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MEDIA ECONOMICS
J201 Mass Media & Society
November 22, 2013
ECONOMICS:A STANDARD DEFINITION
The study of how societies use scarce resources to produce valuable commodities and distribute them among various groups (allocation of resources).
MEDIA ECONOMICS DEFINED:
“The study of how media industries use scarce resources to produce content that is distributed among consumers in a society to satisfy various wants and needs” (Albarran).
“A term employed to refer to business operations and financial activities of firms producing and selling output into various media industries” (Owers et al).
ECONOMICS CAN ALSO INFLUENCE:
Decisions about:…What? (Production)
…For Whom? (Allocation)
…How? (Capital, control, organization)
…And WHY?
MAJOR MEDIA CORPORATIONS
32,000 employees worldwide
TV, film, publishing, websites
Revenues from:Content (43% of
revenues)Subscriptions (33%)Advertising (21%)Other (3%)
TIME WARNER
Theme Parks and Resorts;
28%
Media Networks;
45%
Studio Enter-tainment; 18%
Consumer Products; 7% Interactive; 2%
WALT DISNEY COMPANY
Breakdown of Revenue Sources, FY2010
Source: Standard & Poor’s
149,000 employees
Some key recent acquisitions:• 2006 = Pixar• 2007 = Club
Penguin• 2009 = Marvel
Entertainment• 2010 = Playdom
Segments: Media networks (62% of FY 2010 revenues) Entertainment (38%)
Ad sales, feature films, affiliate fees, TV licensing, ancillary sources (incl. merchandise)
More than 2,000 websites Distribution partnerships with Hulu, Netflix,
Microsoft, Yahoo, Bebo, Veoh, etc. 159 channels in 159 countries in 30
languages
Comcast; 51%
General Electric;
49%
Ownership of NBC Universal
NBC/UNIVERSAL
GE =aircraft engines, power generation, water processing, medical imaging, NBC Universal
Comcast = video, high speed Internet and phone services
51,000 employees
NEWS CORPORATION
Cable Network Programming
Book Publishing
Other(advertising,
digital)
Integrated Marketing Services
Direct Broadcast
Satellite TV
Newspapers and Information
Services
Television
Filmed Entertainment
29 TV stations 130 radio stations Book publishing: Simon &
Schuster, Scribner, etc. CBS Films CBS Outdoors CBS Records (TV show
soundtracks)
Principal business segments:Consumer & Professional DevicesNetworked Products & ServicesPictures (movies, TV, etc.)MusicFinancial ServicesSony EricssonOther (Blu-Ray, DVD, CD manufacturing, plus
other) 168,200 employees
SONY CORPORATION
SOME OTHER MAJOR MEDIA CORPORATIONS
Publishing: Tribune, Gannett, Hearst, Bertelsmann
Telecom: Verizon, AT&T, T-Mobile, Sprint, Charter Communications
Tech: Apple, Google, Microsoft, Yahoo!
Radio: Clear Channel (owned by Bain Capital/Thomas H. Lee Partners)
http://www.businessinsider.com/these-6-corporations-control-90-of-the-media-in-america-2012-6
VIDEO: “THE IMPACT OF MEDIA OWNERSHIP”
STRUCTURAL TRENDS IN THE MEDIA INDUSTRIES
STRUCTURAL TRENDS
3 goals
Economies of scale Synergy (development and promotion) Branding Segmentation/specialization Diversification Globalization Joint ventures
PURPOSE OF MEDIA?
PURPOSE OF MEDIA?
InformationEntertainmentPublic serviceMake money
CommunicationInfluence
Other purposes?
BALANCE PURPOSES WITH NEEDS OF STAKEHOLDERS
What are stakeholders?
Who are media’s stakeholders?
What do these stakeholders need/want?
WHERE DOES THE PUBLIC INTEREST FIT IN? AND WHY DOES IT MATTER?
History of mediaPrint, broadcastingFCC, Radio Act of 1927: “serve the public
interest, necessity and convenience”
What about the introduction of newer media?
MEDIA & THE PUBLIC INTEREST
Information should circulate freely Ownership should be broad and diversified
(Some) media should be publicly accessible
“Serve” vs. “Target”
“Citizens” vs. “Consumers”
“Consumer control” vs. “consumer choice”