8/3/2019 Mas Airlines

1/22

FATIN FASEHA BT ABD WAHID

A11HA0027

8/3/2019 Mas Airlines

2/22

8/3/2019 Mas Airlines

3/22

INTRODUCTION

Malaysia Airlines (MAS) is the government-ownedflag carrier of Malaysia.One of six other airlines around the world whorecognized five star by Skytrax besides AsianaAirlines, Cathay Pacific, Qatar Airways, SingaporeAirlines and Kingfisher Airlines

8/3/2019 Mas Airlines

4/22

HISTORY

1937 - The airline began in as Malayan Airways

1963 - Being renamed Malaysian Airways afterMalaysia gained independence

1965 -Malaysia-Singapore Airlines and thereafterceased its operation.

1973 - Malaysian Airlines.1987 - Malaysia Airlines

8/3/2019 Mas Airlines

5/22

VISSION To provide air travel and transport service that rank

among the best in terms of safety, comfort andPunctuality

MISSION

An airline uniquely renowned for its personal touch,warmth and efficiency

SLOGAN

"MH" is Malaysian Hospitality

VISION - MISSION - SLOGAN

8/3/2019 Mas Airlines

6/22

8/3/2019 Mas Airlines

7/22

GROUND SERVICES

http://video/MAS%20-%20iklan%20(2010).wmv

8/3/2019 Mas Airlines

8/22

AIRPORT LOUNGE

8/3/2019 Mas Airlines

9/22

CABIN

8/3/2019 Mas Airlines

10/22

IN FLIGHT ENTERTAINMENT

Select 3000 i portablemedia player

Select MainscreenSelect 3000 i

8/3/2019 Mas Airlines

11/22

8/3/2019 Mas Airlines

12/22

JB KL JEDDAH

TOTAL : RM 1831

8/3/2019 Mas Airlines

13/22

JB KL Beijing

TOTAL : RM 1831 Total : RM 1341

8/3/2019 Mas Airlines

14/22

COMPARISON

8/3/2019 Mas Airlines

15/22

8/3/2019 Mas Airlines

16/22

PRINT ADVERTISINGMagazines Newspaper

8/3/2019 Mas Airlines

17/22

MASS MEDIA

Advertising board website

http://video/Malaysia%20Airlines%20GoingBeyondExpectations.wmvhttp://video/Malaysia%20Airlines%20GoingBeyondExpectations.wmv

8/3/2019 Mas Airlines

18/22

8/3/2019 Mas Airlines

19/22

Kuala LumpurInternational

Airport(KLIA)

MAIN HUBS

Kota KinabaluInternationalAirport(KKIA)

http://video/Malaysia%20Airlines%20GoingBeyondExpectations.wmvhttp://video/Malaysia%20Airlines%20GoingBeyondExpectations.wmvhttp://video/Malaysia%20Airlines%20GoingBeyondExpectations.wmvhttp://video/Malaysia%20Airlines%20GoingBeyondExpectations.wmvhttp://video/Malaysia%20Airlines%20GoingBeyondExpectations.wmvhttp://video/Malaysia%20Airlines%20GoingBeyondExpectations.wmvhttp://video/Malaysia%20Airlines%20GoingBeyondExpectations.wmvhttp://video/Malaysia%20Airlines%20GoingBeyondExpectations.wmvhttp://video/Malaysia%20Airlines%20GoingBeyondExpectations.wmv

8/3/2019 Mas Airlines

20/22

SECONDARY HUBS

Pulau PinangInternational Airport

KuchingInternational Airport

http://video/Malaysia%20Airlines%20GoingBeyondExpectations.wmvhttp://video/Malaysia%20Airlines%20GoingBeyondExpectations.wmvhttp://video/Malaysia%20Airlines%20GoingBeyondExpectations.wmvhttp://video/Malaysia%20Airlines%20GoingBeyondExpectations.wmvhttp://video/Malaysia%20Airlines%20GoingBeyondExpectations.wmv

8/3/2019 Mas Airlines

21/22DESTINATION

http://video/Malaysia%20Airlines%20GoingBeyondExpectations.wmv

8/3/2019 Mas Airlines

22/22

THE END

http://video/Malaysia%20Airlines%20GoingBeyondExpectations.wmv