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MARKETING
Giselle Santa Cruz
5th. ACC.
Index Cover 1
Pictionary 2-7
Bonds 8
Take Overs 9
Stocks and Shares 10
Nokia and Siemens 11
Partial Exam 12-13
Final Exam 14-15
Examples 16
Reflective Essay 17
MY LEARNING PROCESS HIGH SCHOOL LEVEL
COURSE: Marketing English II TEACHER: Ana Lucia Perez Garcia UNIT: Third Academic Unit (June 9 - August 14) GRADE: 5th Bilingual/ 5th Accounting UNIT COMPETENCE: Creates business and marketing-related documents in a variety of contexts applying
vocabulary, grammatical structures and topics seen throughout the unit.
SCORING: All evaluations, tests, and activities will be graded over 100 points each. Final grades will be
obtained from the average of all the activities, tests and evaluations done throughout the unit. Partial
and Final Unit Tests are worth a total of 200 points (Theory and Practical Application elements).
ACHIEVEMENT INDICATORS LEARNING ACTIVITIES DATES SCORING CONTROL
Creates project assigned by teacher to demonstrate application of information seen throughout the unit in oral and written form following rubric guidelines and the ability to work in groups.
1. Project (Cooperative Work)
Takeovers, Mergers, and Buyouts Glogster Edu, Prezi, etc.
August 8
/100
Organizes documents and
proofread written assignments in a
chronological order in the digital
portfolio to assess comprehension
and easily access information
upon request.
2. Digital Portfolio
Pictionary, Investigations, and Writings uploaded to Issuu
Throughout the Unit August 11-13
/100
Applies vocabulary, mechanics,
and punctuation following
guidelines in a variety of contexts.
3. Topic Review
Bonds (Case Study: Investing in Funds)
Stocks and Shares (Reading and Vocabulary)
Takeovers, Mergers, and Buyouts (Reading and Vocabulary Application)
June 13 July 18 July 1
/100 /100 /100
ACHIEVEMENT INDICATORS ASSESMENT ACTIVITIES DATES SCORING CONTROL
Demonstrates understanding of vocabulary and distinguishes among bonds, stocks, and shares in direct questionings presented in the test.
1. Unit Three Partial Test (Theory):
Bonds, Stocks, and Shares (Theory and Vocabulary)
July 18
/100
Explains the reason for using, definition, types, etc. of bonds, stocks and shares through an Expository Essay.
2. Unit Three Partial Test (Practical):
Analysis and Comparison (Similarities and Differences) Bonds, Stocks, and Shares – Expository Essay
July 18
/100
Demonstrates understanding of vocabulary related to topic of takeovers, mergers, and buyouts in direct questionings presented in the test.
3. Unit Three Final Test (Theory):
Takeovers, Mergers, and Buyouts (Theory and Vocabulary)
August 8
/100
Analyses the case study provided and uses previous knowledge to develop an action plan to improve market share and competition using appropriate grammatical structures and vocabulary related to the topic.
4. Unit Three Final Test (Practical):
Case Study Analysis (Company Competition Restriction)
August 8
/100
1
PICTIONARY UNIT 3
WORD
DEFINITION
EXAMPLE
PICTURE
Cash flows The money a
company
receives
minus the
money it
spends
during a
certain
period.
We had a
good cash
flow last year.
Equity Part
ownership of
a company
in the form
of stocks or
shares.
We have
equity in our
company.
Mutual funds Funds
operated by
investment
companies
that invest
people‟s
money in
various
assets.
Our mutual
funds are well
operated.
Pension funds Funds that
invest
money that
will be paid
to people
after they
retire from
work.
She wants to
generate
more pension
funds.
Principal The amount
of capital
making up a
bond or
other loan.
The principal
of that loan
was a huge
amount of
money.
2
Maturity The length of
time for
which a
bond is
issued.
The maturity
of this bond
ends on
September.
Coupon The amount
of interest
that a bond
pays.
This coupon
does not
worth what it
costs.
Bankrupt Unable to
pay debts.
Roger went
into a
bankrupt.
Creditors People or
institutions to
which
money is
owed.
Creditors
know how to
ask for
payments.
Dividends Payments by
companies
to their
shareholders
.
This company
pays good
dividends.
Market makers Business that
buy and sells
securities.
Market
makers are
the best
business to
earn money.
3
Bid The price at
which a
buyer is
prepared to
buy a
security at a
particular
time.
We have to
find a good
bid for our
company.
Offer price The price at
which a
seller is
prepared to
sell a
security at a
particular
time.
Maybe it is
time to offer
price.
Yield The rate of
income an
investor
receives
from a
security.
Sometimes
investors
prefer to wait
for a good
yield.
Soared Rose quickly. I try not to
buy fruits
when its price
soared.
To kick start To revive or
stimulate
something.
It is a good
kick start for
the
company.
Benchmark A standard
used when
comparing
other things.
Our
benchmark is
the price of
the products.
Recession,
depression,
stump
A period
when the
economy is
contracting.
We suffer a
recession last
year.
4
Rally An
improvemen
t or increase
in prices.
It is difficult to
buy products
in a rally.
Defaulting Falling to
repay a
loan.
Sara goes
default this
year.
Busted Another
word for
going
bankrupt.
He is busted.
Diversify To become
more varied
or different.
Wall-mart
diversifies its
products.
Retail Outlets Places
where
goods are
sold.
I will go to the
retail outlets
to find more
candies.
Controlling
interest
A sufficient
number of
stocks in a
company to
be able to
decide what
to do.
We decided
that our
controlling
interest was
good last
meeting.
5
Listed
Companies
Public
companies
whose
stocks are
traded on a
stock
exchange.
The listed
companies
are good
options.
Fees Amounts of
money paid
for services.
My dad paid
high fees in
the
company.
Conglomerate
s
Companies
that own or
control
several
smaller
businesses
selling very
different
products or
services.
A
conglomerat
e company is
a good
business.
Synergy The
combined
power or
value of a
group of
things
working
together
which is
greater than
the total
power or
value
achieved
when each
is working
separately.
If you want to
have better
results you
must use
synergy.
6
Market
Capitalization
The total
value of a
company on
the stock
exchange.
Our market
capitalization
is high.
Subsidiaries Companies
that are
owned by a
larger
company.
Having a lot
of subsidiaries
makes a lot
of money.
7
Bonds
A debt investment in which an investor
loans money to an entity that borrows the
funds for a defined period of time at a
fixed interest rate.
Bonds are used by companies,
municipalities, states and U.S. and foreign
governments to finance a variety of
projects and activities.
8
Take OVERS
When an acquiring company makes a bid
for a target company.
If the takeover goes through, the acquiring
company becomes responsible for all of the
target company’s operations, holdings and
debt.
9
Stocks and Shares
10
The stock of a company is sold in units
called shares.
A share is a unit of ownership, or equity, in
a company or a corporation.
Shares are one of the most traded financial
instruments.
Nokia and Siemens Nokia has agreed to buy out Siemens„50 percent stake in Nokia
Siemens Networks for $2.2 billion. Nokia Siemens Networks will
become a wholly owned subsidiary of Nokia, and the Siemens
name will be “phased out”.
Nokia and German electronics conglomerate Siemens formed
the joint venture in 2007 in an effort to compete against rival
telecom equipment manufacturers like Ericsson and Huawei.
However, this partnership was not particularly fruitful at first and
the business struggled.
Nokia and Siemens entered into talks with private-equity buyers
in 2011. After receiving no attractive offers, they decided to take
matters into their own hands. These moves yielded positive
results, and Nokia Siemens Networks posted a strong operating
profit, cash generation, and financial position in May 2013.
This transaction will give Nokia
a stronger position in the
market. Nokia posted an
operating loss of $196 million
in April 2013. The now-
profitable Nokia Siemens
Networks will give Nokia some
extra cash flow to boost its
cellphone business, as well as
offset losses from other areas.
The operational headquarters
will remain in Espoo, Finland,
with a major regional hub in
Munich, Germany.
11
Partial Exam
12
13
Final Exam
14
15
16
Reflective Essay
During this unit we learn different topics in Commercial
class. Such as:
Credit letters
Memos
Minutes
I think this knowledge will be useful in the future in our
jobs. Is interesting how a letter can create a relationship
with our clients. But also I learned that you have to be tactful
to not damage it.
We also learn different topics in Marketing, related to
bonds, stocks, shares and takeovers.
Also, these topics may help us to learn more about the
business area. I consider my favorite topic was stocks and
shares because is amazing how a company can be divided.
Therefore, I think these classes are really interesting and
helpful for our lives. I like that in every unit we learn a
variety of new topics.
17