May 2010y 2010

NOVALASH

Event CalendarLetter from Sophy We survived April! From vol-canos to the temptations of Ve-gas -- we all made it safely back to Texas! It was so refreshing for us to meet so many of our NovaLash artists. I want to personally thank Nancy Koi-vunen, our Washington trainer, and Marcus Reed, the man of the hour- Julena’s husband, for

flying in at the very last minute to help us at the show. We could not have pulled it off without all of your help!

Congratulations to our newest advanced certified lash artists who attended Sophia’s Las Vegas class-- we are so proud of each one of you for continuing your training to become the most successful girls in the lash industry!

We are still expanding our staff here at the NovaLash headquarters! I am very excited to announce we have two new sales representatives: Heather Hughes and So-phia Hak. I know all of you love Karla so much so she has been training both of them to be just as efficient as her.

Sophia is a University of Houston alumni with a bache-lor’s of arts in corporate communications with a mi-nor in marketing. She was born and raised in Hous-ton, TX and comes to NovaLash after spending some time working as a PR coordinator for Sambuca Res-taurant. Fun fact: She skydives and skateboards!

Heather has returned to Houston after spending five years in New York City working for Triad Guaranty as an outside sales agent. She spent the fall traveling Eu-rope while living in Bergamo, Italy -- and yes, we are all jealous of that! Heather is originally from Houston and majored in public relations and graphic design at Baylor University. Heather will be attending her first beau-ty show with NovaLash in June; we’re sending her out to Orlando so be sure to stop by the booth and say hi!

Hope everyone is having a successful spring! Take advan-tage of our specials and keep spreading the love of lashes!

Best Lashes,

Sophy Merszei President of NovaLash, Inc.

May Special

FREE SHIPPING!

Spend $250 or more & Novalash will ship to

you for free!

*applies to us ground shipping only**only available through phone orders

1-866-430-1261

Salon & Lash Artist of the Month

Product of the Month

Danielle Asher was actually one of the first NovaLash artists I had

the pleasure of speaking with when I first started my job. She is so dedicated to expanding her business and promoting No-vaLash to consumers. She has been featured in Modern Salon and Southern Wedding Style for her lash artistry. Read about her in Modern Style: Click Here!

Danielle is not shy either-- you can find her updating her status on her facebook fan page, tweeting away about lashes and posting on her own beauty blog. She keeps her business flowing by attending celebrity gifting suites and other events in and around her community that cater to all types of women.

See her with Chelsea Gilligan, Miss Teen California, at this year’s TV Land Award Gifting Suites (top right) and Studio Lash’s latest sponsorship event flier (right) where Danielle donated sets of lashes. She is a perfect example of how to get your name out in the spotlight! So proud of you Danielle! NovaLash is thrilled to have you part of our family!

Danielle AsherStudioLashVentura, CA

Danielle with Miss Teen CA, Chelsea Gilligan

VIP Woman Of The YearSophy Merszei

Congratulations Boss Lady! The NovaLash team is SO proud to announce that our President and the brains behind our company, Sophy Merszei, is the National Association of Professional Women’s VIP Woman of the Year. NAPW honors Sophy for introducing individually adhered eyelash extensions to the United States, for inspiring women across the globe to build their own business and for her dedication to expanding the industry.

The National Association of Professional Women is an exclusive network for professional women to interact, exchange ideas, educate, network, and empower. NAPW members enjoy a wealth of resources and services dedicated to the enhancement, empowerment and promotion of their careers.

Check out this video to see how becoming a member of NAPW can help you!

Sophia Navarro doing what she does best at CosmoProf Worldwide!

Kimy & Beth en route to Frankfurt!

Kimy: She’s a natural lash artist!

Beth & Karla: Getting down to business! Pope-mobile at the Vatican in Rome!

The Buzzin’ Beauty Scene Sophy applying lashes to a new NL fan!

Carolina, Ali & Jules working the booth! Neomi applying lashes & educating new lash artist!

Sophy applying lashes to a new NL fan!

Marcus & Jules Reed, Josh & Neomi Mayor, Nancy & Ty Koivunen -- couple night!

Nancy Koivunen, Sophia Navarro & Ali Moon at Tao celebrating a successful show!

Thank you so much Nancy & Ty! We Love You!