MARKETING STATUS REPORT April 2, 2009

Marketing Strategic Plan Concept development Investing In Ourselves Complete Foundation Hot Dog Caper theme In creative Newsletter Redesign In creative Newsletter Completed Board Insights Completed Foundation News Completed Campus Map/new concept (partnership w/ Visitor Ctr.) Concept development Lobby directional sign Waiting for input

Real Estate Fair Oaks Website updates Complete Email blast for Kellogg tract and Fair Oaks – One home left Complete Kellogg Tract/Fair Oaks flyer campus-wide Complete Fair Oaks brochure updates Ongoing Fair Oaks Site Map Update Ongoing Dining Services Food Fair In creative Round Table sandwich photo shoot Complete Campus Catering Guide Waiting for input Redesign Dining Website Waiting for input Pura Vida Menu updates Complete Spring Quarter Hours of Operation Complete Dining Emergency Map updates Complete Campus Center branding Concept development Campus Center Budget Deals Complete Starbucks Perfect Pairing Complete Los Olivos St Patrick’s Day luncheon marketing and photo shoot Complete Round Table Combos menu Complete Campus Center Employment Kiosk signage In creative Vista Store Branding Waiting for input Update Green Campaign brochure Waiting for input Los Olivos Catering Brochure re-design Waiting for input Bookstore Textbook requisitions campaign In creative Spring Buyback Complete Finals Week/Spring Sale - Flyers, Banners, Email Blasts Complete Grad Fair ‘09 In creative MAC Fest Waiting for input Ipod /Apple products Promotion - Flyers, Banners, Email Blasts Complete Computer Page Updates Complete Computer Department marketing Ongoing

Foundation Housing at the Village Spring Housing Campaign Complete Summer Conference Housing Brochure-Marketing Plan/web Complete Interactive Model-University Village Web Site In Creative Kellogg West/Kellogg House “After” shot of guest room Complete Kellogg West Hotel Marketing Plan Ongoing Premiere Club Press Release In creative SCRIPPS flyer Waiting for input KW email blast Ongoing KHP and KW reply to information requests In creative Financial Services Financial Facts Complete Financial Services Website Updates Complete Bronco Card/Gift Card Brochure Waiting for input

Employment Services New website Waiting for input

UNIT REPORTS:

1. Hospitality Services a. Kellogg West/Kellogg House b. Los Olivos c. Cash Operations d. Bronco Bucks/Gift Card

2. Public Relations

3. Human Resources

4. Bookstore

5. Real Estate

6. Foundation Housing at the Village

7. Financial Services

8. Farm Store

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Monthly Hits Jan -

Mar 09

Total Hits Jan - Mar

2008

Change in Hits (2009 vs. 2008) Same period

Previous Month's Totals

Foundation 6,405 6,001 6,428 18,834 - 30,168 = -11,334 -7,604Human Resources 1,863 1,300 1,666 4,829 - 3,706 = 1,123 776Financial Services 2,254 2,028 1,880 6,162 - 9,489 = -3,327 -2,236Bronco Bucks 943 734 841 2,518 - 2,057 = 461 224

Gift Card 62 60 95 217 - 213 = 4 -11Bronco Bookstore 27,755 8,430 28,667 64,852 - 55,954 = 8,898 1,168

Dining Services 2,004 1,684 1,943 5,631 - 3,752 = 1,879 1,242

CCMP* 428 322 520 1,270 - 1,088 = 182 16

BSC 432 306 476 1,214 - 919 = 295 139

Los Olivos 1,270 1,218 1,486 3,974 - 2,783 = 1,191 652University Village 6,139 5,575 10,233 21,947 - 15,745 = 6,202 1,971Housing Assistance 479 898 533 1,910 - 2,176 = -266 270Innovation Village 128 108 144 380 - 151 = 229 108

Kellogg West 3,401 3,047 3,168 9,616 - 10,388 = -772 32Kellogg House 1,145 919 991 3,055 - 4,207 = -1,152 -1,160Total Hits (Monthly) 54,708 32,630 59,071 0 0 0 0 0 0 0 0 0 146,409 - 142,796 = 3,613 -4,413

FAIR OAKS 2795 1102 880 4777 N/A 4777 3,897

MeetAtTheVillage 209 65 274 274 209TOTAL - ALL WEBSITES 8,664 -307

2009 Foundation Websites - Web Usage Report(January 1, 2009 - End of March 2009)

Bronco Bookstore

Grad Fair

Bronco Book Store

BUYBACK CAMPAIGN

Bronco Book Store

BUYBACK CAMPAIGN

Bronco Book StoreBOOKSTORE SALE

web banners

html emails

Bronco Book StoreBOOKSTORE SALE

web banners

Kellogg WestSt. Patricks Day

web banners

email & posters

web banners

Kellogg WestSt. Patricks Day

web banners

banners event pictures

Kellogg WestSt. Patricks Day

event pictures

Dining Services

Los Olivos - St. Patricks Day

web banner

posters & emails

Dining Services

Los Olivos - St. Patricks Day

event photos & banners

Dining Services

Los Olivos - St. Patricks Day

event photos