Marketing Services – Overview€¦ · Marketing Services – Overview. We offer you diverse advertising and communication measures – in our trade fair media and at the exhibition

1. Admission vouchers

2. Basic entry and product categories � Basic entry � Short entry in the product categories

3. Advertising in the trade fair media a) Package offers � Professional package � Premium package b) Internet � Logo package

� Communication data � Top of the list entry � Animation of the company logo � Banner ads � Advertising in the app � Floor ad

� Logo for trademark entry � Video in the portal c) Catalogue � Hall plan logo � Advertisements d) Additional visitor information media � Site plan logo � Newsletter text advertisement

4. Communication via advertising materials � Advertising labels � Site plan � Trade fair logos

5. Advertising on the exhibition-centre premises � Outdoor advertising/posters � Advertising on the video wall

� Logo ticker� Fullsize banner

6. Press � News/press releases � Publications in the press guide for journalists � Press pigeon-holes � List of professional press

� Brochure “Successful trade fair participation through targeted press work“

Marketing Services – Overview

We offer you diverse advertising and communication measures – in our trade fair media and at the exhibition centre – that you can use before and during the trade fair: � as advertising for your company� to communicate your participation in the trade fair � as advertising material for forwarding to your customers Make use of the diverse offers - send a signal to your customers: “We shall be there“Design your media entry individually; it will appear in the portal www.gds-online.com andwww.tag-it-show.com, in the printed catalogue as well as in the KATI visitor informationsystem and in the app.* The product categories in particular are indispensable for visitorsin terms of optimum preparation.In this way, customers and visitors will find you before, during and after the trade fair.

* The media fee covers the basic entry in the Online Showroom on the portal.

Advertising and communication measures

Order online!https://www.oos.messe-duesseldorf.deOrder forms > Marketing Services

InternetYour entries will appear in the Internet portal www.gds-online.com and www.tag-it-show.com. Visitorsfrom all over the world look for information on exhibitorsand their offers before, during and after the trade fair.

CatalogueThe printed catalogue is the reference work for the GDS / tag it! with a complete list of exhibitors. This handy and informative media enables you to reach a high number of readers.

Messe Düsseldorf mobile variant / appWith online or offline search, GoogleMaps connection and interactive hall plan is intensively used by many visitors forpreparation. With your logo here you can easily catch potentialcustomers' attention.

KATI visitor information systemThe KATI visitor information system offers visitors detailed on-site information on all exhibitors and products at terminalsand information desks.

Admission vouchers� Send pre-printed vouchers in paper form or include voucher codes

in your own digital or printed advertising media. � Your customers can then redeem the entrance vouchers in the

Ticket Shop, at www.gds-online.com/2130 and www.tag-it-show.com/2130 and are given e-tickets which providethem with direct access to the exhibition centre.

� For your customers, e-tickets have the benefit that they entitle each holder to free transport to and from the exhibition centre on the day of the trade fair, using VRR local transport trains, trams andbuses within zone D (trains: standard class, limited to trains notrequiring supplementary payment).

� This voucher may only be redeemed by registered and legitimatetrade visitors!

Go to www.gds-online.com/2250 and www.tag-it-show.com/2250 to find out live and at any timewho has redeemed vouchers and when.

Price: € 0.–

� Order form A 21

Paper vouchers

Languages: D/GB

Format: 210 x 99 mm

Weight: 2g

Incl. hall and stand number

Also possible with overprint of address or free text

Tip!!!

Admission vouchers

Questions?Messe Düsseldorf, G3-F/KasseTel. +49(0)211/45 60-203/-256Fax +49(0)211/45 60-85 [email protected]


Voucher codes

You’ll receive your code as a TXT file, which we’ll send to youby e-mail.

0000-06bh-22im

Gutscheincode:Voucher code:

Persönlicher Eintrittsgutschein – für eine kostenlose Dauerkarte Personal admission voucher – for a free season ticket

Online einlösen und kostenlos mit dem VRR anreisen!Redeem online to profi t from free travel on the VRR public transportation network!

Sie wurden eingeladen von: / You are invited from:

Firma MustermannMusterstraße 1212345 Musterstadt

Sie finden uns in: / You will find us in:

Halle xx, Stand xxAxx

0000-06bh-22im

Product Internet Catalogue App KATI Order Price Portal form plus VAT

Basic entry � � � � D 01 0.00 €

Short entry in the product categories � � D 07 45.00 €

Product overview – Basic entry and product categories

Questions?Official service partnerA. Sutter Fair Business GmbHCustomer servicing GDS/tag it! 2016Tel. +49(0)201/52353162Fax +49(0)201/[email protected]


Short entry in the product categories

� Short entry with company name and hall/stand in the product categories of relevance to you

� Crossmedial in all official trade fair online media

Price: € 45.– plus VAT

� Order form D 07

Basic entry and product categories

Basic entry

� Free entry under the lump-sum media amount with company name, address, country,telephone, telefax, e-mail and Internet address as well as hall/stand

� Crossmedial, i.e. for the Internet portal, the mobile application/app and the KATI visitor information system

Also make use of the opportunity of an entry in your online showroom. Log in at www.gds-online.com or www.tag-it-show.com.

� Order form D 01

Tip!!!



Product Catalogue Internet Mobile KATI Order Price portal App form plus VAT

Professional package � � � � D 04 387.00 €

Premium package � � � � D 05 732.00 €

Product overview – package offers



Advertising in the trade fair mediaPackage offers – crossmedial, favourably priced and value-added

Package offers

� Book once, appear in all relevant trade fair media.� Save time and money by booking a package which offers discounts of up

to 20 %.� We have put together the following packages for you:

Professional packagePremium package

Would you like to indicate more product categories than included in the package? No problem – you can book additional categories using order form D 07 so as to present your complete product range.

Professional packageThe professional package includes:– Basic entry (cross media)– Communication data (cross media)– Logo for trademark entry (cross media)– Hall plan logo (in the catalogue)


� Order form D 04

Premium packageThe premium package includes:– Basic entry (cross media)– 1 short entries in the product categories (cross media)– 1 logo package (cross media)– 1 top of the list entry (cross media)– 1 animation of the company logo (cross media)– Communication data (cross media)– Logo for trademark entry (cross media)– Hall plan logo (in the catalogue)


� Order form D 05

Tip!!!



You save

approx. 10%

You save

approx. 20%

Product Catalogue Internet Mobile KATI Order Price portal app form plus VAT

Logo package � � � D 06 195.00 €

Communication data � � � D 01 100.00 €

Top of the list entry � D 07 150.00 €

Animation of your company logo � D 06 95.00 €

Expandable Banner Home � D 09 2,800.00 €

Skyscraper Banner package on Home and Visitor Service � D 09 1,250.00 €

Button Banner package on Home and Visitor Service � D 09 550.00 €

Advertising in the app � D 11 1,000.00 €

Floor Ad � D 11 on request

Logo for trademark entry � � D 08 195.00 €

Video in the portal � D 09 200.00 €



Product overview – Internet



Advertising in the trade fair mediaInternet

Logo package – cross media

� A booking spreads your company logo in all relevant media channels: If you book a logo package, we place your coloured company logo in the Internet portal, in the KATI visitor information system and in the mobile application/app


� Order form D 06




Communication data

� Make use of this opportunity and highlight your entry by booking communication data (telephone, fax, e-mailand website) in the A–Z shortlist.

� Interested readers can contact you immedietaly withouthaving to search your contact details.


� Order form D 01

Layout subject to modifications.

Top of the list entry – cross media

� The pole position among the product categories: The top of the list entry deactivates the alphabetical sorting for you.

� Your company name will also be placed at the top point and highlighted in colour

� The top placement applies for the the Internet portal � Limited to 3 exhibitors per product category

Combine the entry with your logo so that your company name stands out even more prominently.


� Order form D 07

Tip!!!

Animation of the company logo

� As upgrade for the logo package, your company logo catchesthe eye immediately in the list of exhibitors

� Directs the attention of visitors directly to your entry

Place your entry in the online product search and in the catalogue at the very top by booking the top of the list in addition.


� Order form D 06




Tip!!!




Skyscraper Banner Package

� Large banner in vertical format that adjoins the editorial content on the right

� Optimum integration into the page so that users perceive the banner as integral component of the page

� Appears on “Home“ and “Visitor Service“� Dimensions: 160px wide x 600px high

Price: € 1,250.– plus VAT

� Order form D 09

Expandable Banner

� Appears at an exclusive point in the top right-hand corner of the starting page of the portal

� Unfolds when clicked on so as to display your complete advertising message

� Dimensions: Starting view (folded up): 160px wide x 119px high –Full view (folded out): 720px wide x 119px high


� Order form D 09

Term: 4 weeks after the end of the trade fair

Button Banner Package

� Your entry banner in the trade fair portal� Appears on “Home“ and “Visitor Service“� Dimensions: 160px wide x 60px high

Our free supplementary service for you: If you have already booked the logo, we shall turn it into an attractive, animated advertising banner.


� Order form D 09




Tip!!!

Term: 4 weeks after the end of the trade fair

Advertising in the app

� Exclusive banner advertising space in the trade fair app� Visible during every start of the app� Dimensions: 1300px wide x 1236px high (650px x 618px for non Retina devices)

Increase your advertising effect by also booking one of the numerous banners in the trade fair portal!


� Order form D 11

Tip!!!

Floor Ad

� Banner in the App� Position in the lower edge of the screen� Dimensions: 576px wide x 90px high

Price: on request

� Order form D 11




Logo for trademark entry

� Put your brand in a prominent position on our Brand Walland present your section

� Nobody will overlook it! Your logo on the brand wall will increase your recognition value

� Your logo will be shown on the Brand Wall on the internetand also with your trademark entries in the GDS Magazine


� Bestellschein D 06

82

A-Z MARKEN A-Z BRANDS · A-Za

POPUP

AA.S.98 10/C01

APPLE OF EDEN 10/C16

ART 10/A08

BBETEL LIFE 10/B33

BLACKSTONE 10/D12

BRAKO 10/D22

CCAFEINA 10/C18

CASHOTT 10/D07

CAT FOOTWEAR 10/B02

CHAAYA 10/A33

CLOUD FOOTWEAR 10/C15

COQUETERRA 10/C06

COXX-BORBA 10/D06

CUBANAS 10/C14

CYCLEUR DE LUXE 10/C04

D DESIGUAL 10/D21

DKODE 10/D20

DOGO 10/B17

DR. MARTENS 10/A04

EEJECT 10/C22

EL NATURALISTA 10/A21

ELLESSE 10/D13

ESPADRIJ L'ORIGINALE 10/C24

FFELMINI 10/A17

FILA 10/D13

FIVE PLUS ONE 5/G50

FLY LONDON 10/A15

FREEMAN T. PORTER 10/B04

FRITZI AUS PREUSSEN 10/D19

GGOLDMUD 10/D04

HHUB FOOTWEAR 10/A12

HUMMEL 10/C36

IINUOVO 10/A22

J JOHANNES W. 10/D24

JOHN W. SHOES 10/D24

JONNYS 10/D24

JONNYS VEGAN 10/D24

KKEDS 10/D29

KRÜGER BUAM 10/D18

KRÜGER MADL 10/D18

LLARO 10/B15

LAURA VITA 10/A25

LE COQ SPORTIF 10/D13

LEGEND 10/A24

LEMON JELLY 10/A05

LEVI´S 10/D05

LILIMILL 10/C08

LOINTS OF HOLLAND 10/D16

MMACARENA 10/B15

MERAKI 10/B11

MINNETONKA 10/B07

MUSTANG SHOES 10/A14

MUSTERMANN 10/B29

NNEOPORT 10/C17

NEOSENS 10/A07

NESS 10/C04

NEW ZEALAND AUCKLAND 10/D13

NOBRAND 10/A03

Video in the portal

� Present your latest video clip where it cannot be overseen by bookinga placement in your company profile and in the media centre of theInternet portal

If you do not have a video, we shall produce your individualadvertising film in cooperation with our specialist partner for video production


� Order form D 09

Tip!!!




Product Catalogue Internet App KATI Order Price portal form plus VAT

Hall plan logo � D 08 135.00 €

2/1 page advertisement in the catalogue � D 12 3,100.00 €



1/3 page advertisement in the catalogue � D 12 950.00 €

Cover pages in the catalogue � D 12 on request

Enclosure in the catalogue � D 12 on request



Product overview – catalogue

Hall plan logo

� Your coloured company logo facilitates the search for your stand by interested parties

� Shows your visitors the direct route to your stand � Will be published on the site maps in the catalogue and

in the trade fair supplements in the SCHUHMARKT andSCHUHKURIER magazines (total circulation: 36,000)


� Order form D 08



Advertising in the trade fair mediaCatalogue




Advertising in the trade fair mediaCatalogue

Advertisements

� Put your company in the focus of visitors with a prominently positioned advertisement

� Advertisement positions on content and cover pages make your advertisements an eye-catcher that cannot be overseen

A Skyscraper Banner in the portal also allowsyou to care for your image online!

Price: 2/1 page in the catalogue € 3,100.– plus VATPrice: 1/1 page in the catalogue € 1,600.– plus VATPrice: 1/2 page in the catalogue € 1,250.– plus VATPrice: 1/3 page in the catalogue € 950.– plus VATPrice: Cover pages in the catalogue: on requestPrice: Enclosure in the catalogue: on request

� Order form D 12

Tip!!!


Tip!!!

Product Order Price form plus VAT

Site plan logo D 13 595.00 €

Newsletter text advertisement D 09 2,000.00 €



Product overview – additional visitor information media

Site plan logo � Your logo in the overview of the exhibition

centre guides visitors direct to your hall � Will be published on the site map of the

exhibition centre (displayed on the coverpages of the official catalogue) and in the trade fair supplements in the SCHUHMARKT and SCHUHKURIER magazines(total circulation: 36,000).

� Hall and stand number are also shown � The number of logo places is limited


� Order form D 13



Advertising in the trade fair mediaAdditional visitor information media

54

10/A73 3/K54 13/D07-A 17/A01 15/B669/C104 + 9/C106

Stan

d/D

ate:

Oct

ober

201

6

+ PERFORMANCE AREA

+ KIDS AREA

+ FASHION SHOWS

WWW.GDS-ONLINE.COM

EINGANG NORD ENTRANCE NORTH

4

6

PRESS CENTER

INTERNATIONAL

LOUNGE

FASHION SHOWSwww.tag-it-show.com



Advertising in the trade fair mediaAdditional visitor information media

Newsletter text advertisement � Presentation of your company or your services/products

(1,000 characters text) in the Shoesletter � Format between classical advertisement and editorial article� Combines brand message with useful information� Linked to your Internet presentation


� Order form D 09


Advertising labels without printing D 21 0.00 €

Advertising labels with printing D 23 from 24.79 €

Site plan D 21 0.00 €

Trade fair logo as download 0.00 €


Product overview – communication via advertising materials

Advertising labels – free of charge! � General trade fair sticker for your envelopes � Languages: GB � Format: 38 x 60 mm � Strips of 10 � Weight: 6g� Also available as individualised version

with your hall and stand reference. For this, please click on www.gds-online.com/2379 and www.tag-it-show.com/1379

� Price for this individualised version: 24.79 € plus VAT + carriage for 1,000 pieces

� Order form D 21 + D 23

Questions?Simone Viets Tel. +49(0)211/45 60-7665Fax +49(0)211/45 60-85 [email protected]


Communication via advertising materials

WWW.GDS-ONLINE.COM WWW.GDS-ONLINE.COM WWW.GDS-ONLINE.COM WWW.GDS-ONLINE.COM WWW.GDS-ONLINE.COM

WWW.GDS-ONLINE.COM WWW.GDS-ONLINE.COM WWW.GDS-ONLINE.COM WWW.GDS-ONLINE.COM WWW.GDS-ONLINE.COM

FEB 10 - 12, 2016DÜSSELDORF, GERMANY

WWW.TAG-IT-SHOW.COM


WWW.TAG-IT-SHOW.COM


WWW.TAG-IT-SHOW.COM


WWW.TAG-IT-SHOW.COM


WWW.TAG-IT-SHOW.COM


WWW.TAG-IT-SHOW.COM


WWW.TAG-IT-SHOW.COM


WWW.TAG-IT-SHOW.COM


WWW.TAG-IT-SHOW.COM


WWW.TAG-IT-SHOW.COM

Stan

d/D

ate:

Oct

ober

201

6

+ PERFORMANCE AREA

+ KIDS AREA

+ FASHION SHOWS

WWW.GDS-ONLINE.COM

EINGANG NORD ENTRANCE NORTH

4

6

PRESS CENTER

INTERNATIONAL

LOUNGE

FASHION SHOWSwww.tag-it-show.comSite plan – free of charge!

� As printed plan: Format: 297 x 210 mm � Also available as download version at:

www.gds-online.com/2111 und www.tag-it-show.com/2111, formats: JPG, TIFF, EPS, GIF, FLASH

� Order form D 21

Questions?Simone Viets Tel. +49(0)211/45 60-7665Fax +49(0)211/45 60-85 [email protected]


Communication via advertising materials

Trade fair logos – free of charge! � For your mail-shots and advertising measures � As download at: www.gds-online.com/2351 and

www.tag-it-show.com/2351 � Formats: JPG, TIFF, EPS, GIF, FLASH � Also available as individualised logo with own

company name as well as hall and stand detailsPlease register for this in the portal at www.gds-online.com/2379 and www.tag-it-show.com/2379


Advertising on the exhibition-centre premises – outdoor advertising / posters D 31 from 94.00 €

Logo ticker on the video wall D 15 500.00 €

Fullsize Banner on the video wall D 15 2,000.00 €


Product overview – advertising on the exhibition-centre premises

Advertising in the outdoor area, in the malls, between the halls, in the entrance areas, on the pedestrian bridges � BB Billboard (1)� BB Billboard at P4 (2)� CP City Light poster (3)� DA Triangular stand (4)� DT Triangular tower (5)� FA Advertising sign on outside wall of hall (8)� FB Advertising sign on pedestrian bridge (7)� FD Panels at turnstiles (18)� FE Advertising sign at hall entrances (6)� FG Floorgraphics (19)� FK Foil in pedestrian bridges (9)

� FM Floorminder (20)� GF Large panel (10)� GT Billboard in front of hall 6 (11)� HL Handrails on escalators (12)� HTS Towel dispensers (13)� LK Lamella poster at hall 6 (14)� PS Pendular sign (15)� SF Space (16)� TK Advertising area on supporting structure

in transit area to halls 8a+8b (17)

� Order form D 31

Questions?Dauerwerbung Franke GmbH & Co. KGTel. +49(0)211/435 37 33Fax +49(0)211/470 89 [email protected]


Advertising on the exhibition-centre premises

1 2 3 4 5

6 7 8 9 10

11 12 13 14

15 16 17 18 19

20



Advertising opportunities at the North Entrance, in theunderground railway station and on halls 8a + 8b � CL City-Light poster at the North Entrance B (N1)� DH Ceiling sign at the North Entrance B

(double-sided) (N2)� DH Ceiling sign in transit area to halls 8a+8b (N3)� EP Window poster in the transit area to halls 8a+8b (N4)� LV Illuminated showcase at the North Entrance A (N5)

� SB Stair banner at the North Entrance A (N6)� SW Acoustic insulation wall (N7)� WH Wall sign at the North Entrance B (N8)� WH Wall banner at the North Entrance B (N9)� WGÜ Window graphics in crossover North Entrance B (N10)

� Order form D 31

N1 N2

N5 N6 N7 N8 N9

N10

N3 N4






▲ ▲ ▲ ▲

▲ ▲

▲▲

▲

▲

Underground/Arena/Trade Fair Center North

Hall 8a Hall 8b

North Entrance C

North Entrance D

North Entrance B

North Entrance A




Advertising on the video wall � Display your visitor advertising where it attracts maximum attention straight

away: on the highly visible video wall at the Entrance North of the DüsseldorfExhibition Centre

� Over half of all exhibitors reach the Exhibition Centre directly through theEntrance North, and a large proportion of trade visitors walk through this areawhile visiting the trade fair, as it also has a number of exhibition stands.

� Attract attention for your company, your products and in particular for yourstand number and thus your position at the fair

Price Logo- Ticker: € 500.– plus VATPrice Fullsize Banner: € 2,000.– plus VAT

� Bestellschein D 15


News: press releases / product innovations E 01 0.00 €

Press pigeon-holes E 03 50.00 €

List of professional press E 04 0.00 €

Press guide as download 0.00 €

Questions?Maria-Sawa Possinke, Cathrin ImkampeTel.: +49(0)211-4560-996, -589Fax: +49(0)211-4560-87996, [email protected]@messe-duesseldorf.de

Order online!https://www.oos.messe-duesseldorf.deOrder forms > Press

Product overview – Press

Use the diverse press services of Messe Düsseldorf to achieve perfect outward presentation at GDS 2016 and tag it! 2016 and to publish your new products / services as well as productand company information. The press department of Messe Düsseldorf will support you in yourefforts to approach the media in a targeted manner and to communicate information on yourproducts and your company to the right target group and in the right form.



Press

Press releases / product innovations in the portal – free of charge!� Your press releases on new products and innovative services� Deposit your press release in the portal by logging on via the

following link: www.gds-online.com/2372 and www.globalshoes-online.com/2372

Make use of this opportunity because it enables your releases to be found by editors and to be published in other online portalsor in newspapers and professional journals!

� Order form E 01

Tip!!!



Press

Press pigeon-holes at the Press Centre

� Journalists use these daily throughout the trade fair to obtaininformation from the material provided

Price: € 50.– plus VAT for the entire duration of the trade fair

� Order form E 03

List of professional press – free of charge!

� Contains the globally most important professionalmagazines in your industry

� Selection of titles from the press distribution list of Messe Düsseldorf

� Available in the OOS at: https://www.oos.messe-duesseldorf.de > Order form > Press or via e-mail order from [email protected]

� Order form E 04

Brochure “Successful trade fair participation through targeted press work“ – free of charge!

� Provides information on how to formulate press texts in interesting manner and how to provide picture material

� Contains valuable tips for efficient cooperation with all media target groups � Available in the following languages: D, GB, F, I, E, NL � Via e-mail order from [email protected]



Press

Documents

Marketing Services – Overview€¦ · Marketing Services – Overview. We offer you diverse advertising and communication measures – in our trade fair media and at the exhibition