Name Syed Taimur Ashfaq Sagar

Product Hair Cutting Machien

Introduction

This machine is used for hair cutting. It has different feature which are• It gives opportunity of self hair cutting.• Different styles and designs of hair cutting are available in this

machine.• It gives opportunity to see their selves before cutting.

Demography •Country Pakistan

•Density Urban and suburban

•Climate Every climate

Market Segmentation•Age 10+•Gender Male• Income Rs-50,000•Education Matric •Religion Muslim, Hindu, jewish, •Nationality Pakistani

Psychographic

•Social Class Middle, Upper Middle , Working Class•Lifestyle Achievers

Behavioral•Occasions Eid, Diwali, parties, wedding and Normal Occasions

•Benefits Quality, Save time, Service, Convenience

•Usage Rate High usage rate (10+ age)

Target Market• Islamabad •Rawalpindi•Karachi• Lahore•Peshawar

Value Preposition:

Self Hair Cutting

Marketing Mix•Product

As our product is hair cutting machine so it satisfy the human need and want which are

Need Hair cutWant Hair cutting machine

Levels Of ProductCore Customer Value

* Self Hair Cutting

Actual Product

•S-Technology•Energy saving •No Harm to hair•Free from defects •Different colors•Adjustable setting•Safety box

Augmented Product

•Free Home Delivery•Repairing•One year warranty• Online Help

Price• Skimming Price Strategy Earning maximum Profit

•Price Rs- 25,000

Distribution Channel

Producer Distributor Consumer

PromotionAdvertisingPrint (bill bords), Internet, Television,

Personnel SellingSales presentation, trade shows.

Direct MarketingCatalogs, telephone marketing Internet

Future Modification•Option of dye hair in which different color can be applied on hair.

•Option of Head Massaj.

•Different designing of combing

The End