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This is a free webinar from Sales For Accountants (by Insight Marketing) focused on the Market Place and the Threats Ahead. Incredible change has happened, in the market place and in our economy. And more is ahead. How has your firm coped and how will you respond now. We explore in this short insightful webinar, the key changes that have occurred and the main threats the industry faces ahead.
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Consultancy | Training | Implementation | Online | Offline | Practice Growth
The Market Place.... And the threats ahead.
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Where are we now?• 1992 to 2007 the Economy grew by 2.68% pa • 2008 to 2009 the economy shrunk by 4.9%!
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Whatever happens - remain agile
Further change is guaranteed therefore you must have a plan in place whilst remaining agile
“If you find change difficult you want to try redundancy”
Norman Swartzkoph
Consultancy | Training | Implementation | Online | Offline | Practice Growth
The Digital March
Accountant 5 millionAccountants 3.35 millionAccounting 11 millionChartered accountant 823kAppsBlogsCloud and SDE
Consultancy | Training | Implementation | Online | Offline | Practice Growth
The Digital March
Accountant 5 millionAccountants 3.35 millionAccounting 11 millionChartered accountant 823kAppsBlogsCloud and SDE
The rate of change & innovationwithin accountancy firms is less than the rate of innovation outside it
Consultancy | Training | Implementation | Online | Offline | Practice Growth
It doesn’t work anymore!
Do what you’ve always done……………..
Consultancy | Training | Implementation | Online | Offline | Practice Growth
It doesn’t work anymore!
Do what you’ve always done……………..
….and you’re unlikely to get what you’ve always got!
Consultancy | Training | Implementation | Online | Offline | Practice Growth
The Big Disconnect
• From our prospects• From our clients
Do what you’ve always done…………….. and you’re unlikely to get what you’ve always
got!
Consultancy | Training | Implementation | Online | Offline | Practice Growth
The Big Disconnect
• ICAEW Feb 2009!BEING UPDATED BY A AGE
• Only 39% of all accountancy firms have a website
• Only 22% of accountancy sole practitioners have a website
• 26% of all those believe their website has little or no value!!!
Consultancy | Training | Implementation | Online | Offline | Practice Growth
The Big Disconnect – It doesn’t work!
From marketing realities• PPC• Relational telemarketing• Websites• Direct mail• Referrals• Blogs• Apps
Consultancy | Training | Implementation | Online | Offline | Practice Growth
The use of smartphones is booming!
Consultancy | Training | Implementation | Online | Offline | Practice Growth
B.Y.O.D
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Are you being left behind?
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Don’t get left behind
Check the reality with;•App’s•Apples to accounting•Mobiles to MYOB
Consultancy | Training | Implementation | Online | Offline | Practice Growth
How does your website make you react?
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Sadly, this website differentiates the firm.... In the wrong direction!
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Consultancy | Training | Implementation | Online | Offline | Practice Growth
30 enquiries in 16 weeks since going live
Doubled phone enquiries
Websites work!
How seriously are you taking yours?
Consultancy | Training | Implementation | Online | Offline | Practice Growth
• How will your firm respond?• What steps are you already taking?• Three firms I’ve met with in the last week
alone have reported annual net growth of between 10-20%
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Integrate
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Key Threats still ahead...
• Apples to Accounting...• Your current clients...• Compliance fees...• Legislation...
Consultancy | Training | Implementation | Online | Offline | Practice Growth
• How will you respond to the cloud?• Value is more vital than ever• Communication & Accessibility are key
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Don’t traverse alone
…Don’t traverse them alone…
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Proven consultants for the Accountancy profession
• David Oliver
• Joel Oliver
• Dan Richards
• John Braithwaite
• James Potter
• Richard Rouse
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Trusted by....