STATISTICS AND CRM SYSTEM Developed for Poker Rooms

Main Features of the System •  Enhances the Entraction’s back office reporting •  Gives to poker room management daily snapshot •  Gives the strength of controlling promo costs •  Gives to affiliates proper picture of players

perfomance •  Gives to players motivation to be loyal •  Replaces manual job of daily contacting the

players •  Saving time on site content editing •  Connecting site to social networks • …and many more…

Main Modules of the System •  Core backoffice data import module •  Affiliate commission reporting and calculations module •  Players performance statistics and analytics module •  Customized promotions creation and tracking module •  CRM: Intelligent players events lettering module •  CRM: Players levels module •  CRM: Promo budgeting module •  Site content rss export to social networks module •  Facebook fangroup applications •  iPhone and Android players application

Core Data Import and Report •  The system downloads everyday’s figures from BO •  Players DB is kept on owner’s protected server •  The system provides the data for any kind of analytics •  Owners receive daily poker performance report by mail •  Adaptable to any kind of data source

Affiliate Commission •  Imports data for bonuses, rackeback, tournaments, casino • Allows to use different commission rates • Helps to calculate affiliate commissions

Affiliate Commission •  Mails detailed daily players reports to affiliates •  Provides XML-feed to affiliates for marketing purposes •  Sends data to affiliates section on the site

Players Analytics •  Shows

important players information on-site

•  Creates top players lists on various criterias

•  Sends data to players backoffice section on the site

Customised Promotions •  Allows to create rakeraces, rakedhands races, etc. •  Automatically tracks results of promos •  Sends data to forums, webpages, affiliate sites etc.

CRM: Players Criteria Lettering • Allows to create and

automatically send letters to players on different events, such as: •  Birthdays •  Deposits •  Not Depositing •  Not playing •  …etc, etc…

CRM: Players Invite Lists •  Allows to create invite lists and send invitations to players •  Eliminates a massive manual job on tracking tournaments

invitations •  Enables the customised promotions like Birthday

tournaments etc.

CRM: Players levels •  Uses six criteria

(rake, tournament fees, attendance, deposits, recency, frequency) to structure players into levels

•  Stimulates players for better performance

•  Creates loyalty of individual players

•  Allows affiliates to participate

CRM: Promo Budgeting •  Allows to allocate marketing budget strictly to each level •  Counts all promoactions costs against the income from each

level group •  Allows to plan one-time, monthly and yearly promotions

Site Content RSS Export •  Creates connection

to facebook, feeds news, posts etc.

•  Eliminates manual job on updating fangroups

•  Allows to automate weekly newsmails

•  Saves efforts, money on salaries, and time for work

Facebook Applications •  Photo Rating -

creating fangroup teaser to potential players

•  Betting contest – creating interest to sportsbook section

•  Facebook daily mini quests – keeping the fan group constant growth rate

Mobile Players Applications •  Sends information, graphic ads and push-up

notifications to customized application for iPhone and Android: •  Site news •  Tournaments •  Players data •  Library •  Support •  FAQ

Additional Notes • System was fully tested on the DB of Goplay Club for two

years. • Except for the Core Import, other modules can be added

in any combination and order. •  Interface can be adjusted according to Customer

demands. • Additional development is always negotiable. • Prices include one year guarantee period.