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Mass Media and society
Master program
Communication and
Advertising
Introduction
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Communication tools
Nicoleta Corbu
Email: [email protected]
Yahoogroup: [email protected]
Platform: http://80.96.80.180/platf/ - MMS -guest (to find out
the key, send me an email)
(Board: Communication and Advertising)
mailto:[email protected]:[email protected]://80.96.80.180/platf/http://80.96.80.180/platf/mailto:[email protected]:[email protected]
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Main topics
Public opinion
Mass media theories
New media
Media effects
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Texts
Textbook (in Romanian)
Dobrescu, Paul, Bargaoanu, Alina,Mass media si societatea,
Comunicare.ro,
2003.
Readings for each class
Kvale, Steinar, Doing Interviews,
London: Sage Publications, 2009/2007.
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Class Format
Lecture
- ask questions at ANY time Discussions
- do readings in advance
Class project- interviews (groups of 5)
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Evaluation
Final exam 50%
Project reports 25%
Class activities 25%Requirements:
- Be in class (at least 50%)
- Do the readings
- Get involved in discussions
- Do the projectImportant! Forgreat project and constant class
activity you get
an A (10) without having to take the exam!
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Steps in research
Select a problem
Review existing research and theory
Develop a hypothesis / research question
Determine an appropriate methodology or design
Collect data
Analyze data Present results
Replicate the findings
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Class project
Chose topic
Identify problem
Literature review Chose research questions / hypotheses
Chose target
Elaborate interview guide
Do the interviews (4 each student)
Transcribe interviews Analyze data
Report findings
Reflections
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Schedule of class discussions
October 19 Introduction
October 26 Public Opinion. Measuring Public Opinion.
ElectionsPolls
November 2 Doing Interviews in Media Research November 9 Public
Opinion and the Media. Walter Lippmann and
John Dewey
November 16 A History of Media. New Media
November 23 Founders of Mass Communication Research.
Theparadigms of Mass Communication Theories. The Magic Bullet
Theory
November 30 Persuasion and the Media December 7 Two-Step Flow of
Communication
December 14 Uses and Gratifications Theory. Agenda Setting
January 4 Spiral of silence
January 11 Final Presentations
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Schedule of class project
by October 19 Forming groups by the end of class
by October 26 Chose topic and potential interviewees
by November 2 Learning interview technique. Discuss
bibliography
by November 9 Literature review in the making by November 16
Literature review finished
by November 23 Propose research questions; working on interview
guide
by November 30 Contact potential interviewees (email, directly,
telephone)
Interview guide ready
by December 7Interviews in progress
by December 14 Interviews finished
Working transcripts
by January 4 Transcripts ready
Work on final paper
by January 11 Final Presentations
Hand in final papers
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Readings
October 19 ***
October 26 Mass media si societatea Ch. 1
November 2
Doing interviews
Ch. 4 + 5 November 9Lippmann Ch.1, 6-7 & Dewey Ch. 4
November 16 Mass media si societatea Ch. 3 + 4
November 23 Mass media si societatea Ch. 5 + 6
November 30 Mass media si societatea Ch. 7
December 7Lazarsfeld Ch. 8, 9, 10
December 14 Mass media si societatea Ch. 9
McCombs & Show, article
January 4Neumann, Ch. 1
January 11 Final Presentations
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Present yourself
Your BA program (major/minor)
Your academic interests Why you have chosen this master
program
What do you expect from this course
Prior knowledge of the topics (if any)? Something personal
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How to do a Literature Review
Search for significant references- Library (Povernei, BCU)
- Online databases (BCU)
- Google it! (see Google scholar)
- Oh well ask me!
Organize the material on themes (topics)
- Identify common issues
- Identify specific issues
- Write quotations, ideas do tables! Start writing
- Argumentation (have research questions in mind)
- Write following key points scheme
- Write clearly, correctly, structured
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Any question?
On the readings? On the schedules?
On the class project?
On the literature review? Meaning of life?
