Corporate Social Responsibility initiatives at

HCL Technologies Ltd.

Table of Content

sUNDERSTANDING CSR.........................................................................................................................9

MEANING:.......................................................................................................................................9

DEVELOPMENT:...............................................................................................................................9

CORPORATE PHILANTHROPY & CORPORATE SOCIAL RESPONSIBILITY:.........................................10

CORPORATE PHILANTHROPY.....................................................................................................10

CORPORATE SOCIAL RESPONSIBILITY:.......................................................................................10

SOCIAL COMPLIANCE, SOCIAL ACCOUNTABILITY &CORPORATE SOCIAL RESPONIBILITY:.............11

SUSTAINABLE DEVELOPMENT...................................................................................................11

CORPORATE ACCOUNTABILITY..................................................................................................12

CSR AND GOOD GOVERNANCE..................................................................................................13

BENEFITS OF CSR:..........................................................................................................................14

HUMAN RESOURCES..................................................................................................................14

RISK MANGEMENT....................................................................................................................14

BRAND DIFFERENTIATION.........................................................................................................15

LICENSE TO OPERATE.................................................................................................................15

HCL TECHNOLOGIES LTD. AND CSR INITIATIVES................................................................................16

POWER OF ONE.............................................................................................................................19

Power of One: Focus Programs:................................................................................................19

CSR Activities.................................................................................................................................21

Power of One Activities Across India:........................................................................................21

Power of One Activities Across Different Regions:....................................................................22

Gallery: Pictures Speak A Thousand Words...............................................................................24

Children Sitting In The Morning Session In Hclt Skic Youth Club................................................25

Our Partners:.............................................................................................................................25

CSR INITIATIVES AT IT SECTOR AND COMPARATIVES ANALYSIS OF THE SAME.................................29

CSR at SAP labs..............................................................................................................................30

CSR at TCS......................................................................................................................................32

CSR at IBM.....................................................................................................................................37

CSR at Infosys................................................................................................................................38

CSR at Wipro..................................................................................................................................38

Research Design/Methodology.........................................................................................................41

Research Objectives:.....................................................................................................................41

Rationale.......................................................................................................................................41

Hypothesis.....................................................................................................................................41

Research Process...........................................................................................................................42

Data Collection..............................................................................................................................42

Sample Size....................................................................................................................................43

Choice of Sample...........................................................................................................................43

Data Analysis through Personnel Interview with Focus Group..........................................................44

Theme 1.........................................................................................................................................44

Theme 2.........................................................................................................................................45

Theme 3.........................................................................................................................................46

Theme 4.........................................................................................................................................47

Theme 5.........................................................................................................................................48

Presentation Of Data Analysis...........................................................................................................49

Findings, Conclusions And Recommendations..................................................................................54

Conclusions...................................................................................................................................54

Recommendations.........................................................................................................................56

Limitation of the Study......................................................................................................................57

References:........................................................................................................................................58

UNDERSTANDING CSR

MEANING:

“Corporate Social Responsibility is defined as operating a business that meets or exceeds

the ethical, legal, commercial and public expectations that society has of business.”

Corporate Social Responsibility (CSR, also called corporate responsibility, corporate

citizenship, responsible business and corporate social opportunity) is a concept whereby

organizations consider the interests of society by taking responsibility for the impact of their

activities on customers, suppliers, employees, shareholders, communities and other

stakeholders, as well as the environment. This obligation is seen to extend beyond the

statutory obligation to comply with legislation and sees organizations voluntarily taking

further steps to improve the quality of life for employees and their families as well as for the

local community and society at large.

DEVELOPMENT:

Business ethics is a form of the art of applied ethics that examines ethical principles and

moral or ethical problems that can arise in a business environment.

In the increasingly conscience-focused marketplaces of the 21st century, the demand for

more ethical business processes and actions (known as ethicism) is increasing.

Simultaneously, pressure is applied on industry to improve business ethics through new

public initiatives and laws (e.g. higher UK road tax for higher-emission vehicles).

Business ethics can be both a normative and a descriptive discipline. As a corporate practice

and a career specialization, the field is primarily normative. In academia, descriptive

approaches are also taken. The range and quantity of business ethical issues reflects the

degree to which business is perceived to be at odds with non-economic social values.

Historically, interest in business ethics accelerated dramatically during the 1980s and 1990s,

both within major corporations and within academia. For example, today most major

corporate websites lay emphasis on commitment to promoting non-economic social values

under a variety of headings (e.g. ethics codes, social responsibility charters).

CORPORATE PHILANTHROPY & CORPORATE SOCIAL RESPONSIBILITY:

CORPORATE PHILANTHROPY

Those activities that companies voluntarily undertake to have a positive impact on

society, including cash contributions, contributions of products and services,

volunteerism, and other business transactions to advance a cause, issue or nonprofit

organization. 

Donating money and other corporate resources to social causes.

Corporate philanthropy refers to the practice of companies of all sizes and sectors

making charitable contributions to address a variety of social, economic and other

issues as part of their overall corporate citizenship strategy. 

Corporate philanthropy is a key component of a corporation’s broader social

responsibility and includes cash gifts, product donations and employee volunteerism.

It serves as a major link between the corporation and its communities. 

CORPORATE SOCIAL RESPONSIBILITY:

Obeying the letter and spirit of the law; mitigating or remedying operational harm;

and sustainable development of natural resources.

Achieving commercial success in ways that honor ethical values and respect people,

communities, and the natural environment.

Addressing the legal, ethical, commercial and other expectations society has for

business, and making decisions that fairly balance the claims of all key stakeholders 

Companies that consciously integrate strategies that seek to maximize the creation of environmental and social value within their core business models, operations and supply chains.

SOCIAL COMPLIANCE, SOCIAL ACCOUNTABILITY &CORPORATE SOCIAL RESPONIBILITY:

The idea of responsible business behaviour is far from new. But since the 1990s, increasing

concern over the impacts of economic globalisation has led to new demands for corporations

to play a central role in efforts to eliminate poverty, achieve equitable and accountable

systems of governance and ensure environmental security. In essence, the approach is to view

business as part of society and to find ways to maximise the positive benefits that business

endeavour can bring to human and environmental well-being whilst minimising the harmful

impacts of irresponsible business. The agenda that has resulted from these concerns has

variously been called ‘corporate citizenship’, ‘corporate social responsibility’ (CSR),

‘corporate accountability’ or simply ‘corporate responsibility’.

As we all know, Corporate Social Responsibility (CSR) is an expression used to describe

what some see as a company’s obligation to be sensitive to the needs of all to take account

not only of the financial/economic dimension in decision-making, but also the social and

environmental consequences.

SUSTAINABLE DEVELOPMENT:

ONE of the most significant developments in the field of CSR over the past few years has been the growth in public expectations that the companies not only make commitments to its stakeholders in its business operations. The principle is closely linked with the imperative of ensuring that these operations are “sustainable”, that is, that CSR is recognised as not only necessary but also develop systems to manage implementation and systematically assess and report on progress relative to those commitments. Corporate accountability encompasses the systems a company establishes to develop policies, indicators, targets and processes to manage the full range of activities. The scope of operations for which companies are expected to be accountable has increased dramatically in recent years to include not only company’s own performance but also that of the business partners and other actors throughout the company’s value chain.

CORPORATE ACCOUNTABILITY:

Accountability in its basic sense implies rendering of accounts and, by extension, indicates

answer-ability to an external agency or group and, further, implies ensuring propriety,

legality and safeguarding public interest in satisfaction of the expectations of the external

agency or group. Social Accountability suggests accountability to the people; this is a core

value in a democratic set-up. In a decentralised democracy the basic objective is power to the

people.

Corporate accountability today spans emerging CSR issues like business ethics, diversity,

marketplace behaviour, governance, human rights and labour rights as well as more

traditional areas of financial and environmental performance. Therefore, an increasing

number of companies are reporting publicly on their social, environmental and ethical

performance, both as a communication to stakeholders and as a management tool. However,

as this practice has only become more widespread since the mid-1990s, there are as yet no

standard formats to address the type of information companies choose to report, or how that

information is collected, analysed and presented.

Effective and accountable management systems help companies shape cultures that support

and reward CSR performance at all levels. As part of this effort, many companies are

working to increase accountability for CSR performance at the Board level. This can lead to

changes in who serves on the Board, how Directors handle social and environmental issues,

and how the Board manages itself, and fulfils its responsibilities to investors and other

stakeholders. Companies are also seeking to build accountability for CSR performance at the

senior management level, in some cases by creating a dedicated position responsible for

broad oversight of a company’s CSR activities. Finally, many companies are working to

integrate accountability for CSR performance into actions ranging from long-term planning

to everyday decision-making, including rethinking processes for designing products and

services and changing practices used to hire, retain, reward, and promote employees.

At the same time, many stakeholders are becoming increasingly sophisticated in the type and

quality of information they are demanding from companies. In an effort to meet these

demands—as well as to strengthen the credibility of their social and environmental reports—

some companies are choosing to have their reports externally verified. In doing so, the

companies recognise that verification by a third party can add value to the overall social and

environmental reporting process by enhancing relationships with stakeholders, improving

business performance and decision-making, aligning practice with organisational values, and

strengthening reputation risk management.

CSR AND GOOD GOVERNANCE:

One of the most significant issues within the CSR agenda concerns the dynamic relationship

between CSR and good public governance. The limits both to corporate accountability

through law and to ‘voluntary’ CSR-related actions by businesses lie with the public good

governance agenda. Legislation to deal with worst case instances of irresponsible behaviour

and to set a minimum floor for business conduct will not work in the absence of effective

drivers for business implementation and enforcement, whether they are market-based, or a

result of enforcement through the state.

The need is to implement social, ethical and environmental policy (commonly known as

codes of conduct) through the development of objectives, programmes and mechanisms for

monitoring social compliance performance.

One very important aspect of ensuring social accountability is establishing social compliance through continuous audit and monitoring. The demand for increased corporate accountability today comes from all sectors. Thus social accountability ensures transparency, reduces leakages, forces proper spending of funds, generates trust and peace, and creates demand led improvement in services. In a sense, it is a continuing audit and a constant check on malfeasance.

BENEFITS OF CSR:

The scale and nature of the benefits of CSR for an organization can vary depending on the

nature of the enterprise, and are difficult to quantify, though there is a large body of literature

exhorting business to adopt measures beyond financial ones found a correlation between

social/environmental performance and financial performance. However, businesses may not

be looking at short-run financial returns when developing their CSR strategy.

The definition of CSR used within an organization can vary from the strict "stakeholder

impacts" definition used by many CSR advocates and will often include charitable efforts and

volunteering. CSR may be based within the human resources, business development or public

relations departments of an organisation, of may be given a separate unit reporting to the

CEO or in some cases directly to the board. Some companies may implement CSR-type

values without a clearly defined team or programme.

HUMAN RESOURCES:

A CSR programme can be seen as an aid to recruitment and retention particularly within the

competitive graduate student market. Potential recruits often ask about a firm's CSR policy

during an interview, and having a comprehensive policy can give an advantage. CSR can also

help to improve the perception of a company among its staff, particularly when staff can

become involved through payroll giving, fundraising activities or community volunteering.

RISK MANGEMENT:

Managing risk is a central part of many corporate strategies. Reputations that take decades to

build up can be ruined in hours through incidents such as corruption scandals or

environmental accidents. These events can also draw unwanted attention from regulators,

courts, governments and media. Building a genuine culture of 'doing the right thing' within a

corporation can offset these risks.

BRAND DIFFERENTIATION:

In crowded marketplaces, companies strive for a unique selling proposition which can

separate them from the competition in the minds of consumers. CSR can play a role in

building customer loyalty based on distinctive ethical values. Several major brands, such as

The Co-operative Group and The Body Shop are built on ethical values. Business service

organisations can benefit too from building a reputation for integrity and best practice.

LICENSE TO OPERATE:

Corporations are keen to avoid interference in their business through taxation or regulations.

By taking substantive voluntary steps, they can persuade governments and the wider public

that they are taking issues such as health and safety, diversity or the environment seriously,

and so avoid intervention. This also applies to firms seeking to justify eye-catching profits

and high levels of boardroom pay. Those operating away from their home country can make

sure they stay welcome by being good corporate citizens with respect to labour standards and

impacts on the environment.

HCL TECHNOLOGIES LTD. AND CSR INITIATIVESHCL Technologies Ltd. is a leading global IT services company, working with clients in the areas that impact and redefine the core of their businesses. Since its inception into the global landscape after its IPO in 1999, HCL focuses on 'transformational outsourcing', underlined by innovation and value creation, and offers integrated portfolio of services including software-led IT solutions, remote infrastructure management, engineering and R&D services and BPO.

HCL leverages its extensive global offshore infrastructure and network of offices in 20 countries to provide holistic, multi-service delivery in key industry verticals including Financial Services, Manufacturing, Aerospace & Defense, Telecom, Retail & CPG, Life Sciences & Healthcare, Media & Entertainment, Travel, Transportation & Logistics, Automotive, Government, Energy & Utilities. HCL takes pride in its philosophy of “ Employees First, Customer Second” which empowers our 90,000 transformers to create a real value for the customers. HCL Technologies Ltd. along with its subsidiaries, has reported consolidated revenues of US$4.15 billion (Rs.21,031 crores), ended June 30th,2012.

HCLT brings IT and engineering services expertise under one roof to solve complex business problems for its clients. Leveraging HCLT's extensive global offshore infrastructure and network of offices in 26 countries, it provides holistic, multi-service delivery across industries like financial services, manufacturing, consumer services, public services and healthcare.

A micro-vertical strategy, built on strong domain expertise, ensures that no matter how complex is a company's business problem, HCLT can offer a solution that is sustainable and innovation-driven.

The source of HCLT's success and its ability to deliver high value to clients even during a turbulent economic environment has been a combination of technical expertise and a unique management philosophy that unleashed the innovative thinking of employees called 'Employees First Customers Second' (EFCS). This philosophy was the foundation of HCLT's transformation journey in 2005. Today, the impact of this unique management philosophy which empowers employees to drive growth has made HCLT into one of the fastest growing IT services companies and is being recognized worldwide.

Through EFCS, HCLT empowers employees to innovate and deliver business value by turning technology into a distinct competitive advantage for its customers.

Here is in a abstract of the economic performance of HCL Technologies Ltd.(HCLT) for the year ending June 2012.

Here, we can see that there was a phenomenal increase in the community spending highlighting the importance of CSR in the organization perspective.

HCL Technologies Ltd. Foundation is a Corporate Social Responsibility Trust that enables Employee Engagement in Community Service Activities

Conscience is referred to as the 'voice within'. At HCL Technologies Ltd., our 'corporate conscience' is not defined by just one, but many meaningful voices that differentiate us as a 'Responsible Business' that believes in 'Repaying Society'. The meaningful voices are those of our Employees.

At HCL Technologies Ltd., we take pride in our 'Employees First' culture. When our employees expressed the desire to reach out to the under priviledged and give back to society, we ensured that a professionally-run Foundation was created to achieve the same.

HCLT Foundation is a Corporate Social Responsibility Trust, supported by HCL Technologies Ltd. that enables HCLites to engage in meaningful community service activities. Community-based programmes and activities are planned with a keen focus on sustainability and employee engagement. The Foundation was formed on the belief that every HCL employee can make a difference and is funded through employee and organizational contributions.

HCL Technologies Ltd. (HCLT) Foundation will provide dignified life to 100,000+ less privileged individuals through coaching and counseling, infrastructure development and extra-curricular activities that play a part in motivating members of our community to dream of a bigger tomorrow. The CSR activities and programmes are executed by members of the Community Service Council (CSC).

POWER OF ONE

Power of One is about every HCL employee spending a day with the community and experiencing the power of giving.

Power of One Dream: Every employee is given the choice of What? When? Where for their CSR programs. Their CSR dream projects can be shared and discussed with their CSC enablers and leaders who will work with the HCLT Foundation in implementing the viable ones.

Power of One Day: Every line of business and their respective accounts will identify a "day" for community activities and will help employees to participate in community programs.

Power of One: Focus Programs:

HCLT Youth Club

Promotes awareness amongst the less priviledged youth of the opportunities for growth available to them.

IT labs, Coaching, Counselling, Sports & Cultural events, Vocational training and Educational Support, Sponsorship avenues.

Promotes the concept of employees and support working together for community and supply chain development.

Bal Mela, Health camps, Blood Donation Camps, Food-drives and Community Policing efforts.

Just Like Us

Promotes a sensitive attitude toward people with special needs. Sustainable livelihood solutions for the destitute and persons with disabilities.

Teach At Office

Promotes everyday volunteerism between employees and supplier-vendor community. Training Programmes and Workshops.

community. Training Programmes and Workshops.

Renew

Promotes a high level of awareness about environmental conservation within the organisation.

Tree planting drives and Awareness Campaigns.

Social Recycling

CSR Activities

Power of One Activities:

Power of One Activities Across India:

Project DAAN BAL MELA Project Collect – Social Recycling Goonj Cloth donation drive – Power of One dream by Devika Johari Nurture the Future Programme (Chennai and Noida) Project Srishti (Chennai and Bangalore) Blood Donation Camps Teach at Office (Chennai and Noida)

Power of One Activities Across Different Regions:

NCR

Regular Visit to Sai Kripa School and 9 other Govt. aided schools Blanket Distribution Drive with various accounts

Goonj Cloth Collection Drive – Social Recycling PAN India project Goonj Plan and Execution PAN India One Meal on the Road - Meal cooking for 1200+ road side dwellers Nurture the Future Program for women in slums for International Women's Month HCLT Youth Clubs Need Analysis and Planning Collection Drive – Friend in Need programme Disability Week Celebrations with performances by students of the Noida Deaf

Society HCLT Youth Clubs Need Analysis and Planning HCLT Youth Clubs Interviews for Recruitment of teachers Youth Leadership training for 50 Youths from Madanpur Khadar Community is Common Sense – Awareness Talk Diwali Special Painting Competitions in Schools

Chennai

Night Vigil Camps in HCLT Youth Clubs REAP (Chennai) Thane (Cuddalore) Relief Work – Solar Lantern Distribution (Chennai) Personality Development/Stress Management Sessions (Chennai)

Bangalore

Library Creation Learn IT with ERS Disability Week Program Just like Us –Micro nutrient support for HIV patients Project with Parikrama Foundation Blood Donation Drive at Electronic City Office

Hyderabad

Pollution Check Campaign Desire Society Performance at O2 league. Ashray Kruti Performance in HCL campus for Disability Week. Green Revolution Camp at HCL. Providing Nutrition kits for child HIV patients

Pune

Project Collect as a part of the PAN India Drive Project Daan as a part of the PAN India Drive

Experience the Power of One

Here, the impact analysis of the experience of power of one is documented:

22000+ beneficiaries and counting

Blanket Distribution for 5000+ beneficiaries. 148 volunteers distributed 2500+ blankets across various HCL facilities in India 870 children and 275 adults reached out through health camps in slums across India 3689 HCLites across locations donated Rs.38,83,554 to various global NGOs referred

by the Japan Consulate in aid of the tsunami victims in Japan. 743 lives were changed through rehabilitation program with Goonj, NGO

Plan for 15,000 tree saplings to be planted in Chennai and Bangalore 4000+ tree saplings planted so far

250 HIV infected Children supported for micro nutrition. Needs analysis conducted for 500+ orphans

6800 students beneficiaries across 38 Youth Clubs 22 slums adopted for welfare in Chennai 2 schools in Bangalore, 7 schools and 2 slums adopted in NCR. Plan created to create libraries for 15,000+ children 2400+ child beneficiaries have been supported

Social Recycling

Friend-in-Need:

Teach At Office:

HCLT Youth Clubs:

Just Like Us:

Renew:

875 HCL staff across all HCL locations including security, housekeeping and transport staff trained in soft skills and office etiquette

870 children and 275 adults supported through Health Camps in Slums 1700+ children and adults benefitted through Eye Check-Up Camps

Gallery: Pictures Speak A Thousand Words

HCL Youth Clubs:

Nurture the Future program for 100 women from HCLT youth clubs

Rangoli making in HCLT youth club during Diwali

Children Sitting In The Morning Session In Hclt Skic Youth Club

Children busy studying in HCLT youth clubs

Experience the Power of One at Chennai

Our Partners:

We are proud to partner with NGO's and non-profits across India who are engaged in meaningful social service. Our partners are a constant source of inspiration for us, infusing us with a sense of purpose as we enable employee engagement in community-based activities.

We salute the work of our partners and are happy to support them as they help us dream of a bigger, brighter and better tomorrow!

At HCLT Foundation, we work with organisations that are focused on sustainable projects and activities that will involve and engage our employees. If you are a registered non-profit or NGO and would like to partner with HCL, write to us at communityservice@hcl.com

NCR

PCI CAF Kutumb Foundation CASP Vidhya and Child Noida Deaf Society Goonj

Om Foundation Icare Sai Kripa Orphanage Nav Jyoti Foundation Etasha Aroh Red Cross Saint Hardayal Educational and Orphans Welfare Society (Old Age Home)

Bangalore

Dream A Dream Parikrama Foundation Hippocampus Reading Foundation Goonj Vigneshwaran Charitable Trust Snehadhan (HIV/AIDs micronutrient support) Karnataka State Aids Prevention Society

Chennai

Sevalaya Charitable Trust Anandha Illam (CHESS) - HIV/AIDS Micro Nutrient Support German Leprosy Research Institute (GLRI) Tamil Nadu State Aids Control Society (TANSACS) Tamil Nadu Handicapped Federation Charitable Trust (TNFHCT) Exnora International Mohan Foundation Chennai Police Indian Medical Association (IMA) Chennai Cadaver Transplant Network South India Positive Network (SIP) - HIV/AIDS Micro Nutrient Support Child Home Annai Bharath Matha Orphanage Hope Foundation UNICEF Indian Red Cross Society (IRCS) Voluntary Health Services (VHS) Department of Forests Central Social Welfare Board (CSWB) Tamil Nadu Slum Clearance Board (TNSCB) Government Stanley Medical College Hospital Sri Ramachandra Medical College Hospital Government Boys Home Government Girls Home The Academy for Clinical Training (TACT)

Hyderabad

Goonj

Desire Society Nacheketa Tapovan Red Cross

Corporate Social Responsibility

Educational Tie-ups – 1 HCLite teaches 7 underprivileged people

VidyaGyan – A landmark educational initiative for meritorious rural underprivileged children, completely free

SSN College of Engineering- An India top 10 private engineering college from The Shiv Nadar Foundation, envisioned to be a global knowledge institution enabling world class scientific research

Plant a tree initiative – one tree per client visit (with every client coming to India, a tree is planted)

Extensive tie-ups with NGOs, women forums, social service communities, health institutions, blind children institutions

Employee driven association with multiple child care programs across regions

One of the first companies to have a comprehensive environment management program, HCL is the first company in the country to be ISO14001 compliant

First company in India to have a comprehensive policy on Waste of Electrical & Electronic Equipment (WEEE) European Union (2002/96/EC) Directive

First company in India to launch RoHS compliant laptops

Tie up with rural women foundation for the buying of their hand woven material, planting of trees for villages and their education

CSR INITIATIVES AT IT SECTOR AND COMPARATIVES ANALYSIS OF THE SAMEStarting with HCL Technologies Ltd., It has been the constant endeavor at HCL Technologies Ltd. to give back to the society what HCL has received from it. They take pride in being a company with a strong social conscience, and this ideology stems out of the fact that they are closely linked to the communities they operate in.

They believe that every drop counts and every step aimed at helping the community is an important step. Their commitment to make a positive difference to the environment or the underprivileged is not about a one off initiative but is a sustained effort to make a visible change to people's lives.

HCL has a “Community Service Council” which is an effort to generate awareness about the needs of the community and reorient their energies towards those needs. CSC at HCL says…

A slum dweller’s cries for dignity could be answered with the piece of clothing lying unwanted in the dark corner of your wardrobe.

The residents of a flood-ravaged village could be struggling to keep their children alive. Just a few packets of grain is all they need.

The environment is being plundered all around. Small measures like switching off lights and driving less could give it the much needed breather.

The lives of guards at HCL offices could be filled with hope and joy if just a few hours are spent teaching them the basics of computers.

At CSC, they not only organize activities to create awareness and action around such issues, but also actively raise funds for community welfare and encourage NGO’s to achieve their goals.

CSR at SAP labsSAP LABS INDIA

Corporate Social Responsibility (CSR) is the building block of the social pillar of sustainability. At SAP, CSR consists mainly of three types of activities: Corporate Donations, Partnerships and Employee Engagement opportunities that involve devoting time and donating money to good causes. Indeed, employee engagement and commitment to social responsibility are among the factors that make SAP a great place to work and an employer of choice around the world.

To take a more holistic approach towards the way we manage and foster our employee engagement and to ensure that we are fully aligned to our sustainability objectives in the social realm, all our activities are aligned under one global program, branded under the umbrella "Clear Purpose" and all the CSR activities at SAP Labs India are centered on the following four topics: Education, Good Governance and Transparency; Bridging the Digital Divide, and Environmental Custodianship.

The SAP Labs India Center of HOPE, Bangalore

2 children from the center have topped their respective classes, with ten children scoring more than 90% in their recent exams. All the children have been promoted to the next grade. Under the vocational training center, 12 women found jobs with salaries ranging between Rs. 3500-6000. Six of them have started working from home. 6 youths undergoing computer training have landed into jobs, with an average salary of Rs. 6000. Executive Board Member Ernie Gunst paid a visit to the child care center during his recent India visit. We also shot a short video, encapsulating a day in the life of children at the center.

FIRST Lego League in SAP Labs

The First Lego League (FLL) is an international program for children, which combines hands-on, interactive robotics experiments with a sports-like and fun atmosphere.

Planet Green/ Sustainability

Energy Focus Week and Paper Focus were celebrated at Labs India, where we conducted an online survey, Quiz and lot of thought provoking collaterals. The response from colleagues at Bangalore and Gurgaon was overwhelming. Under our sustainability initiatives, we also launched root-cause during Executive Board Members' visits, where saplings were planted by the Board Members, SAP Labs India senior management, winners of root-cause bidding contest and children from the Child Care Center. More than 550 employees from SAP Labs India on World Environment Day (June 5) created history by planting 1000 trees at the same time at Bio Park, Hoskote…a green cover nurtured by Eco Watch (Voluntary Organisation lead by Mr Suresh Heblikar).

Government School, Bangalore

MOU already signed with Karnataka Government for a project, where SAP Labs India will fund teachers at 10 government schools in Bangalore. By facilitating more teachers at these schools, we aim to increase the pass percentages while decreasing the drop-out rate. We are also donating 10 PCs to the Government Schools.

Navjyoti Foundation, Delhi

Tie-up with Kiran Bedi's Navjyoti Foundation, and sponsoring the "School Ke Baad School" project. The MOU has been signed and funding has already begun. We also set up a Computer Lab at the School and donated 15 computers to the facility.

Ashapur, Bhuj

English-medium school for 350 children affected by the January 2001 earthquake in Bhuj, Gujarat. Mid-day meals are also being served to the school children.

CSR at TCS

TCS CORPORATE SOCIAL RESPONSIBILITIES INITIATIVES

To take Corporate Sustainability a step forward, TCS incepted an internal function called, TCS Maitree, in 2002 which was formed by the first lady of TCS, Mrs Mala Ramadorai. TCS Maitree is an internal voluntary function of Tata Consultancy Services that cultivates and propagates meaningful social activities for the TCS associates & their families. Maitree has two distinct thrusts, to share information and interact directly with the TCS employee community and to work for the betterment of society, environment and less privileged.

Mrs Maladorai, who holds a Masters degree in Hindustani Classical Music and also a Bachelors degree in Education, has spearheaded several initiatives for women. She keeps the women associates at TCS as well as women spouses of TCS male associates abreast of lifestyle related developments and issues which they can deal with proactively. Hence we can see that the social responsibility initiatives come right from the top management, and everyone is encouraged to participate in meaningful duties to help society in whichever way they can through Maitree.

Maitree focuses majorly on providing education/skill development- for the rural community it is involved with science and literacy drives/urban exposures and career counseling. For the urban youth it provides in mentoring and adult literacy programmes. Maitree also is associated with women empowerment & trainings for visually impaired as well as employment of differently abled.

For rural women it holds workshops on self sustainability, skill development programmes for income generation and platforms for showing local handicrafts. Apart from this it provides initiatives for urban women as well, some of which are:

Cancer Awareness

Stress Management

Yoga and Art of Living

Rearing Children and Nurturing Talent

* Koshish, which is an extension of Maitree in Hyderabad, brings about a difference in the lives of the underprivileged in the city. The women associates of Koshish play a pivotal role in reaching out to sections of society that need emotional and financial support.

Maitree - Even beyond the TCS Community

In addition to working towards bringing company’s associates and their families closer, Maitree also strives to enable the development of the society. Company’s approach to social initiatives entails being pro-actively involved and working at the root level. Some of the projects TCS have undertaken include working with the differently-abled, aiding under-privileged children across various schools in Mumbai, and helping rural community in Vazapur, among others. Many programs initiated by Maitree, like employment opportunities for the differently-abled, HIV/AIDS sensitization, peer education, Green Audits to check the excess consumption of energy resources have now been accepted as best practices by the organization.

Advanced Computer Training Centre for visually impaired

TCS pioneered an Advanced Computer Training Center (the first of its kind in India) for the visually impaired. This center, launched at the MN Banajee Industrial Home for the Blind at Jogeshwari, Mumbai, offers courses that are in sync with industry requirements, providing the visually-impaired with life-affirming employment opportunities.TCS-Maitree has pro-actively worked towards providing an inclusive environment for the differently-abled. With the belief that people with disabilities offer incredible reserves of untapped potential and an alternative talent pool, TCS-Maitree has recruited more than 30 differently-abled people in various branches of TCS. The following are some of the roles in which the visually impaired persons are working in TCS:

Infrastructure Services Management BPO processes Learning & Development coordinator Human Resource Manager Global Helpdesk Accessibility testing

Rural Development Initiative (at Panvel)

Wazapur (Raigad district of Maharashtra) is a village just off the Mumbai-Pune highway, near Panvel. In spite of being so close to the city, the village is devoid of even the most basic infrastructure and amenities. TCS-Maitree has been working at the ground level over the last three years to bring about development in the village. A sustainable model has been built to improve education, healthcare, and the environment in the area. What started off as a children's education program has today grown into a larger movement with developmental activities in the areas of water supply, illiteracy, and women empowerment in addition to the focal point of education. Apart from setting up a primary and a secondary school, some other highlights of the education initiative are:

Mid-day meal scheme for Balwadi kids Computer literacy program A state-of-the-art science lab

Women Empowerment Program

Taking up the cause of women empowerment, TCS-Maitree launched the WEP (Women Empowerment Program) where the women of the village were taught basic arithmetic and created awareness in health and hygiene. More than 25 women from three villages in the area have been trained in embroidery, stitching, and other textile craftwork over the last one year with help from the Women's India Trust. A new Gram Vikas Abhiyaan Kendra was recently inaugurated to facilitate income generation for the women.

TCS - Maitree has also made strides in the area of health, conducting HIV/ AIDS sensitization sessions as well as health check-up camps for the villagers and school children.

Thalassaemia Drive

TCS-Maitree is organizing lectures, poster displays, and voluntary blood donation drives across TCS offices to support those who suffer from Thalassaemia. In a partnership with Red Cross, TCS embarks on periodic blood-donation drives towards the treatment of Thalassaemia.

HIV AIDS awareness program

TCS-Maitree initiated TCS’ first steps in the area of HIV/AIDS Sensitization and Awareness a few years ago. The focus of the initiative is to treat HIV as a social issue, as against treating it as a solely medical prerogative. Associates across the TCS are participating in TCS-Maitree's aim to spread awareness and sensitize people about HIV/AIDS.

The highlights of this initiative are: Commemorating World AIDS Day Red Ribbon distribution at all offices Online Quiz for creating more awareness s Removing myths and misconceptions through articles Peer Educator Program - Communicating with associates in their own language,

through their 'peers'

mKrishi: is an agro advisory system developed by TCS. It connects farmers to their own eco-systems through specially developed applications on mobile phones. The application can support interactive and multimedia content to provide farmers the required information. In mKrishi, data from a farmer reaches the central server through a cell phone. Experts access this information on their PC and reply with their advice in the native language using Roman script. mKrishi’s features include: weather forecasts, pesticide and fertiliser advice, and market information.

Some of the other CSR initiatives included by TCS-Maitree group in 2008 are:

Suryodaya: is a three month programme linking 32 engineering colleges, many of them in rural locations and providing current skills in Information technology as well as competencies in soft skills. 

InsighT: a 72 hour IT and soft skills camp for students of Class 11 and students pursuing their pre-university course.

Rural IT Quiz in collaboration with Government of Karnataka saw a record participation of 1.2 million students in 2007. This makes it one of the biggest IT Quiz program of its kind in India.

The TCS Computer based Functional Literacy Programme covers pilot programmes for over 1,00,000 learners all over India with its offerings in eight Indian languages.

Software for Childline, to help children in distress by linking and monitoring of the various child line centers in India. CHILDLINE V.2 now integrates new and powerful functionalities into their system, which receives more than 2 million calls a year.

The TCS-EW Teachers Award for teachers from across the country who have exhibited innovative techniques, inspired students and aroused their curiosity

Environment and TCS

Another global challenge is that of the environment. As a responsible corporate, TCS had initiated several steps to reduce its carbon footprint 3 years ago. With a dedicated team of over 20 highly qualified professionals, the Green agenda is being driven across the company. They now have 22 centers in India with ISO 14001 certification and, they actively promote Green IT. Apart from management decisions, TCS believes the environment effort should be participatory encompassing all its 119,000 Associates. Towards this, workshops and awareness programs are done regularly across the company. TCS took a lead and created green buildings at its facilities in Siruseri(Chennai), Bhubaneswar and Trivandrum. To address environmental sustainability Maitree focuses on rural water conservation programmes/tree plantation/sanitation drives. In urban communities they aim for setting up paper recycling plants/sensitization/awareness of eco friendly lifestyles to tcs members and families and sponsoring environmental conservation literature. They are proud to have been awarded the Golden Peacock Environment Management Award from the World Environment Foundation. TCS has mandated for itself to become carbon neutral within the next 10 years.

TCS continues to pursue improvements in its CS practices through involvement with organizations and initiatives such as Business in the Community’s (BitC) Corporate Responsibility Index on a worldwide basis. TCS expenditure in the domain of corporate sustainability comprised funding amounting to Rs 200 million with a further Rs 80 million to support the deployment of IT solutions to address large scale societal problems such as the CBFL programme, mKrishi farmer’s phone, webhealthcentre.com, National Rural

Employment Guarantee Scheme and the like. CS targets and objectives in all main geographies are shared worldwide in a continually developing scorecard.

CSR Recognition during the year 2008 includes:

Golden Peacock Environment Management System Award - 2008 Gold Band (90%+) in the UK Business in the Community Corporate Responsibility

Index EMPI Indian Express Innovation Award Gold Trophy for TCS Literacy Programme Corporate Citizen Award from Rotary Club of Ambattur, Chennai TCS listed in the 50 company Standard & Poor’s Environment, Social and

Governance (ESG) India Index (January 2008)

Tata Consultancy Services (TCS) was awarded the 'Golden Peacock Global Award for Corporate Social Responsibility (Asia) -2007' for Corporate Social Responsibility in the 'Large Business' category by the Institute of Directors, the international body of company directors.

Some Recent Activities:

Mumbai Marathon: 300 TCS’ers took part in the 2008 marathon, and the numbers went up to 1000 in the 2009 Mumbai marathon, for embracing the cause of support to society of rehabilitation of crippled children (SRCC)

Corporate initiatives held abroad:

TCS Detroit USA, donated/volunteered at the American Cancer association in Michigan- spending time and volunteering at the cancer association to help people by spending time with the terminal patients at the hospital.

The present study is based on inputs from organizations basically covering basically IT Sector. The detailed study of CSR Initiatives by all these firms has been taken and then scores compiled for all three sectors undertaken. The present study is based on inputs from large scale organizations basically covering IT Sector. The detailed study of CSR Initiatives by all these firms has been taken and then scores compiled for all three sectors undertaken. Data was collected from the official websites, in-person interviews and through structured questionnaire. The CSR initiatives in context to health, education and environment sector to be rated by the interviewee were identified from the literature. Based on the information and discussions mentioned above a matrix of various policy factors has been prepared. All initiatives factors have been rated on the scale of 1 to 5.

Analysis and ResultsTCS: Tata consultancy services is India’s largest software service company and has won the Asian CSR award for initiating community development work and implementing various programs and devoting leadership and sincerity as ongoing commitment in incorporating

ethical values.

Major focus of the company is on education sector. Company is working upon literacy program that cares TCS designed computer based literacy model to teach adults and this program is known as a adult literacy program.

Company is also working upon environment policy and has been developing environment friendly products and services.TCS has also taken some footprints into the health sector too i.e. its actively supporting children’s hospital in Mumbai. Success of all these CSR practices is shared by company with a three dimensional framework that comprises employees, management and work place.

CSR at IBM

IBM: IBM is software company that posse’s highest standards of social responsibility in our country. Company has been growing its footstep in India - and has in over 200 cities and towns across the country. IBM in India has clearly established as a one of the leaders in the Indian Information Technology (IT) sector. IBM holds frequent awards for its industry-leading employment practices and policies. Company has different department for the operation of CSR initiatives as one of them is Indian women’s leadership council the main objective of this council is to provide, technical, professional and personal development to the women. This is to attract and retain women employees at IBM. Company issued its first corporate policy on environmental affairs in the year 1971 and till date its working on go green and preserving natural resources.

Key Values: IBM has developed a system that aligns the company’s values with social responsibility initiatives and maximizes its impact as a global enterprise. With this aim company is working on specific societal issues like environment, community development, health care, education etc.Company is committed towards the implementation of its environmental policy in all of the

company’s business activities. Company has integrated in organizing many health services that constitutes providing medicines, industrial work area hygiene and safety. Company is working with the motive of providing transparent system and proactive engagement with employees, customers and the communities/society where they operate and work, with this aim they are trying to better equipped with better products and services for a smarter planet.

CSR at Infosys

Infosys: As a leading software company Infosys is into the providing language and computer education. Company has special program for unprivileged children by which company teaches them various skills and change their outlook too. Company also donates carom, chess board, chocolates etc. to the needy ones. One of the Infosys team has been working with Kaliyuva mane, that is an informal school for dropouts. Company believes that business have direct impact upon the environment through the use of energy, use of environmental resources and other operations. Business firms have to work accordingly so that they can minimize adverse effects of technology on local community and employees.

Company is working on the concept of reengineering the process and to align them with green goals. Manufacturing of products and services has been done in such a way that the harmful impact on environment can be reduced to minimal possible level.

CSR Activities Include: Blood donation camp, eye donation camp and Infosys foundation has been working in the sectors of health care, education, environment preservation and social rehabilitation.

CSR at Wipro

WIPRO: The women of Wipro (WOW), council of the company has taken various initiatives to empower women. Three main CSR activities include environment sector, education sector and energy conservation.

In the last few years company ensured consistent increase in women empowerment as ten percent increase has been observed in the year of 2004 to 2010. Basic motive of the company is ‘we live in the community and the community lives in us.’

Wipro Cares: Focus area of Wipro cares is on taking educational and health care initiatives for migrated communities and environmental issues and disaster rehabilitation.

Above shown table shows that there is a significant difference between the corporate social responsibility practices opted by the firms with respect to sectors undertaken for the study. Again the leading firm’s comprises IT sector.

Importance /Significance of Initiative Factors-Study of Health Care Initiatives

Importance /Significance of Initiative Factors-Study of Education Initiatives

Importance /Significance of Initiative Factors-Study of Education Initiatives

As per the importance accorded by the companies to different initiatives in context to the education sector, the highly relevant factors are: i) Organizing training programs, ii) Organizing educational camps in the rural areas, iii) Working with educators or schools, iv) Run firms school.

Similarly the least importance has been given to the factors which are: i) Give computers to promote IT education in the neighbouring area, ii) Opening a school for free education of children and old people in nearby rural area, iii) Helping any NGO’s for this, iv) Inspiring the lives of the underprivileged.

As per the importance accorded by the companies to different initiatives in context to the environment sector, the highly relevant factors are: i) Recycling of products, ii) Control over water wastage, iii) Waste minimization and recycling, iv) Pollution prevention.

Similarly the least importance has been given to the factors which are: i) Protection of the natural environment, ii) Tree plantation, iii) Helping any Ngo for this, iv) Energy conversion, v) Proper disposal of chemicals.

Submitted by :-Mayank Jain

A1802014222MBA-IB

AIBS