Marketing Ques Bank

8/10/2019 Marketing Ques Bank

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III YearSEMESTER V

Paper 5.4 Marketing

(Maximum: 100 marks (Internal: 50 marks; External: 50)

Objective:1. To enable the student to understand the process of exchange2. To understand how marketing helps to bridge the production and

consumption gaps.UNIT-1Market- meaning and classification of market- evolution of marketing concept-

marketing-definition-macro and micro marketing-features of modern marketing.

UNIT-2Approaches to the study of marketing marketing enviornment-marketingfunction- functions of exchanges and function of physical distributionmarketing function and facilitating function.

UNIT-3Marketing management and the planning process marketing research andmarketing information system-consumer behavior.

UNIT-4The product mix, the price mix- the physical distribution mix.

UNIT-5

The promotional mix- sales promotion and advertising the promotion mix- personal selling.


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QUESTION BANK FORPAPER 5.4 MARKETING

UNIT -1

SECTION A (2 marks)1. Define the term marketing2. What do you mean by market?3. What is micro market?4. What is macro market?5. What is modern marketing?6. What is meant by marketing mix?7. Is market an institution or a process?8. Define market9. What is demarketing10. What is social marketing11. Define marketing concept12. Difference between selling and marketing

SECTION

B (16 Marks)1. Explain various classifications of markets2. Describe the different Marketing Concepts3. Describe the evolution and development of marketing concept4. Examine the concept of Marketing?5. What is Modern Marketing? Explain its features6. What are Macro and micro marketing? Explain in detail7. Describe in detail the importance of marketing8. Describe in detail the objectives of marketing

UNIT II

SECTION A (2 marks)1. What is 4Ms in Micro environment?


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2. State any four types of organizational plan3. Good well brought is equal to half sold comment4. What is assembling in marketing?5. What are risks in marketing?6. What is AGMARK?7. What is marketing environment?8. What are the functions of marketing?9. List out the approaches to study the marketing.10. Define grading11. What is standardization?12. What do you mean by assembling?

SECTION B ( 16 marks )1. Explain the various approaches to the study of marketing2. What are the factors influencing the marketing environment? Explain3. What is marketing environment? Explain its components4. What are the internal factors relating to the marketing environment? Explain5. What are the external factors relating to the marketing environment? Explain

6.

Describe the various Micro and Macro forces that determine the Marketingenvironment7. Explain the various functions of marketing?

UNIT IIISECTION A (2 marks)

1. What is a marketing information system?2. What is a marketing research?3. What is marketing management?4. Differentiate a buyer from a consumer5. Describe the various stages involved in marketing research6. What is primary data?7. What is secondary data?8. What are the types of data?9. What is a sample in marketing research?

10. What is a marketing planning?11. What is buying behaviour?


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12. What is consumer behaviour?13. What is buying motives?

SECTION B ( 16 marks )1. What is marketing research? What are its objectives? What are its types?

Explain2. Distinguish marketing research from marketing information system3. What are the basic functions of marketing research? Marketing research is an

aid to effective marketing decision. Discuss 4. What do you mean by marketing research? Describe its scope and importance5. What do you understand by marketing Information System? what information

will the marketing manager use for: A new industrial product, and A newconsumer product?

6. Explain the nature and purpose of marketing information system7. Briefly explain the different sources of Market information in India8. What is meant by buying motives of consumers? Explain the various types of

buying motives9. Discuss any one theory of consumer behaviour and point our how it helps

marketing management10. As a marketing manager, how will you organize marketing planning? Discuss11. Mention the components of a marketing plan in brief12. Define marketing management. Why is the marketing concept not accepted by

many firms in India?13. What are the various types of marketing planning? Discuss how marketing

planning is done?14. What are the factors that influence in consumer behaviour?

15. Explain in detail about the characteristics and importance of marketingmanagement?

16. Describe the various types of marketing organisation structures.17. Explain the general nature of marketing research procedures.18. Explain the marketing planning process and its features19. Explain the functions of marketing management20. Explain the importance of buying motives21. Explain buying decision process


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UNIT IV

SECTION A (2 marks)1. What is a product mix?2. What is product line?3. What is product life cycle?4. What is meant by trade mark?5. What is meant by price?6. What odd pricing? 7. What is meant by dual pricing?8. Write note on resale price maintenance9. What is skimming pricing?10. What is penetration pricing?11. Who are middlemen?12. What is physical distribution?13. Who is a retailer?14. What is meant by time utility?15. What is meant by seasonal discount?

16. What is mean by channel of distribution?

17. What is product?18. What are the features of product?

SECTION B (16 marks )1. What is meant by product life cycle? Explain its concepts with examples2. What do you understand by product planning? Discuss briefly the problems of

introducing new products

3. Define product mix and explain the components of product mix4. What is a new product? How is it developed?5. What are the factors that influence pricing? Explain6. What factors should a firm consider in setting prices for a new product and for

the entire product line?7. Discuss the various channel of distribution of consumer products and industrial

products

8.

Critically evaluate the objectives and functions of marketing channels


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9. What are the factors that influence the selection of marketing channels ofdistribution?

10. Explain the steps in new product planning11. Explain the objectives of pricing12. Explain various kinds of pricing13. Discuss the procedure for price determination14. What are the various types of channels of distribution

UNIT VSECTION A (2 marks)

1. Define advertising?

2. What do you mean by personal selling?3. What is sales promotion?4. What is an advertisement copy?5. What is meant by AIDA?6. What is publicity?7. Give any four examples of sales promotion activities8. Distinguish advertisement from publicity

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What is promotion mix?10. Difference between advertising and salesmanship11. What is advertisement media12. Bring out the difference between salesmanship and personal selling13. List out the features of advertising14. List out the functions of advertising

SECTION B (16 marks )1. Explain the various methods of sales promotion2. Discuss advantages and dis-advantages of advertising3. What are the prerequisites of an advertisement copy? Explain4. What factors influence media decisions? Explain5. Explain the basic characteristics of necessary for a successful salesman6. How will you evaluate and select the message for advertising? 7. Discuss the objectives of advertising

8. Discuss the objectives of sales promotion 9. Explain various kind of advertising media


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10. What are the advantages and disadvantages of sales promotion11. What are the qualities of a good sales men 12. What are the duties and qualities of a sales man 13. What are the objectives of personal selling14. Explain various types of salesman15. Explain process of personal selling

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Marketing Ques Bank