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Social Media Case StudyMay 2015-August 2015
Overall Goals: May 2015
Create more awareness of Drury culture through social media• Establish personality for the company• Create a positive, fun, dynamic, energetic image of Drury
Metrics• Increase numbers• Gain traffic, increase interaction
Overall Goals: May 2015
Metrics
May 2015• 591 likes• 25 visits• Tech oriented, online content heavy
August 2015• 630 likes• 37 visits• Fusion of tech, visual and personal content
Likes, Comments, and Shares These actions will help you reach more people.
Post Reach The number of people your post was served to.
Total Reach The number of people who were served any activity from your Page including your posts, posts to your Page by other people, Page like ads, mentions and checkins.
Online Audience Data shown for a recent 1-week period. Times of day are shown in your computer's local timezone.
Post Type The success of different post types based on average reach and engagement.
Most highly reached posts
Posts with the most clicks
Posts with most likes, comments, shares.
What we did, what can be done and takeaways
What we did• Created more of an informal voice by combining technological posts (Seth) with whimsical, fun, energetic and design
oriented posts (holidays, around the office, new staff)• Post at least once a day• Invite people to like the page, respond to likes and comments• USED HOOTSUITE
What can be done• Encourage staff to continually like posts on Facebook to gain traction• Limit tech posts (Seth) to one per day instead of 3-4• Tag people in photos, put location to photos
Takeaways• Most traction comes from stimulating visuals (fun pictures/videos, bright lights, “cool” things)• The simpler and more aesthetically pleasing, the better.
Metrics May 2015• 436 followers• 271 following• 102 favorites• 1,536 tweets• Not frequently updated, little interaction• Very tech oriented, informational
August 2015• 561 followers• 593 following• 221 favorites• 1,777 tweets• Much more integration of design based, innovative content
Tweet Activity
Followers
Followers (cont.)
Top Tweets: May-August
Top Tweets (cont.): May-August
28 Day Summary
Closer Look: May (31 days)
Closer Look: June (30 days)
Closer Look: July (31 days)
Closer Look: August (15 days so far)
Outlets and Hashtags
Outlets• Colossal, GOOD, Laughing Squid, Designboom, Fast Company, Design Milk, Co.Design, AdWeek, AdAge, Mashable,
BizBash, HuffPost, VICE
Hashtags• Generalized for specific audiences• #eventprofs, #design, #technology, #innovation, #architecture, #sustainability, #gmic
What we did, what can be done and takeaways
What we did• Increased frequency and volume of posts (3-4 times per day)• More cause marketing and design focused integrated with technological posts (Seth)• Retweeted, favorited, replied to tweets• Experimented with hashtags: #gmic, #eventprofs, #sustainability, #design etc.• USED HOOTSUITE
What can be done• Maintain the frequency• Encourage staff to retweet, mention, reply• Include pictures: Manually upload with link• Mention people with @ sign, follow more accounts
Takeaways• Basic hashtags are most effective: #design, #eventprofs, #architecture etc.
Metrics May 2015• 60 posts• 107 followers• Following 32• Posts: Infrequent, average like around 11
August 2015• 95 posts• 150 followers• Following 81• Posts: More frequent, more visual, average like in 20’s
Top Photos
Top Photos
Top Photos
Top Photos
Top Photos
What we did, what can be done and takeaways
What we did• Increased frequency and volume of posts (1-2 times per week)• Posted whimsical, fun, energetic, innovative photos and videos • Used numerous hashtags• Like photos, comment, follow others
What can be done• Continue with volume, hashtags• Follow more accounts
Takeaways• Most traction comes from stimulating visuals (fun pictures/videos, bright lights, “cool” things)• The simpler and more aesthetically pleasing, the better.
Top Posts
Reach: Impressions and Uniques
Engagement: Clicks and Likes
Followers trendsEmployee followers
Follower Demographics Industry, Seniority, Function, Company Size
Page Views and Unique Visitors
Visitor Demographics Seniorty, Industry, Company Size and Function
What we did, what can be done and takeaways
What we did• Began posting updates on the company page
What can be done• Encourage staff to share updates if they pertain to the company (ex: Summer Mash)
Takeaways• Most traction comes from either event planning links (from BizBash) or Drury updates (Summer Mash or techsytalk) as
opposed to design oriented links
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