Embed Size (px)
DESCRIPTION
Lowest Cost Marketing Channels for Health IT Conversions Christine Slocumb President, Clarity Quest Marketing. Marketing Services Overview Presented to DR Systems February 13, 2014. 75% of Portfolio in Health Tech. Software Infrastructure Hospital IT services Medical device. - PowerPoint PPT Presentation
Citation preview
Lowest Cost Marketing Channels for Health IT Conversions
Christine SlocumbPresident, Clarity Quest Marketing
75% of Portfolio in Health Tech
• Software• Infrastructure• Hospital IT services• Medical device
Integrated Marketing Plan
Today’s Client Profiles
1 midsized companyInfrastructure offering
$100K +
1 multinational company1 SMB company
Enterprise software & services$400K +
Annual Marketing Budgets
$325K - $1.7M
Target Titles
CIO, CTO
CIO, CMIO, CNIO, CNO
Assigning All Spend Across Channels
Meaningful Use White Paper
Integrated Marketing Plan
Normalized Cost Per Qualified Lead by Channel
Organic Search Banner Ads Email Marketing Paid Search HIMSS Content PR Social Media Tradeshows0.00
2.00
4.00
6.00
8.00
10.00
12.00
Nor
mal
ized
Cost
Per
Lead
Leads Are One Thing...But What About Conversions?
Normalized Cost Per Qualified Lead by Channel
Organic Search Banner Ads Email Marketing Paid Search HIMSS Content PR Social Media Tradeshows0.00
2.00
4.00
6.00
8.00
10.00
12.00
Nor
mal
ized
Cost
Per
Lead
Converting Healthcare C-Level
#1 - Email Nurture With Quality Content
Converting Healthcare C-Level
#2 - Organic Search Rankings (supported by PR/Social Media)
Converting Healthcare C-Level
#3 – Carefully-Selected Tradeshows
