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Pharma: The Future’s Bright- But is it all pharmaceutical?
Dan Coffin – Head of Illuminas Health
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Thinking back…
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Our phones are not for phoning…
Sending a text
Receiving a text
Reading emails
Surfing the Net
The alarm clock
Making phone calls
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And non-pharma is taking a huge interest…
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And non-pharma is taking a huge interest…
Apple Watch
MS Health
MS HoloLens
MS Band
Google GlassSMBG Contact lens
Smart Spoon
Novartis & eye care
Calico & anti-aging
Autism
HealthKit
Consumer apps + wearables Medical diagnostics
Medical imaging
Samsung Bioepis(with Biogen)
Samsung Bioepis & Merck – insulin glargine
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And this heightened engagement spills over into our ‘roles’ as patients
Courtesy of Cello Health Insight, Digital Health Debate 2014
Base = 330 HCPs
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But is not just us…the HCPs are at it too
Courtesy of Cello Health Insight, Digital Health Debate 2014
Base = 330 HCPs
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The NHS recognises the need to embrace
NHS has allocated
£500 million to tech funding for Trusts
£NHS has allocated
£65 million of tech funding for Nursing Technology
Fund
25% of NHS
contracts to be awarded to SMEs
“How can we safely land people on the moon - and robots on fragments of ice -
while the NHS holds people's medical records together with bits of string?”
“Finding the best innovations in health & social care …is crucial to ensuring services evolve to meet the changing needs of patients.”
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And even the NHS is getting all techie
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And the CCGs are at it too…
Diabetes Virtual Clinics: - N&W Reading CCG
- Lambeth CCG- Haywood, Middleton & Rochdale
CCG- Rotherham CCG
- Brent CCG- Berkshire West Diabetes Sans
Frontières- (and many more)
Respiratory Virtual Clinic:Lambeth CCG
‘Virtual patient Wards’: South Sefton CCG
Guildford & Waverly CCG: - Advice/guidance telephone system
for GPs to speak to named Consultant Cardiologist
- May be outsourced to Bristol !!!
CCGs are going virtual
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CCGs are commissioning added value
Combined audio-visual & telephonic systems to interact with elderly patients at home
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But there is a world of new entrants out there
Digestible sensors
Virtual PillboxZzzzz
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Understanding
how tech innovations can support
brand success
So how does effect us, as business insights specialists?
MR:
New &
different ways of
engaging with
respondents
Greater familiarity
with tech
opportunities out there
Change in
what we consider a
‘Payor’ to be and how we think about
them
Pharma:
New &
different ways of
engaging with
stakeholders
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T H A N K Y O U
linkedin.com/company/illuminas @Illuminashttp://www.illuminas.com
DAN COFFINGlobal head of Illuminas Health
Direct e: [email protected] m: 00 44 793 950 2007Driect t: 00 44 207 909 0448
