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Marketing research on BMTC Volvo bus services

Group no 1

Abisheck.L(1) V.Maansa Rao(13)

Priyanka Jagathy(25)Shanker Ganesh.s(36)

Swagathika Sarangi(47)Yatindra singh(59)

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Introduction Research Objectives:Usage and satisfaction levels of the customers.Loopholes that already exist and recommend steps to improve the qualityThe purpose of usage,PunctualityMajor problems faced by commutersAny extra features which the customers would like to incorporate into the services.

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BACKGROUND Service was launched on April 25 2006 Target Customers- commuters from the higher income group and those using two and four-wheelers. Have picked up quite well in the IT sector routes. Bangalore International Airport Limited (BIAL) Services Quality Objectives Environmental policies

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Research Methodology

Sample Design: The target populations for the study were

commuters of BMTC Volvo buses. Sample size: Sample size was 100 meaning that 100

respondents were selected for this study. The method of “ Non probability convenience

sampling” was used.

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Research Design

The Observational design.

Data Collection

Data Analysis:

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Analysis Sample Size is 100.

Below mentioned buses are taken into account:

Ordinary buses Private buses Volvo buses

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Result For Analysis:

72 people are using Volvo bus service most of them are people going for work. Who feel that Volvo buses are more comfort and punctuality and there is good connectivity to major office.

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Preference of Volvo busesMost of the people prefers the Volvo bus for comfort and punctual .

It is cheap compare to hiring a cab for airport

More space for luggage

It is punctual speedy

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Problems in Volvo bus service

The major problem with Volvo bus is that it is price high.

Remaining other people who use Volvo bus feel there is no problem.

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Bar graph showing the comparison of age and type of bus the use.

Age with 20-25 are the people who use Volvo buses maximum.

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Rating of AC

More than 40% of customers are satisfied with the air condition in the bus where as around 35% of the customers are highly satisfied. There s a meager amount of less than 10% people who are not satisfied with the service.

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Rating of speed

Around 40% of the customers are satisfied with the speed of the bus and 20% are highly satisfied. Some 10 % of the population is dissatisfied or highly dissatisfied.

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Rating of security

On the security issue of the buses around 40% are satisfied with it while there is an equal number of 25% of people who are highly satisfied or neutral with the security in the bus.

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Rating of comfort

Almost equal 40 % of customers who are either satisfied or highly satisfied with the comfort level of the buses.

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Rating of availability

On the availability of the buses most of the customers are satisfied or neutral with the service and the punctuality and around 10-15% are highly satisfied with the availability of the bus as and when required.

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RELATION BETWEEN AGE AND TYPE OF BUS PREFERRED From the given cross

tabulation comparing the age of people and the type of buses they use, we can infer that maximum number of people who travel in volvo buses are between the age of 20 to 25. They take volvo to either school and colleges or offices.

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SATISFACTION LEVEL OF PEOPLE ON THE VARIOUS SERVICES PROVIDED BY VOLVO BUS AC

Around 40 % of the

customer are satisfied and 35% of them are highly satisfied. Only small number of passengers have a dissatisfaction with the AC provided.

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SPEED

Mostly 40% of customers are satisfied with the speed and 25% are highly satisfied. Few, around 10% are dissatisfied with speed.

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SECURITY

Around 40% are satisfied with it while there is an equal number of 25% of people who are highly satisfied or neutral with the security in the bus.

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COMFORT

From our analysis we infer that there is an almost equal % of customers who are either satisfied or highly satisfied with the comfort level of the buses. There is a meager percentage of less than 10% who are not comfortable with the buses and expect it to improve to enhance their travelling experiences.

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AVAILABILITY

Equal % of people had voted for satisfaction and neutral choices in availability of volvo buses and only 10 % of people were dissatisfied.

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Additional services

TVHindi musicMobile Charging pointMore comfortable

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