Manan Choksi Regional DirectorRE/MAX Mumbai Gujarat Maharashtra

Marketing Using WhatsApp

WhatsApp killed SMS

What can be sent?

Text - 500 characters

Audio

Video

Who moved my cheese?

• Mode of mass communication keeps on changing.. – Direct Mail – cost became very high– Phone call – DND list – Email – Spam filters – SMS – TRAI regulations– Facebook Messages – Get pushed to “other

Folder”– Whats App – ???

Methods of sending messages

• Personal• Broadcast• Bulk

– Software– Service of company

Personal messages

• Very time consuming

Broadcast

• Maximum 256 numbers• Need to have your number saved in their

address book only then they will get broadcasted message

Bulk messages

• Outsource to company• Easysoft Technologies• IBN Technologies Limited

Bulk messages

• Some companies have database and you have just give message and money

• Other companies give software from which you can send the message in bulk

• This is not allowed by Whats app and can be stopped any time.

What should not be done

• Spam don’t over use as it may get you block out

• Everyday message?• Only property advertisement• Heavy files frequently

Groups

• Most people dislike groups where they don’t know members

• Avoid making groups of unknown people• Don’t post advertisement on groups

Profile

• Put good profile photo• Update status regularly • Put photo with RE/MAX logo sometimes so

friends know you are with RE/MAX • Keep changing

Don’t change numbers

• If you change your number your contacts will lose you and broadcast may not work

Good practices

• Response quickly to a WhtsApp • When you read a message & task has to be

done. Note it in task list in mobile at the same moment.

• Mute groups who have fun stuff so your work is not disturbed

• Only in blackberry there is broadcast list option• Don’t over use WhtsApp

2 Smart phones

• Keep one smart phone for:– Calling– Email– Browsing

• Keep one for WhtsApp• You can configure different smart phone with

your popular number

Key is Database

• Always save mobile number of your contacts may be they are in your WhatsApp automatically

• For the groups you are in search for people who may not mind if you add them.

• Look for all contacts and add them on WhtsApp

• Make different broadcast list like– Brokers – Past Clients– Friends– Relatives

to send targeted contact.

Database unlimited

• I have 7000 people in my address book • But not all are getting WhtsApp as not all

numbers are stored as mobile number• So save all numbers as mobile to get in

WhatsApp• Save all incoming calls (advertise/contacts) so

they can be kept in touch - free

A good companion to Whats App

True caller

• Check number from the world’s largest phone book– It shows the True name of the Caller– It finds contact details globally– Integrated caller ID service– Call blocking functionality – Social media integration to keep phonebook up-to-date– It is available for Android, BlackBerry OS, iOS, Series

40, Symbian s60, BlackBerry, and Windows Phone– Useful to stop pesky calls

Conclusion

• Build database • Keep in touch • Use Whats App appropriately• Do deals!

Thank You