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Max India Limited Max India Limited I t P t ti Investor Presentation July 2012 1 BSE Scrip Code: 500271, NSE Ticker: MAX, Bloomberg: MAX:IN www.maxindia.com

Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

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Page 1: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

Max India LimitedMax India Limited

I t P t tiInvestor PresentationJuly 2012

1

BSE Scrip Code: 500271, NSE Ticker: MAX, Bloomberg: MAX:INwww.maxindia.com

Page 2: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

MAX GROUP - OVERVIEW

2

www.maxindia.com

Page 3: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

The vision at Max India“Most admired corporate for service excellence”

M lti b i t F d l d i

“ IN THE BUSINESS OF LIFE ”

Multi-business corporate Focused on people and service

Life InsuranceProtecting Life

HealthcareCaring for Life

Health InsuranceEnhancing Life

Senior LivingProtecting Life Caring for Life Enhancing Life

74:26 JV with Mitsui Sumitomo;

Largest non bank lead private life insurer

74:26 JV with Life Healthcare, SA;

2,000 beds

74:26 JV with BUPA Finance Plc, UK

100% Owned;Continuing Care

Retirement Communities in Gurgaon & Dehradun

Focus on healthcare, children and the environment

Corporate Social ResponsibilityNiche high barrier polymer films & Leather

Finishing Foils

Speciality FilmsClinical Research100% owned;

486 active sites

3

Page 4: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

A unique investment opportunity and a resilient business model

USD 1.6 bn. Revenue*.. 5 Mn Customers..14,000 Employees… 40,000 Agents..1,700 Doctors

Strong growth trajectory even in challenging times; a resilient & diversified business model

1

2Steady revenue growth and cost rationalization leads to strong financial performance

Well established board governance….internationally acclaimed domain experts inducted

3

4Diversified ownership…..marquee investor base

Superior brand recall with a proven track record of service excellence

5

6Strong history of entrepreneurship and nurturing successful business partnerships7

Pharmaceuticals Electronic Mobile Communication Plating Medical Pharmaceuticals Component Telephony Services Chemicals Transcription

HutchisonCOMSAT

ATOTECH

4* Revenue for FY12, US$ 1 = INR 55

Page 5: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

MS&AD t i 26% t k f R 2 731 C l M Lif t R 10 504 C

Max India – Key Highlights

MS&AD Insurance Holdings acquires 26% stake in Max New York Life

• MS&AD to acquire 26% stake for Rs. 2,731 Cr., values Max Life at Rs. 10,504 Cr.• MS&AD is the 7th largest non-life Insurance company globally, with a market cap of

USD 12.6 bn and over 100 years history• MS&AD attracted by profitable growth, superior performance and increasing market

share of Max Life• Max India receives a net cash flow of Rs 802 Cr (pre-tax)Max India receives a net cash flow of Rs. 802 Cr. (pre tax)• Operating Revenue grows 15% to Rs. 7,648 Cr & Net Profit grows 18x to Rs. 155 Cr.

Max Life profit more than d bl

• Embedded Value at Rs. 3,684 Cr., grows 15% y-o-y• Shareholder Profit for FY12 at Rs. 460 Cr., grows 137% y-o-y

G i 1 1% k t h t i t lif i f 7 5% i FY11 t 8 6% idoubles

Max Healthcare commences Dehradun Hospital bed

• Gains 1.1% market share amongst private life insurers from 7.5% in FY11 to 8.6% inFY12. Max Life becomes the 4th largest and largest non-bank led private life insurer

• Dehradun hospital with 200 beds commences operations• Max Healthcare achieves highest ever revenue in month of Mar’12 at Rs. 85 Cr. andDehradun Hospital… bed

capacity expands to 2,000

M B l t• Gross Written Premium grows 4 times in FY12 to close to Rs. 100 Cr.

P k it l it t b b th h h ld R 690 C R 420 C l d i f d

gturns EBITDA positive within 6 months of doubling bed capacity

• Significant thrust on cost optimization and operating efficiencies

Max Bupa scales up to 100,000 lives per quarter

• Peak capital commitment by both shareholders Rs. 690 Cr., Rs. 420 Cr. already infused• Pilot project underway to capitalize on group synergies by embarking cross-selling

initiatives through Agency offices of Max Life extended to 25 offices

MSF delivers another year of • Revenue for FY12 at Rs 703 Cr grows 66% y-o-y

5

MSF delivers another year of robust performance

Revenue for FY12 at Rs. 703 Cr grows 66% y o y• EBITDA for FY12 at Rs. 77 Cr grows 50% y-o-y

Page 6: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

Rs Cr

Consistent track record of strong growth across businesses with the group turning strong profits in the year

8000

10000Operating Revenue Trend

Rs Cr.

Rs Cr. FY 07 FY 08 FY 09 FY 10 FY’11 FY12

Operating Revenue

1,820 3,244 4,508 5,574 6,668 7,648

18203244

45085574

66687648

2000

4000

6000 Investment and Other Income

174 367 383 2,087 1,223 914

Total Revenue 1,994 3,611 4,891 7,661 7,891 8,562

Expenses 2,065 3,671 5,224 7,747 7,859 8,3201820

0FY 07 FY 08 FY 09 FY10 FY11 FY12

FY 07 FY 08 FY 09 FY 10 FY11 Mar 31,

Profit / (Loss) before Tax

(71) (60) (333) (86) 32 242

Profitability Trend

Rs Cr.

FY 07 FY 08 FY 09 FY 10 FY11 ,2012

Net Worth 591 1,537 1,312 1,993 1,944 2,513

Loan Funds 559 552 347 440 507 549

242

0

100

200

300Profitability Trend

Net Fixed Assets

628 718 930 965 1,017 1,256

Treasury Corpus

285 1,261 413 909 540 397

(71) (60)

(333)(86)

32

-400

-300

-200

-100

6

Life Ins. AUM 1,835 3,575 5,405 10,121 13,836 17,215FY 07 FY 08 FY 09 FY10 FY11 FY12

Page 7: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

Growth potential recognized by the market….high pedigree investor base

Others

Shareholding Patternas on March 31, 2012

• Reliance MF• Fidelity• Blackrock• DSP Blackrock

Shareholding Concentrated

Promoter37.0%

Others12.1%

• Temasek• First State• Matthews• Morgan Stanley• Birla Sunlife Ins.

Concentrated with Marquee

InvestorsIFC

3 9%

FII (Others)25.6%

3.9%Warburg Pincus*

5.8%

Goldman Sachs15.6%

Number of outstanding shares : 26.5 Cr.

7* Warburg Pincus does not have a shareholding in Max India as of date.

Page 8: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

MAX LIFE INSURANCE COMPANY (Max Life)

8

www.maxnewyorklife.com

Page 9: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

2010 has been a turbulent year marked by unprecedented regulations

Regulations increase customer valueThe IRDA regulations were unprecedented in their intensity and pace of implementation…

Regulations increase customer value proposition significantly; to benefit insurers over long-term; short-term profitability adversely impacted

Regulations will increase customer returns, enhance cover multiples, improve persistency

Country Cap on Charges1

Cap on surrendercharges

Minimum sum

assured

Minimum lock-inperiod

Minimum guaranteed

return2

p p y

Focus of insurers will shift to distribution rationalization, traditional products, customer retention, cost

India

China p

management and profitability

Productive sales force, customer centricity, persistency and cost ffi i t b th k

China

UK

(effective

2012)

Insurers need to re-align and reshape their

efficiency to be the key success factors

Industry orientation will shift towards long-

US

9Source: IRDA website, Macquarie Report, Press & Media research

1. Includes allocation, fund management and other charges2 Only for pension products;

business model completely to achieve their long-term objectives

term savings and protection from investment centricity

Page 10: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

Max Life has taken a lead by re-aligning its strategy across key levers of success

From… …toElements

Investment oriented with lower margins

LTSP oriented with a bias towards traditional products with higher

margins

Product andsales margins

Mass + Mass Affluent + Customersegment

margins

Hybrid High-quality, productivewith lower cost to sales

Agency practices

Statutory profits from FY11Statutory Losses Statutory profits from FY11 (Cost break even by FY14)Profitability

Top quartile player in the industry Further enhanced focus to create a new benchmark for the industryPersistency a new benchmark for the industry

Capital Investment Capital PaybackCapital utilization

10

Source of competitive advantage

Page 11: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

The Essence of our chosen StrategySources of competitive advantageTo be the most admired life insurance Our objective

company in India with sharp focus on financial metrics

”Build a robust multi-channel distribution

To serve the long-term savings and protection needs of mass affluent+

customers through a high quality agency supplemented by our privileged

Our approach architecture while Max Life’s proprietary high

quality agency will remain the core

distribution channel.”bancassurance partnership

RECREATE GROW TURBOCHARGE OPPORTUNISTIC REDUCE

Key choices

High quality “platinum standard” agency that we were kno n for

Privileged banc-assurance relationship with Axis Bank

Product development process

Change

New PD deals

Group business

Discover growth options for the

Cost

– Driving cost management

Lo eringknown for Enter another bancassurance arrangement

gmanagement and governance

Persistency management

options for the future

– Lowering costs of agency

11

Page 12: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

Max Life successfully shifts to traditional products while major players continue to be ULIP heavy

ULIP:Trad Product MixFY11 FY12

55%

43%

45%

57%

Bajaj Allianz

MNYL

35%

12%

65%

88%

80%

70%

70%

20%

30%

30%

ICICI Pru

Birla Sunlife

Kotak Life

ULIP

Trad.65%

45%

50%

35%

55%

50%

86%

85%

80%

14%

15%

20%

HDFC Life

SBI Life

ICICI Pru

56%

60%

65%

44%

40%

35%

• Most insurers have shifted their product portfolios in favor of traditional products

12SOURCE: News Reports, Quarterly Public Disclosures (in case of ICICI Prudential & Bajaj Allianz) and Market Intelligence

Page 13: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

Agency productivity shows visible signs of improvement, while industry suffers…

Apr ‘11 Mar’12Apr ‘11 – Mar’12

FY 12 Agency FYP Growth

Average Agent Case Rate

Average Agent Productivity

Average Branch Productivity

Insurer % # YoY Growth % ` 000s YoY Growth 

% ` Lakhs YoY Growth %% % %

Max Life ‐35% 0.57  ‐8% 15  3% 27  26%SBI Life* ‐33% 0.53  ‐19% 17  ‐43% 23  ‐41%Reliance Life ‐43% 0.31  4% 5  ‐29% 6  ‐43%Bajaj Allianz ‐16% 0 30 ‐10% 6 ‐5% 10 ‐9%Bajaj Allianz 16% 0.30  10% 6  5% 10  9%Birla Sunlife ‐28% 0.28  ‐5% 5  ‐21% 11  ‐30%Metlife 0% 0.27  52% 10  96% 12  0%Kotak Life ‐32% 0.25  ‐6% 7  ‐13% 11  ‐30%HDFC Life 46% 0 23 2% 4 26% 10 39%HDFC Life ‐46% 0.23  2% 4  ‐26% 10  ‐39%ICICI Prudential ‐40% 0.23  ‐11% 8  ‐13% 10  ‐15%Tata AIG ‐39% 0.17  ‐5% 6  14% 12  ‐23%

* SBI Life's high agent and branch productivity is also due to high single premium sales

Aggressive restructuring underway at an industry level: • Focus on reducing channel inefficiency and raise productivity levels• Intensified efforts underway to retain only productive agents through incentivisation• Focus on Traditional products to improve margins• Difficulty persists in recruiting new agents owing to hike in test fees, revision of syllabus and

13SOURCE: News Reports, Quarterly Public Disclosures & Market IntelligenceNote: Agency productivity calculated using FYP (100% SP including PUA)

y p g g g , ystringent testing procedures

Page 14: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

Average case size per agent for FY12 grows 8% to Rs 23 013 and Average case rate

Max Life well positioned for the transformation

Highly productive agency model and best in class training

Average case size per agent for FY12 grows 8% to Rs. 23,013 and Average case rateper agent maintained at 0.6

Need based insurance sales 400+ trainers on board

Comprehensive productComprehensive productportfolio with an enduring customer base

Product mix for the quarter: Par 71%, Non-par 16%, ULIP 13% Long tenor products (21 Yr) & a young customer profile (34 Yr)

Disclosures ahead of First life insurer to disclose Embedded Value; EV for FY12 at Rs. 3,684 Cr. grows15% y-o-ycompetition 15% y-o-y

Implied NBM for FY12 at 17.8%

Shareholder Profit for FY12 at Rs. 460 Cr., grows 137% y-o-y Market share gain of 110bps amongst private life insurers from 7.5% in FY11 to 8.6%

in FY12. Max Life is the 4th largest and largest non-bank led private life insurer

Other key drivers AUM at Rs. 17,215 Cr. as at Mar 31, 2012 grows 24% y-o-y Expenses of Management Ratio for FY12 at 28.7% against 34.3% for FY11 Over 3.5 million polices in-force with Sum assured of over Rs. 152,000 Cr. Business capitalized at Rs. 2,126 Cr as at Mar 31, 2012; solvency surplus of

Rs. 1,506 Cr.

Accreditations & Awards

Customer & Brand Loyalty Award 2011 Brand Excellence Award and recognition as ‘Powerbrand’ & ‘Master Brand’ CII Commendation for Business Excellence CII Six Sigma – 2nd Prize in Project of the Year Great Places to Work – 2nd best Life Insurance Co

14

Great Places to Work 2nd best Life Insurance Co. CIO 100 Award for technology implementation

Page 15: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

MAX BUPA HEALTH INSURANCE (Max Bupa)

15

www.maxbupa.in

Page 16: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

A symbiotic partnership in the health insurance space

India’s leading conglomerate L t i d d t h lth• India’s leading conglomerate• Successful track record of

building businesses • Expertise in life insurance,

• Largest independent health insurance provider in UK

• 11 million customers in over 190 countriesExpertise in life insurance,

health insurance and healthcare businesses

• Group revenues in FY 2012 –Rs 8 562 crores

• Group revenues in 2011 - £8 billion and PBT of £559 million

• Employee base of over 52,000 Rs 8,562 crores

• Local perspective of the Indian market

• Culture of service excellence

• Recently voted as best international health care provider

Leveraging the strengths of both partners to build a robust and profitable

16

Leveraging the strengths of both partners to build a robust and profitable enterprise with focus on service excellence

Page 17: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

Industry is poised for an exponential growth

Key drivers of growth

▪ Increase in affordability– Increasing affordability with rise

i i l l d h lth305

351404

464

350400450500

Bill

ion)

Indian Health Insurance Market (Rs. In Billion)

in income levels and healthcare spend per capita

▪ Increase in willingness– Rapid scale-up of hospitals and

i t id t 22 3251 66 83 111

134160

192231

266

100150200250300350

GW

P (R

s. in

expansion outside metros– Take-off of comprehensive

insurance coverage products e.g. secondary healthcare, out-patient etc

17 22 32

050

patient etc.– Higher need with rise in

incidences of chronic diseases (viz. cancer, heart disease)

– Acceptability of insurance with

• Industry grew by 34% in 2010-11 over last year• CAGR last 5 years at 38%• Expected CAGR of 25% for next 5-10 years

p yincreasing awareness

▪ Increase in ticket size– Rise in healthcare costs with

market inflation

• Share of Health segment in overall GI increased to 26%from 22% last year• Standalone health insurers growing aggressively

17SOURCE: Team analysis, WHO statistics, NCAER, McKinsey Urbanisation report, Government economic survey 2007-08, interviews

Page 18: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

Relationship

Max Bupa to capitalise on this opportunity through innovative product and superior service offering

Good Hospitalization

experience:Cashless processing;

Simplicity, Transparency:Hassle free claim processing; No Comprehensive

Relationship Manager for

Gold & PlatinumCustomersTechnology &

t ti Cashless processing; No TPA

processing; No underwriting at point

of claim

pbenefitsautomation

ahead of curve

Value for money: Comprehensive benefits for the

money paid

Support for Family’s health

Access to information

Checkups on renewal

Health and wellness focus

Health Coach (2011 onwards)

information24/7 health line

18

Page 19: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

Extensive focus on key growth levers to maximize long-term value

• Max India has a strong understanding of Indian Insurancelandscape

• Effectively implement learning's from Max Life’s success• Leverage synergies with Max Life and MHC

Leveraging Max India capabilities

Factsheet* – Max Bupa

Leverage synergies with Max Life and MHC

• Product design opportunities• Underwriting and clinical expertise

Leveraging Bupa capabilities Gross Written Income INR 99 Cr.

Customer Base 239 000

• Value based pricing based on data and analysis• Selective targeting of profitable Group business

Pricing for profitabilityCustomer Base 239,000

Number of Employees 850+

• Build a culture of innovation and expertise.• Focus on wellness and specialized products with no age limit and

high sum assured• Fixed benefit product filed with IRDA completes the bouquet of

Continuous product innovationNumber of Agents 6,400+

• Fixed benefit product filed with IRDA, completes the bouquet ofproducts

• Focus on the mass affluent+ customer base

Superior customer profile

Number of Offices 11

Partner Hospitals 1,200+

19

• Robust underwriting procedure

* For the year ended March 31, 2012

Page 20: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

MAX HEALTHCARE (MHC)

20

www.maxhealthcare.in

Page 21: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

Indian healthcare industry poised for exponential growth

KEY HIGHLIGHTS• Indian Health Industry is poised to double to USD 125 bn by 2015E, driven by a combination of ageing population, growing

lifestyle diseases and medical insurance penetration as well as increasing ability to afford quality healthcare.

• Realization of latent demand through growth in insurance & consumer education likely to be a key growth driver

• Private hospitals to contribute USD 45 Bn by 2012

• Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015

• Specialty hospitals are estimated to grow faster than overall industry due to rise in lifestyle diseases

21Sources: Research on India Report , 2010, Healthcare India Report, Fitch Ratings, 2010, FICCI E&Y Report, 2008

• Specialty hospitals are estimated to grow faster than overall industry due to rise in lifestyle diseases

• India needs an investment of USD 86 Bn by 2025 to increase bed density to 2 per 1,000 population

Page 22: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

Growing Health Insurance Market...

Increasing prevalence and propensity are key market drivers

Comparative medical cost

11160

80

100

120

billion

g

100

48

65

Comparative medical cost

India UK US

’000

s)

14 17 22 3251

6684

0

20

40

FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11

Rs 

8.5 7 4.5 9.8

3224

6.419.218

Open Heart Knee replacement Lap Cholcystectomy Obesity Surgery

(US

D

Rising health insurance penetration will make healthcare affordable

Cost differentials provide a huge untapped market for medical tourism related business opportunities

International Healthcare Expenditure (as a % of GDP) Per Capita Spending (PPP)

2.9

3.4

1.2

3.3

4.2

3.6

Mexico

Brazil

India

PublicP i

7285

2992

8632000

4000

6000

8000

6.8

6.4

8.4

3.1

0 5 10 15 20

US

Australia Private233

837109

863

0

2000

China Brazil India USA UK Global

China Brazil India USA UK Global

22Sources: FICCI & E&Y Report, 2007, IRDA, B&K report, 2009, Crisil, Research on India Report, 2010

On a per capita basis , both in terms of USD and PPP, India’s Healthcare spend is amongst the lowest globally. However India'shealthcare spending is growing at a healthy CAGR of 14%, rising from 5.5 % of GDP (2009) to 8% (2012)

Page 23: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

MHC, with its unique model* is well positioned to deliver high quality of care to patients

Quaternary /Tertiary Care- Max Super Speciality Hospitals – Saket - Max Super Speciality Hospital – Patparganj- Max Super Speciality Hospital – Mohali- Max Super Speciality Hospital – Bhatinda

•Organ Transplant•Neurosciences•Oncology•Cardiac CareMi i ll I i & M t b li SMax Super Speciality Hospital Bhatinda

- Max Super Speciality Hospital – Shalimar Bagh-Max Super Specialty Hospital – Dehradun

Secondary CareSecondary Care

•Minimally Invasive & Metabolic Surgery•Joint Replacement and Orthopedics•Aesthetics and Reconstructive surgery

•Medicine & Allied SpecialtiesMother and Child

Max Hospitals – 3Specialty Centre – 2

•Mother and Child•High-end diagnostics•Infertility and IVF•Eye and Dental care

Primary CareClinics / Implants – 10

•PHP•Specialist doctor consult•Basic diagnostics like pathology collection

•Home Care

• Max Super Specialty Hospitals, SaketM S S i lt H it l P t jNABH & NABL

23

• Max Super Specialty Hospital, Patparganj• Max Hospital, Gurgaon

NABH & NABL Accreditations

*The above model is for MHC’s Network of hospitals and includes Max Super Speciality Hospital , Saket, unit of Devki Devi Foundationand Max Super Speciality Hospital, Patparganj, unit of Balaji Medical and Diagnostic Research Centre

Page 24: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

Comprehensive and integrated healthcare services

Extensive focus on service excellence –a key strength for MHC

• Complete service profile, cutting edge technology and state of the art infrastructure• North India centric strategy allows leveraging of medical capabilities

Comprehensive and integrated healthcare services

Well established brand name throughout India• Patient centric healthcare delivery model with focus on highest quality of care• High operational and clinical efficiency• Won numerous accolades including accreditations by the NABH, NABL and awards by FICCI• Comprehensive range of services offer primary, secondary, tertiary and quaternary care

Well established brand name throughout India

•Team of 1,700 doctors complemented by 2,200 nurses and 840 other trained medical personnel*

Network of highly respected and leading specialists

Transitions from Tertiary to Quaternary Care• Foray into Stem cells – state of the art Stem Cell Lab being setup in Gurgaon hospital and service profile

enhanced to include Organ Transplant• Revolutionary change in healthcare operations by introducing Electronic Health Records (EHR)• Centres of excellence in cardiac, minimal access, metabolic and bariatric, orthopedics & joint replacement,

neurosciences pediatrics obstetrics & gynecology oncology and aesthetic & reconstructive surgery

Transitions from Tertiary to Quaternary Care

neurosciences, pediatrics, obstetrics & gynecology, oncology and aesthetic & reconstructive surgery • Research focus- Only centre in Indian subcontinent to conduct basic research in the field of diabetic and

cardiology genetics in collaboration with Imperial College, London

Extensive emphasis on medical training and education

24

• DNB (Diplomate of National Board) & fellowship programs• High quality nursing and paramedic care supported by nursing and paramedic college

*As on March 31, 2012

Page 25: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

MHC delivering superior performance across all key metric

56.5%57.2%

59.2% 59.7%

57 0%

59.0%

61.0%

63.0%

600

750

Revenue and Contribution Margin

1554018914 19433

20431 21558 23585

18000

23000

28000

800

1000

1200

Avg. operational beds and Avg. revenue per occupied bed day*

245 372 423 534 685 824

51.5%53.1%

49 0%

51.0%

53.0%

55.0%

57.0%

0

150

300

450

610 662 712 751926 992

15540

2000

3000

8000

13000

18000

0

200

400

600

800

49.0%0FY 07 FY 08 FY 09 FY10 FY11 FY12

Revenue (Rs cr) Contribution Margin

-20000FY 07 FY 08 FY 09 FY10 FY11 FY12

Avg. operational beds Avg Revenue per bed day (Rs)

Inpatient Trends Outpatient Trends

64335 69375

5375164785 64390 68806

7683884635

60000

80000

100000

45000

60000

75000Inpatient Trends

2906 3103

432 446 493565 594

676

350

500

650

800

1500

2000

2500

3000

3500Outpatient Trends

3667146532 51103 59130 64335 69375

0

20000

40000

0

15000

30000

FY 07 FY 08 FY 09 FY10 FY11 FY12

11051593 1900 2250

2906 3103

-100

50

200

0

500

1000

1500

FY 07 FY 08 FY 09 FY10 FY11 FY12

25

Inpatient Transactions Avg. revenue per patient (Rs) Outpatient transactions (000's) Avg. revenue per patient (Rs)

*Average revenue per occupied bed day has been calculated on inpatient revenue

Page 26: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

MAX NEEMAN MEDICAL INTERNATIONAL (MNMI)

26

www.neeman-medical.com

Page 27: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

Growth of the Clinical Trial Industry in India

India is one of the fastest growing clinical research destinations

# f i d t d t i l i iti t d i 2008

250

300

350

Growth of the Clinical Trial Industry in India # of industry sponsored trials initiated in 2008

150 160 175

250300

100

150

200

US$

 Million

199

115172

137

56129 157

212154

243

orea

hina

ndia

ania

nes

wan

gary

ssia

azil

and

100 120150

0

50

2004 2005 2006 2007 2008 2009E 2010E

K G h D i f Cli i l R h i I di

Ko Ch In

Rom

a

Phili

ppin

Taiw

Hun

g

Rus Bra

Pola

Key Growth Drivers of Clinical Research in India• Clinical research trials in India have exhibited a CAGR of 39% between 2004 & 2008

• Large patient population base with genetic and therapeutic diversity

• Cost arbitrage

• Huge talent pool

• Data processing infrastructure for bio-informatics

As per FICCI - Ernst and Young Survey Report 2008 and market information

p g

• Favorable patent regulations

27

Page 28: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

MNMI: A comprehensive service offering

• Full service contract research organization (CRO) with focus on Phase II, III & IV trails

• Service offerings include: Project management, Site management, Data management, including, bio-

statistics and report writing, monitoring services and supply chain managementO d b k f R 30 C t M ’12 d

Key Highlights Marquee Clients

• Order book of Rs. 30 Cr. as at Mar’12 end• Business Development efforts focused on medium/small-sized biotech & pharma companies

Key Highlights

•Revenue for FY12 at Rs. 28 Cr.

• Profit after Tax for FY12 at Rs. 2 Cr

Marquee Clients

•Patient retention rate at 92%

•5 successful US FDA GCP audits

• Client base stands at 97

•Database of around 1,800 GCP/ICH trained investigators

•62% of employees out of 359 are physicians

28

•Presence in around 486 sites MNMI operations

Page 29: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

MAX SPECIALITY FILMS (MSF)

29

www.maxspecialityfilms.com

Page 30: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

Industry marked by robust global and domestic demand

BOPP Global Demand and Supply

6480 6750 7130 7500 7900

77% 76% 77% 77% 78%

60%

80%

100%

6000

8000

10000

(KTA

)

4950 5150 5500 5800 63000%

20%

40%

0

2000

4000

2007 2008 2009 2010 20112007 2008 2009 2010 2011

Capacity Production Utilization

Key Highlights•Growth of flexible packaging Industry ~ 17-18% in India and 7 - 8% globally

•Per capita consumption of BOPP in India relatively lower

•Growth in FMCG and organized retail and changing urban life styles & rural demand.

•Competitive pricing and costs spurs exports from India and restricts imports.

•Shift from PET to BOPP (Indian BOPP:PET products ratio around 1:2 against 3:1 globally)

•BOPP films are recyclable and have a competitive advantage over other plastic and traditional products

30* Surplus absorbed by industry exports, given cost & productivity edge; Source- EY Analysis , AMI BOPP Report-2010

•Convertor industry growing & India becoming global hub for supplies of Flexible Laminates

Page 31: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

With MSF uniquely positioned to create value

Commodity Speciality(Preferred)

MetallisedFilms Coated Films Foils

End UsePackaging,Industrial,

Textiles

Packaging,Lamination

Packaging,Lamination,Industrial,

Packaging, Industrial

Lifestyle,Apparels

Ma Specialit Films is m ch more than packagingOur Focus

Max Speciality Films is much more than packaging… Manufacturer of niche (high margin) and high barrier speciality polymer films

Pioneer in introduction of value added products/technology in India

Value added products account for 60-70% of total sales

Customer Base in India / Exports

New product development – 6 to 8 per year

31

New product development 6 to 8 per year

Long term relationship with blue chip customers; Preferred Vendor

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Visibility in Top Brands

You will FindYou will Find MSF films in…

32

Page 33: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

Capacity Utilization

Backed by consistent performance

• All BOPP lines are operating close to 100% utilization ; Capacity 52,000 tpa

Capacity Utilization

New Product Development• Special Films developed for Pepsi’s ‘Aliva’ & Cadbury’s Silk

p

Performance• Revenue of Rs. 703 Cr. and PBT of Rs. 38 Cr in FY12• EBIDTA for FY12. at Rs. 77 Cr., grows 50% y-o-y• Most efficient producer with highest ROCE.• Higher margin realizations due to better product mix

• MSF wins Golden Peacock Innovative Product Award 2011 for creating new Cadbury Gems Pack

• Awarded with Worldstar 2010 Packaging Excellence for the BoPP packaging film developed

Awards

Awarded with Worldstar 2010 Packaging Excellence for the BoPP packaging film developed for Reckitt & Benckiser, South Africa

• India Star Awards acknowledges MSF’s leadership in packaging innovations - Won Award for 6 products

• Award for Energy Conservation from Ministry of Power, Govt. of India • Punjab State Safety award to workmen by Punjab Government

33

• Punjab State Safety award to workmen by Punjab Government• International “Quality Crown” from B.I.D. Spain

Page 34: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

MAX INDIA FOUNDATION (MIF)

34

www.maxindiafoundation.org

Page 35: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

MAX INDIA FOUNDATIONMaking a difference… to life

Factsheet* – MIF

Locations 295

Max India Foundation

• Corporate Social Responsibility (CSR) Arm of theM I di G ith f H lth Child Locations 295

NGO Partners 276

Max India Group with a focus on Health, Children& Environment

• Provides on Select Basis Treatment and Care forthose Below the Poverty Line, the Needy and

Beneficiaries 178,051

• Immunization• Artificial Limbs & Polio

Deserving across India• Awarded with prestigious Golden Peacock Award

for Corporate and Social Responsibility 2010 and2012 and Blue Dart Global CSR award 2012 for

Initiatives

Callipers• Health Camps• Surgeries & Treatment

overall practice.

• Palliative Care• Lifeline Express Camps• Multi-speciality Camp• Cancer Awareness

35

• Cancer Awareness• Environment Awareness

* Since July 2008 till March, 2012

Page 36: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

Thank You

36

Page 37: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

Road Map to Becoming India’s Most Admired Life Insurance Company

Key Public MessagesKey Public MessagesKey Public MessagesKey Public Messages

A trusted life insurance specialist Customer centric Financially responsible and strong A great place to work An admired member of the community

VISIONVISION Become the most admired Life Insurance Company in India

MISSIONMISSION

Part of top quartile newLife Insurance Companies National Player Brand of FIRST choice

An admired member of the community

KEY KEY WHAT –Comprehensive suite ofproducts, competitive pricing, extensive distribution, persistency customer service excellence

Employer of Choice Principal of Choice for AgentsKey DifferentiatorsKey Differentiators

Financial Strength & Security Quality of agents Flexible Products

OBJECTIVESOBJECTIVES

STRATEGIESSTRATEGIES

persistency, customer service excellence, profitable portfolios

HOW –TalentedPeople, Professional & Productive Agents, Performance Metrics, Leverage Technology, Teamwork, Customer Centric Innovative Distribution and Marketing

e b e oduc s Service Excellence Fair Terms of Business

Customer Centric, Innovative Distribution and Marketing

INITIATIVESINITIATIVES What-When-Who-How-Cost linkage plans at Departmental and Individual levels

VALUES & BELIEFS OPERATING PRINCIPLES METRICS & PERFORMANCE

Excellence Honesty Knowledge Caring Integrity

VALUES & BELIEFSSTANDARDS MGMT PROCESS Customer comes first

International quality standards Do it right the first time Fact based decisions Bias for result oriented action Financial strength & discipline

Input Output External Internal

Ab l t

GMPR Ratings TEC/TTR – Templates Primary, Shared and

ContributoryB l d dIntegrity

TeamworkFinancial strength & discipline

Direct and open communication Respect Max & NYLI values & parentage Fun at work

Absolute Ratios

Balanced scorecard Core, Functional and

Leadership Competencies

37

Page 38: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

Long-term Savings and Protection Oriented Product PortfolioPROPORTION OF POLICIES (% b

PRODUCT TYPE Tenure (Y )

Age of Insured(Y )

33

3218.91WHOLE LIFE

POLICIES (%, by number)

(Years) (Years)

44

17

34

33

1.26TERM 25

ENDOWMENT 23.3317

0.17DEFERRED ANNUITY

6.87MONEY BACK

17

3115

40

UNIT LINKED 48.20

31

3615

15

HEALTH 0.87 14 38

GUARANTEED INCOME

0.39 4519

21 34Max Life Average Max Life Average

As on 31st Mar, 2012

INCOME

Page 39: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

Market Position Insurance Sales

S. No. Company Individual New Business Premium (Rs. Cr) Premium Adjusted for 10% single premium

YTD Mar 12 YTD Mar 11 Growth (%) Market Share

1 ICICI Prudential 2,818 3,685 -24% 16.1%2 HDFC Life 2,714 2,965 -8% 15.5%3 SBI Life 2,108 3,045 -31% 12.0%4 Max Life 1,506 1,724 -13% 8.6%

1 309 1 887 31% 7 5%5 Bajaj Allianz 1,309 1,887 -31% 7.5%6 Birla Sunlife 1,179 1,600 -26% 6.7%7 Reliance Life 1,103 2,011 -45% 6.3%8 Tata AIG 610 952 -36% 3 5%8 Tata AIG 610 952 36% 3.5%9 ING Vysya 607 635 -4% 3.5%

10 Metlife 503 507 -1% 2.9%

Others 3,057 4,013 -24%Private Total 17,514 23,023 -24%LIC 30,420 27,346 11%Grand Total 47,934 50,368 -5%M k t Sh f P t

39

Market Share of Pvt. Players 36.5% 45.7%

Source: IRDA website

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Max Life – Embedded Value

Amount in Rs. Crore

Non

419 7693Cost

102 3,684

March 31, 2012

Value of New

Unwind of Discount

Other Operating Variance

Non Operating Variance

168

3,216

Cost Overrun*

1 973Business

Implied NBM** is 17.8% on APE*

2,0751,973

17.8% on APE(19.5% in 2010-11)

1,141 1,711

Opening EV Closing EV

Denotes increase to EV Net Worth

40

Denotes decrease to EV* Cost Over-run includes over-runs that are relevant to Embedded Value**VNB includes shareholders’ interest in the residual estate from participating business aggregating Rs. 24 Cr. Implied NBM is on a structural basis.***APE – Adjusted Premium Equivalent (Annualized First Year Premium adjusted for 10% of Single Premium & 50% of Limited Pay Products)

Value of In-force business

Page 41: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

Max Life – Key Assumptions to Embedded Value

Economic AssumptionsEconomic Assumptions

Particulars Assumptions

Cash / Money Market / TB 8.27%

G Secs 8.76%

Corporate Bonds 9.46%

Equities 13.00%

Unit Linked Fund Growth Rate 10.50%

Interest Rate on Non-Unit Reserves 8.25%

Inflation 6.50%

Risk Discount Rate 13.00 %

Service Tax 12.36%

13 52% (12 5%+ 5% surcharge + 3%

For change in risk discount rate by 1%, the value of in-force business would change by 4-5%

Sensitivity

Tax rate 13.52% (12.5%+ 5% surcharge + 3% education cess)

For change in risk discount rate by 1%, the value of in force business would change by 4 5%

Operating assumptions like mortality, morbidity and lapses are based on our own experience andvalidated with industry / reinsurers experience

Operating Assumptions

41

Expense assumptions are based on our own expense projection model. Basis our currentexpansion strategy, our expense break even happens in FY 13-14

Page 42: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

Max Life – Basis of Preparationsfor Embedded Value

Max Life’s EV guided by European Embedded Value principles

“Top down” allowance for risk including allowance for time value of financialoptions and guarantees

Explicit allowance for cost of capital where capital is the higher of the requiredsolvency margin and internal capital requirements

Actuarial assumptions based on past experience and on management’s views offuture trends in experience

Results not audited nor subject to external review but the EV methodology is inline with accepted international practices

42

Page 43: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

New Business Growth – Adjusted FYP 1 and

Track record of strong performanceRenewal premium and conservation ratio 2

10,121

13836

17215

15000

20000

1500

2000

jAUM

78%83% 82% 83% 81% 81%

90%

30003500400045005000

p

7691308

1595 1584 1724 15061835

35755405

0

5000

10000

0

500

1000

588 1117 2014 3011 3751 448930%

60%

0500

1000150020002500

FY 07 FY 08 FY 09 FY10 FY11 FY12

AFYP (Rs cr) AUM (Rs cr)

FY 07 FY 08 FY 09 FY10 FY11 FY12

Renewal Premium (Rs cr) Conservation Ratio

4000180

In force business and No. of policies120%

Distribution Mix

1751

25782985

3368 3516

2000

2500

3000

3500

4000

80100120140160180

14%77% 67% 75% 71%50%

36%

60%

80%

100%

120%

4570

94 123 155 152

10981751

0

500

1000

1500

020406080

FY 07 FY 08 FY 09 FY10 FY11 FY120% 2% 1% 3% 6% 9%5% 6% 3% 4%

23%41%

18%25%

22% 22%

22%

0%

20%

40%

FY07 FY08 FY09 FY10 FY11 FY12

43

Sum Asssured (Rs 000's cr) Policies '000

1. Individual First Year Premium adjusted for 10% single pay2. Conservation ratio = Renewal premium for the current period / (First Year + Renewal Premium for the previous period)

Group Bancassurance Partnership Distribution Own Channel

Page 44: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

K B i D i U it Quarter Ended Y Y Year Ended Y Y

Max Life InsuranceKey Business Drivers Unit Quarter Ended Y-o-Y

Growth

Year Ended Y-o-Y Growth Mar-12 Mar-11 Mar-12 Mar-11

a) Gross written premium income Rs. Crore

First year premium 512 480 7% 1 551 1 775 13%First year premium 512 480 7% 1,551 1,775 -13%

Renewal premium 1,301 1,103 18% 4,489 3,751 20%

Single premium 107 99 8% 350 286 22%

Total 1 921 1 682 14% 6 391 5 813 10%Total 1,921 1,682 14% 6,391 5,813 10%

b) Shareholder Profit Rs. Crore 121 206 -39% 460 194 137%

c) Expenses of Management % 27.4% 31.6% 28.7% 34.3%

d) Individual Adjusted Premium (APE*) Rs Crore 480 472 2% 1 506 1 724 (13)%d) Individual Adjusted Premium (APE ) Rs. Crore 480 472 2% 1,506 1,724 (13)%

e) Conservation ratio** % 82% 82% 81% 81%

f) Average case size Rs. 24,893 21,681 15% 23,013 21,239 8%

g) Case rate per agent per month No 0 60 0 66 -9% 0 58 0 61 -5%g) Case rate per agent per month No. 0.60 0.66 -9% 0.58 0.61 -5%

h) Number of agents No. 35,379 43,692 -19%

i) Paid up Capital Rs. Crore 2,126 1,976 8%

j) Individual Policies in force No Lacs 35 33 4%j) Individual Policies in force No. Lacs 35 33 4%

k) Assets Under Management Rs. Crore 17,215 13,836 24%

*Individual First Year Premium adjusted for 10% single pay **Conservation Ratio = Renewal Premium for the current period / (First Year + Renewal Premium for the previous period) 44

Page 45: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

MHC – Vision / Mission

B ild T tPASSIONK Diff ti t

VISIONDeliver international class healthcare with a total service focus, by creating an institution committed to the highest standards of medical & service excellence, patient care, scientific knowledge, research and medical education.

• Create exceptional standards of Medical & Service Excellence• Care provider of FIRST CHOICE• Principal Choice for Physicians

Build TrustPASSIONKey Differentiators Focused NCR centric delivery – for operational excellence Leadership in 5 super-specialties in tertiary care

- ‘Star’ physicians supported by a group of high quality physicians Ethics Memorable brand experience

- ‘Star’ and quality physiciansMISSION

GOALS • Profitable without profiteering.• Seamless linkage between secondary and tertiary care.

• Principal Choice for Physicians• Ethical Practices • Create International Centre of Excellence for select Super Specialties.• Safety – Patient, Customer, Staff

Star and quality physicians- Infrastructure and equipment- No surprises – cost of care, pricing, medication- Signage- Look – feel – smell - touch

High quality nursing and paramedic care supported by nursing and paramedic college

KEY OBJECTIVES

STRATEGIES

WHAT –Medical USP’s ; Best in class ; Comprehensive care ; Convenience & accessibility ; Seamless service ; Patient records ; Consistent and customised care ; Service excellence ; Preventive health ; Caring place to work.

HOW –Train train train ; Partnership with Medical community ; Principalchoicefor physicians ; Never ending focus on medical and service excellence ; Build lasting customer relationships ;No franchising.

• WHAT- HOW - WHEN - COST - LINKAGE

Technology and IT

VALUES & BELIEFS OPERATING PRINCIPLESMETRICS &

STANDARDSPERFORMANCEMGMT PROCESS

INITIATIVESWHAT- HOW - WHEN - COST - LINKAGE

• Shared responsibility with single accountability.• Unique approach through: - International benchmarking. - Walk the Talk - IT Capability- Medical – Management Alignment. - Rehearse rehearse - Cost Efficiency- Train train train. - Mystery customers - Attrition Management

Key Public Messages Medical Excellence Service Excellence – Total Experience In your community - near you STANDARDS MGMT PROCESS

• Competence rating• Potential analysis• PSC model• Balanced scorecard• Performance / Risk linked

reward.

• Caring • Excellence• Integrity• - Personal• - Professional• Accountability• Openness/Transparency

• Courtesy & Caring always• Customer comes first• Do it right first time• International image standards• Direct & open communications • Create trust• Compliance• Fun at work

• JCIA Accreditation • ISO 9001 : 2000• Integrated Management System• Credentialing / Grant ofprivileges• Employee productivity• Employee Engagement survey• Service Dashboard - Sparsh

In your community near you High-end tertiary care in Private sector Comprehensiveness Referral system – National & International Value for money

45

p p y• Teamwork• Win-win partnerships

• Fun at work• Reward & Recognition

Service Dashboard - Sparsh• NABH/NABL Accreditation• Adverse event Measurement.

Corporate Social Responsibility

Page 46: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

Padma Shri Dr. Rustom Phiroze Soonawala Eminent and Internationally renowned Obstetrician & Gynaecologist

MHC – Key Physicians

MD, FRCS, FRCOG

Chairman, Obstetrics & Gynaecology

Eminent and Internationally renowned Obstetrician & Gynaecologist.

Former President of the Federation of Obstetricians and Gynaecologists

Padma Shri Dr. Pradeep K Chowbey

MBBS, MS, FIMSA, FAIS, FICS, FACS,

Prior to joining MHC, he was Chairman of the Minimal Access Metabolic & Bariatric surgery

center, Sir Ganga Ram Hospital. He has been visiting faculty to the best Medical Institutions like

Doctor of Science (Honoris Causa)

Chief- Surgery & Allied Surgical Specialties

Director - Minimal Access, Metabolic & Bariatric Surgery

Memorial Sloan Kettering Cancer Hospital, NewYork, John Hopkins Institute in USA & Royal

Marsden Cancer Hospital, in U.K. Dr. Chowbey has done his MBBS followed by MS, General

Surgery(1977) from Govt. Medical College, Jabalpur & MNAMS, National board of Examination.

Dr. S.K.S. Marya (M.S., DNB, Mch, FICS) Renowned Joint Replacement Surgeon having 30 years experience.y ( , , , )

Chairman - Orthopaedics & Joint Replacement and

Associate Medical Director

p g g y p

Pioneered bilateral Hip and Knee Joint replacement.

Author and teacher par excellence.

Dr. Shakir Husain Former Consultant & Interventional Neurologist at Ganga Ram Hospital

He is a visiting professor to the University of Ulm Germany and BSMMU Dhaka has beenMD, DM, FINR (Switzerland)

Director – Interventional & Sr. Consultant Neurology

He is a visiting professor to the University of Ulm, Germany and BSMMU, Dhaka has been

closely involved in the development of comprehensive Stroke and Neuro intervention centers

in the Asia-Pacific region

Dr. Rana Patir

MS MCH (Neuro Surgery)

Renowned Neurosurgeon having 27 years experience.

Served institutions of repute like Sir Ganga Ram Hospital AIIMS Institute of NeurosciencesMS, MCH (Neuro Surgery)

Director –Neurosurgery

Served institutions of repute like Sir Ganga Ram Hospital, AIIMS, Institute of Neurosciences,

Guwahati etc.

Padamashree Dr. (Prof.) H. S. Rissam

MD, DM, FICA FCCP, FISE, FIMSA, FICC, FCSI, FICN,

FRSM MRSH

Over 30 Years Experience in Cardiology & Medicine

Former Director Medical Sciences - Batra Hospital & Medical Research Centre,

F A i t Di t E t H t I tit t & R h C t N D lhiFRSM, MRSH

Director – Clinical Cardiac Sciences & Senior

Interventional Cardiologist

Former Associate Director - Escorts Heart Institute & Research Centre, New Delhi

Former Professor of (Medicine) Cardiology Govt Medical College and SMHS group of

Hospitals Srinagar & Kashmir

46

Page 47: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

Dr Anurag Krishna 20 years experience in Paediatric surgery complex congenital malformations

MHC – Key Physicians

Dr. Anurag Krishna

MS, MCh., FAMS

Director, Paediatrics and Paediatric Surgery

20 years experience in Paediatric surgery -complex congenital malformations

Published 50 scientific papers in leading national and international journals

Served as Member of the Board of Management of Sir Ganga Ram Hospital.

Over 25 Years Experience in treating Neuro surgery

Dr. Rajesh Garg

D.M (Neurology)

Director – Neurology

p g g y

Established the comprehensive video-EEG and EMG/EP labs, started epilepsy

monitoring and planning intra-operative monitoring at Batra Hospital

Served as a member of the Medical Audit Group, Formulary Board, and Organ

Transplantation Committee of Batra Hospital.Transplantation Committee of Batra Hospital.

Dr. Pratap Bahadur Singh

MCH

Director – Urological Sciences

President of Urological Society of India and Awarded Prestigious President Gold

Medal

Served Institute of Medical Sciences as Professor & Head Dept. of Urology

Dr. Harit Chaturvedi (MS, MCH)

Chief Consultant & Director – Surgical Oncology

Having 25 years of experience in Surgical Oncology.

Served institutions of repute like Rajiv Gandhi Cancer Institute, Indraprastha Apollo

Hospitals, Batra Hospital & Medical Research Centre, New Delhi.

Dr. Anil Kumar Anand

MD (Radiotherapy & Oncology)

S C lt t & Chi f R di ti O l

Renowned Radiotherapy Oncology Surgeon, with 26 years experience.

Affiliated with various scientific bodies i.e Association of Radiation Oncologists of

India, American Society for Therapeutic Radiation Oncology etc.

S d i tit ti f t lik PGI Ch di h B t H it l & M di lSr. Consultant & Chief – Radiation Oncology Served institutions of repute like PGI Chandigarh, Batra Hospital & Medical

Research Centre and Rajiv Gandhi Cancer Institute & Research Centre.

47

Page 48: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

FICCI Healthcare Excellence Awards

MHC – Accreditations and Awards

FICCI Healthcare Excellence Awards(2010)

ISO 14001:2004 at Pitampura

First in North India to get NABH f MHVI & MSSH

ISO 14001:2004 at Pitampura

ISO 9001:2008 Recertification at Max Heart & Vascular Institute, Noida, Pitampura, Panchsheel

Park &Home Office

NABH for MHVI & MSSH

“MSSH, Saket has been awarded for Operational Excellence in Healthcare Delivery and MSSH PPG has been awarded for Excellence in Environment

DL Shah National Award

for Economics of Quality: Feb 2009 “Innovative Marketing

Practices”Conservation.

“Best Managed Healthcare Program

Practices

CII – IGBC (Indian Green Building Council);

Program (Health

Insurance/TPA)”

48

India International Achiever Award

CII IGBC (Indian Green Building Council); MHC receives LEED – GOLD Certification for

PPG IIExpress Healthcare Excellence

Awards (2007 – 08)

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Max Healthcare*

Key Business Drivers UnitQuarter Ended Y-o-Y

Growth

Year Ended Y-o-Y Growth Mar-12 Mar-11 Mar-12 Mar-11

a) Revenue (Gross) Rs Crorea) Revenue (Gross) Rs. Crore

Inpatient Revenue 161 127 27% 587 494 19%

Day Care Revenue 8 5 55% 27 19 43%Outpatient Revenue 60 47 28% 210 172 22%Total 229 179 28% 824 685 20%Total 229 179 28% 824 685 20%

b) ProfitabilityContribution Margin Rs. Crore 136 105 29.4% 491 406 21%Contribution (%) % 59.4% 58.8% 59.7% 59.2%EBITDA Rs. Crore (4) 20 - 12 52 -76%EBITDA (%) % -1.6% 11% 1.5% 7.6%

c) Patient Transactions (No. of Procedures) No.

Inpatient Procedures 17,880 15,322 17% 69,375 64,335 8%

Day care Procedures 3,164 2,187 45% 11,314 7,651 48%y , , , ,

Outpatient Registrations 801,443 786,352 1.9% 3,103,270 2,906,651 7%

d) Average Inpatient Operational Beds No. 1,113 926 20.2% 992 926 7%

e) Average Inpatient Occupancy % 65.2% 66.6% 68.6% 67.8%f) Average Length of Stay No 3 69 3 62 2% 3 59 3 56 1%f) Average Length of Stay No. 3.69 3.62 2% 3.59 3.56 1%

g) Avg. Revenue/Occupied Bed Day (IP) Rs. 24,449 22,868 6.9% 23,585 21,558 9%

49*The above results are for MHC Network of hospitals and includes results for Max Super Specialty Hospital, Saket, unit of Devki Devi Foundation and Max Super Speciality Hospital, Patparganj, unit of Balaji Medical and Diagnostic Research Centre

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MHC – Total Project Cost

E it Max India Rs 360 CrEquityCapital

Rs. 865 Crore

Max India – Rs. 360 Cr Life healthcare** – Rs. 428 Cr IFC, Washington – Rs. 50 Cr Other Foreign Investors – Rs. 20 Cr ESOPs – Rs. 6 Cr

PreferenceCapital IFC, Washington – Rs. 125Cr

Project Cost*Rs. 1,756 Crore

pRs. 125 Crore

Indian Banks and FinancialDebt Institutions Drawn – Rs. 628Cr Future (tied-up) – Rs. 102 C

Debt Funds

Rs. 730 Crore

Internal Accruals

R 36 C

50*The above project cost includes project cost for Dehradun and Phase II of Mohali and Bathinda** Life Healthcare’s total investment in MHC is Rs. 517 Cr. of which Rs. 89 Cr. used towards payment of redemption premium on IFCs

preference shares has been adjusted above

Rs. 36 Crore

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MHC Tertiary Care Facility, Saket [South Delhi]

MAX DEVKI DEVI HEART & VASCULAR INSTITUTE(East & South)

MAX SUPER SPECIALITY HOSPITAL (West)(May 2006)(East & South)

( East :- December 2004, South :- February 2010) Patient beds – (East ; 207 beds) & (South ; 83 beds) 11 OTs, 2 Cardiac Catheterization Labs Tower Specialties – Cardiac Sciences, Minimal Access,

(May 2006) 184 beds (including 71 critical care beds) 7 OTs, 20 Consult Chambers Tower Specialties– Orthopedics, Neuro Sciences,

Obstetrics & Gynecology, Pediatrics and Aesthetic &pMetabolic & Bariatric Surgery, Comprehensive Oncology (Surgical, Medical and Radiation)

Nuclear Diagnostic Services Advanced CT Scan Imaging

C t li d E C d ith Ad d C di Lif

Reconstructive Surgery Brain Suite (first in Asia) and Intra Operative MRI DSA Lab (for Neuro Sciences) Emergency Services High end Radiology facilities with 64 slice Cardiac CT

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Centralized Emergency Command with Advanced Cardiac Life Support Ambulances and Air Evacuation Service

High end Radiology facilities with 64 slice Cardiac CT

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MHC Tertiary Care Facility, Patparganj [East Delhi]

PATPARGANJ BALAJI HOSPITAL (PPG I ) (May 2005)

PATPARGANJ SUPER SPECIALITY HOSPITAL (PPG II) (Feb 2010)(May 2005)

154 inpatient beds 3 OTs General Surgery & MAS Nephrology

(Feb 2010) 259 inpatient beds 7 OTs, 1 Cardiac Catheterization Labs Invasive & Non Invasive Cardiology Cardio Thoracic Vascular SurgeryNephrology

Mother and child care Plastic Surgery & Gastroenterology Other allied specialties

Cardio Thoracic Vascular Surgery Comprehensive Oncology

(Surgical, Medical and Radiation) Orthopedics & Joint Replacement Neurosciences Urology

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Urology Critical Care & Other allied specialties Ambulatory Care

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MHC Tertiary Care Facility [ North India]

Mohali (September 2011)

Bhatinda (September 2011)

142 inpatient beds and 45 Critical Care Beds 5 OTs Oncology Cardiac Sciences Orthopedics

141 inpatient beds and 42 Critical Care Beds 5 OTs Oncology Cardiac Sciences OrthopedicsOrthopedics

Neuroscience Mother and Child Care Urology ENT & Dialysis Plastic and Reconstructive Surgery

Orthopedics Neuroscience Mother and Child Care Urology ENT & Dialysis Plastic and Reconstructive Surgery

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Plastic and Reconstructive Surgery Dentistry & Day Care

Plastic and Reconstructive Surgery Dentistry & Day Care

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MHC Tertiary Care Facility [ North India]

Shalimar Bagh Dehradun (May 2012)(November 2011)

196 inpatient beds and 80 Critical Care 7 OTs Cardiology , Cathlab and Oncology

(May 2012) 166 inpatient beds and 39 Critical Care 4OTs Neurosciences Cardiac Care

Orthopedics and Neuroscience Mother and Child Care and Urology ENT and Dialysis Plastic Surgery and Reconstructive Dentistry & Day Care

Cardiac Care Orthopedics Mother and Child Internal Medicine General Surgery ENT and Dialysis

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Ophthalmology ENT and Dialysis Eye & Dental Care

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MHC Secondary Care Facility [ Suburb of Delhi ]

NOIDA (August 2002)GURGAON (July 2007) PITAMPURA (February 2002)(North Delhi)

32 inpatient beds 2 OTs Mother and child care Non-invasive cardiology

80 inpatient beds 3 OTs Orthopedics & Trauma Ophthalmology (anterior and posterior) Woman and child (including infertility)

(North Delhi) 90 inpatient beds 2 OTs Lithotripsy Mother and child care

Laparoscopic surgery Orthopedics ENT, ophthalmology Urology and nephrology Full range diagnostics

( g y) Medical & surgical intensive care Nephrology and urology Aesthetic and reconstructive surgeries General and minimally invasive surgeries PHP and OPD

Aesthetic & Reconstructive Surgery Non-invasive cardiology Physiotherapy Pediatric & Neonatal Intensive Care Full range diagnostics

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PHP, OPD and Dentistry Pediatric & Neonatal Intensive Care Full range diagnostics PHP, OPD and Dentistry

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MHC Speciality Centres – Panchsheel [South Delhi]

OPTHALMOLOGY AND DENTAL CARE (November 2005)

SPECIALIST CONSULTS AND HIGH END DIAGNOSTICS(November 2005)

Lasik, OPD and diagnostics Dental – 5 chambers Support services and offices

HIGH-END DIAGNOSTICS (August 2006)

GP and specialist consults Diagnostics Neurology (EEG and EMG) Neurology (EEG and EMG) Preventive health and chronic care Physiotherapy Minor procedures and emergencies IVF

H C

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Home Care

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MSF – Performance Snapshot

Key Business Drivers UnitQuarter Ended

Y-o-Y Growth

Year Ended Y-o-Y Growth Mar-12 Mar-11 Mar-12 Mar-11

a) Sales Quantity – BOPP Tons 12,634 8,365 51% 51,810 31,667 64%

b) Revenue* Rs. Cr. 176 119 48% 703 423 66%

c) Profitability:c) Profitability:

Contribution Margin** Rs. Cr. 31 24 32% 129 92 40%

% 18% 20% - 18% 22% -

EBITDA Rs. Cr. 21 11 81% 77 51 50%

% 12% 10% - 11% 12% -

PBT Rs. Cr. 11 7 49% 38 34 11%

% 6% 6% 5% 8%

57*Extraordinary Income of Rs. 17 Cr. in FY11 on account of settlement of GBC Litigation has not been considered above**Contribution Margin is calculated as revenue less raw material consumption, power & fuel, packing material and freight costs

70% expansion in BOPP capacity in April 11 to 52,000 tpa, running at close to 100% utilization

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Disclaimer

This presentation has been prepared by Max India Limited (the “Company”). No representation or warranty, express or implied, is made and nop p p y ( p y ) p y, p p ,reliance should be placed on the accuracy, fairness or completeness of the information presented or contained in the presentation. The pastperformance is not indicative of future results. Neither the Company nor any of its affiliates, advisers or representatives accepts liabilitywhatsoever for any loss howsoever arising from any information presented or contained in the presentation. The information presented orcontained in these materials is subject to change without notice and its accuracy is not guaranteed.

The presentation may also contain statements that are forward looking. These statements are based on current expectations and assumptionsthat are subject to risks and uncertainties. Actual results could differ materially from our expectations and assumptions. We do not undertakeany responsibility to update any forward looking statements nor should this be constituted as a guidance of future performance.

This presentation does not constitute a prospectus or offering memorandum or an offer to acquire any securities and is not intended to provideThis presentation does not constitute a prospectus or offering memorandum or an offer to acquire any securities and is not intended to providethe basis for evaluation of the securities. Neither this presentation nor any other documentation or information (or any part thereof) delivered orsupplied under or in relation to the securities shall be deemed to constitute an offer of or an invitation.

No person is authorised to give any information or to make any representation not contained in and not consistent with this presentation and, ifi d h i f ti t ti t t b li d h i b th i d b b h lf f th C fgiven or made, such information or representation must not be relied upon as having been authorised by or on behalf of the Company any of

its affiliates, advisers or representatives.

The Company’s Securities have not been and are not intended to be registered under the United States Securities Act of 1993, as amended (the“Securities Act”), or any State Securities Law and unless so registered may not be offered or sold within the United States or to, or for thebenefit of, U.S. Persons (as defined in Regulations S under the Securities Act) except pursuant to an exemption from, or in a transaction notsubject to, the registration requirements of the Securities Act and the applicable State Securities Laws.

This presentation is highly confidential, and is solely for your information and may not be copied, reproduced or distributed to any otherperson in any manner. Unauthorized copying, reproduction, or distribution of any of the presentation into the U.S. or to any “U.S. persons” (as

58

defined in Regulation S under the Securities Act) or other third parties ( including journalists) could prejudice, any potential future offering ofshares by the Company. You agree to keep the contents of this presentation and these materials confidential.

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Page 60: Max India LimitedMax India Limited · 2016-02-05 · MS&AD t i 26% tkf R 2 731 C l M Lif t R 10 504 C Max India – Key Highlights MS&AD Insurance Holdings acquires 26% stake in Max

MAX INDIA LTD.Max House, Okhla, New Delhi – 110 020

Phone: +91 11 26933601-10 Fax: +91 11 26933619Website: www maxindia com

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Website: www.maxindia.com