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Matt Coffin case study
• Shamhoon Abdullah• Papp Yanosh• Andrea Toth• Oladele Joseph Onwughai• Reka Duzsek• MohhamadhadI Nikpourian• Peter Vati
MATT COFFIN
Who's Matt Coffin? The Entrepreneur History: Time at MPG LowerMyBills.com Timmons Model Problems and
Solutions RecommendationsMan
agem
ent
and
organ
izatio
n
Who's Matt Coffin?Born in coastal Maine, U.S.A
Entrepreneurship Focused
Babson Education
The Entrepreneur
Innovation Process Creativity
Fashion Reporter
Display Advertising
Boston Best Storage
History: Time at MPG
MPG experience (joined fall 1997) Portfolio (Director of Development) Knowledge Gained (E-zines) Financial Imbalance
Established in 1999 (With $70 initial investment)
The Idea behind Investors Genesis
Timmons Entrepreneurship Model
Problems
Lack of investors
Bank debt
Competition
Pop-up blocker
Solutions
Lean infrastructure
Effective human capital
Attracted investors
Creative ideas
Sell VS. Not Sell
Not sell
Investors
Emotional bond
Personal life factors
Uncertainty
Competition going down
Strong creative
team
Ideas that made a million dollarsBrian Scudamore$700 >> $100 million
Jennifer Telfer$300 million
Bert and John Jacobs$100 million
Thank you!
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