PROGRAM OVERVIEWThe Bachelor of Science in Business Administration – Marketing will help you develop the first-class communication and decision-making skills to become a talented marketing professional.

Marketing is the skill of making sales easier by developing the perfect mix of product, pricing, promotion and distribution for carefully-chosen target customers.

Professionals in marketing need good written and verbal communication skills, should enjoy working with people and, increasingly, must be able make real-time decisions based on statistical data analysis. The Marketing major will help you to develop these critical professional skills for an exciting career in this dynamic business discipline.

As a Marketing major at RIT Dubai you will be on course to becoming an Internet Marketing professional. Starting out with the basic marketing principles, you will progress to learn how Internet Marketing is weaved into a company’s traditional promotion mix.

Following a broad overview of Internet Marketing you’ll continue with Social Media Marketing and Search Engine Marketing and develop your strategic vision with Marketing Strategy and Marketing Research. Together with RIT’s emphasis on great writing and our famous internships (coops) and electives, such as Webpage Design, Professional Selling and Negotiation, these courses will turn you into a solid Internet Marketing professional.

POSSIBLE CAREER OPTIONS A career in marketing can take you in many di�erent directions, from sales and advertising to market research and brand management. However, in Dubai, the most common and attractive option for marketing professionals is Internet marketing and its related components, including social media marketing, content marketing and search engine marketing. Not only is there a strong demand for qualified candidates in such professions, but those with a well-developed strategic vision can expect highly rewarding career paths in these fields.

ACCREDITATION RIT is consistently ranked among the top American Universities. The degree you will earn from RIT Dubai is a fully recognized university degree from RIT New York and has the same value as a degree earned by studying there.

In the UAE, the Bachelor of Science in Business Administration – Marketing degree program is accredited by the Ministry of Education, UAE and is licensed by the KHDA. The program is also accredited by The Association to Advance Collegiate Schools of Business (AACSB).

"RIT Dubai's marketing program has exceeded my expectations about the quality of professors, courses, and preparation for my future. The university attracted me with its study abroad program and real life experience opportunities.

The close knit community makes for a more productive learning environment and the professors get to know all of their students really well, which is rare among most universities."

Omar Al Fahim

BACHELOR OF SCIENCE INBUSINESS ADMINISTRATIONMarketing

COOPERATIVE EDUCATION (Internship)

Bachelor of Science in Business Administration - Marketing Typical Course Sequence

By studying at RIT Dubai you'll undertake an extensive, full-time, paid cooperative internship placement as part of your program. You'll spend time honing your skills in a professional environment - and as a Bachelor of Science in Business Administration - Marketing student, you can choose the unique experience of conducting a placement abroad. Many students end up working for the company where they did their placement.

MINORS

Creative WritingEnglishMathematicsPsychologyFinanceInternational Business

Course CourseSemesterCredit Hrs.

SemesterCredit Hrs.

MGIS-101

MGIS 130

MGMT 101

STAT 145

ECON 101

ACSC 010

UWRT 130

ACCT 110

MGMT 102

ECON 201

STAT 146

ACCT 210

FINC 220

MGMT 215

MKTG 230

INTB-225

MGMT 035

MGMT 320

MATH 161

COMM 253

ANTH 365

MGMT 499

Computer-based Analysis

Information Systems & Technology

Business 1: Ideas and Business Planning

LAS Perspective 7A (mathematical): Introduction to

Statistics I

LAS Perspective 3 (global): Principles of

Microeconomics

Year One Seminar

First Year Writing (WI)

Financial Accounting

Business 2: Business Planning and Professional

Development

Principles of Macroeconomics

LAS Perspective 7B (mathematical): Introduction to

Statistics II

LAS Perspective 2 (artistic)

Management Accounting

Financial Management

Organizational Behavior

Principles of Marketing

LAS Perspective 4 (social)

Global Business Environment

Careers in Business

Internet Marketing

Applied Calculus

Communication

Culture and Politics of the Middle East

Cooperative Education

1

3

3

3

3

0

3

3

3

3

4

3

3

3

3

3

3

3

0

3

4

3

3

0

Marketing Elective

LAS Electives

LAS Immersion 3

Free Electives

Marketing Strategy

Strategic Management

LAS Electives

LAS Electives

Free Electives

MKTG 550

MGMT 560

Operations Management

Consumer Behavior

Marketing Elective

LAS Immersion 1

LAS Perspective 6 (scientific principles)

Marketing Analytics

LAS Perspective 1 (ethical): Business Ethics and

Corporate Social Responsibility

LAS Immersion 2

LAS Perspective 5 (natural science inquiry)

Free Elective

DECS 310

MGMT 350

MKTG 365

MGMT 340

Total Semester Credit Hours - 123

FIRST YEAR

THIRD YEAR

SECOND YEAR

FOURTH YEAR

3

6

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

RIT Dubai, Dubai Silicon Oasis, P.O. Box 341055, Dubai, U.A.E.

Telephone

Fax

Email

Website

: +971 4 371 2000

: +971 4 320 8819

: dubai@rit.edu

: www.rit.edu/dubai

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