May 3-4, 2006 PPSI Meeting - Sarasota FL 1

Education WorkgroupTeam Members

• Heidi Sanborn, R3 Consulting/PSI – Facilitator • Scott Cassel, PSI• Alison Keane, National Paint and Coatings Association• Michael Chenard, Lowe’s• Dana Coyle, NJ DEP• Sara Hartwell, EPA• Steve Long, MA DEP• Ann Reichman, Earth 911• Leslie Wilson, Solid Waste Management Coordinating

Board, MN

May 3-4, 2006 PPSI Meeting - Sarasota FL 2

Education Workgroup – Goals

1. Determine why consumers have leftover paint.2. Develop strategies to reduce leftover paint.3. Educate consumers on the reduction of

leftover paint.

May 3-4, 2006 PPSI Meeting - Sarasota FL 3

Education Projects

1. Leftover Paint Management Guidance for Consumers (In-Store Pilot) (#1)

2. Source Reduction Survey (#2)

May 3-4, 2006 PPSI Meeting - Sarasota FL 4

Leftover Paint Management Guidance For Consumers

• One page guidance developed by consensus.• Posted on websites.• Project Goal: test effectiveness of message and various

communication techniques.• Hire consultant to determine extent to which consumer

behavior can be influenced and leftover paint reduced.• Not funded: $45,360

May 3-4, 2006 PPSI Meeting - Sarasota FL 5

Source Reduction Survey Goals 1. Identify and rank the reasons that people over

purchase paint2. Identify differences between consumers and

painting contractors that overbuy vs. those buying the right amount

3. Obtain recommendations on educational strategies to reduce leftover paint.

May 3-4, 2006 PPSI Meeting - Sarasota FL 6

Source Reduction Survey ResultsIdentify and rank the reasons that people over purchase paint…

Respondents who “strongly agree” say:77% - Paint is cheaper when purchased by the gallon than

the quart

56% - It is better to overbuy then not to buy enough

55% - Wanting leftover paint for touch-ups

50% - Prefer having leftover than going back to the store

May 3-4, 2006 PPSI Meeting - Sarasota FL 7

Source Reduction Survey ResultsIdentify differences between consumers and painting contractors that overbuy vs. those buying the right amount

Less than 1/3 of the public uses contractors so the workgroup focused on its efforts on the public purchasers, not the contractors.

May 3-4, 2006 PPSI Meeting - Sarasota FL 8

Recommendations1) Develop a kiosk that would allow customers who have

measured or not to estimate the amount of paint they need because: Most people will not measure so a tool is needed at the

point-of-sale 55% overbuy for touch-ups so that should be in the

‘formula’ at the kiosk Only 16% receive help from clerks – another assistance

tool is necessary Lowe’s and others have kiosks to help with paint color

selection and paint calculators can be added

May 3-4, 2006 PPSI Meeting - Sarasota FL 9

Recommendations2) A discount coupon or other incentive could be offered

to encourage paint buyers to use the kiosk3) Kiosks could include print-out so customer receives a

discount at check-out for using paint calculator4) Follow-up testing to determine if people are just

unaware of the environmental impacts or if they are aware but time and convenience take priority

May 3-4, 2006 PPSI Meeting - Sarasota FL 10

Recommendations5) Educational materials should target men6) Pilot testing of recommendations is necessary7) If we move away from source reduction into paint

management, recommend doing a test where stickers are added to paint cans identifying where paint can be properly reused or recycled

May 3-4, 2006 PPSI Meeting - Sarasota FL 11

Proposals1. Three proposals submitted to EPA – no grant2. Retail partner commitment secured3. Initial project design completed

Two kiosks – two stores One year test Southern California – location of consultant

4. Good project – awaiting funding

May 3-4, 2006 PPSI Meeting - Sarasota FL 12

Workgroup Conclusions1. We now know why people have leftover paint.2. In-store Kiosk is #1 recommendation.3. Kiosk idea has flexibility.4. Follow up testing of environmental message

helpful.5. Pilot testing is necessary…pending funding.

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Other Education Opportunities

1. EARTH 911 – The “Paint Wise” web site is live

2. Paint and Decorating Contractors Association (PDCA) Contractor College Curriculum

May 3-4, 2006 PPSI Meeting - Sarasota FL 14

Paint Wise (http://paint.earth911.org)

• Dedicated website for consumers.

• Follows “Consumer Guidance.”

From Jan 05-Mar 06 • Searches for paint disposal

increased 1,1624,123• Searches for paint donation

increased from 6631,252• Searches for paint recycling

increased 9381,780

May 3-4, 2006 PPSI Meeting - Sarasota FL 15

Earth 911 Webpage Institutes network of reuse/recycling

organizations Integrates Leftover Paint Management

Guidance for Consumers Shares Public Service Announcements and

other educational information with stakeholders Asking for feedback from PPSI on content Potential for continued Earth 911 partnership

May 3-4, 2006 PPSI Meeting - Sarasota FL 16

PDCA Contractor College

PDCA Creating New “Contractor College” where “PDCA Accreditation Program” will be awarded

PDCA Vision – To become the premier education and information organization for the entire paint and coatings profession and industry

PDCA is excited to work with PPSI on the curriculum

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Check-in Has the workgroup accomplished its original

mission? What more is left to do? What additional info needed for start of

financing discussions?

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Next Steps Is funding available to implement

recommendations from public survey report? Does PPSI want to work with PDCA on the

Contractor College Curriculum? Input on Earth 911 Website Other suggestions for Education? Outreach and education for all projects once

completed