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Maura Di Mauro – Intercultural Trainer, Coach & Consultant Via Ciceri Visconti Laura 10/2 20137 Milano Tel. +39 340 3238701 1 Today’s Extension of Intercultural
Maura Di Mauro Intercultural Trainer, Coach & Consultant
Via Ciceri Visconti Laura 10/2 20137 Milano Tel. +39 340 3238701 1
Todays Extension of Intercultural Competence, Intercultural
Concepts and their Applications Intercultural Horizon, Siena
October, 8th 2013 MAURA DI MAURO www.mauradimauro.weebly.com
[email protected]
Slide 2
Maura Di Mauro Intercultural Trainer, Coach & Consultant
Via Ciceri Visconti Laura 10/2 20137 Milano Tel. +39 340 3238701
Aims Describe two main ways at looking at intercultural
communication, and at intercultural competence, based upon two main
conceptions of communication and of culture Reflect on the
extension of the classical concept of intercultural competence and
their application, due to nowadays cultural changes, globalization
phenomena, new global assets, financial crisis, and the complexity
of stakeholder requests 2 www.mauradimauro.weebly.com
[email protected]
Slide 3
Maura Di Mauro Intercultural Trainer, Coach & Consultant
Via Ciceri Visconti Laura 10/2 20137 Milano Tel. +39 340 3238701
Contents 1. The origin of Intercultural Communication and of
Intercultural Competence 2. The development of Intercultural
Communication and of Intercultural Competence 3. The evolution of
Intercultural Communication and of Intercultural Competence 4. The
extension of Interculturalism to Social Responsible and Sustainable
practices 3 www.mauradimauro.weebly.com
[email protected]
Slide 4
Maura Di Mauro Intercultural Trainer, Coach & Consultant
Via Ciceri Visconti Laura 10/2 20137 Milano Tel. +39 340 3238701 4
1. The origin of Intercultural Communication and of Intercultural
Competence TODAYS EXTENSION OF INTERCULTURAL COMPETENCE,
INTERCULTURAL CONCEPTS AND THEIR APPLICATIONS
www.mauradimauro.weebly.com [email protected]
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Maura Di Mauro Intercultural Trainer, Coach & Consultant
Via Ciceri Visconti Laura 10/2 20137 Milano Tel. +39 340 3238701 A
definition of Interculture Interculture = relationships between
cultural identities Intercultural relationships Intercultural
communication Intercultural negotiation and mediation Intercultural
training Intercultural competence Intercultural policies and
governance sistem www.mauradimauro.weebly.com
[email protected] 5
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Maura Di Mauro Intercultural Trainer, Coach & Consultant
Via Ciceri Visconti Laura 10/2 20137 Milano Tel. +39 340 3238701
Ethnografic methodology: Studies on integration processes Thomas
& Znaniecki: Studies on stereotypes and cultural filters
Establishment of FSI training division for diplomatics and
technitions Allport: studies on prejudges ETHNOGRAFIC
METHODOLOGIES: INTEGRATION PROCESSES LANGUAGE TRAINING 19201930
1945 19501959 Back to the roots of Intercultural Communication
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Maura Di Mauro Intercultural Trainer, Coach & Consultant
Via Ciceri Visconti Laura 10/2 20137 Milano Tel. +39 340 3238701
Introduction of the concept of Cultural Schock and of Intercultural
Competence Development and spread of multinationals INTERCULTURAL
COMPETENCE EVALUATION AND DEVELOPMENT CROSS-CULTURAL MANAGEMENT
19601976197719902000 1971 1980 PROCESSES FACILITATION Virtual team,
CRS, sustainability 19912008 From the roots to the development of
Intercultural Communication www.mauradimauro.weebly.com
[email protected] 7
Slide 8
Maura Di Mauro Intercultural Trainer, Coach & Consultant
Via Ciceri Visconti Laura 10/2 20137 Milano Tel. +39 340 3238701
The concept of Intercultural Competence In general, Intercultural
Competence are included within relational competence and refers to
different roles and contexts Is the capability to behave
appropriate (coherent with the rules and the expectations of a
given cultural context) and effective (able to succeed in the light
of ones personal goals and objectives within cultural diverse
contexts) The concept is rooted in an Anglo-Saxon pragmatism, which
emphasizes individual achievement, pertinence and effectiveness
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Maura Di Mauro Intercultural Trainer, Coach & Consultant
Via Ciceri Visconti Laura 10/2 20137 Milano Tel. +39 340 3238701 9
2. The development of Intercultural Communication and of
Intercultural Competence TODAYS EXTENSION OF INTERCULTURAL
COMPETENCE, INTERCULTURAL CONCEPTS AND THEIR APPLICATIONS
www.mauradimauro.weebly.com [email protected]
Slide 10
Maura Di Mauro Intercultural Trainer, Coach & Consultant
Via Ciceri Visconti Laura 10/2 20137 Milano Tel. +39 340 3238701
Communication as messages transmission 1950s, Shannon & Weaver:
The communication model is based on the methaphor of the
telecommunication systems www.mauradimauro.weebly.com
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Maura Di Mauro Intercultural Trainer, Coach & Consultant
Via Ciceri Visconti Laura 10/2 20137 Milano Tel. +39 340 3238701
Culture as a reified concept Human societies are built of culture,
a thing that homologates and separates them: culture is a
monolithic reality Culture is a property of people, groups,
organization, made up of traditions, norms, values, principles
Cultural differences can be measured and compared on a graded scale
along lines of certain cultural and ethical dimensions
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Maura Di Mauro Intercultural Trainer, Coach & Consultant
Via Ciceri Visconti Laura 10/2 20137 Milano Tel. +39 340 3238701
[email protected] www.mauradimauro.weebly.com Culture as a
reified concept Plus Furnishing a starting point for understanding
a specific culture Favours the understanding of certain cultural
differences and intercultural misunderstandings Highlights the need
to change ones interpretative framework and to make behavioural
adaption Reduces anxiety and uncertainty in encountering a diverse
culture Minus Emphasizing the internal homogeneity of a target
group, leading to over- generalizations and stereotypes Impossible
to offer recipes or exhaustive does and donts for each existing
culture Difficulty to identifying oneself as belonging to a single
pure culture identity 12
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Maura Di Mauro Intercultural Trainer, Coach & Consultant
Via Ciceri Visconti Laura 10/2 20137 Milano Tel. +39 340 3238701 13
3. The evolution of Intercultural Communication and of
Intercultural Competence TODAYS EXTENSION OF INTERCULTURAL
COMPETENCE, INTERCULTURAL CONCEPTS AND THEIR APPLICATIONS
www.mauradimauro.weebly.com [email protected]
Slide 14
Maura Di Mauro Intercultural Trainer, Coach & Consultant
Via Ciceri Visconti Laura 10/2 20137 Milano Tel. +39 340 3238701
Communication as dialogical conversations 70s-80, Habermans,
Grice,: Interaction and dialogue between conversations participants
and within oneself www.mauradimauro.weebly.com
[email protected] Negotiation and meaning construction
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Maura Di Mauro Intercultural Trainer, Coach & Consultant
Via Ciceri Visconti Laura 10/2 20137 Milano Tel. +39 340 3238701
From a reified to a narrative concept of culture
www.mauradimauro.weebly.com [email protected] Reified culture
Considers culture as static and crystallized Emphasises deep
cultural differences, cultural groups homogeneity and purity
Cultural characteristics and groups traditions are described
Narrative culture Considers culture in their dynamism and evolution
Considers cultural differences but it reduces the use of culture
dimensions, and of us vs. you contrapositions Cultural reality have
porous edges, where interactions and exchanges occurs, as well
traditions and innovation 15
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Maura Di Mauro Intercultural Trainer, Coach & Consultant
Via Ciceri Visconti Laura 10/2 20137 Milano Tel. +39 340 3238701
Culture as a narrative concept Culture is an open and complex
relationship system, where interactions, as well, storytelling are
interconnected Culture itself is a mediation system: a space of
exchanges Culture is a polyphonic narration where a multiplicity of
actors participate building it (Bachtin, 1981; Mantovani, 1998)
www.mauradimauro.weebly.com [email protected] 16
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Maura Di Mauro Intercultural Trainer, Coach & Consultant
Via Ciceri Visconti Laura 10/2 20137 Milano Tel. +39 340 3238701
Conversations and Storytelling as intervention tools Intercultural
communication as an occasion to become aware of assumptions, to
understand and to consider different moral positions and values It
allows to explore antagonisms of different groups or identities
(e.g., different institutions, associations, organized groups, and
so on) Conversations and storytelling become intervention tools,
through which people and organizations can collaborate, reflect on,
and co-create new solutions www.mauradimauro.weebly.com
[email protected] 17
Slide 18
Maura Di Mauro Intercultural Trainer, Coach & Consultant
Via Ciceri Visconti Laura 10/2 20137 Milano Tel. +39 340 3238701
The evolution of the concept of Intercultural Competence From
Intercultural competence as the ability to consider different
perceptions and different ways of constructing meaning, by using
appropriate mindset and skills To Intercultural competence as the
ability to recognize differences in a cultural capital and to be
able to interact with them. No more something inside a person, or
that a person can have with a certain degree; but something
socially distributed and shared, among different actors and within
a certain context www.mauradimauro.weebly.com
[email protected] 18
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Maura Di Mauro Intercultural Trainer, Coach & Consultant
Via Ciceri Visconti Laura 10/2 20137 Milano Tel. +39 340 3238701
The evolution of the concept of Intercultural Competence Becomes
important: To be sensitive to shape diversity (i.e. to process an
intercultural gaze) To know how to recognize and to map diversity
To be capable of activating and faciliting inclusive processes To
listen actively, being open to different sense-making frameworks
without to stuck in a rigid perspective or fixed identity To be
able to integrate different perspectives, values and opinions, thus
make it possible to create alternative narratives, new knowledge
construction, and eventually re-design practices, policies,
processes www.mauradimauro.weebly.com [email protected]
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Maura Di Mauro Intercultural Trainer, Coach & Consultant
Via Ciceri Visconti Laura 10/2 20137 Milano Tel. +39 340 3238701 20
4. The extension of Interculturalism to Social Responsible and
Sustainable practices TODAYS EXTENSION OF INTERCULTURAL COMPETENCE,
INTERCULTURAL CONCEPTS AND THEIR APPLICATIONS
www.mauradimauro.weebly.com [email protected]
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Maura Di Mauro Intercultural Trainer, Coach & Consultant
Via Ciceri Visconti Laura 10/2 20137 Milano Tel. +39 340 3238701
Culture as a marker of identities www.mauradimauro.weebly.com
[email protected] Outseurces employeees Employees, Internal
unites Environments Clients, consumers, users Trainers, consultants
CFO, partners Stakeholders Public Administration Collectivty
Unites, parties Mass- media No profit organizations Local community
Schools, university 21 Supplyers
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Maura Di Mauro Intercultural Trainer, Coach & Consultant
Via Ciceri Visconti Laura 10/2 20137 Milano Tel. +39 340 3238701
Cultural identities protest and straggle for their own recognition
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Slide 23
Maura Di Mauro Intercultural Trainer, Coach & Consultant
Via Ciceri Visconti Laura 10/2 20137 Milano Tel. +39 340 3238701
Some examples of bad Stakeholders Management
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Slide 24
Maura Di Mauro Intercultural Trainer, Coach & Consultant
Via Ciceri Visconti Laura 10/2 20137 Milano Tel. +39 340 3238701
Some examples of bad Stakeholders Management
www.mauradimauro.weebly.com [email protected] 24
Slide 25
Maura Di Mauro Intercultural Trainer, Coach & Consultant
Via Ciceri Visconti Laura 10/2 20137 Milano Tel. +39 340 3238701
Some examples of bad Stakeholders Management
www.mauradimauro.weebly.com [email protected] 25
Slide 26
Maura Di Mauro Intercultural Trainer, Coach & Consultant
Via Ciceri Visconti Laura 10/2 20137 Milano Tel. +39 340 3238701
Some examples of good Stakeholders Management
www.mauradimauro.weebly.com [email protected] 26
Slide 27
Maura Di Mauro Intercultural Trainer, Coach & Consultant
Via Ciceri Visconti Laura 10/2 20137 Milano Tel. +39 340 3238701
Some examples of good Stakeholders Management
www.mauradimauro.weebly.com [email protected] 27
Slide 28
Maura Di Mauro Intercultural Trainer, Coach & Consultant
Via Ciceri Visconti Laura 10/2 20137 Milano Tel. +39 340 3238701
Some examples of good Stakeholders Management
www.mauradimauro.weebly.com [email protected] 28
Slide 29
Maura Di Mauro Intercultural Trainer, Coach & Consultant
Via Ciceri Visconti Laura 10/2 20137 Milano Tel. +39 340 3238701
Stakeholders Management applications Organizational knowledge
sharing and creation: i.e. organization improvement or innovation
processes Alternative ideas generation, product or services
co-designing, in order to answer customers' or users new needs and
requests Designing and implementing socially responsible or
sustainable organizational communication campaigns, policy and
practices www.mauradimauro.weebly.com [email protected]
29
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Maura Di Mauro Intercultural Trainer, Coach & Consultant
Via Ciceri Visconti Laura 10/2 20137 Milano Tel. +39 340 3238701
Conclusions The success of an organization today depends more and
more on: Customer and client fidelity Brand trust and reputation
Organization's ability to manage multi-stakeholder relationships
Organizations ability to implement socially responsible practices
sustainable in the long term www.mauradimauro.weebly.com
[email protected] 30
Slide 31
Maura Di Mauro Intercultural Trainer, Coach & Consultant
Via Ciceri Visconti Laura 10/2 20137 Milano Tel. +39 340 3238701
Learnings The evolution of intercultural communication processes
into complex multi-stakeholder relationships requires managers that
have greater intercultural competence A new generation of managers
is needed: one that can see diversity from an intercultural
perspective, and that can handle relations involving internal and
external diversity or identity differences Managers need to be able
to include different interlocutors in conversational processes, to
integrate their points of view into responsible and sustainable
organizational decision making and into implementation in the
organizational processes www.mauradimauro.weebly.com
[email protected] 31
Slide 32
Maura Di Mauro Intercultural Trainer, Coach & Consultant
Via Ciceri Visconti Laura 10/2 20137 Milano Tel. +39 340 3238701
Maura Di Mauro Intercultural Trainer, Coach & Consultant Tel.
(+39) 02 / 43 1284 40 Mob. (+39) 340 / 32 38 702 E-mail:
[email protected]@libero.it
www.mauradimauro.weebly.com [email protected] 32