Marketing Symposium

9th and 10th October 2021

Marketing Symposium

Learn from Seasoned Marketers of

2The information contained in this document is proprietary. Copyright © 2021 Grad Partners. All rights reserved.

About Marketing Symposium FMCG Sales & Brand Marketing Workshops

Day 1 Workshops will cover the journey to careers in Brand

Marketing and Sales & distribution. Step-by-step guide on domain

knowledge, progression in roles, career evolution & interview

preparation

Get to hear live examples of success stories of Brands, on-ground

reality of FMCG sales, ASMs daily targets, KPIs and Deliverables, kind

of perks they receive and the effort going behind it.

Truly experience a 'Day in Life' of a marketer from top Institutions and

Organisations, and learn how to crack a marketing interview.

Digital & E-Commerce Marketing Workshops

Workshops on Day 2 will talk about careers in E-commerce marketing and rising trends in Digital

Marketing, role details and difference from traditional marketing.

Get to learn about newest customer acquisition strategies, and the approach taken by big giants.

A step-by-step guide from the experts on preparation for technical interviews and profile

enhancement for roles specific to Digital and E-commerce Marketing.

10th OctoberDay 2

9th OctoberDay 1


Why Should You Register?

CV Building &Soft skills

What points do recruiters look for in a

CV and communicating them

effectively

4

Approaching Interviews

Do’s and don'ts for GD and PI, skills and

techniques to use for answering

3

Careers in Marketing

Industry insights and glimpse at a ‘Day in

the life’ of a Marketer

1

‘Best minds in the field of Marketing from Google, P&G, Puma, Flipkart and Mondelez will take you on 10+ hours of guided preparation on how to navigate through a career in Sales & Marketing’

Learn tips and techniques with proven results delivered in the past and also get the opportunity of 1-to-1 mentoring with our expert panel

5

1-to-1Mentoring

Opportunity to address specific

queries around case interview preparation

MarketingSpecializations

Key Concepts and frameworks in Sales &

Distribution, Brand Management, Digital

Marketing and E-commerce

2


‘Roadmap to success in FMCG sales’

• Sales as a Career – Experience 'Day in Life’. Know the real on-

ground stories behind managing distributors and territories.

Understanding conflict resolutions, FMCG targets, perks &

incentives. Map Sales as a career, & understand evolution of roles

• Resume building for roles in Sales - Best practices for resume

preparation, how to phrase sales specific points, know their

importance to recruiters. How to effectively ramp-up your resume

to make it attractive for FMCG recruits

• Cracking an FMCG sales GD and Interview- Learn marketing

case-based interview solving. Tackle technical and general

frequently asked FMCG interview questions. Know the GD and PI

evaluation parameters and how to build on them

• Technical readiness and Live examples- Fundamental concepts

you should know to understand Sales & Distribution end-to-end.

Learn the key KPIs, frameworks and live industry examples needed

to get a competitive edge towards acing interviews

Anubhav SinhaFMCG Sales Mentor

Area Sales Manager

Marketing Specialization from IIM Lucknow

Past Experience

Meet the Facilitator

9th

OCT

11 A

M –

01 P

M

Workshop 1

‘A sales and marketing enthusiast, Anubhav has demonstrated on-ground experience in

managing large distributors and territories. Previously in Star, Anubhav, an IIM Lucknow

alumunus, brings to you deep understanding and know-how on FMCG sales.’


• Brand Marketing as a career – Learn about the evolution of a

career in Brand Marketing, kinds of roles and what's expected.

Get to experience 'Day in Life' of a Brand Manager at P&G. What

are the critical stakeholder interactions, deliverables, KPIs, perks

and success stories. Learn the insights behind brand campaigns

and how large companies do it best.

• Resume building for roles in Brand Marketing- Get insights

into what a Brand Manager looks for in a CV. Know how to

effectively communicate your resume for Brand Marketing

interviews. Learn how to uplift your resume to be suitable for

Brand Marketing roles

• Cracking BM Interview- Understand from a recruiters' lens on

how to effectively drive a Brand Marketing interview. Learn about

key evaluation parameters of Brand Marketing interview, and how

to build on them. Know real life brand success stories which you

can use to gain a competitive edge towards acing interviews

Palak MarwahFMCG Brand Mentor

‘An alumnus of IIM Bangalore and a Brand Manager at Procter & Gamble, Palak brings to

you a diverse & creative outlook towards what exactly does it mean by ‘Managing a Brand’.

She is also the author of a widely acknowledged and appreciated marketing prepbook of

IIM Bangalore.’

‘The Creative world of Brand Marketing’

Brand Manager

Marketing Specialization

From IIM Bangalore

Past Experience

Meet the Facilitator

9th

OCT

04 P

M –

06 P

M

Workshop 2


• Career in Ecommerce - Learn the e-commerce value chain for

different businesses and understand how roles are mapped. Get to

experience a 'Day in life' of an e-Com specialist and the mantra to

cracking a loyal e-commerce customer. Know the possible career

options and evolution of roles across e-commerce

• Resume building for e-com - Preparation & upskilling for roles in

e-com Marketing. Best resume preparation practices, discussion on

domain knowledge & strategies of an e-Com specialist

• How to ace an e-Com interview - Get to know what skills are

needed and looked for in an e-commerce interview. Exclusive

Insights into what recruiters look for - evaluation parameters,

technical readiness, and the kind of questions expected

• Industry insights and live examples - Understand why we’ve

only scratched the surface of e-com potential in India yet. Get to

learn from live examples, how you could actually add value to the

role and be a suitable fit

Deepika is an expert in building e-commerce strategies for top clients, and is responsible

for managing their P&L.

Deepanath C is responsible for Customer Relationship, Merch at Flipkart, and brings deep

understanding of marketplace strategies, demand planning & performance monitoring.

Marketing and Growth Specialist

Deepika Banapuram

Marketing from

IIM Lucknow

Deepanath C

CRM Manager

Marketing from

IIM Bangalore

‘Scale a Brand using e-commerce Marketing’’

10th

OCT

11 A

M –

01 P

M

Workshop 3Meet the Facilitators


• Digital Marketing Landscape - Learn about the evolution of

industry from a Digital Marketing Specialist at Google. Understand

the 7 Big Components of Online Marketing. Nail down case

scenario building and understanding. Learn how to build a

successful ‘Digital Marketing Plan’

• Digital Marketing as a Career - Learn about different companies

and roles available under Digital Marketing. Understand and

experience ‘Day in Life’ of a Digital Marketing Strategist-

Stakeholders, Deliverables, KPIs and more.

• Cracking a Digital Marketing Interview -Know the required skills

for acing a DM interview. Understand the Resume best practices

and what the recruiters look for under a DM role. Insights on

Interview Preparation and technical readiness for Digital Marketing

- Useful Resources, Key concepts and more

Digital Marketing Specialist

Shivani Bansal

Digital Marketing Mentor

Strategy Specialization

From IIM Lucknow, Placement Mentor

Past Experience

‘Shivani has hands-on experience in driving customer success by aligning their marketing

and business goals. Having worked with organizations like McKinsey and Microsoft earlier,

she brings a rich Management Consulting and Innovation background to guide you

towards a stellar career.’

‘Dive into the world of Digital Marketing’

Workshop 4Meet the Facilitator

10th

OCT

04

PM

–06 P

M

8The information contained in this document is proprietary. Copyright © 2021 Grad Partners. All rights reserved.8© Capgemini 2021. All rights reserved |

One- stop platform for students, organizations &

professionals to connect and engage through workshops,

competitive events, mentorship etc.

We help students to accelerate their career growth in

different aspects of campus life & become corporate

ready while organizations can benefit with branding among

student community and in identifying exceptional talents

30,000+

community

members

from 100+Institutes

50+case workshops

conducted

helped over

3,000+ students

in case

preparations

30+Institute

collaboration

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Marketing Symposium