Mastering Business Analytics 2013

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    Produced by:Supported by:Premier Partners:

    5 - 7 August 2013Crown Promenade Melbourne

    ENABLING BETTER BUSINESS DECISIONS

    Business Analyticswith SAP & SAP BusinessObjects BI

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    40+ se 4 tck

    ove 3 DyExpertly guided by the Conerence Advisory Team,

    more than 100 organisations have collaborated in a

    series o Round Table Discussions to create this years

    Conerence.

    immee d newk Wh thv CmmyTap into the collective wisdom o 100s o Business

    Analytics proessionals during breaks, at speakers

    corner, over a drink at the community networking

    drinks and beyond. Someone in this community hasthe answer to your most pressing challenge!

    a PfeDevepme d impveY skReturn to the ofce with new knowledge, enhanced

    skills and a renewed sense o confdence in your

    abilities and your organisations direction. Youll hear

    essential tips rom leading experts, designed to help

    sharpen your skills and accelerate your career growth.

    Ee Wh be

    ayc PeSpeak rankly with leading vendors who understand

    the business o companies using SAP or Business

    Analytics.

    ree Ey sece

    s svOnline or over the phone, plus special super saver

    and early bird packages and group rates.

    IntroducingMastering Business Analytics

    We are proud to produce Mastering Business Analytics 2013,

    incorporating the long-standing SAP Business Intelligence and

    SAP BusinessObjects communities at one annual major event.

    The content will refect the similar issues that SAP ERP, BW andBusinessObjects BI customers ace, whilst appreciating their

    unique backgrounds and needs. Together they will open up

    conversations and opportunities or you to learn, network, share,

    grow and excel together. Empowering and arming you to ully

    realise a truly integrated Business Analytics strategy.

    with SAP & SAP BusinessObjects BI

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    Hot TopicsThe depth and breadth o the content

    is a result o 6 months o careul

    research and development. SAP BusinessAnalytics Proessionals rom more than

    100 organisations across Australia

    have collaborated with the Mastering

    Business Analytics with SAP & SAP

    BusinessObjects BI Advisory Team in

    a series o Round Table Discussions to

    create this program around 13 Hot Topics.

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    Ehc ue Eeme Building a Business Analytics driven culture in your organisation

    Creating your BI brand internally

    The importance o creating and managing business

    expectations

    Learn how to speak the business lingo

    How to conduct ROI and TCO studies to communicate to the

    business

    The value o participating in ormal BI benchmarking

    Best practice business requirements gathering

    How to ocus on what the business needs not what it wants

    Real-lie examples rom organisations with successul user

    adoption strategies

    Guerrilla tactics to overcome user resistance

    Identiying the steps required to build a BI Centre o Excellence

    and the potential benefts o doing so

    Realising the benefts o sel-service reporting, both internallyand externally

    Allowing your sel-service customers to import their own data

    and understanding the challenges and solutions o doing so

    How to provide high level support and continuous improvement

    or your project

    Using Business Analytics as a catalyst or cultural change

    Vz techqe &t Dashboard design tips or world-class visualization

    SAPs roadmap and latest updates on visualization technologies

    A hands-on look at SAPs new Visual Intelligence tool

    Understanding how you might leverage Visual Intelligence in

    your organisation

    Tips and tricks on how to best utilise Visual Intelligence

    Hear rom an early adopter o SAP Design Studio

    leve saP Hana Understand how HANA will aect your overall Business

    Analytics design and strategy

    Building a business case or HANA

    Steps to integrate BI 4 and SAP BW with HA NA

    Understanding the challenges o introducing HANA into an

    enterprise environment

    Ways to best leverage HANA to obtain the optimal RO I

    Case studies rom early adopters o HANA - did it meet

    expectations?

    D Memesee Building a data strategy or your organisation

    Obtaining executive buy-in to dedicate resources to data

    management

    Understanding the value that employing a Data Scientist

    might bring

    Using technology to enable data driven change

    Addressing the data governance debate - who owns the

    data?

    Examining a case study o SA P Inormation Steward - did it

    live up to expectations?

    Discuss data management issues, experiences and ideas with

    your peers

    uded saP

    le be aycte A back-to-basics look at SAPs extensive tool suite

    Establish product roadmaps or both SAP and non-SAP ERP

    customers

    Identiying new and existing technologies to apply to the

    latest analytical demands

    Customer view o the distinction, commonality, capability

    and constraints o each tool

    A deep-dive into new eatures and unctionality

    How to build your team capability and maturity levels around

    the toolset

    Unveiling new technologies on the horizon

    leve Me bi Defning use cases or mobile BI

    Creating a strong mobile strategy

    Live demos o all SAP and 3 rd party mobile BI technologies

    Understanding how SAP Design Studio will aect mobile BI

    capabilities

    Examining native, cross-platorm native, hybrid and HTML5

    application rameworks

    Best ways to manage your devices

    Considering application gateways and security

    Discuss customer ideas, experiences and successes o

    mobile BI

    Mv twd Cmpexayc How to prepare you organisation or large data volumes,

    real-time analytics and complex data sources

    Identiying the skills required to take analytics a step urther

    in your organisation

    Exploring key business decisions that need to be made or

    complex analytics projects

    Discover how SAP HANA can be leveraged to perorm

    advanced analytics

    Learn about SAPs new Predictive Analytics tool including

    un ways to apply it

    How to measure the success o an advanced analytics

    project

    g & M

    Execve spp Learn why executive support is so crucial

    Building executive dashboards to demonstrate the value

    o Business Analytics

    Find out what a social BI launch is and how it will keep

    your project visible on the top floor

    Learn the business lingo to use with executives

    Developing a strategy or continued engagement with

    executives

    How to translate the initiatives you take rom this

    conerence into tangible projects that will gain buy-in

    rom business executives

    Ce beayc sey A ramework or creating a Business Analytics roadmap

    How to create a standard strategy or a complex and

    diverse organisation

    Enabling a seamless user experience

    Examining your implementation options - big bang vs.incremental

    Identiying what technologies you should be looking at next

    Discover which BI tools are best suited to your organisation

    Learn how to prepare or HANA and how it will aect your

    overall strategy

    Find out how to keep costs down wh ilst delivering

    high-value to the business

    Creating a strategy or upgrading to BI 4 an d using this

    opportunity to clean up your system

    opm be ayctem sce Strategies to assist your team in working better together

    Understanding the dynamics o individuals and how they

    collaborate

    Identiying the characteristics you should be looking or

    when recruiting new team members

    How to interact better with dierent character types

    Transorming your team rom being reactive to being

    proactive

    Defning new roles such as Data Scientists and identiying

    whether you need them in your organisation

    ie saP bW & saPbeojec bi Learn technical best practices or integration o the tools Exploring data connectivity options

    Identiying which elements o BW can be leveraged in

    the BusinessObjects BI environment and which are not

    supported

    bde & Prep How to bring control and data integrity to your annu al

    budgeting process

    Understanding the business benefts o moving to SAP BPC

    (Budgeting, Planning and Consolidation)

    Comparing SAP BPC to other similar tools

    Use case o SAP BPC in action and customer views on its

    efcacy

    He beayc v he Cd Understand SAPs roadmap or technologies in the cloud and

    how this will aect their on-premise portolio

    Discover the benefts and drawbacks o implementing an

    application in the cloud

    Exploring the accessibility and security o data in the cloud

    Learn how leveraging cloud inrastructures can speed up

    your implementation ROI

    Examining hybrid clouds and their uses

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    Three Keys to Unlock YourExecutive BI ChequebookBefore its all Gone!With so many priorities and a tight economy,executives are now more than ever focused oninvesting in areas that will show true value totheir business. Hence the key to opening theexecutive chequebook is simply by focusingon adding value, and then finding key ways tohighlight it in your organisation.

    Join Mico, as she teaches you proven techniquesto engage an executive audience in your BIproject and more importantly, maintaining theirbuy-in.

    Show me the money - learn why executivebuy-in is important and why your team cantlive without it

    Business users are key - learn one key thingthat your BI app must accomplish to help the

    business gain true value Do a social BI launch - learn why doing a social

    launch will keep your BI project visible on thetop floor

    Micois the founder of the highly-rated BIDashboard Formula (BIDF) coaching series.The only coaching program focused on teaching

    BI teams how to successfully engage their

    business users and show true value from theirBI deployments. Mico is also an SAP Mentor

    Alumni and is most well known as the founder

    of the popular weblog, Everything Xcelsius andthe XcelsiusGurus Network. As a well-regarded

    influencer in the SAP Analytics ecosystem, she is

    a well sought after speaker and BI influencer.

    Managing the SAP Marathon -Using Working StylesKnowledge to Build andMaintain a Winning ProjectA SAP project is not a sprint, its a marathon!

    The very nature of SAP projects requires a teamthat works well together. Understanding thedynamics of individuals and teams will not onlyimprove productivity, but ultimately ensure agreater project success.

    Your effectiveness in the team begins withan awareness of your personal working andcommunication styles and how they can impactyour team. Next is to better understand howthe styles of those around you can impact youand others. In the end, its a matter of learninghow to harness the collective energyof these diverse styles to become a trulyhigh-performing team.

    This fun and interactive keynote will presentyou with practical ways to apply working styleconcepts to your professional and personalrelationships. Learn how using a practicalmodel and simple language for understandingworkplace dynamics can help you reach theSAP finish line as a strong, united, energised andwinning team!

    Dougis a corporate strategist and changearchitect who helps organisations and

    teams manage the transition from currentto desired state. He has over 30 years of

    experience leading training, service and

    support organisations in a corporate businessenvironment. In addition, Doug facilitates and

    coaches executives, employees and teams in the

    areas of leadership, team building, negotiationand workplace relationships.

    Reflections and Predictions: What the Hell am I Doing Here?After a rebranding, 44 presentations and 35 speakers from across a range of industries and regionsits time to kick back and reflect. Join two experienced practitioners in an interactive discussion on:

    What are some of the challenges facing us in the Business Analytics domain?

    Some of the key takeaways from the conference

    Where to next?

    Bring your questions and opinions on where you are taking your organisation. More importantly takesome time to reflect before heading back into your daily routine.

    Facilitated by: Peter ODonnell - Lecturer, Decision Support Systems Laboratory, Monash University

    The User Engagement ParadoxBusiness Analytics systems have the potentialto make fundamental and positive changes tothe way organisations work. Our end-usersknow this and there has probably never been atime when user demand for access to the datathey need to make decisions has been greater.Users want effective and easy to use BusinessAnalytics systems. The problem is when webuild those systems, we have a hard timegetting people to use them!

    This keynote will explore the paradox ofcontemporary BI: that two of the majorchallenges facing BI developers are meetingend-user demand for systems, while at thesame time fighting to get end-users to use thesystems and data that are provided for them.

    Active requirements gathering and its role inbuilding user engagement

    How to focus on user needs and not user

    wants

    The value of a scientist/practitioner approachto performing business needs analysis

    How to harness the hype around big dataand not lose your soul

    Using the visualization debate to youradvantage

    Building your BI brand

    Peteris a Lecturer in the Decision SupportSystems Laboratory at Monash Universityin Melbourne, Australia. His current research

    interests include conceptual modelling for

    decision support systems and the usability ofBusiness Intelligence interfaces. He maintains

    close links with the Business Intelligence industry

    in Australia and is regularly invited to speak attrade seminars and user group meetings.

    MICO YUKFounder & Director of BusinessDevelopment, BIDashboardFormula.com(USA) (SAP Mentor Alumni)

    PETER ODONNELLLecturer, Decision Support SystemsLaboratory, Monash University

    HARJ CHANDEnterprise Information StrategyArchitect, AGL Energy Limited

    LESTOR MEADOWSManager, Business Intelligence AsiaPacific, Kimberly-Clark Asia Pacific

    DOUG WHITTLEPresident, Whittle ConsultingGroup, LLC (USA)

    Keynote Speakers

    Harjis the Enterprise InformationStrategy Architect at AGL Energy. Hisrole encompasses the development

    and maintenance of IT strategy for the

    information domain. The informationdomain includes Business Analytics, Data

    Management and Information Governance.

    Harj is relatively new to the Utilitiesindustry and learning the complexities of

    the Australian market, but has been able toleverage his customer domain experiencefrom Australia Post combined with asset

    domain experience from Rio Tinto. Harj

    has over 10 years data warehousingexperience predominantly utilising SAP

    technologies. Outside of work, Harj enjoys

    cycling and scuba-diving and has recentlydeveloped a keen interest in kayaking.

    Lestorprovides leadership and strategicdirection in Business Intelligence forKimberly-Clark Asia Pacific. With over 35

    years in IT, including 13 years in Business

    Intelligence, his work passions include;developing high performing teams, BI

    strategy, innovation, data visualization

    and guided analysis. For the last 3 years,Kimberly-Clark has been implementing BOBJ

    reporting on top of SAP BW implementinginnovative solutions for Dashboard, Webi,mobile BI and BO Explorer..

    Lestor is currently leveraging his MBA thesis

    in developing IT strategies that Kimberly-Clark is now ready to launch in their next

    3 year BI strategy for 2013-2015. As aknown conference speaker in Australia,

    New Zealand and South Africa, Lestor bring

    insights in thought leadership, strategy andinnovation. He is honoured to be on several

    regional and global advisory councils that

    not only build his skill, but gives him theopportunity to give back to the Business

    Intelligence community. Outside of work,

    Lestor is married with two kids and enjoyssurfing and swimming.

    Culture Eats Strategy forunch: How to Create an

    Analytics Driven Culturerganisations are facing a wider and widerap between newly available technologiesnd their organisations ability to apply andse this technology for advantage. Thiseynote will explore the role culture playsthe implementation and adoption of new

    echnologies such as In-Memory computing,pplication of big data, predictive analytics andobile BI. However, all the new technology in

    he world does not help if it is not adopted. Weill further explore the strategies and cultural

    hifts successful organisations have applied tonsure adoption and used to create a culturehere analytics is core to every decision.

    How to spur cultural change using analytics

    Which new and existing technologies to applyto new analytical demands

    How to drive adoption and ensure a solid ROIon investments

    Where to start and how to build a successfulanalytics strategy

    Practical examples of successful companies

    asonis head of BI product marketing at SAPnd leads the go-to-market activities for the

    dustrys leading on premise and cloud basedsolutions: SAP BusinessObjects. With over

    2 years of experience in BI and performance

    anagement, Jason is responsible for drivingrisp customer communications and growing

    APs thought leadership position in BI. Since

    ining BusinessObjects in 2005 Jason has beenelping customers solve critical business issues

    hrough the application of information and

    riving analytics adoption.

    ASON ROSEice President Business Intelligenceroduct Marketing, SAP (USA)

    ot Topics Covered: 51 Hot Topics Covered: 108 Hot Topic Covered: 1 Hot Topics Covered: 8

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    Meet the Speakers

    SHREERAM VENKATDASSAP Business Intelligence Supervisor& Project Manager, City o Tacoma(USA)

    Walk away with a master-planfor managing the softer sideof BI

    JORGEN RASMUSSENDirector, Dolphin Dynamics

    Options for deliveringmobile experiences on SAPBW from simple no frill modelsto comprehensive mobilestrategies

    IAN THOMPSONBusiness Analyst,Cliord Hallam Healthcare

    Capability for suppliers toimport their own product andcustomer data

    MALCOLM CLARKSolution Lead - Business Analytics& Inormation Management, HCLEnterprise Application Services

    The landscape and approachfor delivering solutions usingSAP technologies has shifteddramatically

    KURT J. BILAFERRegional Vice President - Analytics,SAP (Singapore)

    Nows your chance to getanswers on the burning issues in

    your organisation

    MARK CULLENSAP BI Team Lead, Woolworths Limited

    How to make your SAP BImobile project successful fromtwo leaders who have a provenapproach

    JEREMY YOUNGManager Inormation Management,TIO

    Transition the responsibility ofdata quality away from the BIteam and into the hands of thebusiness

    INGO HILGEFORTDirector, Customer Engagementand Projects, SAP (Canada)(SAP Mentor)

    Practical oriented guidanceand best practices that you canleverage right away

    GARY HOOKERSAP Administrator, Department oImmigration and Citizenship (DIAC)(SAP Mentor)

    An introductory walk throughof a BI 4 system

    PAUL PEKELHARINGPrincipal Developer, RBM, Ofce oState Revenue, Queensland Treasuryand Trade

    Helped OSR recover the costof the HANA implementationwithin months

    MARTIN RENNHACKKAMP

    CIO, PBT Group

    A tried and tested guide tocreating a BI strategy that willreach the very core of yourorganisation

    DAVE RATHBUNEnterprise BI Solutions Architect,PepsiCo, Inc. (USA)

    Review IDT from an experienceddesigners perspective

    MATT GRYGORCEWICZSenior Business Intelligence Analyst,SA Power Networks

    This methodology becamea model of excellence for allfuture dashboard projects

    ERIC SCHEMERSenior Director ProductManagement, SAP (Germany)

    The future roadmap of DesignStudio and Dashboards

    Visit www.mep.cm/ or more inormation

    HITTLEWhittle Consulting Group,

    yourself andhrough change: Antional change model forour SAP project

    BLAIR WHEADONGM o BI or SAP (C anada)

    Which technologies you shouldbe leveraging for particularsituation

    CRAIG NICHOLLSManager SAP Services Section,Department o Families, Housing,Community Services & IndigenousAairs (FaHCSIA)

    Sitting at the boardroom tablepartnering with the business toadd value

    JENNI LEWISSenior Solution Architect, SAP(Australia)

    Fun real world examples and alive demo of Predictive Analysis

    JRG STEINHORSTHead o Enterprise Architecture,German Armed Forces (Bundeswehr)(Germany)

    The integrated project controllingsolution using Analysis Office,Design Studio and Crystal Reports

    DAMIAN LARKINSBusiness Analyst, Cliord HallamHealthcare

    Capability for suppliers toimport their own product andcustomer data

    MICO YUKFounder & Director o BusinessDevelopment, BIDashboardFormula.com(USA) (SAP Mentor Alumni)

    Proven techniques to engagingan executive audience in your BIproject

    CAMERON VAGGBI Analytics Lead, AGL Energy Limited

    Many organisations are puttingdata science front and centre intheir business strategy

    GLENN ROBERTSONSenior Budget Analyst, Vale Australia

    Understand the businessbenefits Vale derived frommoving to BPC from legacyplanning systems

    LESTOR MEADOWSManager, Business Intelligence AsiaPacifc, Kimberly-Clark Asia Pacifc

    Understand the distinction,commonality, capability andconstraints within each of theSAP BI tools

    GRAEME NEILLSAP BI Program Development Lead,Woolworths Limited

    How to make your SAP BImobile project successful fromtwo leaders who have a provenapproach

    DIMITRI ZARGANAKISNational Practice Manager, NTTDATA Business Solutions

    How HANA affects overall BIdesign and strategy

    S KORPPOOSAP Technology Delivery,

    e Australia

    HANA hybrid cloud for aHANA solution

    DAVID SIMPSONNational Practice Manager,NTT DATA Business Solutions

    Ensure that your currentroadmap and design approach isready for the new world

    DAVID McAMIS

    BI Evangelist, PwC Avantis

    A hands-on look at thispowerful visualization tool

    ILAN FRANKGM o BI - Net New and Emerging,SAP (USA)

    Which technologies you shouldbe leveraging for particularsituation

    EELEitish American TobaccoLimited

    echnologies you shouldaging for particular

    RICHARD WILLIAMSBusinessObjects Principal Consultant,UXC Oxygen

    Prototyped, developed anddeployed an award winningmobile BI solution on a shoestring budget

    AINSLEY OSULLIVANBusinessObjects Principal Consultant,UXC Oxygen

    A BI solution that surpassestheir expectations and notovercommitting what canactually be delivered

    ERIC VALLOChie Architect, EV Technologies(USA)

    Empower yourself towards asuccessful BI 4 upgrade

    HARJ CHANDEnterprise Inormation StrategyArchitect, AGL Energy Ltd

    Surviving and thriving withHANA and smart meteranalytics

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    11.00

    TRACK A TRACK B TRACK C

    The Anatomy of a MobileApp - Tapping Into theMobile Revolution

    Jorgen Rasmussen - DolphinDynamics

    TRACK D

    SAP BusinessObjects BI 4.xRoadmap - Features andFunctions

    Ingo Hilgefort - SAP (Canada)(SAP Mentor)

    Conference Overview

    Workshop 1: SAP BusinessObjects BI with SAP NetWeaver BW and SAP NetWeaver BW on SAP HANALed by: Ingo Hilgefort - SAP (Canada) (SAP Mentor)

    Workshop 2: BI Dashboard FormulaLed by: Mico Yuk - BIDashboardFormula.com (USA) (SAP Mentor Alumni)

    10.00

    18.00 Pre-Conference Registration

    Monday 5 August 2013

    Wednesday 7 August 2013

    08.00

    08.30

    08.30

    09.00

    09.00

    16.00

    12.45

    17.10

    Registration/Arrival Tea & Coffee/Exhibition Viewing

    Workshop Registration/Arrival Tea & Coffee

    Opening and Chairpersons Welcome

    Workshop 1: SAP BusinessObjects BI with SAP NetWeaver BW and SAP NetWeaver BW on SAP HANALed by: Ingo Hilgefort - SAP (Canada) (SAP Mentor)

    Workshop 2: BI Dashboard FormulaLed by: Mico Yuk - BIDashboardFormula.com (USA) (SAP Mentor Alumni)

    Opening Address: Kurt J. Bilafer - Regional Vice President - Analytics, SAP (Singapore)

    Mastering Business Analytics with SAP & SAP BusinessObjects BI Workshop Close

    Lunch & Exhibition Viewing

    Mastering Business Analytics Community Networking Drinks Sponsored by

    Tuesday 6 August 2013Sunday 4 August 2013

    11.55 Building a Cutting-Edge BIPlatform - A CompellingCase Study

    Shreeram Venkatdas - City ofTacoma (USA)

    15.30

    13.45

    Afternoon Tea & Coffee/Exhibition Viewing

    Political, Financial, andTechnical Challenges onPepsiCos Journey ToExplorer

    Dave Rathburn - PepsiCo, Inc.(USA)

    What Comes Next? ItsPredictive Analysis

    Jenni Lewis - SAP (Australia)

    14.40 Visualize Like a Boss withSAP Visual Intelligence

    David McAmis - PwC Avantis

    SAP Budgeting, Planningand Consolidation (BPC) inAction at Vale

    An Interview with: GlennRobertson - Vale Australia

    Top 5 BI Guerrilla Tactics toOvercome User Resistance!

    Mico Yuk -BIDashboardFormula.com (USA)(SAP Mentor Alumni)

    Panel Discussion: BusinessAnalytics From BothSides: Experiences andPerspectives From BW andNon-BW Customers

    Obtaining and MaintainingBusiness Engagement WhenYou Return to the Office

    Craig Nicholls - Department ofFamilies, Housing, CommunityServices & Indigenous Affairs(FaHCSIA)

    16.10 Keynote Presentation: Managing the SAP Marathon - Using Working Styles Knowledge to Build and Maintain a Winning Project Doug Whittle - Whittle Consulting Group, LLC (USA)

    09.30 Workshop Registration/Arrival Tea & Coffee

    SAP Design Studio BetaProgram: Case Study andRoadmap

    Jrg Steinhorst - German ArmedForces (Bundeswehr) (Germany)& Eric Schemer - SAP (Germany)

    Comparing and Contrastingthe SAP BI Tool Suite toBuild the Right Capability inYour Team

    Lestor Meadows -Kimberly-Clark Asia Pacific

    10.20 Morning Tea & Coffee/Exhibition Viewing

    18.30 Mastering Business Analytics Demo Jam & Networking Welcome Drinks

    09.20 Opening Keynote Presentation: Culture Eats Strategy for Lunch: How to Create an Analytics Driven CultureJason Rose - SAP (USA)

    08.00 Breakfast Session 1: How to Mobilise Your Executive in Under 50 DaysRichard Williams & Ainsley OSullivan - UXC Oxygen

    Breakfast Session 2: Smoothing the Road to SAP BusinessObjects BI 4Eric Vallo - EV Technologies (USA)

    11.40

    TRACK A TRACK B TRACK C

    Enabling Data Driven

    Change at TIO with SAPInformation Steward

    Jeremy Young - TIO

    TRACK D

    Implementing an Effective

    Business IntelligenceStrategy

    Martin Rennhackkamp - PBTGroup

    13.25 Lunch & Exhibition Viewing

    12.35 Leading Yourself andOthers Through Change:An Organisational ChangeModel for Guiding YourSAP Project

    Doug Whittle - WhittleConsulting Group, LLC (USA)

    Preparing Yourself for theNew Data Frontier

    Malcolm Clark - HCL EnterpriseApplication Services

    15.20

    14.25

    Closing Keynote Presentation: Reflections and Predictions: What the Hell am I Doing Here?Interactive Discussion with: Harj Chand - AGL Energy Limited & Lestor Meadows - Kimberly-Clark Asia PacificFacilitated by: Peter ODonnell - Monash University

    Mastering the Softer Sideof Business Intelligence

    Shreeram Venkatdas - City ofTacoma (USA)

    How OSR QueenslandCreated ROI with SAPHANA Within Months

    Paul Pekelharing - Office ofState Revenue, QueenslandTreasury and Trade

    Extending 3rd PartySelf-Service ReportingCapabilities withCustomised Data

    Damian Larkins & IanThompson - Clifford HallamHealthcare

    BI 4 Information DesignTool Gotchas

    Dave Rathburn - PepsiCo, Inc.(USA)

    16.20 Mastering Business Analytics with SAP & SAP BusinessObjects BI Conference Close

    SAP BI Mobile atWoolworths - Elementsfor Success

    Graeme Neill & Marc Cullen -Woolworths Limited

    Making the Best Choice Outof the SAP BO Front-EndZoo

    Jrg Steinhorst - GermanArmed Forces (Bundeswehr)(Germany)

    08.30

    09.00

    Tea & Coffee/Exhibition Viewing

    Keynote Presentation: The User Engagement ParadoxPeter ODonnell - Monash University

    11.00 Morning Tea & Coffee/Exhibition Viewing

    10.00 Keynote Presentation: Three Keys to Unlock Your Executive BI Chequebook Before Its All Gone!Mico Yuk - BIDashboardFormula.com (USA) (SAP Mentor Alumni)

    Best Practices for

    Integrating SAP BI 4 withSAP BW and SAP BW onSAP HANA

    Ingo Hilgefort - SAP (Canada)(SAP Mentor)

    Visualizing Supplier

    Performance with BI4.0 Dashboards - UsingBest Practice DesignMethodologies

    Matt Grygorcewicz - SA PowerNetworks

    SAP HANA as a Service -Leveraging Scalable CloudInfrastructures for RapidAdoption

    Tuomas Korppoo - AccentureAustralia

    What Can I Do Now toPrepare for the World ofReal Time BI Powered bySAP HANA?

    Dimitri Zarganakis & DavidSimpson - NTT DATA BusinessSolutions

    Data Scientist: CoolestJob in the World? A SilverBullet?

    Cameron Vagg - AGL EnergyLimited

    17.00 Workshops Close

    Surviving and Thriving withHANA and Smart MeterAnalytics

    Harj Chand - AGL EnergyLimited

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    Sunday 4 August - Workshops will run from 10.00 to 17.00.Registration opens at 09.30 and lunch and afternoon tea are included.

    Wednesday 7 August - Workshops will run from 09.00 to 16.00.Registration opens at 08.30 and morning tea and lunch are included.

    Workshops

    In this workshop you will learn how to use the new SAP BusinessObjects BI 4.1 suite products in combination with SAPNetWeaver BW and SAP NetWeaver BW on SAP HANA. It will provide you with practical oriented guidance and best practicesthat you can leverage right away at your own company. You will learn about topics such as data connectivity for SAP ERP andSAP NetWeaver BW and SAP NetWeaver BW on SAP HANA, user management, data security and portal integrations. You willget to experience the following products yourself:

    SAP BusinessObjects Analysis, edition for Microsoft Office v 1.4

    SAP BusinessObjects Analysis, edition for OLAP Edition 4.1

    SAP BusinessObjects Design Studio 1.1

    Web Intelligence 4.1

    Visual Intelligence

    SAP BusinessObjects Explorer 4.1All the products are based on the latest release SAP BusinessObjects BI 4.1 in combination with SAP NetWeaver BW and SAPNetWeaver BW on SAP HANA.

    Please note: All delegates attending the workshop will require their own laptop to log onto the workshop server onsite. Please ensure that your laptop meets

    these required technical specifications/requirements: Windows O/S; 2GB of Memory (3GB would be ideal); Administrative Rights; Remote Desktop Client.

    Workshop 1

    SAP BusinessObjects BI with SAP NetWeaver BW and SAPNetWeaver BW on SAP HANA

    Led by: Ingo Hilgefort - Director, Solution Management, SAP (Canada) (SAP Mentor)

    Workshop 2

    BI Dashboard Formula

    Led by: Mico Yuk - Founder & Director of Business Development, BIDashboardFormula.com (USA)(SAP Mentor Alumni)

    This non-technical, hands-on workshop will provide you with the foundation needed to get your BI projects off on the rightfoot. By learning how to effectively plan, scope and prototype your next BI project, using the BI Dashboard Formula threeproven steps and templates, you will instantly increase your user engagement and adoption. Participants are encouraged tocome well rested and with an open mind!

    Dont miss this chance to join the BIDF (BI Dashboard Formula) Global Tour as we come to Australia for the first time during theMastering Business Analytics Conference. Get ready for a day of fun and transformation!

    Module #1Planning the most important but overlooked step!

    - BIDF Planning Guide Temple

    - BIDF ROI Calculator

    - BIDF Project Plan Template

    Module #2 Scoping the art of gathering requirements

    - Using the BIDF BI Blueprint

    Module #3 Prototyping... developing the perfect dashboard by reading your users minds!

    Pre-requisites: Attendees should have been exposed to, hosted or participated in at least one full BI project before attendingcourse. Newbies are welcome, but are warned to keep their seat belts on.

    Target Audience: BI report and dashboard developers, business analysts and anyone else involved in the planning, scoping andprototyping of BI dashboards/reports, learn a proven 3-step process that will instantly boost user adoption!

    Please Note: This is a hands-on workshop and attendees are expected to bring their own laptop and power cord.

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    Track Presentations

    The Anatomy of a Mobile App - Tapping Into theMobile Revolution

    Jorgen Rasmussen - Director, Dolphin Dynamics

    Mobile apps have transformed the way we perform tasks

    in our private life. Tapping into the mobile revolution offers

    a great opportunity for Business Intelligence initiatives as

    getting information and insight in the hands of management

    and decision makers is a key value driver. But exactly how do

    you do it?

    Emerging platforms and technologies make it difficult to

    establish firm strategies. The good news is that you most

    likely can get started with what you have already got.

    SAP has created strategic partnerships with Sencha and

    Appcelerator to offer broader opportunities.Join Jorgen as he explains the components that make up a

    mobile solution and options for delivering mobile experiences

    on SAP BW from simple no frill models to comprehensive

    mobile strategies.

    The generic components of a mobile solution

    Application frameworks: native, cross-platform native,

    hybrid and HTML5

    Exposing SAP data

    Device management

    Application gateways and security

    Panel Discussion: Business Analytics From Both Sides:Experiences and Perspectives From BW and Non-BWCustomers

    Panelists Include:Blair Wheadon - GM of BI for SAP Customers, SAP (Canada)

    Ilan Frank - GM of BI, SAP (USA)

    Jack Steele - BI Lead, British American Tobacco (Holdings)Limited

    Over the past few years SAPs vision for BusinessObjects

    has been to standardise the user offerings for both SAP BWcustomers and non-SAP BW customers. After 4 years, how far

    along that journey have we reached today?

    Join this panel of SAP representatives and customers to discuss

    experiences from both sides of the coin. Find out how product

    roadmaps are planned for both parties and which technologies

    you should be leveraging for your particular situation. Bring your

    perspectives and opinions for this open, honest and interactive

    session.

    SAP HANA as a Service - Leveraging Scalable CloudInfrastructures for Rapid Adoption

    Tuomas Korppoo - Manager, SAP Technology Delivery,Accenture Australia

    Ever larger data volumes and analytics needs are forcing

    organisations to look at new ways to process data. Still,

    proving a business case for addressing some of these

    questions can be difficult.

    This session presents ways to leverage cloud infrastructures

    in order to speed up return on investment and to manage

    end-to-end running costs.

    Proving a business case for SAP HANA

    - Tools and techniques for bottom-up and top-down

    analysis

    SAP HANA and cloud - current technical status

    - Accenture - Telstra HANA hybrid cloud for a scalable

    HANA solution

    Expanding the analytical capabilities of SAP HANA

    - Big data connectivity to SAP HANA and SAP HANA

    analytical foundation

    Rapid prototype to production

    Building a Cutting-Edge BI Platform - A CompellingCase Study

    Shreeram Venkatdas - SAP Business IntelligenceSupervisor & Project Manager, City of Tacoma (USA)

    City of Tacoma is a complex public organisation in the USA

    representing Utilities, Police, Fire, Tax and other departments.

    Three years ago, City of Tacoma formulated a strategy and

    roadmap for implementing a cutting edge BI platform. They

    implemented a scalable, high-performance BI infrastructure

    and modelled large amounts of reporting data from multiplesources in a cost-effective manner. The organisation adopted

    a strong governance model and promoted deep adoption of

    BI by empowering self-service. City of Tacoma is now looking

    towards mobility, In-Memory computing, cloud and big data.

    Framework for creating a roadmap for BI

    Steps to building a scalable, high performance BI architecture

    How to build comprehensive reporting content from various

    source systems

    Mobility, In-Memory, cloud and big data capabilities

    Brief introduction to tomorrows session including business

    alignment, user involvement and organisational penetration

    Current SAP Release: BI 4, BW 7.3

    SAP BusinessObjects BI 4.x Roadmap - Featuresand Functions

    Ingo Hilgefort - Director, Customer Engagement andProjects, SAP (Canada) (SAP Mentor)

    This session is intended as a follow-up to the keynote

    outlining the high level roadmap for SAP BusinessObjects BI.

    In this session Ingo will take a deep dive into the new

    functionality and will look at the upcoming features and

    functionality in more details.

    Get the latest updates on SAP BusinessObjects Design

    Studio for designing mobile dashboards

    Learn how SAP Predictive Analysis and SAP Visual

    Intelligence tools can meet the requirements of analysts

    and take your BI deployment to the next level Get a sneak peek at new capabilities and functionalities

    to come with SAP BusinessObjects BI 4.1 and impacts on

    your overall BI strategy

    The session will provide feature level details on the

    upcoming releases of the SAP BusinessObjects BI portfolio.

    Comparing and Contrasting the SAP BI Tool Suiteto Build the Right Capability in Your Team

    Lestor Meadows - Manager, Business Intelligence AsiaPacific, Kimberly-Clark Asia Pacific

    With a plan to build team capability, Kimberly-Clark first

    needed to clearly understand the distinction, commonality,

    capability and constraints within each of the SAP BI tools.

    In order to do so they initiated case studies to compare and

    contrast their suite of SAP BI tools.

    The case studies used a common set of queries to compare

    and contrast BEx web, Webi, Explorer, Design Studio and

    Dashboards under the Windows 7 and iOS platforms.

    This session provides insight into that journey highlighting

    ways to develop team skill and also understand the maturity

    level of the tools.

    Compare and contrast across the SAP BI tool suite

    Simple ways to build capability within a team

    Simple techniques in implementing visual analytics and

    guided analysis

    Points to consider for mobility

    Current SAP Release: BI 4 SP4-6 & BW 7.3

    TRACK A TRACK B TRACK C TRACK D

    Hot Topic Covered:

    Hot Topics Covered: Hot Topic Covered:

    Hot Topic Covered:

    Hot Topics Covered: Hot Topics Covered:

    Hot Topics Covered:6

    5 9

    5

    9 3 135 10

    Obtaining and Maintaining Business Engagement WhenYou Return to the Office

    Craig Nicholls - Manager SAP Services Section, Departmentof Families, Housing, Community Services & IndigenousAffairs (FaHCSIA)

    Attending a Mastering SAP conference is an awesome experience -

    you leave the event on a high, feeling energised and ready to assist

    your organisation to solve all their issues. The days, weeks and

    months after the event can be a bit of a letdown as you get caught

    up in the internal politics of your organisation and the limitations

    that exist with business engagement. At FaHCSIA attempts to

    engage with senior managers were unsuccessful until 2010 when

    the SAP BW team finally broke the glass ceiling and delivered an

    executive dashboard. Overnight they found themselves assisting

    senior executives to drive organisational change, but fast forward 18months and the dashboard was becoming stale. Discover how they

    reinvented themselves to again be sitting at the boardroom table

    partnering with business to add value.

    Breaking the culture of if you build it they will come

    Stop focusing on just emerging technologies, focus back on what

    business thinks is important

    Engaging with key stakeholders - discussing requirements, data

    integrity, business value and return on investment

    Develop a strategy and roadmap for the future

    Current SAP Release: BI 4 SP5 & BW 7.01

    Hot Topics Covered: 1 8

    What Can I Do Now to Prepare for the World of RealTime BI Powered by SAP HANA?

    Dimitri Zarganakis & David Simpson - National PracticeManagers, NTT DATA Business Solutions

    This presentation will focus on how BW on HANA and Business

    Suite on HANA affects your overall BI design and strategy.

    Its relevant for customers about to start HANA projects,

    considering a refresh of your BI strategy or those who might

    start projects in the next two years. See how you can ensure

    that your current roadmap and design approach is ready for

    the new world of In-Memory based Enterprise Information

    Management.

    What reporting and analytics should be built directly on top

    of Business Suite?

    How to design a hybrid BW/Business Suite solution that is

    seamless to the user yet brings together the benefits of

    real-time operational reporting and enterprise data

    warehousing

    Insight into what your implementation options are from big

    bang to smaller incremental deliveries

    How to design future solutions and where you can gain

    tangible business benefits

    The change to thinking that is required once you remove the

    current technical constraints

    3 9

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    Top 5 BI Guerrilla Tactics to Overcome UserResistance!

    Mico Yuk - Founder & Director of BusinessDevelopment, BIDashboardFormula.com (USA)(SAP Mentor Alumni)

    Lets face it. IT teams are in a fight for their life to remain

    relevant in most organisations as they struggle to engage

    the business users, or show any value. Not only are the

    business users distracted by the buzz of big data and the

    IT-free promise land known as the cloud, but they arealso resisting any IT engagement at an alarming rate. With

    Gartner predicting that in 2013 70% of all BI projects will

    be a failure, IT has to change... and quickly! Join Mico, as

    we she reveals her top 5 BI Guerrilla strategies to engage

    business users:

    1. Avoid outlook scoping - learn how to gather requirements

    correctly

    2. Watch what you say - learn how to speak the business

    lingo not BI SAPanese!

    3. Stop running - learn how to embrace new BI solutions

    shock the business into engaging

    4. Always design mobile first - the iPhone has changed the

    BI game apps are the future

    5. Hurry up - long, drawn deployments are a thing of the

    past deploy faster or move aside!

    Visualize Like a Boss with SAP Visual Intelligence

    David McAmis - BI Evangelist, PwC Avantis

    Join the author of the book Mastering SAP Visual

    Intelligence (Kuiper Publishing) for a hands-on look at this

    powerful visualization tool. Well dive deep into the scenarios

    where you would want to use Visual Intelligence, using

    real-world examples and visualizations.

    Youll learn how to get started with the tool, as well as the

    tips and tricks that will make you visualization pro from the

    start. Well also look at working with SAP HANA, universes

    and other data sources, including live demonstrations and

    resources you can take away to start using SAP Visual

    Intelligence today.

    SAP Visual Intelligence usage scenarios

    Real world examples

    Getting started

    Tips and tricks for working with SAP Visual Intelligence

    Working with SAP HANA and other data sources

    Troubleshooting

    TRACK D

    Political, Financial, and Technical Challenges onPepsiCos Journey To Explorer

    Dave Rathburn - Enterprise BI Solutions Architect,PepsiCo, Inc. (USA)

    Sometimes there are non-technical reasons why projects

    get derailed. PepsiCo has been evaluating Explorer since the

    early days of Polestar, and they are finally putting several

    projects into production this year.

    This session will take a look back at how PepsiCo got here

    and discuss some of the political, financial and yes some of

    the technical challenges they encountered along the way.

    Current SAP Release: BI 4

    SAP Design Studio Beta Program: Case Study andRoadmap

    Jrg Steinhorst - Head of Enterprise Architecture,German Armed Forces (Bundeswehr) (Germany) &Eric Schemer - Senior Director Product Management,SAP (Germany)

    When SAP introduced Design Studio 1.0 to the market at

    Sapphire Madrid 2012, customer interest and expectations

    were very high. By November 2012, the product had gone

    through SAPs largest beta program, reaching out to almost

    400 customers.

    One of the first customers to take part in the beta program

    was the German Armed Forces and just hours after SAP

    announced GA at Sapphire Madrid they were able to show

    an integrated solution with Analysis Office and DesignStudio. See how they fit only three tools (AO, DS, CR)

    together (without BOE server) to fulfill all business users

    demands for up-to-date and future-oriented reporting.

    Jrg will reveal DSAGs recommendation for front-end

    tools and see the integrated project controlling solution

    using Analysis Office, Design Studio and Crystal Reports.

    Eric, responsible for Design Studio in SAPs product unit will

    give an early glimpse of Design Studio 1.2 as well as the

    roadmap of Design Studio and Dashboards.

    Current SAP Release: BW 7.3 & ECC 6.06

    TRACK CTRACK A TRACK B

    SAP Budgeting, Planning and Consolidation (BPC) inAction at Vale

    An Interview with: Glenn Robertson - Senior BudgetAnalyst, Vale Australia

    Headquartered in Brazil, Vale is the second largest mining

    company in the world. Recently, SAP BPC has become the

    proven platform to manage Vales annual budgeting system and

    processes. In this interview style session you will have the

    chance to the understand the business benefits Vale derived

    from moving to BPC from legacy planning systems. Through a

    series of questions and commentary hear how BPC has brought

    control and data integrity to the annual budgeting process as

    well as enabling the business to respond effectively to changes

    in operating environment. It has reduced the business reliance

    on the IT department and in an agile development environment

    Vale is able to quickly accommodate changes.

    Overview of Vales business and planning requirements

    Description of legacy planning process and systems

    Business drivers for selecting SAP BPC

    BPC implementation project challenges and lessons learned

    Business uptake and user acceptance of the BPC toolset

    Business benefits delivered by the solution

    Future business applications to be developed

    Current SAP Release: ECC 6

    Hot Topics Covered:

    Hot Topic Covered: Hot Topics Covered:

    Hot Topic Covered:

    Hot Topic Covered:

    Hot Topic Covered:

    Data Scientist: Coolest Job in the World? A SilverBullet?

    Cameron Vagg - BI Analytics Lead, AGL Energy Limited

    Data Science is an emerging field of work encompassing old, new

    and often seemingly opposing elements: from maths to hacking,

    structured thinking to intellectual curiosity, deep data analysis to

    compelling visual presentations, small samples to big data. The

    people that do it think its the coolest job in the world. A lot of

    business people think its a silver bullet. Many organisations are

    putting it front and centre in their business strategy.

    AGL Energy has embarked on the Data Science journey and will

    share their experiences so far and lessons learnt.

    Why Data Science?

    - The key drivers, benefits and objectives

    What is Data Science?

    - The key elements, capabilities and skills of a good Data

    Scientist, complimentary Business Analytics roles and enabling

    technologies

    How to get it done - sponsorship, recruiting, getting started,

    selection of initiatives, marketing and operationalising your

    output

    Tips and tricks, measuring success and Q&A

    Current SAP Release: BI 4 & BW 7.3

    Hot Topics Covered: 4 101 2

    72 5 6 12

    Surviving and Thriving with HANA and Smart MeterAnalytics

    Harj Chand - Enterprise Information Strategy Architect,AGL Energy Limited

    Faced with the smart meter data deluge, AGL Energy turned the

    challenge of data volume into an opportunity for data insights.

    AGL Energy embarked on a collaborative innovation journey

    with SAP to provide analytics and insights to customers and

    internal decision makers. A journey that can best be described

    as relentless. With many organisations talking about advanced

    analytics, learn about the key business decisions that had to

    be made when starting out to deliver an analytics solution.

    Understand the challenges of introducing HANA and SAP

    applications utilising HANA into an enterprise environment.

    Discover the unseen challenges that had to be overcome alongthe way, such as data quality and platform readiness. And

    ultimately answer the question of was it really worth it? See

    how AGL Energy will measure the success of advanced analytics

    using HANA/Smart Meter Analytics?

    The business opportunity and burning platform faced

    Business decisions to consider for delivering analytics

    Architectural decisions to consider for HANA and analytics

    The challenges faced along the way - lessons learnt

    How to measure analytics success

    Current SAP Release: BI 4 & BW 7.3

    Hot Topics Covered: 3 7

    What Comes Next? Its Predictive Analysis

    Jenni Lewis - Senior Solution Architect, SAP (Australia)

    Now you have started your Business Analytics journey and

    you have your dashboards, reports and ad-hoc queries to

    help review your performance based on what is happening

    now or has happened in the past. What comes next? I hear

    you ask. All will be revealed in this Predictive Analysis session

    run by Jenni Lewis.

    Definition of Predictive Analysis

    Where does it fit in a companys Business Analytics journey?

    Why do you need it?

    Fun real world examples

    Live demo

    1 82

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    SAP BI Mobile at Woolworths - Elements for Success

    Graeme Neill - SAP BI Program Development Lead &Marc Cullen - SAP BI Team Lead, Woolworths Limited

    Mobile Business Intelligence is difficult to implement

    successfully. Many organisations never get past a proof of

    concept with this new technology. This presentation by two

    leading BI executives from Woolworths will take you through

    whats required to ensure a successful project outcome.

    In 2012, Woolworths deployed SAP BI mobile technology to

    improve information for its regional managers within the Petrol

    division. Within two months of this initiative the technology

    was deployed to the Woolworths executive team. See how to

    make your SAP BI mobile project successful from two leaders

    who have a proven approach.

    Role of a mobile BI strategy

    Precursors to success

    Project success factors

    Lessons learnt and what not to do

    Ongoing success factors

    Measuring success

    Current SAP Release: BI 4 SP3 & BW 7.31 SP4

    Hot Topic Covered: 6

    Best Practices for Integrating SAP BI 4 with SAPBW and SAP BW on SAP HANA

    Ingo Hilgefort - Director Customer Engagement andProjects, SAP (Canada) (SAP Mentor)

    In this session you will learn a set of technical best practices,

    which you can use when integrating SAP BusinessObjects BI

    4.x with SAP BW and SAP BW on SAP HANA.

    Data connectivity options

    Level of meta data support

    Data level security

    User management

    BEx Query design

    Ingo will also cover other important topics when integratingBI with BW and BW on HANA.

    You will learn which elements from their SAP BW system

    can be leveraged in the SAP BusinessObjects BI environment

    and which are not supported.

    In addition the session will provide details on how to

    leverage BI with SAP HANA when your SAP BW system is

    running on SAP HANA.

    Enabling Data Driven Change at TIO with SAPInformation Steward

    Jeremy Young - Manager Information Management, TIO

    TIO recently implemented SAP Information Steward as part of

    a larger strategy to transition the responsibility of data quality

    away from the BI team and into the hands of the business.

    With a high turnover of staff as the norm in the Northern

    Territory, the new solution needed to be intuitive, easy to use

    and have great visualization capacity.

    Discover how TIOs implementation of SAP Information

    Steward has increased traceability and transparency to

    enable Data Stewards within the business to quickly identify

    anomalies and enable business driven data quality change.

    The business need for a new information managementstrategy - TIOs vision for data quality

    Comparison of different data management tools - why TIO

    chose SAP Information Steward

    The implementation and training phase - what worked and

    what didnt?

    Did the tool actually meet the requirements?

    Future plans to enable data driven change at TIO

    Current SAP Release: Data Services 4.0 & Information

    Steward 4.0

    Leading Yourself and Others Through Change: AnOrganisational Change Model for Guiding YourSAP Project

    Doug Whittle - President, Whittle Consulting Group,LLC (USA)

    SAP projects are synonymous with change- bringing

    a flood of events and milestones that move your team

    and your end-users from the current state (as is) to the

    desired state (to be). This session will provide you with a

    simple change curve model that serves as a framework forguiding yourself, your project team, and most importantly,

    your end-uses, through the change journey. Examine

    the 5 key phases of change: denial, resistance, anger/

    checking out, exploration and commitment. Learn how to

    identify the characteristics, types of conversations and

    specific behaviours you will encounter for each phase and

    alternatives for addressing and guiding individuals on a

    positive, forward path. Examine specific communication

    strategies that are effective in each phase to engage

    others in change dialogues and how to reinforce the

    behaviours that support positive movement through

    the change curve. People dont resist change - they

    resist BEING changed. This session is all about helping

    your stakeholders view change as an opportunity instead

    of a threat.

    TRACK D

    Visualizing Supplier Performance with BI 4.0Dashboards - Using Best Practice DesignMethodologies

    Matt Grygorcewicz - Senior Business IntelligenceAnalyst, SA Power Networks

    SA Power Networks set out to improve the organisations

    visibility and management of suppliers throughout its

    extensive supply chain. Discover their journey from the initial

    business engagement through to the successful delivery

    of supplier performance dashboards. See how the BI Team

    were able to lead this project utilising lessons learnt from

    previous conference attendance and BI industry thought

    leaders without the assistance of external consultants. The

    overwhelmingly positive response from the business has seen

    this methodology become a model of excellence for all futuredashboard projects.

    The importance of planning and building customer

    expectations

    The engagement model: what worked and what didnt

    The evolution from pencil and paper to production ready

    dashboards providing guided analytics

    Go-live support and planning for continuous improvement -

    the real start of your dashboard project

    Current SAP Release: BI 4 SP4-6 & BW 7.3

    TRACK CTRACK A TRACK B

    Making the Best Choice Out of the SAP BOFront-End Zoo

    Jrg Steinhorst - Head of Enterprise Architecture,German Armed Forces (Bundeswehr) (Germany)

    The slow integration of BusinessObjects tools since the

    acquisition of BusinessObjects by SAP caused the German

    Armed Forces to feel insecure about their development

    strategy. This was further reinforced by the SAP roadmap

    being changed repeatedly.

    Increasing business demands for reporting and analysis

    capabilities additionally escalated the pressure to find a new

    solution. The demand was high to implement only a selection

    of tools to cover the requirements of the company, focusing

    rather on a long-term front-end strategy. The dilemma: a

    solution now - but with tools supported in the future.

    What are the new tools and what are their capabilities?

    What does this mean for the current front-end tools?

    Building a powerful, long term front-end strategy with the

    new analysis tools

    Reduce the complexity, maintenance and application

    support costs

    Different requirements and priorities to be considered for

    your environment

    Current SAP Release: BW 7.3 & ECC 6.06

    Hot Topics Covered:

    Hot Topics Covered: Hot Topic Covered:

    Hot Topics Covered: Hot Topic Covered: 4

    1

    Preparing Yourself for the New Data Frontier

    Malcolm Clark - Solution Lead - Business Analytics &Information Management, HCL Enterprise ApplicationServices

    Whether its large data volumes, requirements for real-

    time analytics, or combining complex data sources, the

    requirements, landscape and approach for delivering

    solutions using SAP technologies has shifted dramatically.

    This session will focus on how to best approach this new

    world of data.Malcolm will discuss agile implementation approaches and

    target architectures for the following:

    Complex event processing

    Operational process intelligence

    Sentiment analysis

    Mobile analytics

    Hot Topic Covered: 4

    Implementing an Effective Business IntelligenceStrategy

    Martin Rennhackkamp - CIO, PBT Group

    In order to get business value from your investment in BI,

    especially if you are implementing the newer technologies in

    the SAP stable - HANA, Visual Analytics, Predictive Analytics

    and In-Memory analytics - it is best implemented in alignment

    with a well-structured BI strategy. Your strategy needs to be

    agile, phased and focused on the business strategy, objectives,

    business outcomes and business agility.

    In this presentation, Martin will give you a tried and tested

    guide to creating a BI strategy that will reach the very core of

    your organisation and fully enhance the ROI of your product

    purchases. BI strategy framework

    Aligning the BI strategy with business strategy and objectives

    BI strategy phasing and implementation

    Aligning with and incorporating corporate culture

    Hot Topic Covered: 91 23 11

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    BI 4 Information Design Tool Gotchas

    David Rathbun - Enterprise BI Solutions Architect,PepsiCo, Inc. (USA)

    The launch of BI 4 including the new Information Design Tool

    provided many technical advances (multi-sourced universes!)

    but also presents a drastic shift in user interface and many

    common workflows. Designers may find that favourite features

    are now in a completely different area or gone altogether.

    This session will review IDT from an experienced designers

    perspective and cover some of the improvements, gotchas and

    yes even some of the annoyances after a year of working with

    the new tool.

    Current SAP Release: BI 4

    Extending 3rd Party Self-Service ReportingCapabilities With Customised Data

    Damian Larkins & Ian Thompson - Business Analysts,Clifford Hallam Healthcare

    In 2010 CH2 embarked on a project allowing suppliers to

    login to a web page, accessing data relating to products,

    sales and inventory data they require on a regular basis.

    This webpage became known as the CH2 Gateway. CH2

    Gateway was a huge success but one element was missing -

    customised supplier data in the CH2 reports.

    Recently, CH2 added the capability for suppliers to import

    their own product and customer data into CH2 Gateway

    and run Webi reports immediately. Listen to this case study

    to learn the business benefits and technical know-how of

    allowing third parties to customise data and run reports

    within your systems.

    Why the need for customising the data? Business benefits

    of doing so

    How did Clifford Hallam enable this?

    What were the security concerns of combining data inside

    and outside of the firewall?

    A real-time demonstration of how it all works

    The supplier response and ideas on other use cases where

    this method could be useful

    Current SAP Release: BusinessObjects Edge BI

    TRACK D

    How OSR Queensland Created ROI with SAP HANAWithin Months

    Paul Pekelharing - Principal Developer, RBM, Office ofState Revenue, Queensland Treasury and Trade

    OSR Queensland has commenced a journey down the SAP

    HANA path beginning with the completion of a successful

    POC around three key trial points including processing power

    and data modeling agility. Following the successful POC OSR

    developed a long-term BI strategy with HANA at the helm.

    The HANA implementation to date is focused on using data

    sourced from BW and the HANA Studios ability to model data

    in an agile environment and deliver rapid results, in this case

    additional compliance revenue. See how the power of HANA

    and the agility of data modeling in the HANA studio helped

    OSR recover the cost of the HANA implementation within

    months.

    OSR - who they are and their SAP landscape

    Their HANA and BI objectives

    Mobility/presentation - BI on BW/HANA

    Agile data modelling in the HANA Studio

    HANA so far in review: successes and challenges. Did it

    meet expectations?

    The future for HANA at OSR Queensland

    Current SAP Release: BI 4, BW 7.01 SP8 & HANA v1.0 Rev

    TRACK CTRACK A TRACK B

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    Mastering the Softer Side of BusinessIntelligence

    Shreeram Venkatdas - SAP Business IntelligenceSupervisor & Project Manager, City of Tacoma (USA)

    City of Tacoma implemented SAP BW 10 years ago,

    however, there was surprisingly little adoption and interest

    for a long time. An in-depth analysis revealed this is not

    because of lack of technology, but because the City had

    ignored the softer side of BI - the human element!

    They took several actions which have significantly

    improved participation and support from users, IT and

    executives. This is a story of how the City is turning the

    corner towards building a vibrant BI community. Walk away

    with a master-plan for managing the softer side of BI.

    Steps to pursue a BI Centre of E xcellence certification

    How to conduct value engineering exercises like BI Cost

    of Ownership and ROI studies

    How to participate in formal BI benchmarking exercises

    A review of different models of governance and change

    management

    Models to determine right tools for different classes of

    users

    A detailed explanation of how each of the above steps

    will improve participation from users, executives, IT and

    customers

    Current SAP Release: BI 4, BW 7.3 & ECC 6.04

    23

    Hot Topic Covered: Hot Topic Covered: Hot Topic Covered: Hot Topics Covered: 131

    The return on investment in attending Mastering SAP Business

    Analytics is immeasurable. The value comes from the opportunity

    to not only learn from the relevant topics and great technical and

    business content but from being part of a real community. It is

    an environment where you will collaborate and share ideas, make

    connections that will last a lifetime and take back actionable

    insights to your organisation.

    Harj Chand - Enterprise Information Strategy Architect, AGL Energy Limited

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    Demo JamFollowing the success of three Mastering SAP Technologies Demo Jams, were excited to be bringing Demo Jam to MasteringBusiness Analytics in 2013! This is your chance to showcase your SAP software skills, collaborate with colleagues, learn new tips,and have a tonne of fun! Join us, and many of your colleagues, to see Business Analytics practitioners from across the region sharetheir skills and expertise in SAP Business Analytics. Come along to see a great variety of LIVE software demos on stage, everyonecompeting for the ultimate glory your vote. Demo Jam will be a nonstop, power-packed session, presented on Sunday evening.

    How it works:

    Prior to the event, all entrants will be provided a short case study presenting a real business problem, along with the source systemdata (in a number of formats) to be used to support your solution. In the days (or weeks!) leading up to the Demo Jam, you havetime to think about the business problem, look at the source data provided, identify a potential solution and develop it using yourchoice of SAP products that you have available to you. On the day of the Demo Jam, each entrant will have 6 minutes to prove thesupremacy of their live, hands-on demonstration to the audience. If you want the chance to be crowned Mastering SAP BusinessAnalytics 2013 Demo Jam winner, please contact Sophie on [email protected] for more details on how tobecome a contestant. Submissions are welcome from all customer, partner and SAP entrants and the finalists for the night will be

    selected by the Mastering SAP Business Analytics Conference Advisory Committee.

    BI 4 for Dummies - AnOverview for the Rest of Us!Gary Hooker - SAP Administrator, Departmentof Immigration and Citizenship (DIAC)(SAP Mentor)Monday 5 August: 11.00 - 11.50

    If you are at the beginning of your BI 4 journey, or just wantto get a basic understanding of the SAP BusinessObjects BI

    4 Business Intelligence Platform and the various reportingtools available to you, then join Gary for an introductory walkthrough of a BI 4 system. Gary will explain how it works andshow you the key things you need to know.

    What is the SAP BusinessObjects BI 4 Platform?

    An architectural overview

    The backend (ie the Central Management Console)

    The BI Launchpad (ie the reporting portal for end-users)

    A live demonstration of some of the core BI tools, includingWeb Intelligence, Analysis for OLAP, Crystal Reports forEnterprise, Explorer, Dashboard Design and BI mobile

    Integration with SAP Business Warehouse and SAP HANA

    Lessons learned

    Progression SessionsExpand your mind with these interactive presentations. Jam-packed with livedemos, deep-dives and discussions, these sessions are your opportunity to delvefurther into specific topics, ask questions and share ideas.

    Breakfast Sessions

    Hot Topics Covered: 86

    Hot Topic Covered: 5

    Ask KurtKurt J. Bilafer - Regional Vice President -Analytics, SAP (Singapore)Tuesday 6 August: 14.25 - 15.15

    This open and honest forum allows you to ask Kurt J.

    Bilafer, RVP of Analytics APJ, any and every questionyou have ever wanted to put to SAP.

    Nows your chance to get answers on the burningissues in your organisation e.g. SAPs current and futureroadmaps, ongoing maintenance and support andmaking the tools work for you in your environment.

    Hot Topic Covered: 5

    Technical Deep Dive IntoMobile App DevelopmentJorgen Rasmussen - Director, DolphinDynamicsMonday 5 August: 11.55 - 12.45

    Following on from Jorgens insightful presentation onmobile Business Intelligence applications, this sessionwill take a deep dive into the technical workings of key

    tools. With live demonstrations and an opportunity fordiscussion you will come away with practical knowledgeand information you can apply in your own environment.

    Hot Topic Covered: 6

    Data Management DiscussionSessionTuesday 6 August: 11.40 - 12.30

    Bring your ideas, experiences, successes and challengesto this interactive session on data management. Led by asubject expert, this gathering of like minds will workshopideas to best overcome your daily issues with datamanagement. Topics will include:

    Ideas on how to establish where the data issue is coming from

    Strategies to get the business and your executives tounderstand the importance of data quality

    Building a data strategy

    The data governance debate: who owns the data?

    Assessing Data Scientists and Data Steering Committees

    Hot Topic Covered: 4

    Mobile BI Discussion SessionTuesday 6 August: 12.35 - 13.25

    Bring your ideas, experiences, successes and challenges tothis interactive session on mobile BI. Led by a subject expert,this gathering of like minds will workshop ideas to get amobile BI project up and running in your organisation. Topicswill include:

    Understanding the business case and use cases for mobileBI in private and public sectors

    Comparing all of the tools available

    Device decisions

    BYOD - what are the implications and who has it worked for?

    Examining security of information on mobiles

    Hot Topic Covered: 6

    Sunday 4 August: 18.30 - 19.30

    How to Mobilise Your Executive in Under 50 DaysRichard Williams & Ainsley OSullivan - BusinessObjects Principal Consultants,UXC OxygenTuesday 6 August: 08.00 - 08.50

    In the world of rapidly changing requirements and limited funds Learn how Dulux Group prototyped, developed anddeployed an award winning mobile BI solution on a shoe string budget without compromising quality, time and dollarconstraints. This session will focus on the aspects of working with a busy executive team and asking the right questions.Converting these into must-have and nice-to-have requirements and then refining into a fully-fledged and working BIoffering. A BI solution that surpasses their expectations and not overcommitting what can actually be delivered.

    Smoothing the Road to SAP BusinessObjects BI 4

    Eric Vallo - Chief Architect, EV Technologies (USA)Tuesday 6 August: 08.00 - 08.50

    Organisations are beginning to work the migration to SAP BusinessObjects BI 4 into forecasts and project plans. There arecountless discussions on the new tools, capabilities, and expected outcomes around moving to BI 4. But where do you begin?In this discussion, well work together to explore the approach to planning this migration and discuss the common architecturechallenges organisations may face during the process. We see the BI 4 migration as an opportune time for organisations todo some invaluable house keeping on their SAP BusinessObjects investment. Make sure that you take the opportunity withboth hands by having the correct information up front to empower yourself towards a successful BI 4 upgrade.

    Politics of the upgrade

    Benefits

    Lost feature and functionality and how to plan for that

    Planning the upgrade

    Migration strategy

    Sizing your environment for BI 4

    1

    2

    Hot Topic Covered: 9

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    Outs, Hosting & Application Management Services, Industry Solutions, ITArchitecture, Mobility and SAP RDS.

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    Solutions Showcase

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    w.masteringsap.com/ba 27

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    Includes entry into conference and exhibition, lunches, refreshments and networking drinks, electronic access to allcontent and the participant contact list. Team bookings are encouraged to accelerate the spread of knowledge acrossyour organisation.

    Terms and Conditions

    Cancellations must be advised in writing at least 21 days prior to the event . Where an alternate delegate is not possible, an administration fee of $550 (+ GST) per delegate will be incurred for cancellations.

    A refund will not be given if a delegate fails to attend or cancels within 21 days prior to the event

    $240 (+GST) /room/night (including 1 breakfast) & subject to availability

    Hotel: Crown Promenade - 8 Whiteman Street, Southbank, Melbourne, VIC, 3006

    Accommodation

    Register Online:

    www.masteringsap.com/ba +61 2 9955 7400

    How to Register

    Register by Phone:

    Packages & Prices

    1 - 4 Participants $2595 (+GST)($300 saving)

    $2750 (+GST)($145 saving)

    $2895 (+GST)

    $2495 (+GST)($300 saving)

    $2650 (+GST)($145 saving)

    $2795 (+GST)5+ Participants

    Conference Only

    1 - 4 Participants

    5+ Participants

    $3395 (+GST)($495 saving)

    $3595 (+GST)($295 saving)

    $3890 (+GST)

    $3295 (+GST)($495 saving)

    $3495 (+GST)($295 saving)

    $3790 (+GST)

    Conference & Workshop

    1+ Participants $995 (+GST) $995 (+GST) $995 (+GST)

    Workshop Only

    Demo Jam Complimentary Complimentary Complimentary

    Complimentary Complimentary ComplimentaryBreakfast Sessions

    Special Interest Sessions

    Progression Sessions Complimentary Complimentary Complimentary

    Super Saver(Register by 7 June 2013)

    Early-Bird(Register between

    8 June & 5 July 2013)

    Standard(Register after 6 July 2013)