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Ændr 2. linje i overskriften
6 FEBRUARY 2018
MASTER IN CORPORATE COMMUNICATION
(ENGLISH*)
Marianne Grove Ditlevsen
Associate professor, PhD
MACC Coordinator
* With a twist
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A WARM WELCOME FROM THE MA CC TEACHING TEAM
Who are your teachers?
• Researchers in corporate communication at MGMT
• Professors, associate and assistant professors and PhD students
• External teachers from business and business colleges
• Guest lecturers from business or universities abroad
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WHAT DO YOUR TEACHERS DO WHEN THEY DON’T TEACH?
They do corp com research in the following areas:
CSR communication
Employer branding
Crisis communication
Social media comunication
Etc…
Strategic organisational
communication
Investor relations
Consumer culture & ethics
Organisational and corporate
identity
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AGENDA
Purpose of MA in Corporate Communication
Structure and content of programme
Basic part
Profiling part
Thesis
Questions
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WHAT IS THE PURPOSE OF THE PROGRAMME?
Provide students with the qualifications needed to:
effectively manage an organisation’s corporate communication, i.e. strategic, holistic and
integrated communication involving private or public organisations as well as their
stakeholders
undertake - individually and/or in collaboration with others - relevant management
functions and activities within corporate communication
participate in developing and implementing corporate strategy and stakeholder relations
carry out scientific research related to corporate communication
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MA CC: AN ENGLISH PROGRAMME WITH A TWIST
“All exams are passed in English. However, for students enrolled in the programme
in 2018 and 2019, the following applies: In semester 1 and 2, exams can be passed
in Danish when given by Danish-speaking examiners. Electives offered as part of
the study programme can be passed in Danish, when the exams are given by
Danish-speaking examiners. The Project-based Internship and the Master’s thesis
can be written and defended in Danish.”
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WHY CORPORATE COMMUNICATION?
Overload Differentiation Transparency
Too many messages
Competition for
attention
Organizational
uniqueness
Critical
stakeholders
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PROGRAMME OVERVIEW: MA CC 2018
Corporate communication
(10 ECTS)
Strategic Management of Organisations in a
communicative perspective
(10 ECTS)
Scientific Methods
(10 ECTS)
Stakeholder Relations
(10 ECTS)
Change communication
(10 ECTS)
Crisis communication
(10 ECTS)
Electives
(10 ECTS)
Electives
(10 ECTS)
Electives
(10 ECTS)
Project-based internship
(20 ECTS)
Thesis
(30 ECTS)
1st semester
2nd semester
3rd semester
4th semester
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CORPORATE COMMUNICATION
Integrates all communication functions
A management function
Targeted at all stakeholder groups
Linked to corporate strategy
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WHAT CORP COMM IS NOT (OR NOT JUST)
Advertising campaigns
Sales promotion
Company brochures
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THEORETICAL PERSPECTIVES IN CORPORATE COMMUNICATION
Communication theories Management theories Marketing theories Other: e.g. sociology, psychology (legitimacy theory, institutional
theory…)
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CORE CONCEPTS
• Corporate culture
• Corporate values
• Corporate identity
• Corporate reputation
• Corporate branding
• Corporate strategy
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OTHER SUBJECTS
Change communication
Crisis communication
Stakeholder relations
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OTHER COMPONENTS
Electives
CSR communication, HR communication, Employer Brand Management, Investor Relations, Social Media, Process consultation, Public affairs …
Internship
Master thesis
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STRUCTURE
Basis
Electives (& internship)
Specialization
Thesis
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What do you get from us?
• Research-based teaching
• Research advice
• Network through career center
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CAREER OPPORTUNITIES Our graduates from the past 5 years on
Associate brand manager
Marketing manager at
Marketing consultant at
Communication specialist at
Communication specialist at
Copywriter
CSR coordinator at
Marketing assistant at
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Questions?
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Thank you so much for coming!
See you in September!
Marianne Grove Ditlevsen
Corporate Communication Section
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