Maurice Lacroix Corporate Design Guidelines

RETAIL GUIDELINES

DESIGNED BY LA CELLULA LAB

WWW.LACELLULA.COM

CORPORATE DESIGN

CORPORATE MATERIALS

STORE DESIGN

INTERIOR DECORATION

LIGHTING DESIGN

SHOP IN SHOP DESIGN

SHOP IN SHOP ELEMENTS

SIS INTERIOR DISPLAY

Struktur Spalt Wood by Holz in Form

Line moulded dark warm grey wood

Laminated Pine Wood Light warm grey

(Abet collection wood news 2011-2014)

Glashtrosh Grey tinted glass

CORPORATE DESIGN

GUIDELINES

CORPORATE MATERIALS

COLOUR SCHEME

Antique White wall and ceiling

by Oikos

painting Mdf laquered semi-glossy

Ral 1013 white pearl

High Tech Ceramics mod. MHJI

Cult off-white by Marazzi

Laminated charcoal brushed aluminum

Glashtrosh

(digital UV printed)

Grey tinted glass

Chandelier Red Crystal mod. Explo by Axo Light

CORPORATE DESIGN

GUIDELINES

CORPORATE MATERIALS

SOURCING REFERENCE

Matrix Black U129

from Cleaf (Italy)

http://www.cleaf.it/ita/02_1matrix.asp

CLEAF S.P.A.

via Bottego 1520851

Lissone_ MB

Italia

tel. +39 039 2074

fax +39 039 2017820

[email protected]

Seawood Collection Oak Black 991

from Oberflex Worldwide

www.oberflex.com

see distribution network worldwide on:

http://www.oberflex.com/oberflex__5_who-we-are-_our-network_40_2.html

Columns Covering and dedicated wall cladding

Struktur Splat wood by Holz in Form

http://www.holz-in-form.info/engl/produkte/produkte/flyer.html

VD Werksttten GmbH & Co. KG

Am Hasselbruch 3 32107 Bad Salzuflen

Tel. +49 5208 95777-0 Fax +49 5208 95777-79

[email protected] www.vd-works.de

www.holz-in-form.info

CORPORATE DESIGN

GUIDELINES

CORPORATE MATERIALS

SOURCING REFERENCE

Interiors and furnitures finishing

Abet lamined warm greywood 608 (seriewood news 2011-2014)

www.abet-laminati.it

http://www.abet-laminati.it/pages/Print_Print_hpl_en.jsp#

ABET LAMINATI SPA

Viale Industria 21,

12042 BRA (CN)

Italia

Tel: +39 0172/419111

Fax :+39 0172/431571

E-mail: [email protected]

www.abet-laminati.it

Abet Laminati Hong Kong

Abet H.K. LTDno. 31-

C6 Nai Wai Tuen Mun, N.T.

Phone: 00852 24782782

Fax :00852 24768369

E-mail: [email protected]

www.abet.cn

Sable Wood Oak Light Grey Floating 311

from Oberflex Worldwide

www.oberflex.com

see distribution network worldwide on:

http://www.oberflex.com/oberflex__5_who-we-are-_our-network_40_2.html

Engineered Grey Oak Veneer

Model Number: wjs-grey oak

WONJASION TIMBER SUPPLIES CO.,LTD

Office: 3rd Floor of LianCun Mansion,No.999

Zhongshan Rd,Tianhe District,Guangzhou,Guangdong

Province,China

Tel+8620825828888 82573398 82573348 Fax+862082573368 Mob:13434191927 Mr Robert Chen

webhttp://www.wonjasion.net [email protected]

CORPORATE DESIGN

GUIDELINES

CORPORATE MATERIALS

SOURCING REFERENCE

LAMINED ALUMINUM 448B BLACK/CHARCOAL

HOMAPAL Plattenwerk GmbH & Co. KG

Postfach 1453D-37404 Herzberg am Harz

Bahnhofstrasse 30/32

D-37412 Herzberg am Harz

Telefon: +49 55 21/8 56-0

Telefax: + 49 55 21/8 56-20

email: [email protected]

DEKORIAL STAIRLINE A 257

Dekodur GmbH & Co.KG

Langenthaler Strae 4D

69434 Hirschhorn/Neckar

Tel.:+49 (0)6272 / 689 - 0

Fax:+49 (0)6272 / 689 - 30E

Mail:[email protected]

Web:www.dekodur.com

international network and distribution:

http://www.dekodur.com/en/kontakte-international.html

CORPORATE MATERIALS

INTERIOR DECORATION

LIGHTING DESIGN

SHOP IN SHOP DESIGN



STORE DESIGN

CORPORATE DESIGN

GUIDELINES

STORE DESIGN CONCEPT

A stunning retail store design will immediately gain attention and is

an essential component of a flagship store, but it is in the combined

application of both aesthetics and experiential elements where the

most successful flagships stand out. Providing something unique,

something that enables customers to interact with the brand on a

multi-sensory level, generates an emotional response and attracts

attention. The best flagships offer customers the opportunity to be

inspired, to have fun, to be entertained, to free their imaginations, to

be pampered, to socialize or to relax. In short, they provide a

unique, and memorable shopping experience.

contemporary, fresh, luxurious

The new Maurice Lacroix store has been conceived to

showcase in hi-end, modern environment, the uniquely designed

Maurice Lacroix timepieces. Its a dynamic place, where people

like to come and stay, hosting events and happenings. Its the

world of our brand.

CORPORATE MATERIALS

STORE DESIGN

LIGHTING DESIGN

SHOP IN SHOP DESIGN



INTERIOR DECORATION

ML PATTERN

CORPORATE DESIGN

GUIDELINES

ML PATTERN

UV PRINTING REGULATIONS

12 mm.

8 m

m.

5 mm.

DECORATIVE VASES

CORPORATE DESIGN

GUIDELINES

DeCastelli

Vase Ginevra

www.decastelli.it

approx reference price: 1.260 Euro

BARSTOOLS

CORPORATE DESIGN

GUIDELINES

Julia Interior Collection

Barstool Napo

http://www.juliasrl.it/prodotti_desc.asp?id=122

approx reference price: 260 Euro

INTERACTIVE

BRAND EXPERIENCE

CORPORATE DESIGN

GUIDELINES

Joule iPad Holder

by Elementcase

http://www.elementcase.com

iPad-Accessories-a/274.htm

approx reference price: 160 Euro

EVENT / APERO /

DJ LIVE SESSIONS

CORPORATE DESIGN

GUIDELINES

Concept Turntable

by Clearaudio

http://www.clearaudio.de/_en/lw_Concept.php


LOUNGE AREA

CORPORATE DESIGN

GUIDELINES

Bespoke Coated Interiors

by New Trend Concepts

http://www.newtrenddesign.it

Ibiza Model Natural Soft Leather

1 seat: 1.180 Euro

2 seat: 2.790 Euro

Coppa Model Natural Soft Leather

ref. price: 1.285 Euro

Pouff Capitonnee Natural Soft Leather

ref. price: 385 Euro

Lounge Table Nuovo TBM

ref. price: 890 Euro

Lounge Table Nuovo TBM

by Potocco

http://www.potocco.it

LOUNGE AREA RUGS

CORPORATE DESIGN

GUIDELINES

Carpet by Object-Carpet

collection Silky Seal

approx reference price/sqm: 90 euro

http://www.object-carpet.com

LOUNGE AREA

MULTIMEDIA

CORPORATE DESIGN

GUIDELINES

Samsung LED TV Color

Serie 6 32"

www.samsung.com


FLOWER DECORATION

CORPORATE DESIGN

GUIDELINES

CORPORATE MATERIALS

STORE DESIGN

INTERIOR DECORATION

SHOP IN SHOP DESIGN



LIGHTING DESIGN

CRYSTAL CHANDELIER

EXPLO BY AXO LIGHT

CORPORATE DESIGN

GUIDELINES

Chandelier Explo

by Axolight

http://www.axolight.it/europe/it_IT/prodotti/spexpl10

approx reference price: from 1.400 to 2.980 Euro (depending on size)

WALL RECESSED FLOOD LAMP

DEEP MINIMAL BY IGUZZINI

CORPORATE DESIGN

GUIDELINES

www.iguzzini.com

CEILING RECESSED FLOOD LAMP

LED BASED CANYON 60/100

BY XAL LIGHTING

CORPORATE DESIGN

GUIDELINES

www.xal.com

SHOWCASE AND

IN-COUNTER LIGHTING SYSTEM

BY XAL LIGHTING

NANO STICK NANO 1 STADIO 3

CORPORATE DESIGN

GUIDELINES

www.xal.com

CORPORATE MATERIALS

STORE DESIGN

INTERIOR DECORATION

LIGHTING DESIGN



SHOP IN SHOP DESIGN

3.5. Large corner combination set-up

a) Right hand standard backwall

b) Side showcase

c) Backlit visual

d) Side showcase

e) Left hand prestige backwall

f) Side showcase

g) Side showcase

h) Backlit visual with cabinet

i) Side showcase

j) Left hand standard backwall

k) Sales desk with tiney showcase

l) Large counter showcase

m) 2x Prestige tower showcases

n) 2x Stools

SHOP IN SHOP

LARGE COMBINATIONS

CORPORATE DESIGN

GUIDELINES

surface: 12 to 24 sqm

3.5. Large combination set-up


b) Side showcase

c) Backlit visual

d) Side showcase


f) Side showcase

g) Side showcase

h) Backlit visual with cabinet

i) Side showcase

j) Left hand standard backwall

k) Sales desk with tiney showcase

l) Large counter showcase

m) 2x Prestige tower showcases

n) 2x Stools

CORPORATE DESIGN

GUIDELINES


SHOP IN SHOP

LARGE COMBINATIONS

3.4. Medium combination set-up


b) Side showcase

c) Video backwall

d) Side showcase


f) Sales desk with tiny showcase

g) Small counter with showcase

h) 2x Prestige tower showcase

i) 2x Stools

SHOP IN SHOP

MEDIUM COMBINATIONS

CORPORATE DESIGN

GUIDELINES


3.3. Medium combination set-up


b) Side showcase

c) Backlit visual

d) Side showcase


f) Sales desk with tiny showcase

g) Small counter with showcase

h) 2x Prestige tower showcase

i) 2x Stools

SHOP IN SHOP

MEDIUM COMBINATIONS

CORPORATE DESIGN

GUIDELINES


2.3. Small combination set-up

a) Left hand prestige backwall

b) Side showcases

c) Sales desk with tiny showcase

SHOP IN SHOP

SMALL COMBINATIONS

CORPORATE DESIGN

GUIDELINES



a) Right hand prestige backwall

b) Side showcases

c) Large counter with showcase

CORPORATE DESIGN

GUIDELINES


SHOP IN SHOP

SMALL COMBINATIONS

2.3.B. Small combination set-up

a) Left hand prestige glorifier

b) Side showcases


CORPORATE DESIGN

GUIDELINES


SHOP IN SHOP

SMALL COMBINATIONS


a) Backlit visual

b) Side showcases


CORPORATE DESIGN

GUIDELINES


SHOP IN SHOP

SMALL COMBINATIONS


a) Video backwall

b) Side showcases


CORPORATE DESIGN

GUIDELINES


SHOP IN SHOP

SMALL COMBINATIONS

1.1. X-Small combination set-up

Version A (1200mm large):

a) Left hand prestige backwall with showcase

b) Small counter with showcase

SHOP IN SHOP

X-SMALL COMBINATIONS

CORPORATE DESIGN

GUIDELINES

surface: 3 to 6 sqm


Version B (1200mm large):

a) Right hand prestige backwall with showcase

b) Small counter with showcase

CORPORATE DESIGN

GUIDELINES

surface: 3 to 6 sqm

SHOP IN SHOP



Version C (1200mm large):

a) Left hand prestige backwall with showcase

b) Sales desk with tiny showcase

CORPORATE DESIGN

GUIDELINES

surface: 3 to 6 sqm

SHOP IN SHOP



Version D (1200mm large):

a) Right hand prestige backwall with showcase

b) Sales desk with tiny showcase

CORPORATE DESIGN

GUIDELINES

surface: 3 to 6 sqm

SHOP IN SHOP


CORPORATE MATERIALS

STORE DESIGN

INTERIOR DECORATION

LIGHTING DESIGN

SHOP IN SHOP DESIGN



SMALL INTERIOR DISPLAY

UP TO 2 WATCHES

SMALL INTERIOR GLORIFIER

UP TO 3 WATCHES

MEDIUM INTERIOR DISPLAY

UP TO 12 WATCHES

LARGE INTERIOR DISPLAY

UP TO 18 WATCHES

INTERIOR DISPLAY COLLECTION

OVERVIEW

design by

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Documents

Maurice Lacroix Corporate Design Guidelines