MATRADE Brand Promotion Grant NO MORE

7/24/2019 MATRADE Brand Promotion Grant NO MORE

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M T R D E

BRAND PROMOTION GRANT

Norazly Basarian

Assistant Manager

BPG Unit


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Objectives:

To develop and promote in the international market,brand names owned by Malaysian companies for

products and services originating from Malaysia.

BRAND PROMOTION GRANT


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Grant approved is based on the projected

spending over a 2 year time frame

Not more than 10% of total grant approved

should be spent on domestic branding

activities

Grant is given to one brand per company

GUIDELINES


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SMEs 100% reimbursable grant of up to a maximum

of RM1 million per company per brand.

A combination of 100% and 50% reimbursable grants.(Maximum grant of RM 2 million per company).

Non SMEs

50% reimbursable grant of up to a maximum of RM2million per company per brand.

FORMS OF GRANTS


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Manufacturing Sector

Annual sales turnover less than RM25 million,

or full-time employees not more than 150 people.

Services Sector

Annual sales turnover less than RM5 million,

or full- time employees not more than 50 people.

DEFINITION OF SME


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ELIGIBILITY CRITERIAS

Company incorporated under Companies Act 1965.At least 60% equity owned by Malaysians.

Company owns the brand i.e. registered owner of

the trademark.

For focus market, company must own thetrademark or at least have filed for the trademark

registration in one of the markets.

Annual sales turnover of not more than RM250

million. (based on latest financial report)Growth in export sales over the last 3 years


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Product/services are already exported with atleast 20% of sales derived from export. Forcompanies that do not meet 20% exportcondition, the application may be consideredbased on:

Resources invested on branding andcompanys commitment to the brandingprogramme

Promotion programmes and activitiesundertaken by company to promote brand



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Indication of market penetration and

consumer acceptance (e.g. share market)

both local and overseas

Trend in overall sales and export growthAwards and recognitions received

Obtained international quality certifications

such as HACCP, ISO or Quality ImprovementProgramme, GMP or approved the use of the

MalaysiaBestQuality seal



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ELIGIBLE EXPENSES FOR

REIMBURSEMENT

Brand Consultancy fees (not more than 10% of totalapproved)

- Brand Strategy

- Brand Manual

Brand Development

- Logo Design and redesign

- Packaging Design & redesign

- IP matters (excluding renewal of trademark andpatent)

- Brand Training


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Brand Promotion

-CRM systems

- Advertising & Promotions (not more than

50% of total approved)- Enhancement of brand website (maximum grant

RM50,000)

Brand Research

- Brand Audit

- Brand Tracking

ELIGIBLE EXPENSES FOR

REIMBURSEMENT


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GUIDELINES FOR APPLICATION

www.matrade.gov.myfor more information
http://www.matrade.gov.my/http://www.matrade.gov.my/


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THANK YOU


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Documents

MATRADE Brand Promotion Grant NO MORE