayoraganTue Mar 15 12:12:05 PDT 2011

StaceyLSimon Health care marketers are doing it wrong. Don't market a product/service. Markettrust. #mayoraganTue Mar 15 12:13:10 PDT 2011

ahynes1 Apple knows the life time value of an Apple customer. Do you know the life timevalue of a patient? #mayoraganTue Mar 15 12:14:14 PDT 2011

StaceyLSimon Most don't want to think about docs/hospitals until they have to. Current/formerpatients are easier to engage w/ bc they care. #mayoraganTue Mar 15 12:15:14 PDT 2011

RonaldPetrovich @chrisboyer rocks presentation on ROI. Makes it even better with props to@MeredithGould for content work on FitFor50 at Inova. #mayoraganTue Mar 15 12:15:20 PDT 2011

JasonPratt The "ROI calculations" slide that @ChrisBoyer's just displayed during presentation.#MayoRagan http://twitpic.com/49sqyjTue Mar 15 12:15:58 PDT 2011

ahynes1 @ChrisBoyer - Using a CRM to measure patient loyalty and "life time value of apatient. #mayoraganTue Mar 15 12:18:23 PDT 2011

TopLineMD Must have a CRM to measure ROI, says @chrisboyer #mayoraganTue Mar 15 12:18:30 PDT 2011

LeeAase CRM is crucial for measuring ROI, says @ChrisBoyer at #mayoraganTue Mar 15 12:18:45 PDT 2011

rebeccajshaffer @JasonPratt Thanks, I'm sure our customrs who couldn't make it to #mayoraganwould love to watch & hear about the great time u all r having!Tue Mar 15 12:19:19 PDT 2011

mfeyen CRM is very important to measuring the ROI of Social Media. @chrisboyer#mayoraganTue Mar 15 12:19:24 PDT 2011

westr Foursquare: search his name. RT @michellerabell: Where do I find @chrisboyerslides for this killer presentation? #mayoraganTue Mar 15 12:20:01 PDT 2011

FOREonline @shelholtz Thanks for the storify mention! #mayoraganTue Mar 15 12:22:53 PDT 2011

Page 73: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

randyschwarz @chrisboyer "build trust through social media by being relevant" #MayoRagan#MCCSMTue Mar 15 12:23:45 PDT 2011

StaceyLSimon Measure utilization/time to get true social media ROI #mayoraganTue Mar 15 12:26:23 PDT 2011

shelholtz At #mayoragan. (@ Mayo Clinic) http://4sq.com/eao5CUTue Mar 15 12:26:26 PDT 2011

mkatmahoney @chrisboyer Start small, pick a measure that is relevant and make sure to telleveryone about your successes. #mayoraganTue Mar 15 12:27:03 PDT 2011

JRobinsonGroup @chrisboyer Start small, pick a measure that is relevant and make sure to telleveryone about your successes. #mayoraganTue Mar 15 12:27:04 PDT 2011

cjbryant CRM is an essential marketing tool, not just for social media measurement, but alsofor strategic insight #mayoragan #hcsm #hcmktgTue Mar 15 12:27:15 PDT 2011

ahynes1 @ChrisBoyer is using https://www.cpm.com/ for CRM. Being very careful aboutHIPAA (using opt-in and opt-out) extract data etc. #mayoraganTue Mar 15 12:28:31 PDT 2011

JasonPratt Good info! @ChrisBoyer's "silver bullets" from his #MayoRagan ROI presentation:http://twitpic.com/49suufTue Mar 15 12:29:09 PDT 2011

cjbryant Lot's of good #CRM systems; important to get the one that best matches your needs#mayoragan #hcsm #hcmktgTue Mar 15 12:29:46 PDT 2011

cjbryant Have a comparison of #CRM systems & application f/hlthcare I can share. About ayr old but still good info. If interested DM me #mayoraganTue Mar 15 12:32:34 PDT 2011

caityrosey I think our sales department uses a MicroSoft CRM product #mayoraganTue Mar 15 12:33:48 PDT 2011

murzee Really? RT @ahynes1: Apple knows the life time value of an Apple customer. Doyou know the life time value of a patient? #mayoraganTue Mar 15 12:39:25 PDT 2011

PhilBaumann Getting set to speak at #MayoRagan in a few moments. Will discuss the stuffs overon http://j.mp/gWRCS3 and elsewhere. #RNchatTue Mar 15 12:41:24 PDT 2011

Page 74: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

MD_Chat In a few moments I'll present at #MayoRagan and mention #MDchatTue Mar 15 12:42:04 PDT 2011

jodyms @PhilBaumann Great! Go rock it! #mayoraganTue Mar 15 12:42:48 PDT 2011

BKelley06 @SarahBethRN I thought it was "Mayor Agan" and she was some mayor in FL,haha. Finally Googled it. Hope you're having a blast! #MayorAganTue Mar 15 12:46:52 PDT 2011

caityrosey Closing keynote with Phil Baumann starts now #mayoraganTue Mar 15 12:47:49 PDT 2011

ahynes1 @caityrosey Let's talk about MicroSoft CRM sometime. We're kicking it around#mayoraganTue Mar 15 12:47:55 PDT 2011

SarahBethRN ready for @philbaumann to tell us what social media means for healthcare#mayoraganTue Mar 15 12:47:57 PDT 2011

MeredithGould Now up: @PhilBaumann (@HealthIsSocial ) -- smart, informative, entertaining asusual. #mayoragan #mcssmTue Mar 15 12:49:11 PDT 2011

kevindarst How can you not get excited listening to @chrisboyer's at #mayoragan?Harnessing SM, measurement = knowledge = power.Tue Mar 15 12:50:54 PDT 2011

caityrosey Social media radically alter the way people are collaborating. Rewiring our brains?#mayoraganTue Mar 15 12:51:04 PDT 2011

westr Now @philbaumann speaking at #mayoragan: http://twitpic.com/49t1as #pm101Tue Mar 15 12:51:14 PDT 2011

MrsARodriguez Interviewed by @JasonPratt for Mayo Clinic's blog. #15MinutesofFame#mayoraganTue Mar 15 12:51:37 PDT 2011

caityrosey @ahynes1 Sure. I can forward any questions I cannot answer myself to the salesteam. #mayoraganTue Mar 15 12:51:40 PDT 2011

caityrosey @MrsARodriguez neato. Can't wait for a link. #15MinutesofFame #mayoraganTue Mar 15 12:52:33 PDT 2011

caityrosey Health is social. Social media is only a small part. #mayoraganTue Mar 15 12:53:46 PDT 2011

Page 75: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

chrisboyer @philbaumann "Health is an entirely social proposition" #mayoraganTue Mar 15 12:53:51 PDT 2011

ToplineMD Interviewed by @JasonPratt for Mayo Clinic's blog. Loved #mayoragan. Greatspeakers, great content, great hosts!Tue Mar 15 12:55:26 PDT 2011

chrisboyer @philbaumann - I love it: "We're moving to an internet of people" #mayoraganTue Mar 15 12:56:09 PDT 2011

caityrosey Tip of the iceberg: twitter, fb, youtube - looks like ways to communicate #mayoraganTue Mar 15 12:57:00 PDT 2011

caityrosey The underbelly: Implications of SM to cultural changes, privacy, non-social media,effect on health, social EMR #mayoraganTue Mar 15 12:57:34 PDT 2011

susangiurleo Yes! RT @chrisboyer "We're moving to an internet of people" ~ @philbaumann -:#mayoraganTue Mar 15 12:58:04 PDT 2011

chrisboyer @philbaumann - social media is like the tip of the iceberg - the underbelly"implications of cultural changes, privacy, etc. #mayoraganTue Mar 15 12:58:14 PDT 2011

caityrosey What is happening at the behavioral level with health and SM? #mayoragan howdoes it transform our way of knowing?Tue Mar 15 12:58:32 PDT 2011

westr @philbaumann great opening slide at #mayoragan http://twitpic.com/49t3gx#pm101 #hcsmTue Mar 15 12:58:37 PDT 2011

tahughes @philbaumann sees social media as tip of iceberg. Underbelly includes culturalchanges, privacy, effects on health, etc. #mayoraganTue Mar 15 12:58:46 PDT 2011

chrisboyer waiting for @philbaumann to utter the word "convergence" :) #mayoraganTue Mar 15 12:59:41 PDT 2011

MeredithGould @chrisboyer He says convergence with conviction AND inflection! #mayoraganTue Mar 15 13:00:17 PDT 2011

chrisboyer @MeredithGould I've said it before, @philbaumann is very inflectionate!#mayoraganTue Mar 15 13:00:52 PDT 2011

mlinson Loving his perspective! Tweeting machines?! Rad. RT @westr: Now@PhilBaumann speaking at #mayoragan: http://twitpic.com/49t1as #pm101Tue Mar 15 13:01:44 PDT 2011

Page 76: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

vj_CR "@caityrosey: Health is social. Social media is only a small part. #mayoragan"#hcsmla La salud ES social, social media es solo un pedacitoTue Mar 15 13:01:46 PDT 2011

frandickson #mayoragan @philbaumann "Twitter", as the global instant pulses of data...tweetingmedical devices? What does the future hold?Tue Mar 15 13:01:49 PDT 2011

caityrosey Twitter is to brains what google is to servers #mayoraganTue Mar 15 13:01:51 PDT 2011

tahughes @philbaumann "Twitter is to brains what Google is to servers." #mayoraganTue Mar 15 13:01:57 PDT 2011

westr @philbaumnn: "Emerging Converging" technology #mayoraganhttp://twitpic.com/49t4ga #pm101Tue Mar 15 13:02:03 PDT 2011

Mary_Pat_Whaley @PhilBaumann "Emerging Converging" may bring peace to those with angst aboutall the different SM modalities #mayoraganTue Mar 15 13:02:25 PDT 2011

MrsARodriguez @PhilBaumann suggested sensors in ocean that can communicate, tell us aboutweather patterns. Oncoming tsunami. AWESOME. #mayoraganTue Mar 15 13:02:39 PDT 2011

frandickson @philpaumann "Twitter is to brains what google is to servers" #mayoraganTue Mar 15 13:02:40 PDT 2011

frandickson #mayoragan @PhilBaumann social media conversations about social mediahttp://bit.ly/vYYrfTue Mar 15 13:04:06 PDT 2011

riggrl @philbaumann says that Twitter is to brains what Google is to servers. Greatanalogy! #mayoraganTue Mar 15 13:04:19 PDT 2011

frandickson #mayoragan 140 Health care uses for Twitter http://bit.ly/vYYrfTue Mar 15 13:04:49 PDT 2011

caityrosey health care is technology, social media is technology, therefore healthcare mustunderstand social media #mayoraganTue Mar 15 13:04:56 PDT 2011

SarahBethRN @philbaumann Healthcare is Technology. Social Media is Technology. Ergo,Healthcare must understand social media. #mayoraganTue Mar 15 13:05:15 PDT 2011

StaceyLSimon Healthcare Hashtag Project's list of health-related hashtags: http://ow.ly/4fafT#mayoragan

Page 77: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

Tue Mar 15 13:05:22 PDT 2011

kevindarst @PhilBaumann: Tech is about being alive; art is about feeling alive. #mayoraganTue Mar 15 13:06:13 PDT 2011

caityrosey Social media reveals things about the world- us, institutions, cutlure, healthcareneeds, media itself #mayoraganTue Mar 15 13:06:44 PDT 2011

chrisboyer @philbaumann is dead on with his assessment of social media - it reveals thingsabout us that we need to change #mayoraganTue Mar 15 13:07:40 PDT 2011

MrsARodriguez Have to head in 10 min. Wonderful to meet you @kathybarbour @daniellecass@PhilBaumann @chrisboyer @JasonPratt @texasgirl11! #mayoraganTue Mar 15 13:07:49 PDT 2011

chrisboyer @MrsARodriguez Good to meet you, too! Safe travels! #mayoraganTue Mar 15 13:08:44 PDT 2011

caityrosey New media are software- non stable or predictable, the way hardware is#mayoraganTue Mar 15 13:08:46 PDT 2011

JasonPratt LIVE statisitics on the #MayoRagan hashtag, from this week's social media inhealthcare conference: http://bit.ly/mrtagTue Mar 15 13:09:16 PDT 2011

MeredithGould "do not forget you're dealing with software." @PhilBaumann making terrifichardware-software distinction re: media & social value #mayoraganTue Mar 15 13:09:27 PDT 2011

MrsARodriguez @PhilBaumann Says new media is entirely software. NOT hardware. Twitter,Facebook, YouTube, etc. #mayoraganTue Mar 15 13:09:41 PDT 2011

chrisboyer @philbaumann - is mobile a gateway drug for doctors and nurses to embrace#socialmedia? #mayoraganTue Mar 15 13:11:54 PDT 2011

MeredithGould Hey @danamlewis -- I'm at #mayoragan and NOT drinking Diet Coke! Alert themedia!!Tue Mar 15 13:13:01 PDT 2011

mfeyen And more!! RT @chrisboyer: @philbaumann - is mobile a gateway drug for doctorsand nurses to embrace #socialmedia? #mayoraganTue Mar 15 13:13:27 PDT 2011

frandickson Traffic, transcript - traffic - and top tweeters at #Mayoragan http://bit.ly/bDOOYIWoOT!!Tue Mar 15 13:13:52 PDT 2011

Page 78: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

caityrosey Real time is about the right info at the right time #mayoraganTue Mar 15 13:14:16 PDT 2011

MeredithGould Great, clean, clear PPT deck from @PhilBaumann -- good example of using slidesto support narrative, IMO. #mayoraganTue Mar 15 13:17:09 PDT 2011

caityrosey HIPAA out of sync with reality? #mayoraganTue Mar 15 13:17:13 PDT 2011

kevindarst @PhilBaumann : HIPAA out of touch with today's tech. #mayoraganTue Mar 15 13:17:41 PDT 2011

LaurenVenoy #MayoRagan was great! Thanks @MarkRaganCEO and @texasgirl11!Tue Mar 15 13:17:45 PDT 2011

chrisboyer Uploaded my "Social media = ROI?" presentation to Slideshare:http://slidesha.re/iePok4 #mayoragan #hcsm #hcmktg #mccsmTue Mar 15 13:18:48 PDT 2011

sarahbethrn HIPAA is out of touch with today's technology or at least where technology isheaded. It needs to be revisited. -@philbaumann #mayoraganTue Mar 15 13:19:00 PDT 2011

frandickson #mayoragan tweets reached 12,382 peeps -- made 33,348 impressions on socialmedia in health care http://tweetreach.com/reach?q=%23mayoraganTue Mar 15 13:19:51 PDT 2011

MeredithGould Here's @chrisboyer 's preso: "Social media = ROI?" presentation to Slideshare:http://slidesha.re/iePok4 #mayoragan #hcsm #mccsmTue Mar 15 13:19:52 PDT 2011

chrisboyer @philbaumann the 140 character limitation on Twitter is a democratization factor.#mayoraganTue Mar 15 13:21:18 PDT 2011

Shawngbishop much easier to violate personal boundaries online @philbaumann #mayoraganTue Mar 15 13:21:25 PDT 2011

caityrosey RN Chat and MD Chat for Nurses and Drs who tweet #mayoraganTue Mar 15 13:21:26 PDT 2011

cjbryant Grt presentation RT @chrisboyer: Uploaded my "Social media = ROI?" pres toSlideshare: http://slidesha.re/iePok4 #mayoragan #hcsm #hcmktgTue Mar 15 13:21:42 PDT 2011

LeeAase Phil is running a nurse chat on Tiwtter http://bit.ly/dRbujP #mayoragan - also aphysician chat http://mdchat.org/Tue Mar 15 13:23:02 PDT 2011

Page 79: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

frandickson #rochmn, Nuggets of Wisdom from #MayoRagan by @shelholtzhttp://t.co/KasLWmQTue Mar 15 13:25:52 PDT 2011

cjbryant Adobe caves in to Apple; fewer blank spots on i-devices http://bit.ly/gVxvLK #cnnWith all the #Apple devices at #mayoragan I see whyTue Mar 15 13:27:10 PDT 2011

ahynes1 For other health and social media upcoming events, be sure to check out"HealthCampCT@Yale" http://t.co/MUfjOm4 #mayoraganTue Mar 15 13:27:11 PDT 2011

Zimbarama looks like #mayoragan is going large...Tue Mar 15 13:27:15 PDT 2011

kevindarst @PhilBaumann: patient empowerment: content vs info #mayoraganTue Mar 15 13:27:53 PDT 2011

tahughes @philbaumann "Content empowers the mind; information empowers the patient."#mayoraganTue Mar 15 13:28:44 PDT 2011

MeredithGould "Content is king, context is kingdom and process is power," says @PhilBaumann#mayoragan #mccsmTue Mar 15 13:28:55 PDT 2011

frandickson #mayoragan http://slidesha.re/iePok4 "Attention Deficit Meconomy" what do you dowhen you have 100K followers but no one is listening?Tue Mar 15 13:31:09 PDT 2011

Julian_Bond Wow! RT @frandickson #mayoragan tweets reached 12,382 peeps -- made 33,348impressions on social media in health care - http://bit.ly/gWiG6kTue Mar 15 13:31:14 PDT 2011

chrisboyer @philbaumann How does social media and the way people interact through iteffect your mission? #mayoraganTue Mar 15 13:32:04 PDT 2011

LeeAase Good application of ADPIE Nursing Process to how to do social media: Assess,Diagnose, Plan, Implement, Evaluate #mayoraganTue Mar 15 13:33:33 PDT 2011

tahughes How to do social media: assess, diagnose, plan, implement/execute, evaluate, says@philbaumann. #mayoraganTue Mar 15 13:34:05 PDT 2011

chrisboyer @philbaumann - you're the master of this content! #mayoraganTue Mar 15 13:34:12 PDT 2011

caityrosey @philbaumann: Twitter is like acid, you just have to experience it. #mayoraganTue Mar 15 13:37:20 PDT 2011

Page 80: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

HealthBostonPR As it should be! RT @kathybarbour: The #1 most discussed topic on the internettoday is "#Health" - http://j.mp/g22WEV #mayoragan #mccsmTue Mar 15 13:40:00 PDT 2011

SarahBethRN You can tell @philbaumann is a nurse by the way he speaks #mayoraganTue Mar 15 13:41:48 PDT 2011

JasonPratt Hey @chrisboyer and @PhilBaumann, Let's do a quick interview before you leave,for the #MCCSM blog. Anyone else?? @MeredithGould #MayoRaganTue Mar 15 13:42:43 PDT 2011

ahynes1 Okay. That's a wrap. Going off line for a bit, then dinner.... #mayoraganTue Mar 15 13:42:51 PDT 2011

MedMarketingCOE Very cool! @JasonPratt: LIVE statisitics on #MayoRagan hashtag / social media inhealthcare conference: http://bit.ly/mrtagTue Mar 15 13:43:03 PDT 2011

dentistrymarket Very cool! @JasonPratt: LIVE statisitics on #MayoRagan hashtag / social media inhealthcare conference: http://bit.ly/mrtagTue Mar 15 13:43:04 PDT 2011

FairCareDentist Very cool! @JasonPratt: LIVE statisitics on #MayoRagan hashtag / social media inhealthcare conference: http://bit.ly/mrtagTue Mar 15 13:43:05 PDT 2011

FairCareMD Very cool! @JasonPratt: LIVE statisitics on #MayoRagan hashtag / social media inhealthcare conference: http://bit.ly/mrtagTue Mar 15 13:43:06 PDT 2011

kevindarst That's a wrap from #mayoragan. #mccsm dinner tonight and home tomorrowmorning.Tue Mar 15 13:44:15 PDT 2011

MayoClinic Slides from @ChrisBoyer on ROI for social media in health carehttp://mayocl.in/eOq52M #mayoraganTue Mar 15 13:51:42 PDT 2011

LeeAase Great presentation! RT @MayoClinic: Slides from @ChrisBoyer on ROI for socialmedia in health care http://mayocl.in/eOq52M #mayoraganTue Mar 15 13:52:14 PDT 2011

gunterwessels Great tool RT @MayoClinic: Slides from @ChrisBoyer on ROI for social media inhealth care http://mayocl.in/eOq52M #mayoraganTue Mar 15 13:53:33 PDT 2011

Commercializeme Great tool RT @MayoClinic: Slides from @ChrisBoyer on ROI for social media inhealth care http://mayocl.in/eOq52M #mayoraganTue Mar 15 13:53:39 PDT 2011

Page 81: MayoRagan Healthcare Marketing and PR Social Media Summit 2011 Tweets

HPHealthcare @LeeAase Hope #mayoragan is going well! What are some of your favoritetakeaways?Tue Mar 15 13:55:01 PDT 2011

vincegolla @g24khamr Never a bad time to get a shout-out from the 'Hammer! Hope it's goingdarn well at #mayoraganTue Mar 15 14:03:00 PDT 2011

UbiCaredotcom THX! RT @chrisboyer: Uploaded my "Social media = ROI?" presentation toSlideshare: http://slidesha.re/iePok4 #mayoragan #hcsm #hcmktg #mccsmTue Mar 15 14:20:02 PDT 2011

HealthInFocus MT @leeaase Great presentation! @MayoClinic: Slides from @chrisboyer ROI for#sm in #healthcare http://mayocl.in/eOq52M #mayoragan #hcsmTue Mar 15 14:27:11 PDT 2011

taylorw @MayoClinic: #hcsm @ChrisBoyer preso on ROI for social media in health care:outstanding http://mayocl.in/eOq52M #mayoraganTue Mar 15 14:39:02 PDT 2011

shelholtz I've posted my presentation from #mayoragan to Slideshare. Keep in mind, it'sSPEAKER SUPPORT & not meant t… (cont) http://deck.ly/~ybnnwTue Mar 15 14:42:53 PDT 2011

shelholtz Wrapped up my Storify story on today's #mayoragan conference. I hope it'sa usefulsummary! http://bit.ly/eviMUQTue Mar 15 14:44:20 PDT 2011

mdbarber Good example of @storify from @shelholtz: Wrapped up my Storify story on today's#mayoragan conference. http://t.co/QBp1En0”Tue Mar 15 14:47:44 PDT 2011

westr GREAT presentations at #mayoragan by @LeeAase @RhonMann @shelholz@chrisboyer @PhilBaumann @daniellecass @jeisman @billyorr@gingerandersonTue Mar 15 14:52:29 PDT 2011