Maurice Lacroix Consumer Catalog 2012 e

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maurice lacroix collection 11|1 2

www.mauricelacroix.com

featuring bob geldof jimmy wales justin rose

930-000277

follow your convictionsi dont want to be liKe you. i dont want to tHinK liKe you. im going to be liKe me.From Looking after number one - Bob Geldof 1976

sir bob geldof musician, activist, businessman

bob geldof

KrugerCowne 2010

KrugerCowne 2010

From starting a band to receiving a knighthood, Sir Bob Geldof has stayed true to himself in everything he does. At Maurice Lacroix, we create our unique movements and award-winning designs by hand because, like Sir Bob, we too follow our convictions.

KrugerCowne 2010

masterPiece Pontos les classiQues ladies collection

16 42 70 86

liKe time our Quest for Perfection Knows no end10|11

Our watches are made from the finest materials, such as our sapphire crystal fascias which can only be scratched by diamond. But to us, quality is more than skin deep. Inside, we use innovative materials too, such as autolubrificant Silicium (Silicon) components. The result are movements so precise and so efficient, that they could run for 3,044 years on the same power as a TV left on standby for one night.

our Key acHievementsmanufacture movements, comPlication develoPments, Patents & rewards

Weve launched ten new manufacture movements, developed three new complications, registered four new patents, won three Red Dot design awards and even a Grand Prix dHorlogerie de Genve award. And thats all just in the last six years. So when people ask us what we have achieved recently our question back to them is where would you like us to start?

our manufacture movements14 |15calibre ML 106-7/ML 106-2 masterPiece le cHronograPHe The first of their kind in chronograph technology. The ML 160 movements take that rarest of mechanical watchmaking achievements the 60 minute counter and add to it two unique patents. Now with an innovative new release lever and a totally redesigned cinematic chain wheel, these movements have improved on a chronograph design unchanged in the industry since the 1800s. More precision, more reliability, no more than youd expect from Maurice Lacroix.

calibre ML 151 masterPiece double retrograde The ML 151 is a movement with hidden depths. Outside, it shows to the world a face of pure calm. Yet inside is an intricate labyrinth of features. A retrograde date display, a power level indication, a retrograde second time-zone display, plus components so fine they are only 4/100ths of a millimetre thick. It is the perfect reminder that, in life, still waters often run deep.

calibre ML 150 masterPiece calendrier retrograde As if precision, hand-crafted time measurement wasnt complex enough, the ML 150 movement interweaves it with a power indication and retrograde (semicircular) date display. It is this spirit of constant improvement that epitomises the Masterpiece range. And the reason why the ML 150 also features black gold coated bridges and no less than 35 jewelled bearings.

calibre ML 153 masterPiece regulateur roue carree This movement changes the face of time forever. Featuring the worlds first ever square wheel mechanism, telling the time is now a unique experience in itself. The minute and second hands each have their own spindle, whereas hours are displayed through an impossibly revolving square wheel. The ML 153 is a constant reminder that in time, anything is possible.

calibre ML 134 masterPiece sQuelette We consider watchmaking an art. And the ML 134 exposes the inner beauty of our craft like no other movement. All bridges feature a seamless black-gold coating punctuated only by jet black screws, stunning red jewels and gold-plated wheels. True beauty really is on the inside.

calibre ML 152 masterPiece lune retrograde A day is one revolution of the Earth. The time it takes, is what the average watch is built to measure. The ML 152, however, is no average movement. Balanced with retrograde (semi-circular) date and power reserve displays, it also measures time by the movement of the moon charting the lunar cycle on a celestial display. A humbling reminder that time does not just revolve around us.

calibre ML 156 masterPiece roue carree seconde Years in the making, this movement introduces the first ever square wheel mechanism to the world. With a seconds counter displayed by the turning of a mesmerising square cog, the ML 156 has changed the face of time forever. The perfect example of how we will never stop following our conviction for authenticity.

calibre ML 190 masterPiece calendrier retrograde Busy people dont stop, and neither should their watches. Thats why we took the ML 150 and created the ML 190 movement. One of our first automatic manufacture calibres, it offers all the precision features of the Masterpiece Calendrier Retrograde but with one small difference youll never have to wind it again.

calibre ML 191 masterPiece double retrograde Exclusively developed in our own workshop, the ML 191 movement takes the precision craftsmanship of the ML 151 and adds to it a self-winding mechanism. Along with the ML 190, this is not only our first automatic manufacture calibre but also the largest of its kind in the world.

masterPiece following our conviction for manufacture Perfection

Who says wheels have to be round? The Masterpiece Regulateur Roue Carree is a world first in watchmaking history. With separate dials for the minutes and seconds and a unique square wheel to display the hour, it challenges convention. This watch doesnt just make heads turn, it makes a statement that anything is possible in time.

time moves in mysterious waysmasterPiece double retrograde 18 |19Weve all dreamt of being in two places at once. Now its not so impossible. The elegant and minimalistic Masterpiece Double Retrograde with automatic calibre, introduces a second time zone display. So wherever in the world you desire to be, its closer than you think.N 2

N 1 | asterPiece double retrograde m limited edition Automatic Manufacture Movement ML 191. Retrograde Date, 2nd Time Zone, Small Seconds, Power Reserve. Case in 18K Pink Gold, 46 mm. Dial in solid 925 Silver. Genuine Crocodile Leather Strap. Water-resistant to 50 m (5 atm). Limited Edition 50 pieces. N 2 | asterPiece double retrograde m Automatic Manufacture Movement ML 191. Retrograde Date, 2nd Time Zone, Small Seconds, Power Reserve. Case in Stainless Steel, 43 mm. Dial in solid 925 Silver. Genuine Crocodile Leather Strap. Water-resistant to 50 m (5 atm). N 3 | asterPiece double retrograde m As no.2

N 1

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simPlicity in a world of comPlicationmasterPiece calendrier retrograde 20 |21N 4

We live in a digital age. Yet not every piece of innovative technology needs wires and chips. The Masterpiece Calendrier Retrograde takes electronic features such as a power gauge and date display and replicates them using time-honoured Swiss watchmaking techniques. And, with a completely automatic, self winding mechanism, itll never need charging.

N 4 | ASTERPIECE CALENDRIER RETROGRADE M Automatic Manufacture Movement ML 190. Retrograde Date, Small Seconds, Power Reserve. Case in Stainless Steel, 43 mm. Dial in solid 925 Silver. Genuine Crocodile Leather Strap. Water-resistant to 50 m (5 atm). N 5 | ASTERPIECE CALENDRIER RETROGRADE M LIMITED EDITION Automatic Manufacture Movement ML 190. Retrograde Date, Small Seconds, Power Reserve. Case in 18K Pink Gold, 46 mm. Dial in solid 925 Silver. Genuine Crocodile Leather Strap. Water-resistant to 50 m (5 atm). Limited Edition 50 pieces. N 6 | ASTERPIECE CALENDRIER RETROGRADE M As no. 4

N 5

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a wHole new angle on timemasterPiece roue carree 22|23Some people hate to see time fly by, but with the Masterpiece Roue Carree Seconde featuring the worlds first ever square wheel mechanism, every second is beautiful to watch. This four-cornered second display doesnt just reflect times endless march onwards, it reflects Maurice Lacroixs constant strive to change the face of time.N 8

N 7 | asterPiece roue carree seconde m Hand-wound Manufacture Movement ML 156 with square wheel. Small Seconds, Power Reserve. Case in Stainless Steel, 43 mm. Genuine Crocodile Leather Strap. Water-resistant to 50 m (5 atm). N 8 | asterPiece roue carree seconde m As no. 7 N 9 | asterPiece regulateur roue carree m limited edition Hand-wound Manufacture Movement ML 153 with square wheel. Small Seconds, Power Reserve. Rhodium dial-plate. Case in Stainless Steel, 43mm. Genuine Crocodile Leather Strap. Waterresistant to 50m (5 atm). Limited Edition 99 pieces.

N 7

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tHe mysteries of time revealedmasterPiece sQuelette 24|25N 10

Take the Masterpiece Squelette, add an 18K gold case, pink gold plated hands and a 2009 Red Dot award for design, and what do you have? The most exclusive, exciting Squelette watch in the world.

N 10 | asterPiece sQuelette gold m Hand-wound, squeletonized Manufacture Movement ML 134. Small Seconds. Case in 18K Pink Gold, 43 mm. Crocodile Leather Strap. Water-resistant to 50 m (5 atm). N 11 | asterPiece sQuelette m As no.10, featuring case in Stainless Steel

N 11

N 10

master tHe control of timemasterPiece le cHronograPHe 26|27The Masterpiece Le Chronographe is not just any chronograph watch. We patented a new lever mechanism which optimises security in the event of an impact, making the chronograph column wheel resetting mechanism more precise than ever improving a design that hasnt changed since the 19th century.N 12

N 12 | asterPiece le cHronograPHe m Hand-wound Manufacture Movement ML 106-2. Column Wheel Chronograph. Case in Stainless Steel, 45 mm. Dial in solid 925 Silver. Crocodile Leather Strap. Water-resistant to 100 m (10 atm).