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Matthew PreislerMarch 3, 2011
Land and Revenue Development Strategies
Realize the Highest and Best Use of Airport Property.
• Operationally
• Financially
• Economically
AIRPORT DEVELOPMENT
ACRP GUIDEBOOK
Guidebook on Best Management Practices for Leasing and Developing Airport Property
• Establish benchmarks and best practices based on successful airport development projects.
• Develop a guidebook for use in the development of leasing, property management, and development agreements.
• Make it applicable to airports of diverse size and complexity.
CASE STUDY APPROACH• Total of 10 Case Study Projects
• 2 at Large-hub airports• 2 at Medium-hub airports• 2 at Small-hub airports• 2 at Non-hub airports• 2 at General aviation airports
• Criteria• Stimulated economic activity• Created revenue for the airport sponsor• Employed a diversity of innovative alliances / stakeholders• Utilized creative / innovative financing methods• Optimized public and private investment
CASE STUDY PROJECTS
• Albany International – HondaJet Sales and Maintenance
• Baton Rouge Metropolitan – Coca-Cola Plant
• Coastal Carolina Regional – Tidewater Air FBO
• Collin County Regional – EDS Corporate Hangar
• George Bush Intercontinental – Consolidated Rental Car Facility
• Monroe County – Hangars (Innovative Lease Structure)
• New Bedford Regional – Bridgewater State College Flight Training
• Pittsburgh International – Clinton Commerce Park
• Tampa International – PEMCO MRO
• Ted Stevens-Anchorage International – Lynxs Alaska CargoPort
CHALLENGE
Synthesize What We Learned!• Common Tools.
• Common Partners.
• Common Approaches.
• Common Success Factors.
TEMPLATE FOR SUCCESS
• Strategic Planning • Understand the Airport’s users, demand, and role.• Identify how the Airport ties into the economic fabric of
the community.
• Solid “Foundational” Documents• Planning, Leasing, and Financial
• STAKEHOLDERS!!! - Cast the Net Far and Wide.
STRATEGIC PLANNING GOALS
• Identify target development.• Aeronautical use• Non-Aeronautical use
• Prioritize opportunities.
• Establish a land use policy designed to accommodate target development.
• Engage Stakeholders!
STRATEGIC PLANNING
Fo
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Fin
al
Bu
sin
es
s P
lan
Airport Overview:SWOT Analysis
Airport Overview:Operations & Assets
Catchment & Competition
Align Airport Goals and Objectives
Airport Opportunity Profile
Airport Market Area Analysis
Define Target Market: Geographic, Functional
Market Area Economic and Demographic Profile
Identify and Engage Stakeholders
Airport Demand Profile
Airport Business Plan Analysis
Strategic Business Plan
Identify Target Development:
Aeronautical and Non-Aeronautical
Best Practices: Funding, Incentives and Lease
Structure
Establish Land Use Policy : Accommodate
Development Opportunities
UNDERSTANDING THE AIRPORT
• Airport Infrastructure and Assets
• Current and Potential Users
• Identify Competition• Geographic• Functional
• Define the Airport Market Area – Catchment Area
UNDERSTANDING THE MARKET
• Economic and Demographic Overview of the Market AreaKey business and industry in the areaPopulation, Employment, Income,
Education
• Current and Potential Airport Demand DriversAviation Business and IndustrialCommunity Development/Goals
FOUNDATIONAL DOCUMENTS
• Strategic goals must be reflected in Planning documents.
• Ensure Land Use Plan, Building Standards and Zoning Ordinances Support Airport Vision and Direction.• Airport Master Plan• Land Use Plan• Airport Policies and Business Practices• Rules and Regulations / Building Standards• Rates and Charges / Fiscal Policy• Minimum Standards for Airport Development
• Who Should They Include?
• Airport Users and Tenants• Economic Development Agencies• Chambers of Commerce• FAA • Local Government• State Government• Developers• Community Organizations• Colleges and Universities• Anyone Else…
STAKEHOLDERS – WHO?
STAKEHOLDERS – WHY?
• What do They Provide?
• Advocacy
• Expertise
• Finance and Funding
• Incentives
• Cooperation
DEVELOPMENT PITFALLS
• Grant Assurances• Lease Term• Reversion• Right of First Refusal versus Non-Compete Clauses
• Financial Sustainability of the Airport versus Economic Development Potential• Airport versus Community Benefit
• Aeronautical versus Non-Aeronautical Use
Thank You.