MassieMagazine

Massimo America’s Magazine, June 15 2011, Co2A

Succes?or complete failure ?

Massie Magazine

Dear readers,

My name is Massimo America, I’m 21 years old, and live life to the fullest. The following eight months I will try to inspire you with arti-cles and reports about my future workplace; the EME-industry.

Let me clarify that for you. EME stands for Entertainment Music and Events and is part of the study Communications IEMES (Inter-national Event, Music, & Entertainment Studies). My study at the Fontys Academy for Creative industries covers a very broad range of professions. When I’m done I could work as a screenwriter, director, communications advisor, journalist, etcetera, etcetera. So there’s a lot of interesting things to learn in this four-year course. There’s no reason why I shouldn’t share that with you!

But before you start reading all this, let me tell something about myself: My full name is Massimo Carolus Adrianus America. I am 21 years old and was born and raised in the city of Tilburg. My hobbies are writing, playing the guitar and running. I am a person with a clear opinion and a troubled mind. So expect some deep articles, I won’t make things clear for you concerning the EME-industry. But I will try to set question marks at every subject I will write about.

Have fun reading!

Dear readers,

My name is Massimo America, I’m 21 years old, and live life to the fullest. The following eight months I will try to inspire you with arti-cles and reports about my future workplace; the EME-industry.

Let me clarify that for you. EME stands for Entertainment Music and Events and is part of the study Communications IEMES (Inter-national Event, Music, & Entertainment Studies). My study at the Fontys Academy for Creative industries covers a very broad range of professions. When I’m done I could work as a screenwriter, director, communications advisor, journalist, etcetera, etcetera. So there’s a lot of interesting things to learn in this four-year course. There’s no reason why I shouldn’t share that with you!

But before you start reading all this, let me tell something about myself: My full name is Massimo Carolus Adrianus America. I am 21 years old and was born and raised in the city of Tilburg. My hobbies are writing, playing the guitar and running. I am a person with a clear opinion and a troubled mind. So expect some deep articles, I won’t make things clear for you concerning the EME-industry. But I will try to set question marks at every subject I will write about.

Have fun reading!

EDITORIAL

Massie Magazine

PartyIn the Picture

Loos is a monthly party in ‘013’ in the city of Tilburg. Its aim is to give young people a good night out for a fair price. People aged from 16 to 24 will be entertained with good

music and tasty food. Loos exists for almost ten years now. What is the success of this party?

As I said, Loos is a party with a history. It is a party held in a big venue -the 013 can hold up to 2700 partypeople a night and has three concert halls

and two cafés, all open during Loos – which makes it difficult to sell all the tickets each night. But all the tickets have to be sold, be-

cause at the price of just five euro’s a ticket margins are small.

The party is organized by the venue -013- itself. They use the contacts they have in the entertainment world

to get special prices and reductions for Loos. 013 or-ganizes a lot of these parties (look on their website: www.013web.nl) but the problem is that those parties

die in silence after a few years because the public ages. The Loos public doesn’t age. New, young peo-

ple contently visit the party, which gives it eternal life.

013 gets this young people by programming an interesting mix of new, experimental dj’s

between ‘normal’ dj’s that spin the stuff you already know. This makes an evening

at Loos never the same. You can comple-tely loose your mind dancing at known

tracks, or get stunned by some stran-ge techno dj you never heard of.

All of this considered, Loos is a good party that shows how

it should be done. If you are above twenty, you should

think twice before you buy a ticket, because the majo-

rity of the public is under twenty. Still, the music

that is played is interes-ting enough to keep

you going all night. Whether your sixteen or twenty.

In the PictureLoos is a monthly party in ‘013’ in the city of Tilburg. Its aim is to give young people a

good night out for a fair price. People aged from 16 to 24 will be entertained with good music and tasty food. Loos exists for almost ten years now. What is the success of

this party?

As I said, Loos is a party with a history. It is a party held in a big venue -the 013 can hold up to 2700 partypeople a night and has three concert halls

and two cafés, all open during Loos – which makes it difficult to sell all the tickets each night. But all the tickets have to be sold, be-

cause at the price of just five euro’s a ticket margins are small.

The party is organized by the venue -013- itself. They use the contacts they have in the entertainment world

to get special prices and reductions for Loos. 013 or-ganizes a lot of these parties (look on their website: www.013web.nl) but the problem is that those parties

die in silence after a few years because the public ages. The Loos public doesn’t age. New, young peo-

ple contently visit the party, which gives it eternal life.

013 gets this young people by programming an interesting mix of new, experimental dj’s

between ‘normal’ dj’s that spin the stuff you already know. This makes an evening

at Loos never the same. You can comple-tely loose your mind dancing at known

tracks, or get stunned by some stran-ge techno dj you never heard of.

All of this considered, Loos is a good party that shows how

it should be done. If you are above twenty, you should

think twice before you buy a ticket, because the majo-

rity of the public is under twenty. Still, the music

that is played is interes-ting enough to keep

you going all night. Whether your sixteen or twenty.

Massie Magazine

Dear Mrs. Kroon,I am a second-year student at the Fontys School for Higher Education in Tilburg, and I am dreaming of more. I want to produce films. The uncoming academic year (2011/2012) has an internship period of six months and so has room for my bigger plans.I am talented and extremely motivated. This academic year I’ve started to produce short clips of film for my school. I work with professional equipment (Sony DSR-PD175P, editing on Final Cut Pro) but what is even more important: I try to think in ideas before I start shooting. I am a quick learner, and spend much of my spare time on improving my own knowledge. It is time for a bigger platform, that’s why I am writing you.The combination of production on the one hand and communications on the other makes me fit to work at your company. I have technical knowledge in the area of hardware and software (as said before: Final Cut Pro, but also Adobe Premiere, In-Design, Photoshop, etcetera) and am studying at a school that is highly focused on thinking and working in creative concepts. Co-IEMES (meaning: Communication- International Event, Music, and Entertainment Studies) is an education on the Fontys Academy in the city of Tilburg where students are taught to handle every challenge with a fresh approach. Students at IEMES are known as open-minded thinkers , and they also happen to know something about communications. I am no exception to this.The warm fire of the film- and documentary world doesn’t burn as fierce in the south of the Netherlands as it does in the Randstad. Thus the choice for a city as Amsterdam doesn’t need an explanation. The choice for your company does.

Every Pieter van Huystee production states a great degree of professional-ism and interest in the subject. Your production company connects jour-nalism with creativity and small talk with world problems. The diversity of productions provides a challenge that few production-companies have. With all the talent at your company (your packed trophy case says it all) I can develop myself to a higher level at a possible internship. Combine my interest in film with my knowledge of communications and you get a strong combination, fitted for your company. I can combine a strategic communication advice with a creative produc-tion. I know how to analyze marketing issues and think in target groups. I am -in short- familiar with a broad range in the film pro-duction process. Hopefully you will learn me more in height.I’m looking forward to your answer.

Yours faithfully,Massimo America Mail: massimomca@gmail.com Tel: 06.517.83.839

Cover Letter

The end of year two is approaching. Time is running out for students on IEMES. Decisions need to be made

by all, me included. I want to start off the next semester with an internship at eiter ‘Man bijt Hond’ or ‘Pi-

eter van Huystee Film’ . I already applied for both internships. Both are big players in the Dutch film and

television industry, but either one of them plays another league.

Man bijt Hond is a prime-time television show on dutch public broadcast. Its contest is highly based on

human-interest and small-talk. Individuals in Dutch society that stand out in being yellow, right, strange,

human, fast or anything else special get the attention no one ever gave them. The show is light in its tone

and full of humor, but without mocking the participants.

Pieter van Huystee Film is one of the biggest documentary producers in the Netherlands. The company

has won countless international prices with its productions. Pieter van Huystee is a generalist. He pro-

duced shows like Lingo next to shows like De Wereld van Boudewijn Buch (the world of Boudewijn

Buch) In 2000 he was awarded with a Gouden Kalf (the highest award for Dutch film) for his achieve-

ments in the Dutch television world.

I sent an application letter to both of these companies and got an invite back for a longer internship-

interview. Hopefully these companies need me in the first semester, so I can plan my Master in the sec-

ond half of year three.

IEMES, the third year

Massie Magazine

About

Massimo

Massie Magazine

Here follows a short summary of my assessment in the first year of IEMES. I left some things (like subscribtions of target groups, etc) out of the report. So sometimes it can look like I’m just saying things. For more information: come see the full assessment!

Report assessment yr 2009-2010There is a crisis going on in the Dutch football world. Almost all of the clubs in the Netherlands’ ver-sion of the premierleague (‘eredivisie’) have a big deficit on their balance sheet. Some clubs will go bankrupt. One of those clubs is Willem II Tilburg. The oldest footballclub in the Netherlands (since 1809) will die in two months because of retreating sponsors and public service probably won’t pay them anymore. The only party that’s left is the public. But they are not aware of the clubs prob-lems, and (even worse) they don’t know what efforts Willem II puts in for them. Action is needed. The question is how do we let them know. I answered in my assessment.

So, we need to focus on the public; the people of Tilburg and surrounding districts. These people can be directed into four different target groups. From the ‘hardcore supporter’, to the ‘occasional visitor’, the ‘supporter’, and -finally- the ‘television watcher’. The hardcore supporter will always support the club, in money as well as in love. So this group is not important in this case. They are giving already. The television watcher is also not that interesting, because he will never ever come to a football match. No, we need to focus on the middle two groups for good response. They are familiar with the club, they like football, and they know a little about football history and future.

We can approach the target groups with two different messages. The first is expressed in the following slogan: ‘Voetbal zonder Willem II, geen bal aan’. This is dutch worldplay, kind of hard to translate. This payoff aim is to explain how terrible it will be if Tilburg looses its only pro football club. The second slogan; ‘Willem II Tilburg, want voetbal heeft meer dan twee doelen’ (Willem II Tilburg, because football offers more than just two goals) is dedicated to a trend in the modern world of football. It is believed that clubs should try to scout as much talent out of their own region as possible. This means that Willem II gives players from the Tilburg district a chance to become a professional footballer. On top of that; this slogan is also aiming at the hearts and minds of Tilburgers in a broader sense. Willem II does an aw-full lot for football clubs in its close neighborhood. Making people aware of this fact might be a good inpulse to give money.

DiffuctiesIn soccer-country