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An effort full marketing research conducted to find out trends of online shopping in India.
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MARKETING RESEARCHONLINE SHOPPINGBY MOHIT CHAUHANNDIMFA (393)
OBJECTIVESTo find out reasons for changing trend of more online purchases by peopleTo find out average per person spend a year on online purchasesTo rate various existing market players in online business on various perspectives
SAMPLING PLANSAMPLE AREA: Model Town, G.T.B. NAGARSAMPLE SIZE: 100 personsSAMPLE SELECTION: Random, ConvenientSAMPLE DESIGN: Questionnaire
Chart1
31
22
32
15
Age Group of people
Age Group of people
31
22
32
15
Sheet1
Age Group of people
Less than 25 years31
25-35 years22
36-45 years32
More than 45 years15
100
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Chart1
48
52
Distribution of Sample
Distribution of Sample
48
52
Sheet1
Distribution of Sample
Males48
Females52
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Chart1
541-2 Times1-2 Times
353-5 Times3-5 Times
76-8 Times6-8 Times
4More than 8 TimesMore than 8 Times
Series 1
Column1
Column2
Frequency of purchases per month
54
35
7
4
Sheet1
Series 1Column1Column2
1-2 Times54
3-5 Times35
6-8 Times7
More than 8 Times4
100
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PRODUCTS PURCHASED
Chart1
42ClothingClothing
33Books & NovelsBooks & Novels
7Mobile PhoneMobile Phone
13TravelTravel
16CosmeticsCosmetics
37AccessoriesAccessories
35Toys & Gift itemsToys & Gift items
24Home & livingHome & living
21Audio & Home EntertainmentAudio & Home Entertainment
15Camera & opticsCamera & optics
5Data StorageData Storage
Series 1
Column1
Column2
Sheet1
Series 1Column1Column2
Clothing42
Books & Novels33
Mobile Phone7
Travel13
Cosmetics16
Accessories37
Toys & Gift items35
Home & living24
Audio & Home Entertainment21
Camera & optics15
Data Storage5
IMPORTANT FACTORS
Chart1
35Huge VarietyHuge Variety
46Busy SchdueleBusy Schduele
76Low priceLow price
57ConvenienceConvenience
25Product InformationProduct Information
30Increasing ReliabilityIncreasing Reliability
12One stop shopOne stop shop
19Attractive OffersAttractive Offers
45Product DeliveryProduct Delivery
14Purchasing Limited ProdutsPurchasing Limited Produts
25User InterfaceUser Interface
Series 1
Column1
Column2
Sheet1
Series 1Column1Column2
Huge Variety35
Busy Schduele46
Low price76
Convenience57
Product Information25
Increasing Reliability30
One stop shop12
Attractive Offers19
Product Delivery45
Purchasing Limited Produts14
User Interface25
Chart1
27
34
23
16
PER YEAR EXPENDITURE
PER YEAR EXPENDITURE
Sheet1
PER YEAR EXPENDITURE
Below 5000 Rupees27
5000- 1000034
10000-1500023
More than 15000 Rupees16
100
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USER INTERFACEPRICE SATISFACTIONVARIETYHOME DELIVERY SERVICESRELIABILITYCUSTOMER SUPPORTDEALS & OFFERS
JABONG22192222202019
MYNTRA17151815191616
SNAP DEAL16171616151520
AMAZON12211113111411
E-bay15131414141719
FLIPKART18151920211815
Sheet1
JABONG
MYNTRA
SNAP DEAL
AMAZON
E-bay
FLIPKART
RATINGS ON BASIS OF USER INTERFACE
Chart1
8FLIPKARTFLIPKART
5E-BAYE-BAY
4AMAZONAMAZON
6SNAP DEALSNAP DEAL
7MYNTRAMYNTRA
9JABONGJABONG
Series 1
Column1
Column2
Sheet1
Series 1Column1Column2
FLIPKART8
E-BAY5
AMAZON4
SNAP DEAL6
MYNTRA7
JABONG9
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39
RATINGS ON BASIS OF PRICE SATISFACTION
Chart1
15FLIPKARTFLIPKART
13E-BAYE-BAY
21AMAZONAMAZON
17SNAP DEALSNAP DEAL
15MYNTRAMYNTRA
19JABONGJABONG
Series 1
Column1
Column2
Sheet1
Series 1Column1Column2
FLIPKART15
E-BAY13
AMAZON21
SNAP DEAL17
MYNTRA15
JABONG19
To resize chart data range, drag lower right corner of range.
100
RATINGS ON BASIS OF PRODUCTS VARIETY
Chart1
19FLIPKARTFLIPKART
14E-BAYE-BAY
11AMAZONAMAZON
16SNAP DEALSNAP DEAL
18MYNTRAMYNTRA
22JABONGJABONG
Series 1
Series 2
Series 3
Sheet1
Series 1Series 2Series 3
FLIPKART19
E-BAY14
AMAZON11
SNAP DEAL16
MYNTRA18
JABONG22
To resize chart data range, drag lower right corner of range.
100
RATINGS ON BASIS OF HOME DELIVERY SERVICES
Chart1
20FLIPKARTFLIPKART
14E-BAYE-BAY
13AMAZONAMAZON
16SNAP DEALSNAP DEAL
15MYNTRAMYNTRA
22JABONGJABONG
Series 1
Series 2
Series 3
Sheet1
Series 1Series 2Series 3
FLIPKART20
E-BAY14
AMAZON13
SNAP DEAL16
MYNTRA15
JABONG22
To resize chart data range, drag lower right corner of range.
100
RATINGS ON BASIS OF RELIABILITY
Chart1
21FLIPKARTFLIPKART
14E-BAYE-BAY
11AMAZONAMAZON
15SNAP DEALSNAP DEAL
19MYNTRAMYNTRA
20JABONGJABONG
Series 1
Series 2
Series 3
Sheet1
Series 1Series 2Series 3
FLIPKART21
E-BAY14
AMAZON11
SNAP DEAL15
MYNTRA19
JABONG20
To resize chart data range, drag lower right corner of range.
100
RATINGS ON BASIS OF CUSTOMER SUPPORT
Chart1
18FLIPKARTFLIPKART
17E-BAYE-BAY
14AMAZONAMAZON
15SNAP DEALSNAP DEAL
16MYNTRAMYNTRA
20JABONGJABONG
Series 1
Series 2
Series 3
Sheet1
Series 1Series 2Series 3
FLIPKART18
E-BAY17
AMAZON14
SNAP DEAL15
MYNTRA16
JABONG20
To resize chart data range, drag lower right corner of range.
100
RATINGS ON BASIS OF VARIOUS DEALS & OFFERS
Chart1
15FLIPKARTFLIPKART
19E-BAYE-BAY
11AMAZONAMAZON
20SNAP DEALSNAP DEAL
16MYNTRAMYNTRA
19JABONGJABONG
Series 1
Column1
Column2
Sheet1
Series 1Column1Column2
FLIPKART15
E-BAY19
AMAZON11
SNAP DEAL20
MYNTRA16
JABONG19
To resize chart data range, drag lower right corner of range.
100
THANK YOU