Master Social Media Marketing With These Useful Ideas

  • Published on
    18-Aug-2015

  • View
    3

  • Download
    0

Embed Size (px)

Transcript

  1. 1. Master Social Media Marketing With These Useful Ideas You can use social media sites as a way to market your business, services or products. However, there are things that need to be done a particular way in order to prevent failure. The article that follows will help you learn the best methods to use in social media marketing. If you use Twitter as part of your media marketing plan, create tweets that are rich and varied in content. Send out Tweets that contain suggestions and tips that relate to your products and the issues they aim to resolve for your customers. By mixing these tweets in with those that boldly promote your business, your followers are more likely to stay interested in your tweets. Tie in all of the links you have in your social media sites together. Add links to different sites and your blog where people can click on them to get to you on YouTube, Facebook and Twitter. On the profile you have for Twitter, have a URL leading to your Facebook and to your blog. Linking all of your social media profiles together maximizes your revenue-generating potential by converting new customers. If Twitter is a place where you actively market your product or service, then make certain to regularly respond promptly to any communications with your followers. Remember to say thank you when your name or business is spoken about and to directly provide responses to any questions that are asked. Taking these steps is vital to building a strong relationship with Twitter followers. Your Twitter feed will also be more popular when followers can tell that their communications receive your personal attention. You should create a Youtube channel to post reviews of your products and other videos relevant to your industry. You can set up your account so that your videos are posted right away on certain social networks. This will save you time and prevent you from forgetting to update a site. Always respond to posts with questions or comments on your social media networking websites. Keeping these sites updated will make your site fresh and credible. You might also opt-in to daily or individual notifications, which can be sent to your inbox each time someone posts just click the following webpage a comment or question. Keep in mind that everything you're writing as a comment or a response to one person can be viewed by anyone who goes to your site. When you begin a social media marketing campaign leave room for trial and error. Depending on you target audience, some things that are effective for other businesses may not work for you. Watch for what is and is not working and make changes as necessary. This will show your customers that you are connected with their needs as well. Make sure to regularly post comments and answers to questions on your sites. Always check your
  2. 2. social media sites a few times a day, and always see if you have any new comments, etc. You can also set up your program to notify you via email when a message is posted. Don't forget that your response will be visible to the public. To help you make the most of your social media marketing campaign, ensure your always posting fresh and exciting content. Social media users check their profiles very regularly and will have an appetite for new content if it is intriguing and relevant to them. By http://mashable.com/2011/06/22/twitter-marketing-guide/ captivating these potential customers, you can increase your sales tremendously. Get a WordPress blog so you can use the WordPress Retweet button. This features allows your visitors to post a link to one of your articles in their Twitter feed in a simple click. You could also add Retweet buttons on your website if you take the time to code it yourself. Keep an eye on all the social marketing messages going out in the name of your business. Check them before you send them out. If you make an embarrassing mistake, it can be halfway around the world before you know. While this can give you a little more publicity, it may end up being negative publicity. Update your company's Facebook profile regularly. Set a time schedule aside every day to keep your company's information up to date. This should be the time when you share exciting news, answer questions, or post giveaways. Don't leave your customer base hanging by not posting at regular intervals on your page. To make the most of social media marketing, respond to questions and comments in a very timely manner. You do not want to sit at your desk refreshing your inbox 24/7, but you do want to check in multiple times per day if possible. Anyone asking questions is either a loyal customer you want to retain and get more business from, or an interested prospect who might open their wallet if you give them some personal attention. When considering a company blog, don't forget to invite in a guest blogger from time to time. A guest blogger can add new interest to your site and really pick up the conversation. They can help you re-engage an audience if your blog has slowed or stalled, and they might bring in a new customer or two as well. Social media can offer a great means of sending out those limited time offers. You want your customers to have plenty of time to visit your store, but the feeling of urgency needs to be communicated to them. If someone finds that they missed a promotion in which they were interested, they are more likely to start following your content. Make mention of this on your site and get more visitors to follow your updates.
  3. 3. It is important for you to respond to any comments that are left on your Facebook page. Make time to visit the site at least on a daily basis, since timely comments really make a difference. You want to be sure that their idea is still fresh in their mind when you do it. In return, they will appreciate your responsiveness. If you haven't already, then make sure you are engaging in social media networks like Facebook and Twitter. You're going to want to make a blog for your company as well and link them all together. Once you do this, you want to constantly update information about your business to help bring as much awareness as possible from all areas possible. It's vital that you set your blog up so that it is is for your followers to subscribe to. Don't put your subscribe button in a place that people have a hard time finding. Instead, it needs to be easy to find. Keep in mind that some people have slower Internet, so it is beneficial if your subscribe button is one of the first things to load. All of these tips should make it easier for you build a stronger foundation for your business. Use them as you begin to develop a comprehensive social media marketing strategy. Social media marketing may involve many steps, but it is not as difficult as it might initially appear, and it can benefit your business greatly.