NOVA School of Statistics and Information Management

Statistics and Information Management

Specialization in Marketing Research and CRM

Master Degree

Plan and develop market research studies or any other type of research in the area of marketing;

Select and apply data collection techniques and methodologies;

Analyze, interpret and communicate the results of research studies in the area of marketing;

Manage, explore, interpret and communicate marketing information provided by information systems or any other sources of marketing information;

Conceive, develop and manage customer relationship policies.

ObjectivesThis master degree course aims to fill a gap in the post-graduate education of managers, experts and other professionals in the area of marketing. It is particularly suited for staff in the area of marketing, especially those involved in marketing research (either as producers, analysts or users). Its main objective is to provide an excellent training, balanced between a conceptual and marketing methodology component, quantitative oriented, and a practical training aimed at the resolution of case studies and projects development.

The specific objectives of this course are the training of managers and experts who will be able to:

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ISEGI-NOVAThe NOVA School of Statistics and Information Management (ISEGI-NOVA) is an organic unit of Universidade Nova de Lisboa. It is a research based school and the first institution in the Iberian Peninsula to integrate iSchools, an international organization that brings together the best schools in research and teaching in the area of information management.

ISEGI-NOVA offers bachelor, post-graduate, master and doctoral courses in the areas of information management and information systems and technologies.

For more information please consult the following link: www.isegi.unl.pt/index.asp?lang=EN.

Statistics and Information Management

Specialization in Marketing Research and CRM

Master Degree

NOVA School of Statistics and Information Management

Study PlanFor the award of the Master degree in Statistics and Information Management with specialization in Marketing Research and CRM students have to complete 8 curricular units, six mandatory and the remaining can be chosen from a list of more than 30 curricular units available.

Optional Curricular UnitsBanking and Insurance Operations; Business Intelligence I; Business Intelligence II; Business Process Management; Cartographic Sciences*; Data Analysis; Data Mining I; Data Mining II; Databases; Decision Support Systems; Econometrics Methods; Enterprise Geographic Information Systems*; Experiential Marketing; Forecasting Methods; Geographic Information Systems; Geo-Spatial Data Mining*; GIS Applications*; GIS Modeling*; Information Projects Management; Information Systems Management; Information Technologies Services Management; Inquiry Methodologies; Knowledge Management; Marketing Management; Marketing Strategy and Consumer Behavior; Remote Sensing*; Risk Management; Science and Geographic Information Systems*; Solvency Models; Spatial Databases*; Statistics; Value Quantification Techniques; Web and Internet Technologies; Web Marketing and e-Business.

Academic Calendar and Timetable The course lasts for three academic semesters (with the last one corresponding to the elaboration of a scientific or a project thesis, or a final report on a work placement), with each curricular unit having a lecturing load of two hours per week. Classes will take place after work (after 6pm), two to three times per week.

Applications and Applicants’ SelectionTo apply to this Master Program, students must have a bachelor degree (with at least 180 ECTS).

Applications must be submitted in the online Applications’ Portal of ISEGI-NOVA, during the application phase, in the following link: www.isegi.unl.pt/candidaturas.

The selection process is based on the analysis of the academic and professional curriculum of the candidates and on an interview.

* E-learning courses.

Requirements for obtaining the Degree This course is organized by the European Credit Transfer and Accumulation System (ECTS). To complete the lectured part, students must obtain a minimum of 60 credits, equivalent to the completion of 8 curricular units. The lectured part takes place during the first two semesters and corresponds to the post-graduate diploma in Marketing Research and CRM.

To obtain the Master degree students must present and defend a scientific thesis or a project

work that has to be original and carried out specifically for this purpose, or a final report on a work placement, carried out in the third semester, which corresponds to 35 additional credits. ISEGI-NOVA will offer support to the realization of internships, both in Portugal and abroad.

The completion of this course provides a Master degree in Statistics and Information Management, with specialization in Marketing Research and CRM.

Mandatory Curricular Units

Data Collection Methods

Marketing Quantitative Methods

Mandatory Curricular Units

Customer Relationship Management (CRM)

Market Research

Customer Satisfaction and Loyalty Management

7,5

ECTS

7,5

Research Methodologies

7,5

ECTS

7,5

7,5

7,5

1 year - Fall Semester 1 year - Spring Semester