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Max India Limited Max India Limited I t P t ti Investor Presentation June 2010 1 BSE Scrip Code: 500271, NSE Ticker: MAX, Bloomberg: MAX:IN www.maxindia.com

Max India LimitedMax India Limited - AceAnalyser Meet/100271_20100630.pdf · Max India LimitedMax India Limited ItP ttiInvestor Presentation June 2010 1 BSE Scrip Code: 500271,

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Page 1: Max India LimitedMax India Limited - AceAnalyser Meet/100271_20100630.pdf · Max India LimitedMax India Limited ItP ttiInvestor Presentation June 2010 1 BSE Scrip Code: 500271,

Max India LimitedMax India Limited

I t P t tiInvestor PresentationJune 2010

1

BSE Scrip Code: 500271, NSE Ticker: MAX, Bloomberg: MAX:INwww.maxindia.com

Page 2: Max India LimitedMax India Limited - AceAnalyser Meet/100271_20100630.pdf · Max India LimitedMax India Limited ItP ttiInvestor Presentation June 2010 1 BSE Scrip Code: 500271,

MAX GROUP - OVERVIEW

2

www.maxindia.com

Page 3: Max India LimitedMax India Limited - AceAnalyser Meet/100271_20100630.pdf · Max India LimitedMax India Limited ItP ttiInvestor Presentation June 2010 1 BSE Scrip Code: 500271,

Max India—“In the Business of Life”M lti b i t F d l d i

“ IN THE BUSINESS OF LIFE ”

Multi-business corporate Focused on people and service

Life Insurance Healthcare Clinical ResearchHealth InsuranceLife InsuranceProtecting Life

HealthcareCaring for Life

Clinical ResearchImproving Life

Health InsuranceEnhances Life

74:26 JV with New York Life

70% ownership; 8 facilities with 1100

beds

100% owned; 236 active sites

74:26 JV with BUPA Finance Plc, UK

Other Business Corporate Social Responsibility

Niche high barrier polymer films & Leather Finishing Foils

Focus on healthcare, children and the environment

VISION

3

VISION“To be one of India’s most admired corporate for service excellence”

Page 4: Max India LimitedMax India Limited - AceAnalyser Meet/100271_20100630.pdf · Max India LimitedMax India Limited ItP ttiInvestor Presentation June 2010 1 BSE Scrip Code: 500271,

Key Investment HighlightsU i t it t ti i t i th t th t ti l i “th B i f Lif ”1 Unique opportunity to participate in the strong growth potential in “the Business of Life”1

USD 1.5 Bn Revenue.. 4 Mn Customers..16,000 Employees..73,000 Agents..1,250 Doctors2

Robust board governance….internationally acclaimed domain experts inducted4

Strong growth trajectory even in challenging times3

Diversified ownership…..marquee investor base5

Superior brand recall with a proven track record of service excellence66Strong history of entrepreneurship and nurturing successful businesses partnerships7

Electronic Mobile Communication MedicalPharmaceuticals Electronic Component

Mobile Telephony

CommunicationServices Plating Chemicals Medical

Transcription

Hutchison COMSAT ATOTECH

4

Page 5: Max India LimitedMax India Limited - AceAnalyser Meet/100271_20100630.pdf · Max India LimitedMax India Limited ItP ttiInvestor Presentation June 2010 1 BSE Scrip Code: 500271,

M I di th f di till FY12

Recent Developments

• Goldman Sachs invests Rs. 522 Cr. through FCDs representing 9.1% equity stake• Promoters subscribe warrants convertible into 3% equity stake at an investment of Rs. 173 Cr.,

50% already infused

Max India secures growth funding till FY12

• Unprecedented 10 year distribution alliance with third largest private bank in India with morethan 1,000 locations.

• Axis Bank to acquire a 4% equity stake in MNYL subject to regulatory approvals

MNYL bolsters banca with Axis Bank… transformational opportunity

• Axis Bank to acquire a 4% equity stake in MNYL subject to regulatory approvals

• Peak capital commitment of Rs.700 Cr .• Break even & market share target of 5% by Year 5

Max Bupa commences operations… differentiated proposition

• Addition of 350 beds in FY10; bed strength grows to 1100• Expansion to continue with addition of 800 beds in FY12• Comprehensive service profile Oncology and Minimal Access Surgery added; organ

MHC adds pivotal specialties and increases capacity by 40%

• Comprehensive service profile – Oncology and Minimal Access Surgery added; organ transplant, cord blood banking and stem cell research to be added shortly

• 67% capacity expansion with addition of 20,000 TPA BOPP line, target start up Q4’FY11

MSF undertakes significant expansion

5

p y p , , g p• Leather finishing foil triples its capacity to 5000 KSM in Q4’FY10

Page 6: Max India LimitedMax India Limited - AceAnalyser Meet/100271_20100630.pdf · Max India LimitedMax India Limited ItP ttiInvestor Presentation June 2010 1 BSE Scrip Code: 500271,

Financial Performance

4000

5000

6000Total Revenue Trend Consistent track record of strong

growth in all businesses

Losses contained significantly despite

11111994

36114891

5899

0

1000

2000

3000 challenging business environment

Life Insurance AUM crosses Rs.10,000 Cr.*

FY 06 FY 07 FY 08 FY 09 FY 10

0FY 06 FY 07 FY 08 FY 09 9M FY10

Rs Crore

FY 06 FY 07 FY 08 FY 09 9M FY 10

Operating Revenue 1,008 1,820 3,244 4,508 5,571

Investment and Other Income**

103 174 367 383 2,158

Net Worth 637 591 1,537 1,312 1,996

Loan Funds 382 559 552 347 440

Total Revenue 1,111 1,994 3,611 4,891 7,729

Expenses 1,206 2,065 3,671 5,224 7,773

Profit / (Loss) after

Net Fixed Assets 447 628 718 930 965

Treasury Corpus 487 285 1,261 413 909

Life Insurance

6

Profit / (Loss) after Tax***

(95) (71) (60) (333) (44)

* AUM for year ended March’10 **Investment & Other Income, tax expense and net loss of FY06 is adjusted for income from stake sale in Hutchison Essar amounting to Rs. 427.63 Crore.*** Losses in FY09 had increased on account of significant expansion undertaken in the life insurance business.

Life Insurance (AUM)

886 1,835 3,575 5,405 10,121

Page 7: Max India LimitedMax India Limited - AceAnalyser Meet/100271_20100630.pdf · Max India LimitedMax India Limited ItP ttiInvestor Presentation June 2010 1 BSE Scrip Code: 500271,

MAX NEW YORK LIFE INSURANCE

7

www.maxnewyorklife.com

Page 8: Max India LimitedMax India Limited - AceAnalyser Meet/100271_20100630.pdf · Max India LimitedMax India Limited ItP ttiInvestor Presentation June 2010 1 BSE Scrip Code: 500271,

Parentage

Max India

• India’s leading conglomerate

New York Life

• Fortune100 company with track record of 180 years

• Successful track record of building businesses

Expertise

• AUM of $ 224 billion

Expertise

• Local perspective of the Indian market• Managing the regulatory f

• Global perspective on the insurance business• Products and Actuarial

8

frameworkframework

Page 9: Max India LimitedMax India Limited - AceAnalyser Meet/100271_20100630.pdf · Max India LimitedMax India Limited ItP ttiInvestor Presentation June 2010 1 BSE Scrip Code: 500271,

Life Insurance Industry Perspective

5355

92%100%

120%

50

60

e

Individual Adjusted New Business and Growth25%

34% 36%50% 57% 52%

80%

100% Market share – Individual Adjusted New Business

40

47

55

19%33% 31%

17%20%

40%

60%

80%

20

30

40

Rs 000’s crore

75%66% 64%

50% 43% 48%

40%

60%

16 21‐10%

‐20%

0%

20%

0

10

FY 05 FY 06 FY 07 FY 08 FY 09 FY10

R 50% 43% 48%

0%

20%

FY 05 FY 06 FY 07 FY 08 FY 09 FY10Pvt Players LIC 

2009-10 – A challenging year for life insurance• After experiencing a CAGR of 29% over FY 04 – 09, private life insurers grow 7% in FY10

• Focus shifts to distribution rationalization, guaranteed products, customer retention, cost management and profitability

• Regulations evolving rapidly

9

• Increasing competition within the industry; total of 23 life insurers now

Source: IRDA website

Page 10: Max India LimitedMax India Limited - AceAnalyser Meet/100271_20100630.pdf · Max India LimitedMax India Limited ItP ttiInvestor Presentation June 2010 1 BSE Scrip Code: 500271,

MNYL Advantages

• Average case size per agent at Rs.20,665 for FY10 against Rs.19,172 in FY09, up 8% • Advise based insurance sales; Agency force as at Mar’10 end around 73,000• Around 750 trainers on board

Highly Productive Agency Model & Best in Class Training

• Balanced portfolio of traditional and ULIP products• Recent foray into universal life health and retirement products

Comprehensive Product Portfolio

• Recent foray into universal life, health and retirement products • Long tenor products with a young customer profile

• Conservation ratio* at 83% in FY10 against 82% in FY09

Top Quartile Persistencyg

• First Life Insurer to disclose Embedded Value; Embedded Value FY10 end at Rs. 2,723 Cr. grows by 19% y-o-y

Disclosures Ahead of Curve

grows by 19% y o y• Implied NBM for FY10 at 20%; VNB at Rs. 267 Cr.

• Outlook money ranked MNYL#1 in Slow Medium and Quick Fund category for second year

Investment Performance

10

Outlook money ranked MNYL#1 in Slow, Medium and Quick Fund category for second year in a row

* Conservation Ratio = Renewal Premium for the current period / (First Year Renewal Premium for the previous period)

Page 11: Max India LimitedMax India Limited - AceAnalyser Meet/100271_20100630.pdf · Max India LimitedMax India Limited ItP ttiInvestor Presentation June 2010 1 BSE Scrip Code: 500271,

S Company Individual New Business Premium (Rs Cr) Individual Policies (‘000)

Market Position Insurance SalesS.

No.Company Individual New Business Premium (Rs. Cr)

Premium Adjusted for 10% single premiumIndividual Policies ( 000)

YTD Mar 10 YTD Mar 09 Growth (%) Market Share

YTD Mar 10

YTD Mar 09

Growth (%)

1 ICICI Pru 5,104 5,146 -1% 17.7% 1,761 2,638 -33%, , , ,

2 SBI Life 3,990 2,892 38% 13.9% 1,353 937 44%

3 Bajaj Allianz 3,163 3,777 -16% 11% 2,229 2,590 -14%

4 Reliance Life 3,150 2,977 6% 10.9% 2,326 2,219 5%

5 HDFC Standard 2,515 2,310 9% 8.7% 950 1,074 -12%

6 Birla Sunlife 2,249 2443 -8% 7.8% 1,771 1,383 28%

7 Max New York 1,584 1,595 -1% 5.5% 952 1,207 -21%

8 T t AIG 1 116 958 17% 3 9% 689 697 1%8 Tata AIG 1,116 958 17% 3.9% 689 697 -1%

9 Kotak Life 944 1,178 -20% 3.3% 320 495 -35%

10 Met Life 914 1,068 -14% 3.2% 291 328 -11%

Others 4,065 2,531 61% 1,715 1,439 19%Others 4,065 2,531 61% 1,715 1,439 19%

Private Total 28,794 26,875 7% 14,357 15,007 -4%

LIC 26,230 20, 286 29% 38,839 35,891 8%

Grand Total 55,024 47,162 17% 53,196 50,898 5%

11

Market Share of Pvt. Players 52.3% 57.0% 28.9% 31.4%

Source: IRDA website

Page 12: Max India LimitedMax India Limited - AceAnalyser Meet/100271_20100630.pdf · Max India LimitedMax India Limited ItP ttiInvestor Presentation June 2010 1 BSE Scrip Code: 500271,

Agents

Agency BenchmarkingNew business YTD

Mar’10 ( Agency)( Rs Cr)

Agents(As onMar 31, 2010)

Premium per agent (Rupees) Rank Case rate

per agent Rank

1,796 68,000 22,502 1 0.76 1

1,095 72,813 11,612 2 0.70 2

1,912 200,000 9,114 4 0.67 3

1 492 177 000 7 248 7 0 57 41,492 177,000 7,248 7 0.57 4

1,726 210,000 6,255 9 0.48 5

771 90,000 7,650 6 0.47 6

503 32,000 10,882 3 0.37 7

2,533 226,000 8,180 5 0.28 8

421 60,000 5,852 10 0.27 9

305 33,000 7,152 8 0.25 10

1,215 197,000 5,010 12 0.19 11

343 56 000 5 393 11 0 17 12

12

343 56,000 5,393 11 0.17 12

Source: IRDA Journal, media reports and company’s internal estimates

Note: Premium per agent and case per agent are computed on average agents

*In terms of highest new business premium (Agency)

Page 13: Max India LimitedMax India Limited - AceAnalyser Meet/100271_20100630.pdf · Max India LimitedMax India Limited ItP ttiInvestor Presentation June 2010 1 BSE Scrip Code: 500271,

Our Focus… Protection Oriented, Longer Tenor Life Insurance

PROPORTION OF Tenure Age of Insured

3318.6WHOLE LIFE

PROPORTION OF POLICIES (%, by

number)

PRODUCT TYPE (Years)g

(Years)

43

34

30

2.8TERM 27

ENDOWMENT 12.1 20

0.3DEFERRED ANNUITY

18 40

7.7MONEY BACK

UNIT LINKED

39

3616

17

54.8

HEALTH 35133.7

13

22 35MNYL Average MNYL Average

As on December 31, 2009

Page 14: Max India LimitedMax India Limited - AceAnalyser Meet/100271_20100630.pdf · Max India LimitedMax India Limited ItP ttiInvestor Presentation June 2010 1 BSE Scrip Code: 500271,

MNYL – Embedded Value 2009-10Amount in Rs CroreAmount in Rs. Crore

267261

191377 2,723

Unwind of

Value ofNewBusiness

Other Variance

New Capital Injection

261972,284

Cost O 1 843U d o

discountBusiness VarianceOverrun

Implied NBM is 19.98% on APE*

1,5171,843

19.98% on APE(21.0% in 2008-09)

767 880

Opening EV Closing EV

Denotes increase to EV Net Worth

Denotes decrease to EV

*APE – Adjusted Premium Equivalent (Annualized First Year Premium adjusted for 10% of Single Premium & 50% of Limited Pay Products)

Value of In-force business

Page 15: Max India LimitedMax India Limited - AceAnalyser Meet/100271_20100630.pdf · Max India LimitedMax India Limited ItP ttiInvestor Presentation June 2010 1 BSE Scrip Code: 500271,

MNYL – Key Assumptions to Embedded Value

Economic AssumptionsEconomic Assumptions

Particulars AssumptionsCash / Money Market / TB 4.30 %

G Secs 7.87 %

Corporate Bonds 8.80 %

Equities 13.00 %

Inflation 5 75 %Inflation 5.75 %

Risk Discount Rate 13.00 %

Tax rate 14.2 % (12.5 % + 10% surcharge + 3 % education cess)

n For change in risk discount rate by 0.5%, the value of new business would change by 4.3%

Sensitivity

Operating Assumptionsn Operating assumptions like mortality, morbidity and lapses are based on our own experience and

validated with industry / reinsurers experience

n Expense assumptions are based on our own expense projection model. Basis our current expansion

Operating Assumptions

15

Expense assumptions are based on our own expense projection model. Basis our current expansionstrategy, our expense break even happens in FY 12-13

Page 16: Max India LimitedMax India Limited - AceAnalyser Meet/100271_20100630.pdf · Max India LimitedMax India Limited ItP ttiInvestor Presentation June 2010 1 BSE Scrip Code: 500271,

New Business Growth – AFYP and AUM

Key MetricsRenewal premium and conservation ratio**

8000

10000

12000

10001200140016001800

89%90%

120%

2000

2500

3000

3500

p

216 440 769 1308 1595 15840

2000

4000

6000

0200400600800

1000

180 317 588 1117 2014 3011

89%80% 78%

83% 82% 83%

30%

60%

0

500

1000

1500

2000

FY 05 FY 06 FY 07 FY 08 FY 09 FY10AFYP (Rs cr) AUM (Rs cr)

FY 05 FY 06 FY 07 FY 08 FY 09 FY10Renewal Premium (Rs cr) Conservation Ratio

80090000

Agency Strength and Offices

2985 3500140

In force business and No. of policies

242

705 715

400

500

600

700

800

400005000060000700008000090000

1098

1751

2578

2985

1500

2000

2500

3000

3500

60

80

100

120

140

9017 15285 25048 36896 84355 7281365

105165

0

100

200

300

010000200003000040000

FY 05 FY 06 FY 07 FY 08 FY 09 FY10

17 27 45 70 94 123

375 695

1098

0

500

1000

1500

0

20

40

60

FY 05 FY 06 FY 07 FY 08 FY 09 FY10

16

Agency strength No of Offices Sum Asssured (Rs 000's cr) Policies '000

* Offices for FY10 includes 139 offices dedicated to rural business

* *Conservation ratio = Renewal premium for the current period / (First Year + Renewal Premium for the previous period)

Page 17: Max India LimitedMax India Limited - AceAnalyser Meet/100271_20100630.pdf · Max India LimitedMax India Limited ItP ttiInvestor Presentation June 2010 1 BSE Scrip Code: 500271,

The Way Forward

• Multichannel distribution model with focus on building superior agency force • Axis Bank tie up to leap frog banca distribution

Spotlight on strengthening distribution

• Concentration on improving agent productivity and retention

Products and Customer Retention

• Create differentiation by occupying the “Child” space in customer mindset• Successful launch of Unique Scholarship program for Kids (I Genius) with around 5

lakh children already enrolled• Focus on Protection oriented products with cover multiple target over 15Focus on Protection oriented products with cover multiple target over 15• Maintaining conservation ratio through focus on persistency • Generate superior and consistent returns for policyholders while maintaining quality

and safety of investment assets

• Outsource non-core processes to variablize and reduce costs

Continued focus on cost management

17

Outsource non core processes to variablize and reduce costs• Improving in-house productivity to decrease costs per transaction

Page 18: Max India LimitedMax India Limited - AceAnalyser Meet/100271_20100630.pdf · Max India LimitedMax India Limited ItP ttiInvestor Presentation June 2010 1 BSE Scrip Code: 500271,

MAX BUPA HEALTH INSURANCE

18

www.maxbupa.in

Page 19: Max India LimitedMax India Limited - AceAnalyser Meet/100271_20100630.pdf · Max India LimitedMax India Limited ItP ttiInvestor Presentation June 2010 1 BSE Scrip Code: 500271,

Max Bupa – An Impeccable Lineage

19

Page 20: Max India LimitedMax India Limited - AceAnalyser Meet/100271_20100630.pdf · Max India LimitedMax India Limited ItP ttiInvestor Presentation June 2010 1 BSE Scrip Code: 500271,

About the Joint Venture ...

• Largest independent health insurance provider in UK• 10 million customers in over 190 countries• 55 000 employeesAbout Bupa • 55,000 employees• Group revenues in 2009 - £7.0 billion and PBT of £417 million• Recently voted as best international health care provider

About Bupa

• JV between Max India (74%) and Bupa (26%)• Max India and Bupa jointly drive strategy & business development

Max India provides Indian industry perspective and manages theMax India/Bupa • Max India provides Indian industry perspective and manages theregulatory environment

• Max India’s experience of Life Insurance and Healthcare sectorsand Bupa’s international health insurance expertise creates anunparalleled combination

Max India/BupaJV

Page 21: Max India LimitedMax India Limited - AceAnalyser Meet/100271_20100630.pdf · Max India LimitedMax India Limited ItP ttiInvestor Presentation June 2010 1 BSE Scrip Code: 500271,

Health Insurance Industry Perspective

H lth I k t t d80%

Health Insurance market trends…n Private health insurers gradually increasing

market share75%

38% 39% 42% 41%40%

50%

60%

70%

n Penetration levels still low ~ 3-5%

n Specialist health insurers grow rapidly over last 2-3 years

n Vanilla ‘mediclaim’ product still most popular

75%62% 61% 58% 59%25%

0%

10%

20%

30%

n Vanilla mediclaim product still most popularn Private players slowing down B2B sales

2006 2007 2008 2009 2010

Public Health Insurers Market Share Private Health Insurers Market Share

12%14%

980

1200

11%

4%

9%

6%

8%

10%

12%

491

980

1095600

800

1000

WP

(Rs C

r.)

4%3% 3%

Star Health & Allied

ICICI Lombard

Bajaj Allianz

HDFC Reliance Others0%

2%

4%

44115

535

0

200

400

2008 2009 2009 2010

GW

21

& Allied Lombard Allianz

Private Sector Market Share Split 2009 - 20102008 - 2009 2009 - 2010

Apollo Munich Star Health & Allied Aggregate specialised health insurers

Page 22: Max India LimitedMax India Limited - AceAnalyser Meet/100271_20100630.pdf · Max India LimitedMax India Limited ItP ttiInvestor Presentation June 2010 1 BSE Scrip Code: 500271,

Health Insurance Market In India A Rapid Growth Story ...

28,461

25,000

30,000

17,508

22,322

20,000

25,000

8,447

10,770

13,731

10,000

15,000

761 1,004 1,354 1,732 2,222 3,209

5,110 6,625

8,447

5,000

-2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

*Source: KPMG CII Health Insurance Report 2008

Page 23: Max India LimitedMax India Limited - AceAnalyser Meet/100271_20100630.pdf · Max India LimitedMax India Limited ItP ttiInvestor Presentation June 2010 1 BSE Scrip Code: 500271,

What Max Bupa Has Set Out To Do …

Category / product awarenessTrust, consistency and customer

Process painComplexity

advocacyA health preventive focus

p yLack of accountability

Transparency and accountabilityRelationships with customersService LevelV l ti

Uncertainty of health insurance products and processes

Value perception

Page 24: Max India LimitedMax India Limited - AceAnalyser Meet/100271_20100630.pdf · Max India LimitedMax India Limited ItP ttiInvestor Presentation June 2010 1 BSE Scrip Code: 500271,

Relationship

Max Bupa… differentiated proposition

Good Hospitalization

experience:Cashless processing;

Simplicity, Transparency:Hassle free claim processing; No Comprehensive

Manager forGold & Platinum

CustomersTechnology &

t ti Cashless processing; No TPA

processing; No underwriting at point

of claim

pbenefitsautomation

ahead of curve

Value for money Comprehensive benefits for the

money paid

Support for Family’s health

Access to information

Checkups on renewal

Health and well being focus

Health Coach (2011 onwards)

information24/7 health line

Page 25: Max India LimitedMax India Limited - AceAnalyser Meet/100271_20100630.pdf · Max India LimitedMax India Limited ItP ttiInvestor Presentation June 2010 1 BSE Scrip Code: 500271,

Business ProgressLicense received from IRDA in Feb 2010, first product approved in March 2010License received from IRDA in Feb 2010, first product approved in March 201011

Simultaneous brand & business launch in 6 cities from Apr 29, 2010 – Delhi (NCR),Mumbai Hyderabad Bangalore Chennai and Pune

Simultaneous brand & business launch in 6 cities from Apr 29, 2010 – Delhi (NCR),Mumbai Hyderabad Bangalore Chennai and Pune22 Mumbai, Hyderabad, Bangalore, Chennai and PuneMumbai, Hyderabad, Bangalore, Chennai and Pune

Cities to be added during next quarter – Surat, Ludhiana and JaipurCities to be added during next quarter – Surat, Ludhiana and Jaipur33

Peak equity commitment of Rs. 700 Cr. of which, Rs. 188 Cr. infusedPeak equity commitment of Rs. 700 Cr. of which, Rs. 188 Cr. infused44

55 People strength – 400, to grow to 600 by DecemberPeople strength – 400, to grow to 600 by December55

More than 12,000 man hours of training impartedMore than 12,000 man hours of training imparted66

88

Customer service delivery managed in house, no third party service provider involved7

25

Business critical information technology systems implemented successfullyBusiness critical information technology systems implemented successfully88

Page 26: Max India LimitedMax India Limited - AceAnalyser Meet/100271_20100630.pdf · Max India LimitedMax India Limited ItP ttiInvestor Presentation June 2010 1 BSE Scrip Code: 500271,

MAX HEALTHCARE

26

www.maxhealthcare.in

Page 27: Max India LimitedMax India Limited - AceAnalyser Meet/100271_20100630.pdf · Max India LimitedMax India Limited ItP ttiInvestor Presentation June 2010 1 BSE Scrip Code: 500271,

Healthcare Industry Perspective

Insurance & Medical Equipment

15%

Healthcare Industry 2010 - USD 65 Bn.9.7

8.0

10.0

12.0Bed Density per 1000 population

Hospitals50%

Diagnostics10%

0.9

2.92.2

3.22.6

1.92.6

2.0

4.0

6.0

50%

Pharma25%

0.0

KEY HIGHLIGHTS• Hospitals account for 50% of healthcare sector revenues and are expected to reach USD 32 7 Bn by 2010Hospitals account for 50% of healthcare sector revenues and are expected to reach USD 32.7 Bn by 2010

• 30-100 bed hospitals expected to grow at a CAGR of 6% and >100 beds hospitals at a CAGR of 14% from 2005 - 2015

• Additional 1.75 Mn. beds need to be added by 2025 to achieve goal of 2 beds per 1000 population

• The above goal requires an investment of INR 3,70,000 Crores (USD 86 Bn.)

27Source: Netsrcibes Report 2009 and FICCI & E&Y Report, 2008

• Emergence of PPP model in healthcare delivery

Page 28: Max India LimitedMax India Limited - AceAnalyser Meet/100271_20100630.pdf · Max India LimitedMax India Limited ItP ttiInvestor Presentation June 2010 1 BSE Scrip Code: 500271,

Growing Health Insurance Market...

Key drivers for growthComparative medical cost

2232

5166

3040506070

billion

g

100

48

65

Comparative medical cost

India UK US

’000

s)

14 1722

0102030

FY04 FY05 FY06 FY07 FY08 FY09

Rs 

8.5 7 4.5 9.8

3224

6.419.218

Open Heart Knee replacement Lap Cholcystectomy Obesity Surgery

(US

D

Rising health insurance penetration will make healthcare affordable

Cost differentials provide a huge untapped market for medical tourism related business opportunities

International Healthcare Expenditure (as a % of GDP)150

Expected number of Lifestyle disease patients in India

2.9

3.4

1.2

3.3

4.2

3.6

Mexico

Brazil

India

PublicP i 69

3843

48

50

75

100

125

150

os. m

illio

n)

6.8

6.4

8.4

3.1

0 5 10 15 20

US

Austr… Private43 55 69

0

25

2007 2012P 2017PCardiac Diabetes

(no

28Source: FICCI & E&Y Report, 2007, IRDA, B&K report, 2009, Crisil

Low healthcare spend presents opportunities for growth and expansion

Growing trend of lifestyle diseases need effective and continuing medical attention

Page 29: Max India LimitedMax India Limited - AceAnalyser Meet/100271_20100630.pdf · Max India LimitedMax India Limited ItP ttiInvestor Presentation June 2010 1 BSE Scrip Code: 500271,

Tertiary CareTertiary Care

MHC – ModelTertiary CareTertiary Care

- Max Super Specialty Hospitals –Saket

• Neurosciences• Oncology• Cardiac Care• Minimally Invasive & Metabolic Surgery- Max Super Specialty Hospital –

Patparganj

Secondary CareSecondary Care

• Minimally Invasive & Metabolic Surgery• Joint Replacement and Orthopaedics• Aesthetics and Reconstructive surgery

Secondary CareSecondary CareMax Hospitals – 3Specialty Centre – 2

• Medicine & Allied Specialties• Mother and Child• High-end diagnostics• Infertility and IVF• Eye and Dental care

Primary CarePrimary CareClinics /

• Eye and Dental care

• PHP• Specialist doctor consultClinics /

Implants – 9• Basic diagnostics like pathology

collection• Home Care

29

Presence across the healthcare delivery value chain

Page 30: Max India LimitedMax India Limited - AceAnalyser Meet/100271_20100630.pdf · Max India LimitedMax India Limited ItP ttiInvestor Presentation June 2010 1 BSE Scrip Code: 500271,

Shareholding Pattern and Key Highlights

Factsheet Healthcare facilities 8

Physicians 1250*

Other support staff Around 3,500

Patient base Approx. 930,000

Patient transactions Around 225,000 pm

Beds 1,100

ICU Beds 324

Operation Theatres 35

Cathlabs 3

LINAC 2

PET 1

MRIs 4

CTs 6

Max Super Specialty Hospitals at Saket are NABH accredited

30*Includes 675 physicians on Rolls

Max Super Specialty Hospitals at Saket are NABH accredited Lab facilities at Max Super Specialty Hospital are NABL accredited

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Key Strengths

• State-of-the-art infrastructure and facilitiesComprehensive and integrated healthcare services

Well established brand name throughout India• Quality conscious and patient centric approach• Consistently improved operational and clinical efficiency• Won numerous accolades including accreditations by the NABH and NABL• Comprehensive range of services offer primary, secondary, tertiary and quaternary care

• Team of 1250 doctors complemented by 1900 nurses and 1700 other trained medical personnel and support staff *

Network of highly respected and leading specialists

• Centres of excellence in cardiac, minimal access, metabolic and bariatric, orthopedics and joint replacement, neurosciences, pediatrics, obstetrics & gynecology, oncology and aesthetic & reconstructive surgery

Leadership in key super-specialties in tertiary care

• Organ transplant, cord blood banking, stem cell research to be added

• DNB (Diplomate of National Board) & fellowship programsExtensive emphasis on medical training and education

31

• High quality nursing and paramedic care supported by nursing and paramedic college

*As of March 31, 2010

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Key metrics

56.5%57.2%

55 0%

57.0%

59.0%

300

400

Revenue and Contribution Margin

14964 1554018914

19433 20431

20000

25000

600

800

Avg. operational beds and Avg. revenue per occupied bed day*

131 245 372 423 534

50.6%51.5%

53.1%

49 0%

51.0%

53.0%

55.0%

0

100

200

346

610 662 712 751

0

5000

10000

15000

0

200

400

49.0%0FY 06 FY 07 FY 08 FY 09 FY10

Revenue (Rs cr) Contribution Margin

00FY 06 FY 07 FY 08 FY 09 FY10

Avg. operational beds Avg Revenue per bed day (Rs)

Inpatient Trends Outpatient Trends

4779953751

64785 6439068831

40000

60000

80000

45000

60000

75000Inpatient Trends

2250

322

432 446493 565

300

450

600

1500

2000

2500Outpatient Trends

2223536671

46532 51103 59130

0

20000

0

15000

30000

FY 06 FY 07 FY 08 FY 09 FY10

7711105

15931900

2250

0

150

0

500

1000

FY 06 FY 07 FY 08 FY 09 FY10

32

Inpatient Transactions Avg. revenue per patient (Rs) Outpatient transactions (000's) Avg. revenue per patient (Rs)

*Average revenue per occupied bed day has been calculated on inpatient revenue

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Max Healthcare Expansion

Facility No. of Beds

Date of Commencement

Max Hospital, 150 Apr 20112150

2450

2000

2500

3000

Bed Capacity

Dehradun

Max Hospital, Shalimar Bagh

300 Sep 2011

7701100

0

500

1000

1500

Shalimar Bagh

Max Hospital, Mohali

300 Sep 2011

FY09 FY10 FY12 FY16

Bed Capacity

Max Hospital, Bhathinda

300 Sep 2011Funding Position

• Funding required for new projects of approx Rs. 564 Cr.*

• Equity infusion of approx Rs. 300 Cr. and debt of approx Rs.220 C Max Hospital,

Greater Noida300 FY16220 Cr.

• Of the above, equity of Rs. 105 Cr. to be raised; balanceequity and debt funding tied up

3333* This does not include project cost for Greater Noida facility

Land already in place for the expansion

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MAX NEEMAN MEDICAL INTERNATIONAL

34

www.neeman-medical.com

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Indian Clinical Research Industry Perspective

250

300300

350

Growth of the Clinical Trial Industry in India

Indian CRO industry

100120

150 160 175

100

150

200

250

US$

 Millionis expected to leap

into a superior growth trajectory in the next few years

0

50

2004 2005 2006 2007 2008 2009E 2010E

Key Growth Drivers of Clinical Research• Huge patient population base with therapeutic diversity

Cost arbitrage• Cost arbitrage

• Huge talent pool

• Data processing infrastructure for bio-informatics

As per FICCI - Ernst and Young Survey Report 2008 and market information

• Favorable patent regulations

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MNMI—Overview

• Full service contract research organization (CRO) with focus on Phase II, III & IV trails

• Service offerings include: Project management, Site management, Data management, including, bio-

statistics and report writing, monitoring services and supply chain management

• Confirmed order book of Rs 32 Cr. with net addition of Rs. 22 Cr. during the year

• Business Development efforts focused on medium/small-sized biotech & pharma companies

Key Highlights•Operational since 2001 and profitable

•Revenue for FY10 at Rs. 18 Cr. grows 26 % yoy

Marquee Clients

g y y

• Profit for FY10 at Rs. 2.2 Cr. grows 134% yoy

•Patient retention rate at 92%

•4 successful US FDA GCP audits

• 20 ongoing oncology studies

•Database of over 1000 GCP/ICH trained investigators

•60% of employees out of 280 are physicians

36

•92 studies being executed across 180 sites

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MAX SPECIALITY FILMS

37

www.maxindia.com

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Global BOPP Industry Perspective

6480 6750 7130 7500 7900

77% 76% 77% 77% 78%

60%

80%

100%

6000

8000

10000

BOPP Global Demand and Supply Global per capita consumption of BOPP

BOPP per capita consumption in India lower than

the global

(KG’s)

6480 6750

4950 5150 5500 5800 63000%

20%

40%

0

2000

4000 1.91.6

1.2

0.5 1.6 0.160.8

the global average

(KTA

)

2007 2008 2009 2010 2011

Capacity Production Utilization

Western Europe

China North America

Asia Latin America

India World Average

Key Growth Drivers of BOPP FilmsKey Growth Drivers of BOPP Films• Global flexible packaging industry growth at over 5%

• Growth of flexible packaging Industry ~ 15% in India and 7 - 8% globally.

• Per capita consumption of BOPP in India relatively lower

• BOPP films are recyclable and have a competitive advantage over other plastic and traditional products

• Shift from PET to BOPP. (Indian BOPP:PET products ratio around 1:2 against 3:1 globally)

• Competitive pricing and costs spurs exports from India and restricts imports

• Growth in FMCG and organized retail and changing urban life styles & rural demand

38

Growth in FMCG and organized retail and changing urban life styles & rural demand

• Converting industry growing & India becoming global hub for supplies of Flexible Laminates

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MSF visible in Top Brands You will FindYou will Find MSF films in…

39

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Key Differentiators

Commodity Speciality(Preferred)

MetallisedFilms Coated Films Foils

End UsePackaging,Industrial,

Textiles

Packaging,Lamination

Packaging,Lamination,Industrial,

Packaging, Industrial

Lifestyle,Apparels

Our FocusMax Speciality Products is much more than packaging…n Manufacturer of niche (high margin) and high barrier speciality polymer films

n Pioneer in introduction of value added products /technology in Indiap gy

n Value added products account for 60-70% of total sales

n New product development – 6 to 8 per year

L t l ti hi ith bl hi t P f d V d

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n Long term relationship with blue chip customers; Preferred Vendor

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C it Utili ti

Key Highlights

• BOPP lines of 29,000 TPA & all Metallisers running at 100%+ capacity utilization

Capacity Utilization

Expansion

• BOPP capacity expansion of 20,000 TPA, operational in April 2011 • Expansion to spur growth & profitability• Leather finishing foil business triples its capacity to 5000 KSM in Q4’FY10

Expansion

g p p y

• Special Films developed for Pepsi’s ‘Aliva’ & Cadbury’s Silk

New Product Development

• Revenue of Rs. 340 Cr. and PBT of Rs. 20 Cr in FY10• Achieved EBIDTA Margin of 13% maintained despite 30% increase in Domestic Capacity in

09/10

Performance

• Energy Conservation from Ministry of Power… Govt. of India Punjab State Safety award to workmen by Punjab Government

Awards

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• Punjab State Safety award to workmen by Punjab Government• International “Quality Crown” from B.I.D. Spain

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Thank You

42

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Max India – Management Team

Mr. Analjit SinghChairman & Managing Director

Mr. Analjit Singh has been the driving force behind Max Group’s sustained growth and success since the early80’s. Mr. Singh a prominent industrialist is an alumnus of Doon School; University of Delhi, and the GraduateSchool of Management, Boston University

Mr. C. V. RaghuDirector – Legal & Regulatory

Mr. Raghu brings with him a rich and varied experience of 22 years, of which, 14 years have been spent withAmerican Express Bank. Prior to that, he has worked with Hindustan Lever Limited and CII. He holds a BachelorsDegree in Law from Faculty of Law, Delhi University.

M M hit T l Mr Talwar brings rich and varied experience of 28 years with The Oberoi hotels Bank of Nova Scotia GrindlaysMr. Mohit TalwarDirector – Corporate Development

Mr. Talwar brings rich and varied experience of 28 years with The Oberoi hotels, Bank of Nova Scotia, Grindlays& Standard Chartered. In his last assignment with Standard Chartered he was responsible for developingstrategy, revenue & economic profit across products. Mr. Talwar is a post-graduate in Arts and HospitalityManagement.

Mr P Dwarakanath M D k th b i i h d i d i f 37 i il f GSK Gl S ithKli CMr. P. DwarakanathDirector - Group Human Capital

Mr. Dwarakanath brings rich and varied experience of 37 years primarily from GSK GlaxoSmithKline ConsumerHealthcare and is currently the non Executive Director of GSK. He has done his Post Graduate diploma inPersonnel Management and Industrial Relations, B.Sc and Bachelor of Law.

M S j th R tMs. Sujatha RatnamChief Financial Controller

Ms. Ratnam brings with her over 20 years of rich and varied experience with Jubilant Organosys and Tata Motorsand has expertise in the field of financial restructuring and fund raising. She is a Chartered Accountant.

Mr. V Krishnan Mr. V. Krishnan has more than 18 years of rich experience in Corporate Regulatory and Compliance matters andhas been closely involved in establishing joint ventures mergers & acquisitions and business restructuring of Max

43

Company Secretaryhas been closely involved in establishing joint ventures, mergers & acquisitions and business restructuring of MaxGroup. He is a member of the Institute of Company Secretaries of India.

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MNYL – Management Team

Mr. Rajesh Sud –

Managing Director

Mr. Sud, a founder member, has been instrumental in establishing MNYL’s distribution footprint across India. Today

MNYLs Agency model is recognized as “best-in-class”. Prior to joining MNYL, he was the CEO & Managing Director of

Esanda Finance Ltd (a financial services subsidiary of ANZ Grindlays Bank)and CEO Esanda Finance Ltd (a financial services subsidiary of ANZ Grindlays Bank)

Mr. Rajit Mehta –Mr. Mehta, a founder member, has led and built the HR function of MNYL and provided overall HR direction in line with

business strategy. He has also played a significant role in managing change / transition agendas both at a functionalChief Operating

Officer

gy p y g g g g g

and organizational level while facilitating strategic initiatives. Prior to joining MNYL, he was Director - Human Resources

at Bank of America, India

Mr. John Poole

Chief Actuary

Mr. Poole, is both Chief Actuary and Appointed Actuary for MNYL. He has been instrumental in building MNYLs

actuarial capability and implementing best practices. Prior to this assignment, he worked with AMP in various key

management positions including CFO and Actuary

Mr. Sunil Kakar

Senior Director &

Mr. Kakar joined MNYL in March 2001 and is in charge of Finance, Accounts, Investments and Risk Management.

Under his leadership investment portfolio continues to generate top quartile returns. Prior to joining MNYL, Sunil was

44

Chief Financial Officer with Bank of America, India as Vice President (CFO)

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Road Map to Becoming India’s Most Admired Life Insurance Company

Key Public MessagesKey Public MessagesKey Public MessagesKey Public Messages

A trusted life insurance specialistCustomer centricFinancially responsible and strongA great place to workAn admired member of the community

VISIONVISION Become the most admired Life Insurance Company in India

MISSIONMISSION

Part of top quartile newLife Insurance Companies

National PlayerBrand of FIRST choice

An admired member of the community

KEY KEY WHAT –Comprehensive suite ofproducts, competitive pricing, extensive distribution, persistency customer service excellence

Employer of ChoicePrincipal of Choice for AgentsKey DifferentiatorsKey Differentiators

Financial Strength & SecurityQuality of agentsFlexible Products

OBJECTIVESOBJECTIVES

STRATEGIESSTRATEGIES

persistency, customer service excellence, profitable portfolios

HOW –TalentedPeople, Professional & Productive Agents, Performance Metrics, Leverage Technology, Teamwork, Customer Centric Innovative Distribution and Marketing

e b e oduc sService ExcellenceFair Terms of Business

Customer Centric, Innovative Distribution and Marketing

INITIATIVESINITIATIVES What-When-Who-How-Cost linkage plans at Departmental and Individual levels

VALUES & BELIEFS OPERATING PRINCIPLES METRICS & PERFORMANCE

ExcellenceHonestyKnowledgeCaringIntegrity

VALUES & BELIEFSSTANDARDS MGMT PROCESSCustomer comes first

International quality standardsDo it right the first timeFact based decisionsBias for result oriented actionFinancial strength & discipline

InputOutputExternalInternalAb l t

GMPR RatingsTEC/TTR – TemplatesPrimary, Shared and ContributoryB l d d

45

IntegrityTeamwork

Financial strength & disciplineDirect and open communicationRespect Max & NYLI values & parentageFun at work

AbsoluteRatios

Balanced scorecardCore, Functional and Leadership Competencies

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MNYL – Performance Snapshot

Key Business Drivers Unit Year Ended Y-o-Y Growth Mar-10 Mar-09

a) Gross written premium income Rs. Crore

First year premium 1,648 1,594 3%

Renewal premium 3,011 2,014 50%

Single premium 202 249 -19%g p

Total 4,861 3,857 26%

b) Individual Adjusted Premium (APE*) Rs. Crore 1,584 1,595 -1%

c) Conservation ratio** % 83% 82%c) Conservation ratio % 83% 82%

d) Average case size Rs. 20,665 19,172 8%

e) Case rate per agent per month No. 0.66 1.05 -38%

f) N b f Nf) Number of agents No. 72,813 84,355 -14%

g) Paid up Capital Rs. Crore 1,973 1,782 11%

h) Individual Policies in force No. 2,985,207 2,578,476 16%

46

i) Sum insured in force Rs. Crore 123,098 93,593 31%

*Individual First Year Premium adjusted for 10% single pay **Conservation Ratio = Renewal Premium for the current period / (First Year + Renewal Premium for the previous period)

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MHC – Management TeamDr. Pervez Ahmed Dr. Ahmed has been an participant in healthcare related fields especially development of standards of critical care medicine in

CEO and Managing Director

New York. Since 1977 he has been involved in academic Medicine at SUNY, Downstate. Dr. Pervez Ahmed, MBBS from AFMC,Pune, has completed Residency in Internal Medicine and Fellow-ship in Cardiology in New York. He is Board certified in Internaland Cardiovascular disease and a Certified Medical Director.

Dr. Pradeep K ChowbeyPrior to joining MHC, he was Chairman of the Minimal Access Metabolic & Bariatric surgery center, Sir Ganga Ram Hospital. Hehas been visiting faculty to the best Medical Institutions like Memorial Sloan Kettering Cancer Hospital, NewYork, John Hopkinsp y

Joint Managing Directorg y g p , , p

Institute in USA & Royal Marsden Cancer Hospital, in U.K. Dr. Chowbey has done his MBBS followed by MS, GeneralSurgery(1977) from Govt. Medical College, Jabalpur & MNAMS, National board of Examination.

K.S. RamsinghaneyDirector- Commercial &

Mr. K.S. Ramsinghaney is B.E. Mechanical with over 35 years of experience. He has been associated with Max India group since1983 and has worked as CEO of Max Specialty products and Chief Executive of MAPP. He has worked with Max Healthcare for

Infrastructure more than 5 years, leading Commercial, Support & Project functions.

Mr. S.L. NarayananCFO & Director (IT)

Mr. Narayanan is a Chartered Accountant with over 25 years of experience in various sectors such as FMCG, Telecom, IT & BPO.He held various senior positions at Symphony Services Corp. (Pvt. Held US Company), Bharti, HCL Tech, BPL Mobile and ITC

Mr Arvind Kakar Mr Kakar is a Chartered Accountant with over 18 years of experience in service industries and having a high focus in theMr. Arvind KakarVice President Finance

Mr. Kakar is a Chartered Accountant with over 18 years of experience in service industries and having a high focus in theareas of financial services and healthcare. He has been associated with the Max group since 2000.

Mr. Sanjay RaiDirector Marketing &

Mr. Rai brings with him more than 28 years experience in Sales & Marketing in service and manufacturing industries. He hasearlier worked with The Oberoi group and ITC Limited. He leads and manages various sales channels at Max Healthcare and isalso responsible for Branding, Customer Relationship Management and Direct marketing, PR function and for service excellence.

Customer Management p g p g g

He is an graduate in Economics from Mumbai University,

Mr. Surajit BanerjeeDirector Human Resource

Mr. Banerjee has 23 years experience in Human resource and worked with reputed organizations like Spice Jet, Hindustan Lever,EIH, Reckitt Bencksier, Bharti Cellular etc. He is an post graduate in personnel management and industrial relations from XLRI.

Dr Brar was associated with the Indraprastha Apollo Hospitals and Hero Honda group of companies prior to joining Max

47

Dr. Dilpreet BrarRegional Director

Dr. Brar was associated with the Indraprastha Apollo Hospitals and Hero Honda group of companies prior to joining MaxHealthcare in 2002. She is responsible for business operations of Patparganj, Noida and Pitampura Hospitals and new projects.Dr. Brar is a graduate from Govt. Medical College, Patiala. She secured a post graduate diploma in hospital management, andcompleted a certificate course in Health Insurance from Indraprastha Apollo hospitals, New Delhi.

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Padma Shri Dr. Rustom Phiroze SoonawalaE i d I i ll d Ob i i & G l i

MHC – Key Physicians

MD, FRCS, FRCOG

Chairman, Obstetrics & Gynaecology

Eminent and Internationally renowned Obstetrician & Gynaecologist.

Former President of the Federation of Obstetricians and Gynaecologists

Dr. S.K.S. Marya (M.S., DNB, Mch, FICS) Renowned Joint Replacement Surgeon having 30 years experience.

Chairman - Orthopaedics & Joint Replacement and

Associate Medical Director

Pioneered bilateral Hip and Knee Joint replacement.

Author and teacher par excellence.

Dr Shakir HusainFormer Consultant & Interventional Neurologist at Ganga Ram Hospital

Dr. Shakir Husain

MD, DM, FINR (Switzerland)

Director – Interventional & Sr. Consultant Neurology

He is a visiting professor to the University of Ulm, Germany and BSMMU,

Dhaka has been closely involved in the development of comprehensive

Stroke and Neuro intervention centers in the Asia-Pacific region

Dr. Rana Patir

MS, MCH (Neuro Surgery)

Director –Neurosurgery

Renowned Neurosurgeon having 27 years experience.

Served institutions of repute like Sir Ganga Ram Hospital, AIIMS, Institute of

Neurosciences, Guwahati etc.

D P f G S G bhiDr. Prof. G. S. Gambhir

MD,DM, FAMS, FCSI, FSCAI, FACC (USA)Chief – Interventional Cardiology & Director –Clinical Research

Former Asstt. Prof. Department of Cardiology, G.B. Pant Hospital, Delhi

Pioneers in the field of interventional cardiology, teacher & researcher. He

has published over 110 original papers in national and international journals

48

Dr. Anurag Krishna

MS, MCh., FAMS

Director, Paediatrics and Paediatric Surgery

20 years experience in Paediatric surgery -complex congenital malformations

Published 50 scientific papers in leading national and international journals

Served as Member of the Board of Management of Sir Ganga Ram Hospital.

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Dr Urvashi Prasad Jha Over 30 Years Experience in treating women with gynaecological problems

MHC – Key PhysiciansDr. Urvashi Prasad Jha

MD, MRCOG, FRCOG

Director – Obstetrics & Gynaecology

Over 30 Years Experience in treating women with gynaecological problems

Served institutions of repute like with Indraprastha Apollo Hospital, PD Hinduja

Hospital and Medical Research Centre, Dharamshilla Cancer Hospital etc.

Padamashree Dr (Prof ) H S Rissam Over 30 Years Experience in Cardiology & MedicinePadamashree Dr. (Prof.) H. S. Rissam

MD, DM, FICA FCCP, FISE, FIMSA, FICC, FCSI, FICN, FRSM, MRSH

Director – Clinical Cardiac Sciences & Senior

Over 30 Years Experience in Cardiology & Medicine

Former Director Medical Sciences - Batra Hospital & Medical Research Centre,

Former Associate Director - Escorts Heart Institute & Research Centre, New Delhi

Former Professor of (Medicine) Cardiology Govt Medical College and SMHS group

Interventional Cardiologist of Hospitals Srinagar & Kashmir

Dr. Bhawna Sirohi (MBBS, MD)

Chief Medical Oncology

Internationally Renowned Medical Oncology Surgeon having 18 years experience.

Served the Addenbrookes Hospital, Cambridge as Consultant – Medical Oncology.

Dr. Harit Chaturvedi (MS, MCH)

Chief Consultant & Director – Surgical

Oncology

Having 25 years of experience in Surgical Oncology.

Served institutions of repute like Rajiv Gandhi Cancer Institute, Indraprastha Apollo

Hospitals, Batra Hospital & Medical Research Centre, New Delhi.

Dr. Anil Kumar Anand

MD (Radiotherapy & Oncology)

S C lt t & Chi f R di ti O l

Renowned Radiotherapy Oncology Surgeon, with 26 years experience.

Affiliated with various scientific bodies i.e Association of Radiation Oncologists of

India, American Society for Therapeutic Radiation Oncology etc.

Served institutions of repute like PGI Chandigarh Batra Hospital & Medical

49

Sr. Consultant & Chief – Radiation Oncology Served institutions of repute like PGI Chandigarh, Batra Hospital & Medical

Research Centre and Rajiv Gandhi Cancer Institute & Research Centre.

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MHC – Vision / MissionB ild T tPASSIONK Diff ti t

VISIONDeliver international class healthcare with a total service focus, by creating an institution committed to the highest standards of medical & service excellence, patient care, scientific knowledge, research and medical education.

• Create exceptional standards of Medical & Service Excellence• Care provider of FIRST CHOICE• Principal Choice for Physicians

Build TrustPASSIONKey DifferentiatorsFocused NCR centric delivery – for operational excellenceLeadership in 5 super-specialties in tertiary care

-‘Star’ physicians supported by a group of high quality physiciansEthicsMemorable brand experience

- ‘Star’ and quality physiciansMISSION

GOALS • Profitable without profiteering.• Seamless linkage between secondary and tertiary care.

• Principal Choice for Physicians• Ethical Practices • Create International Centre of Excellence for select Super Specialties.• Safety – Patient, Customer, Staff

Star and quality physicians- Infrastructure and equipment- No surprises – cost of care, pricing, medication- Signage- Look – feel – smell - touch

High quality nursing and paramedic care supportedby nursing and paramedic college

KEY OBJECTIVES

STRATEGIES

WHAT –Medical USP’s ; Best in class ; Comprehensive care ; Convenience & accessibility ; Seamless service ; Patient records ; Consistent and customised care ; Service excellence ; Preventive health ; Caring place to work.

HOW –Train train train ; Partnership with Medical community ; Principalchoicefor physicians ; Never ending focus on medical and service excellence ; Build lasting customer relationships ;No franchising.

• WHAT- HOW - WHEN - COST - LINKAGE

Technology and IT

VALUES & BELIEFS OPERATING PRINCIPLESMETRICS &

STANDARDSPERFORMANCEMGMT PROCESS

INITIATIVESWHAT- HOW - WHEN - COST - LINKAGE

• Shared responsibility with single accountability.• Unique approach through: - International benchmarking.- Walk the Talk - IT Capability- Medical – Management Alignment.- Rehearse rehearse- Cost Efficiency- Train train train. - Mystery customers- Attrition Management

Key Public MessagesMedical ExcellenceService Excellence – Total ExperienceIn your community - near you STANDARDS MGMT PROCESS

• Competence rating• Potential analysis• PSC model• Balanced scorecard• Performance / Risk linked

reward.

• Caring • Excellence• Integrity• - Personal• - Professional• Accountability• Openness/Transparency

• Courtesy & Caring always• Customer comes first• Do it right first time• International image standards• Direct & open communications • Create trust• Compliance• Fun at work

• JCIA Accreditation • ISO 9001 : 2000• Integrated Management System• Credentialing / Grant ofprivileges• Employee productivity• Employee Engagement survey• Service Dashboard - Sparsh

In your community near youHigh-end tertiary care in Private sector

ComprehensivenessReferral system – National & InternationalValue for money

50

p p y• Teamwork• Win-win partnerships

• Fun at work• Reward & Recognition

Service Dashboard - Sparsh• NABH/NABL Accreditation• Adverse event Measurement.

Corporate Social Responsibility

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MHC – Performance SnapshotKey Business Drivers - Unit Year Ended Y-o-Y

G thKey Business Drivers - Growth Mar-10 Mar-09a) Revenue Rs. Crore

Inpatient Revenue 407 329 24%Outpatient Revenue 127 94 36%Total 534 423 26%

b) ProfitabilityContribution Margin Rs. Crore 305 239 28%Contribution (%) % 57.2% 56.5%EBITDA Rs Crore 24 29 -18%EBITDA Rs. Crore 24 29 -18%EBITDA (%) % 4.4% 6.8%

c) Patient Transactions (Number of Procedures) No.- Cardiac Care 8,224 7,439 11%- Orthopaedics 2,616 2,153 22%- Neurosciences 1,194 874 37%- Obstetrics & Gynaecology 5,251 4,861 8%- Oncology 624 10 - General Surgery & MAS 3,946 2,966 33%

Oth 7 608 6 693 14%- Others 7,608 6,693 14%Medical Admissions 29,667 26,109 14%Outpatient Registrations 2,249,530 1,899,878 18%

d) Average Operational Beds No. 751 712 5%e) Average Occupancy % 72.6% 65.1% 11%

51Note: The results presented above are for Max Healthcare’s network of hospital

e) e age Occupa cy % 6% 65 % %f) Average Length of Stay No. 3.4 3.3 -g) Average Revenue per Occupied Bed Day Rs. 20,431 19,433 5%

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Project Costn Max India

EquityCapital

Rs. 676 Crore

Current – Rs. 166 CroreFuture – Rs. 150 Crore

n Warburg Pincus – Rs. 140 Croren IFC, Washington – Rs. 50 Croren Other Foreign Investors – Rs. 20 Crore

PreferenceCapital

Other Foreign Investors Rs. 20 Croren New Investor – Rs. 150 Crore

n IFC, Washington

Project Cost*Rs. 1,584 Crore

CapitalRs. 250 Crore

D bt

IFC, Washington

,n Indian Banks and Financial

InstitutionsDrawn – Rs. 401 CroreFuture (tied-up) – Rs. 203 Crore

Debt Funds

Rs. 604 Crore

Internal Accruals

52* The above project cost does not include project cost for Greater Noida Hospital

Rs. 54 Crore

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MHC – Accreditations and Awards

FICCI Healthcare Excellence Awards(2009)

ISO 14001:2004 at Pitampura

ISO 9001:2008 Recertification atMax Heart & Vascular Institute,Noida Pitampura Panchsheel

First in North India to get NABH for MHVI & MSSH

Noida, Pitampura, PanchsheelPark &Home Office

“Max Super Speciality Hospital adjudged one of the Best Hospitals forIndia International

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adjudged one of the Best Hospitals for ‘Excellence in Healthcare Delivery’

India International Achiever Award

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MHC Tertiary Care Facility, Saket [South Delhi]

MAX SUPER SPECIALITY HOSPITAL (East & South)( East : December 2004 South : February 2010)

MAX SUPER SPECIALITY HOSPITAL (West)(May 2006)( East :- December 2004, South :- February 2010)

n Patient beds – (East ; 207 beds) & (South ; 83 beds)n 11 OTs, 2 Cardiac Catheterization Labsn Tower Specialties – Cardiac Sciences, Minimal Access,

Metabolic & Bariatric Surgery Comprehensive Oncology

(May 2006)n 184 beds (including 71 critical care beds)n 7 OTs, 20 Consult Chambersn Tower Specialties– Orthopaedics, Neuro Sciences,

Obstetrics & Gynaecology Paediatrics and Aesthetic &Metabolic & Bariatric Surgery, Comprehensive Oncology (Surgical, Medical and Radiation)

n Nuclear Diagnostic Servicesn Advanced CT Scan Imagingn Centralized Emergency Command with Advanced

Obstetrics & Gynaecology, Paediatrics and Aesthetic &Reconstructive Surgery

n Brain Suite (first in Asia) and Intra Operative MRIn DSA Lab (for Neuro Sciences)n Emergency Services

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Centralized Emergency Command with Advanced Cardiac Life Support Ambulances and Air Evacuation Service

n Emergency Servicesn High end Radiology facilities with 64 slice Cardiac CT

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MHC Tertiary Care Facility, Patparganj [East Delhi]

PATPARGANJ (PPG I ) (May 2005) PATPARGANJ (PPG II) (Feb 2010)

154 inpatient beds 3 OTsGeneral Surgery & MASNephrologyMother and child care

259 inpatient beds 7 OTs, 1 Cardiac Catheterization LabsInvasive & Non Invasive Cardiology Cardio Thoracic Vascular Surgery Comprehensive OncologyMother and child care

Plastic Surgery & GastroentrologyOther allied specialties

Comprehensive Oncology (Surgical, Medical and Radiation)Orthopaedics & Joint ReplacementNeurosciencesUrology

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Critical Care & Other allied specialtiesAmbulatory Care

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MHC Secondary Care Facility [ Suburb of Delhi ]

NOIDA (August 2002)GURGAON (July 2007) PITAMPURA (February 2002)(North Delhi)

32 inpatient beds2 OTsMother and child careNon-invasive cardiology

80 inpatient beds 3 OTsOrthopaedics & TraumaOphthalmology (anterior and posterior)Woman and child (including infertility)

(North Delhi)

90 inpatient beds2 OTsLithotripsyMother and child care Non invasive cardiology

Laparoscopic surgeryOrthopaedicsENT, ophthalmologyUrology and nephrology

Woman and child (including infertility)Medical & surgical intensive careNephrology and urologyAesthetic and reconstructive surgeriesGeneral and minimally invasive

i

Mother and child careAesthetic & Reconstructive SurgeryNon-invasive cardiologyPhysiotherapyPaediatric & Neonatal Intensive Care

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Full range diagnosticsPHP, OPD and Dentistry

surgeriesPHP and OPDPaediatric & Neonatal Intensive Care

Full range diagnosticsPHP, OPD and Dentistry

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MHC Speciality Centres – Panchsheel [South Delhi]

OPTHALMOLOGY AND DENTAL CARE (November 2005)

SPECIALIST CONSULTS AND HIGH-END DIAGNOSTICS (November 2005)

Lasik, OPD and diagnosticsDental – 5 chambersSupport services and offices

(August 2006)

GP and specialist consultsDiagnosticsNeurology (EEG and EMG)Support services and offices Neurology (EEG and EMG)Preventive health and chronic carePhysiotherapyMinor procedures and

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Minor procedures and emergenciesIVFHome Care

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MSF – Performance Snapshot

Key Business Drivers UnitActual

Y-O-Y Growth FY10 FY09

a) Sales Quantity – BOPP Tons 29,678 28,503 4%

b) Revenue Rs. Crore 340 370 -8%

c) Profitability:

Contribution Margin* Rs. Crore 125 137 -9%

% 36.7% 36.9%

EBITDA Rs. Crore 43 51 -16%

% 12.7% 13.9%

PBT Rs. Crore 20 25 -18%

58* Contribution Margin is calculated as revenue less raw material consumption.

% 6.0% 6.7%

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DisclaimerThis presentation has been prepared by Max India Limited (the “Company”). No representation or warranty, express or implied, is made and nop p p y ( p y ) p y, p p ,

reliance should be placed on the accuracy, fairness or completeness of the information presented or contained in the presentation. The past

performance is not indicative of future results. Neither the Company nor any of its affiliates, advisers or representatives accepts liability

whatsoever for any loss howsoever arising from any information presented or contained in the presentation. The information presented or

contained in these materials is subject to change without notice and its accuracy is not guaranteed.

The presentation may also contain statements that are forward looking. These statements are based on current expectations and assumptions

that are subject to risks and uncertainties. Actual results could differ materially from our expectations and assumptions. We do not undertake

any responsibility to update any forward looking statements nor should this be constituted as a guidance of future performance.

This presentation does not constitute a prospectus or offering memorandum or an offer to acquire any securities and is not intended to provideThis presentation does not constitute a prospectus or offering memorandum or an offer to acquire any securities and is not intended to provide

the basis for evaluation of the securities. Neither this presentation nor any other documentation or information (or any part thereof) delivered or

supplied under or in relation to the securities shall be deemed to constitute an offer of or an invitation.

No person is authorised to give any information or to make any representation not contained in and not consistent with this presentation and, if

i d h i f ti t ti t t b li d h i b th i d b b h lf f th C fgiven or made, such information or representation must not be relied upon as having been authorised by or on behalf of the Company any of

its affiliates, advisers or representatives.

The Company’s Securities have not been and are not intended to be registered under the United States Securities Act of 1993, as amended (the

“Securities Act”), or any State Securities Law and unless so registered may not be offered or sold within the United States or to, or for the

benefit of, U.S. Persons (as defined in Regulations S under the Securities Act) except pursuant to an exemption from, or in a transaction not

subject to, the registration requirements of the Securities Act and the applicable State Securities Laws.

This presentation is highly confidential, and is solely for your information and may not be copied, reproduced or distributed to any other

person in any manner. Unauthorized copying, reproduction, or distribution of any of the presentation into the U.S. or to any “U.S. persons” (as

59

defined in Regulation S under the Securities Act) or other third parties ( including journalists) could prejudice, any potential future offering of

shares by the Company. You agree to keep the contents of this presentation and these materials confidential.

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MAX INDIA LTD.Max House, Okhla, New Delhi – 110 020

Phone: +91 11 26933601-10 Fax: +91 11 26933619Website: www maxindia com

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Website: www.maxindia.com