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www.bestway.co.uk www.batleys.co.uk

BOUGHT BY

99.3%OF THE POPULATION

WHO BUY 47.6 TIMES PER YEAR

(AC Nielsen Grocery Multiples w/e 12.09.15)

STOCKING THE BEST SELLERS WILL INCREASE YOUR SALES BY

24%

Buying frozen will limit your wastage and increase your

profits.

TOTAL MARKET IS WORTH

£4.9 BILLION

MARKET INSIGHT

PMP DELIVER UP TO

60%MORE SALES THAN STANDARD PACKS (Total impulse w/e 15.08.15)

THE AVERAGE CONVENIENCE STORE LOSES AN ESTIMATED

£3k ON FOOD WASTAGE EACH YEAR

(WRAP data 2013)

Frozen Food Shoppers remain very valuable to Convenience Stores – spending more money, buying more products, and spending more time in store.

£6.13

AVERAGE Convenience Shopper

3 items

5 mins

In terms of sector, Premium Pizza is driving growth in the overall category with an increase of 13.3% YOY.+13% YOY

Frozen food features heavily in the ‘planned top-up’ shoppers basket1

1 Source: HIM CTP 2015.

£11.79

FROZEN Convenience Shopper

5 items

8 mins

Ensure your freezer is CLEAN, TIDY AND

DEFROSTED

Focus on a must stock range featuring WELL

KNOWN BRANDS

AVOID STACKING to ensure the full face of packaging is visible

Follow suggested MERCHANDISING FLOW and KEEP CATEGORIES

TOGETHER

STOCK PRICE MARKED PACKS where possible

to drive sales

11

12

13

14

15

16

17

18

19

20

21

MUST STOCK LINES

These are the ‘Must Stock’ lines which customers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

If you have a Chest Freezer, we suggest you stock the following range:

1

2

3

4

5

6

7

8

9

10

ESKIMO ICE CARRY PACK Ice is the biggest single frozen sku item in terms of units sold.

SKU Code: 66963

LANDS 8 GARLIC SLICES PM £1.09Garlic bread is a must stock in every freezer cabinet and a product all shoppers expect to see in convenience stores.

SKU Code: 970772

WALLS VIENNETTA VANILLA PM £1.65No.1 ice cream dessert in Convenience based on value and units.

SKU Code: 780838

CARTE D’OR VANILLANo.1 vanilla ice cream in Convenience based on value and units.

SKU Code: Bestway 415378 Batleys 539480

LYONS MAID ICE CREAM PM £1.75Lyons Maid, a family favourite for over 90 years and at £1.75, great value too.

SKU Code: 169856

1

2

3

4

5

CHICAGO TOWN DEEP PAN CHEESE PM £2Deep Pan Cheese has a classic Deep Pan base which makes it the perfect main meal family pizza.

SKU Code: 58876

CHICAGO TOWN DEEP DISH PEPPERONI PM £2Deep Dish Pepperoni Twin is the UK’s No.1 Frozen Pizza and must stock item.

SKU Code: 21637

CHICAGO TOWN DEEP PAN PEPPERONI PM £2Pepperoni is the best selling flavour in the UK and a must stock in all freezer cabinets.

SKU Code: 58887

BIRDS EYE CHICKEN CURRY PM £1.75No. 1 selling Indian Meal in the Convenience market. Birds Eye curries have the highest rate of sale for curries in the Convenience market.

SKU Code: 169478

6

7

8

9

YOUNGS ADMIRALS PIE PM £1.39The No.1 Seafood Ready Meal in the UK - with one eaten every 3 seconds around the clock!

SKU Code: 164846

BIRDS EYE TRADITIONAL CHICKEN DINNER PM £2.50No.1 selling Roast dinner in the Convenience market.

SKU Code: 25440

BIRDS EYE BEEF LASAGNE PM £1.99No.1 selling Italian Meal in the Convenience market.

SKU Code: 169480

BIRDS EYE CHICKEN DIPPERS PM £2.49No.1 selling Poultry line in the Convenience market and No1. Branded Poultry line in the total Frozen market.

SKU Code: 271482

10

11

12

13

BIRDS EYE 4 BEEFBURGERS PM £1.59No.1 selling Burger in the Convenience market. No.1 unit rate of sale for Red Meat in the Convenience market.

SKU Code: 167451

RICHMOND 10 PORK SAUSAGES PM £2No.1 Frozen Sausage in the Convenience market.

SKU Code: 778149

BIRDS EYE COD IN BATTER PM £2No.1 selling Coated Fillet in the Convenience market.

SKU Code: 613354

BIRDS EYE VALUE FISH FINGERS PM £1 No.1 selling Value Fish Finger in the Convenience market.

SKU Code: 608433

14

15

16

17

BIRDS EYE GARDEN PEAS PM £2.49No.1 selling Pea in the Convenience market. No.1 Branded Pea in the total frozen market.

SKU Code: 271471

BIRDS EYE POTATO WAFFLES PM £1.99 Nation’s best selling Potato Waffle.

SKU Code: 271436

MCCAIN QUICK CHIPS TWIN PM £1Selling over 24 million units a year, McCain Quick Chips are a must have in your frozen fixture.

SKU Code: Bestway 462459 Batleys 319527

MCCAIN HOME CHIPS PM £2.50McCain Home Chips are the nation’s favourite chip with sales of more than £85m a year.

SKU Code: 971087

18

19

20

21

DOOR

2

DOOR

2

SHELF 1

169480 BIRDS EYE BEEF LASAGNE PM £1.99

164846 YOUNGS ADMIRALS PIE PM £1.39

25440 BIRDS EYE TRADITIONAL CHICKEN DINNER PM £2.50

SHELF 2

621814 ROSS COTTAGE PIE PM £1

260513 KERSHAWS FISH & CHIPS PM £1.69

169478 BIRDS EYE CHICKEN CURRY PM £1.75

SHELF 3

608433 BIRDS EYE VALUE FISHFINGERS PM £1

29606 BIRDS EYE 12 COD FINGERS PM £2.50

613354 BIRDS EYE COD IN BATTER PM £2

SHELF 4

993636 LINDA MCCARTNEY SAUSAGES

248897 BEST IN MIXED VEGETABLES PM £1

271471 BIRDS EYE GARDEN PEAS PM £2.49

SHELF 5

271436 BIRDS EYE POTATO WAFFLES PM £1.99

462459 (Bestway) MCCAIN QUICK CHIPS TWIN PM £1319527 (Batleys)

229121 AUNT BESSIES 12 YORKSHIRE PUDDINGS PM £1.75

SHELF 6

971043 MCCAIN OVEN CHIPS PM £2.50

971087 MCCAIN HOME CHIPS PM £2.50

229143 AUNT BESSIES ROAST POTATOES PM £1.99

SKUsSHELF 1

SHELF 2

SHELF 3

SHELF 4

SHELF 5

SHELF 6

IF YOU HAVE A 2 DOOR FREEZER, WE SUGGEST YOU STOCK THE FOLLOWING RANGE:

2 DOORPLANOGRAM

DOOR

1

DOOR

1

SKUsSHELF 1

778149 RICHMOND 10 PORK SAUSAGES PM £2

748238 BIRDS EYE CHICKEN PIE PM £1

271482 BIRDS EYE CHICKEN DIPPERS PM £2.49

708610 BIRDS EYE CRISPY CHICKEN 2S

SHELF 2

58887 CHICAGO TOWN DEEP PAN PEPPERONI PM £2

58876 CHICAGO TOWN DEEP PAN CHEESE PM £2

167451 BIRDS EYE 4 BEEFBURGERS PM £1.59

SHELF 3

21637 CHICAGO TOWN DEEP DISH PEPPERONI PM £2

21626 CHICAGO TOWN DEEP DISH FOUR CHEESE PM £2

SHELF 4

970772 LANDS 8 GARLIC SLICES PM £1.09

217907 SAN MARCO MARGHERITA PM £1

217864 SAN MARCO PEPPERONI PM £1

SHELF 5

205120 WALLS SOFT SCOOP VANILLA

415378 (Bestway) CARTE D’OR VANILLA539480 (Batleys)

566755 BEN & JERRYS COOKIE DOUGH

566788 BEN & JERRYS CHOCOLATE FUDGE BROWNIE

SHELF 6

66963 ESKIMO ICE CARRY PACK

780838 VIENNETTA VANILLA PM £1.65

948339 AUNT BESSIES JAM ROLY POLY PM £1.59

458502 (Bestway) C&W CHOCOLATE GATEAU571754 (Batleys)

SHELF 1

SHELF 2

SHELF 3

SHELF 4

SHELF 5

SHELF 6

DOOR

3DOOR

4

SHELF 1 SHELF 1

SHELF 2 SHELF 2

SHELF 4 SHELF 4

SHELF 5 SHELF 5

SHELF 6 SHELF 6

SHELF 3 SHELF 3

4 DOORPLANOGRAM

IF YOU HAVE A 4 DOOR FREEZER, WE SUGGEST YOU STOCK THE FOLLOWING RANGE:

See next pages for product details

DOOR

1DOOR

2

SHELF 1 SHELF 1

SHELF 2 SHELF 2

SHELF 4 SHELF 4

SHELF 5 SHELF 5

SHELF 6 SHELF 6

SHELF 3 SHELF 3

DOOR

2

DOOR

2

SKUsSHELF 1

25440 BIRDS EYE TRADITIONAL CHICKEN DINNER PM £2.50

25438 BIRDS EYE TRADITIONAL BEEF DINNER PM £2.50

SHELF 2

164846 YOUNGS ADMIRALS PIE PM £1.39

164835 YOUNGS MARINER PIE PM £1.39

169480 BIRDS EYE BEEF LASAGNE PM £1.99

SHELF 3

621814 ROSS COTTAGE PIE PM £1

260513 KERSHAWS FISH & CHIPS PM £1.69

169478 BIRDS EYE CHICKEN CURRY PM £1.75

SHELF 4

58887 CHICAGO TOWN DEEP PAN PEPPERONI PM £2

58876 CHICAGO TOWN DEEP PAN CHEESE PM £2

SHELF 5

21637 CHICAGO TOWN DEEP DISH PEPPERONI PM £2

21626 CHICAGO TOWN DEEP DISH FOUR CHEESE PM £2

SHELF 6

970772 LANDS 8 GARLIC SLICES PM £1.09

217907 SAN MARCO MARGHERITA PM £1

217864 SAN MARCO PEPPERONI PM £1

DOOR

3DOOR

4DOOR

1DOOR

2

SHELF 1 SHELF 1 SHELF 1 SHELF 1

SHELF 2 SHELF 2 SHELF 2 SHELF 2

SHELF 4 SHELF 4 SHELF 4 SHELF 4

SHELF 5 SHELF 5 SHELF 5 SHELF 5

SHELF 6 SHELF 6 SHELF 6 SHELF 6

SHELF 3 SHELF 3 SHELF 3 SHELF 3

SHELF 1

SHELF 2

SHELF 4

SHELF 6

SHELF 5

SHELF 3

DOOR

1

DOOR

1

SKUsSHELF 1

950480 WALLS CORNETTO CLASSICO

950491 WALLS CORNETTO STRAWBERY

SHELF 2

188811 WALLS MAGNUM CLASSIC

188844 WALLS MAGNUM WHITE

SHELF 3

359102 HAAGEN DAZS VANILLA

359179 HAAGEN DAZS STRAWBERRY CHEESECAKE

566755 BEN & JERRYS COOKIE DOUGH

566788 BEN & JERRYS CHOCOLATE FUDGE BROWNIE

271393 OREO COOKIE TUB PM £3

SHELF 4

169856 LYONS MAID VANILLA PM £1.75

169945 LYONS MAID RASPBERRY PM £1.75

415378 (Bestway) CARTE D’OR VANILLA539480 (Batleys)

SHELF 5

205120 WALLS SOFT SCOOP VANILLA

780838 VIENNETTA VANILLA PM £1.65

948339 AUNT BESSIES JAM ROLY POLY PM £1.59

SHELF 6

66963 ESKIMO ICE CARRY PACK

458502 (Bestway) C&W CHOCOLATE GATEAU571754 (Batleys)

808259 (Bestway) JUS-ROL PUFF PASTRY557863 (Batleys)

4 DOORPLANOGRAM

SHELF 1

SHELF 2

SHELF 4

SHELF 6

SHELF 5

SHELF 3

DOOR

4

DOOR

4

SKUsSHELF 1

225131 YOUNGS COD IN BUTTER SAUCE PM £1.09

273149 YOUNGS SCAMPI PM £2.50

246357 YOUNGS COOKED & PEELED PRAWNS PM £4

SHELF 2

613354 BIRDS EYE COD IN BATTER PM £2

613365 BIRDS EYE COD IN BREADCRUMBS PM £2

SHELF 3

716499 YOUNGS 4 COD CAKES PM 99P

608433 BIRDS EYE VALUE FISH FINGERS PM £1

29606 BIRDS EYE 12 COD FINGERS PM £2.50

SHELF 4

271436 BIRDS EYE POTATO WAFFLES PM £1.99

462459 (Bestway) MCCAIN QUICK CHIPS TWIN PM £1319527 (Batleys)

712929 MCCAIN JACKET POTATOES

SHELF 5

229121 AUNT BESSIES 12 YORKSHIRE PUDDINGS PM £1.75

229143 AUNT BESSIES ROAST POTATOES PM £1.99

241558 MCCAIN HASH BROWNS PM £1.99

SHELF 6

971043 MCCAIN OVEN CHIPS PM £2.50

970992 MCCAIN LIGHT SPICED WEDGES PM £2.50

971087 MCCAIN HOME CHIPS PM £2.50

DOOR

3DOOR

4DOOR

1DOOR

2

SHELF 1 SHELF 1 SHELF 1 SHELF 1

SHELF 2 SHELF 2 SHELF 2 SHELF 2

SHELF 4 SHELF 4 SHELF 4 SHELF 4

SHELF 5 SHELF 5 SHELF 5 SHELF 5

SHELF 6 SHELF 6 SHELF 6 SHELF 6

SHELF 3 SHELF 3 SHELF 3 SHELF 3

SHELF 1

SHELF 2

SHELF 4

SHELF 6

SHELF 5

SHELF 3

DOOR

3

DOOR

3

SKUsSHELF 1

778149 RICHMOND 10 PORK SAUSAGES PM £2

748238 BIRDS EYE CHICKEN PIE PM £1

SHELF 2

167451 BIRDS EYE 4 BEEFBURGERS PM £1.59

271458 BIRDS EYE QUARTER POUNDER BURGERS PM £2.99

SHELF 3

271482 BIRDS EYE CHICKEN DIPPERS PM £2.49

708610 BIRDS EYE CRISPY CHICKEN 2S

272891 BERNARD MATTHEWS 8 MINI CHICKEN KIEVS PM £1

SHELF 4

993636 LINDA MCCARTNEY SAUSAGES

311852 (Bestway) QUORN MINCE598987 (Batleys)

311863 (Bestway) QUORN PIECES598997 (Batleys)

SHELF 5

271471 BIRDS EYE GARDEN PEAS PM £2.49

973212 AUNT BESSIES ONION RINGS

SHELF 6

248886 BEST IN GARDEN PEAS PM £1

248897 BEST IN MIXED VEGETABLES PM £1

248931 BEST IN SWEETCORN PM £1

4 DOORPLANOGRAM

SHELF 1

SHELF 2

SHELF 4

SHELF 6

SHELF 5

SHELF 3

967383 SHAZANS CRUSHED GINGER 400G

53166 SHAZANS MASALA FRIES 600G

650586 SHAZANS MEAT SAMOSAS 20PK

650597 SHAZANS CHICKEN SAMOSAS 20PK

650618 SHAZANS VEGEATABLE SAMOSAS 20PK

650531 SHAZANS MEAT ROLLS 20PK

650564 SHAZANS CHICKEN ROLLS 20PK

650575 SHAZANS VEGETABLE ROLL 20PK

252537 SHAZANS CHICKEN KHEEMA PARATHAS 2PK

252526 SHAZANS CHEESE PARATHA 2PK

252515 SHAZANS LAMB KHEEMA PARATHAS 2PK

With a growing Muslim population in the UK it has never been more important to ensure you stock an appropriate range for this customer group. Why not consider our range of Halal Kebabs, Parathas and Samosas from Shazans.

Shazans is a leading supplier of frozen ethnic products into the UK Market.

OTHER POPULARRANGES

ETHNICPRODUCTS

72765 SHAZANS CHICKEN KEBAB PM £1 90G

727752 SHAZANS CHICKEN TIKKA WRAP 150G

739814 SHAZANS LAMB PARATHA TOASTIE 350G

341806 SHAZANS 15 CHICKEN KEBABS 600G

650454 SHAZANS CHICKEN MICROCOOK TIKKA 450G

341763 SHAZANS MICROCOOK LAMB KEBABS 600G

650498 SHAZANS 4 SPICY ALOO PARATHAS 230G

967350 SHAZANS 5 ORIGINAL PARATHAS PM 99P 400G

118163 SHAZANS 5 ONION PARATHAS PM 99P 400G

967372 SHAZANS CRUSHED GARLIC 400G

Shoppers are looking for affordable luxury in everyday life and the growth of brands like Ben and Jerry’s reflects this trend. We offer a comprehensive range of premium ice cream tubs which offer you an opportunity to drive additional sales and profit into your business.

PREMIUM TAKE HOMEICE CREAM

566755 BEN & JERRY’S COOKIE DOUGH 500ML

566788 BEN & JERRY’S CHOCOLATE FUDGE BROWNIE 500ML

359179 HAAGEN DAZS STRAWBERRY CHEESECAKE 500ML

359102 HAAGEN DAZS VANILLA 500ML

359465 HAAGEN DAZS COOKIES & CREAM 500ML

359487 HAAGEN DAZS BELGIAN CHOCOLATE 500ML

566744 BEN & JERRY’S CARAMEL CHEW CHEW 500ML

566777 BEN & JERRY’S PHISH FOOD 500ML

359508 HAAGEN DAZS COOKIE DOUGH 500ML

273665 BEN & JERRY’S HALF BAKED 500ML

271360 CADBURY FLAKE TUB PM £3 480ML

271393 OREO COOKIE TUB PM £3 480ML

271403 DAIM TUB PM £3 480ML

692438 GOODFELLAS THIN PEPERONI 355G

692427 GOODFELLAS THIN MARGHARITA 340G

273008 CHICAGO TOWN DEEP CHICKEN CLUB PM £2 320G

273010 CHICAGO TOWN THIN PEPPERONI PM £2 305G

273021 CHICAGO TOWN THIN CHEESE PM £2 305GPizza is the fastest growing established category in the freezer cabinet and continues to grow strongly year on year. Although 80% of pizzas sold are Cheese or Pepperoni varieties, shoppers are still looking for choice and different flavour types which we offer.

Within the category we offer ranges to suit all shopper profiles ranging from the value price-marked offer from San Marco pizza or Dr Oetker Ristorante range for those shoppers who are willing to pay a bit more.

EXTENDEDPIZZA RANGE

217864 SAN MARCO PEPPERONI PM £1 250G

21637 CHICAGO TOWN DEEP DISH PEPPERONI PM £2 320G

58887 CHICAGO TOWN DEEP PAN PEPPERONI PM £2 415G

217907 SAN MARCO MARGHERITA PM £1 250G

58876 CHICAGO TOWN DEEP PAN CHEESE PM £2 405G

21626 CHICAGO TOWN DEEP FOUR CHEESE £2 310G

702899 DR OETKER MOZZARELLA 335G

702889 DR OETKER SPECIALE 330G

53177 DR OETKER PEPPERONI SALAMI 320G

24397 GINO PEPPERONI PIZZA £1.39 290G

191777 SAN MARCO AMERICANO PM £1.50 410G

24407 GINO SPICY CHICKEN PIZZA PM £1.39 300G

24375 GINO CHEESE & TOMATO PIZZA PM £1.39 280G

191766 SAN MARCO MARGHERITA PM £1.50 405G

205391 GOODFELLAS TAKEAWAY PEPPERONI PM £2.50 423G

778215 GOODFELLAS DEEP PAN PEPPERONI 419G

24386 GINO HAWAIIAN PIZZA PM £1.39 305G

778237 GOODFELLAS DEEP PAN LOADED CHEESE 419G

205401 GOODFELLAS TAKEAWAY CHEESE PM £2.50 423G

Go to www.bestway.co.uk/categoryadvice to find all Frozen Category Advice information and boost your profits today!