Marketing portfolio unit 2 (marketing ) pdf

MARKETING Portfolio

Alejandra Marroquín

5th Bilingual

Index

Advertising …………………………………………………….3

Banking ………………………………….…………………….4

Venture Capital ……..………………………………………5

Business Plan ………………………………………………..6

Pictionary o Pictionary 1 ..…………………………………………………….7-10

o Pictionary 2 …………………………………………………….11-15

o Pictionary 3 …………………………………………………….16-19

o Pictionary 4 …………………………………………………….20-24

o Pictionary 5 ………………………………………………….…25-28

2

Advertising The activity of attracting public attention

to a product or business, as by paid

announcements in the print, broadcast, or

electronic media.

3

Banking

Engaging in the business of keeping

money for savings and checking accounts

or for exchange or for issuing loans and

credit etc.

4

Venture Capital Money made available for investment in

innovative enterprises or research, especially in

high technology, in which both the risk of loss

and the potential for profit may be

considerable.

5

Business Plan 1. Service or Product Description

2. Market Opportunities

3. Unique Traits or Characteristics

4. Market Leader

5. Target Market

6. Promotion and Advertising

7. Physical Location

6

Pictionary 1

7

Word Definition Example Picture

Advertising agency

Companies that design advertising for clients.

We opened a new advertising agency in Canada.

Advertising Campaign

The advertising of a particular product or service during a particular period of time.

I like the advertising campaign of the new fragrance of HUGO BOSS.

Media Plan

The statement of objectives that a client works out with and advertising agency.

Our company always have a media plan for each situation.

8


Target customers

A defines set of customers whose needs a company plans to satisfy.

For the new videogame our target customers are the teenagers.

(advertising) budget

The amount of money a company plans to spend in developing its advertising and buying media time or space.

A new car will not be part of our budget this year.

Brief

The choice of where to advertise in order to reach the right people.

The new secretary will work for a brief time in the office.

Comparative- parity method

Choosing to spend the same amount on advertising as one’s competitors.

We make a comparative-parity method with MATTEL.

9


(Free) Sample

A small amount of a product given to customers to encourage them to try it.

I tasted a free sample of the new mango juice of JUMEX.

Word-of-mouth advertising

Free advertising, when satisfied customers recommend products to their friends.

In Guatemala a good way of advertising is the word-of-mouth.

Viral marketing

Trying to get consumers to forward an online marketing message to other people.

Andrea hates the viral marketing, because she get distracted when she use the computer.

10

11

Pictionary 2


Checking account

A bank account in which checks may be written against amounts on deposit.

He moved his bank account to a new bank.

Savings or deposit account

An account at a bank that accumulates interest

I had deposited $1,000 in my saving account.

Cashpoints

A cash dispenser. In front of my office I have a cashpoint.

Checkbook

A book containing blank checks issued by a bank.

I have a lot of credit cards in my wallet.

12


Credit card

A card issued by banks, businesses, etc., enabling the holder to obtain goods and services on credit

I have a lot of credit cards in my wallet.

Debit card

A plastic card through which payments for purchases are made electronically from the bank account of the cardholder.

Karla uses a lot the debit card.

Loan

Something lent for temporary use.

I asked for the loan of a garden hose.

13


Traveling

Buying or selling foreign currency for travelling.

He enjoyed selling but he hated the travel.

Mortgage

A loan secured by the collateral of some specified real estate property which obliges the borrower to make a predetermined series of payments.

I had a mortgage for the new that I bought five years ago.

Overdraft

The possibility to borrow money by spending more than you have in you bank account.

My credit card have overdraft.

14

15


Investment advice

Counsel given to an investor as to which securities to buy or strategies to pursue, usually in exchange for a fee.

I received a investment advice from my bank.

Internet banking

Payments, transfers.

I prefer to use internet banking because it's easier check my account.

Telephone banking

Payments, transfers.

Sometimes I telephone banking for ask some questions about my credit record.

Pictionary 3

16


Commercial banks

A bank primarily engaged in making short-term loans from funds deposited in current account

He cashed a check at the commercial bank.

Investment banks

A investment banks work with big companies, giving financial advice, raising capital by issuing stocks or shares and bonds, arranging mergers and takeover bids, and so on.

Our investment bank is one of the biggest banks in the city.

Private banks

The term "private bank" can also refer to the financial institution specializing in financial advice and services for high-net-worth individuals

We invest our money in private banks.

17


Hedge funds

The term "hedge fund"

refers more to the structure of the investment vehicle than the investment techniques.

We want to use the hedge funds for a pay debt.

Stockbrokers

Stockbrokers is an agent that charges a fee or commission for executing buy and sell orders submitted by an investor.

Examples of Investment Companies include stockbrokers and investment fund managers.

Islamic banks

They do not pay interest to depositors or charge interest to borrowers, buy invest in companies and share the profits (or losses) with their depositors.

I deposit my money in a Islamic Bank.

18


Non-bank financial

intermediaries

Some car manufacturers, food retailers and department stores now offer products like personal loans, credit cards and insurance.

The last year I worked with a Non-bank financial intermediaries

19

Pictionary 4

20

Word Definition Example Pictionary

Deposit

Money placed in a bank.

Each month I deposit $500 in the bank.

Loan

A sum of money borrowed from a bank.

My company obtained a loan for $100,000 in the bank.

Capital

The money invested in a business.

We have a very good capital of $1,000,000 for the new business.

Shares / Stocks

Certificates representing part-ownership of a company.

We gave shares for invest in new negotiation.

21


Bond

Certificates of debt issued by governments or companies to raise money.

A corporate bond is a safer investment than common stock in the same company.

Merger

When one company combines with another one.

The proposed merger of the two banks.

Takeover bid

When one company offers to buy or acquire another one.

We offer a takeover bid to ABC Company.

Stockbroking

Buying and selling stocks or shares for clients.

The stockbroking is the agent who buy and sell stock.

22


Portfolio

All the investments owned by an individual or organization.

We have the all information about the company in a portfolio.

Return

The profits made on investments.

His gross income was enough that he had to file a tax return.

Bankrupt

Unable to pay debts or continue to do business.

The move to the market nearly bankrupted the firm and its director.

23


Deregulation

The ending or relaxing of legal restrictions.

Now exits a deregulated the airline industry.

Conglomerate

A group of companies, operating in different fields, which have joined together.

We have a big conglomerate of customers in the last three months.

Interest

The price paid for borrowing money, paid to the lenders.

The interest has increased a 10% in this week.

24

Pictionary 5

25


Competitive advantage

What an organization can do better than its competitors.

Create new products represent a good competitive advantage.

Sustainable

Able to continue over a period of time.

She has a sustainable travel agency.

Sales forecast

The sales businesses expect to achieve in a particular period of time.

He expect to achieve a good sales forecast this month.

26


Break-even point

Where total costs equal total income from sales and the company makes neither a profit nor a loss.

They find the perfect break-even point of their project.

Revenue

The total income received by a business before any expenses are paid.

We obtained good revenues from the last investment.

Exit strategy

An investor’s plan for getting their investment back and potentially realizing a profit.

When we do a negotiation, we always create a exit strategy.

27


Founders

The people who establish a company or other organization.

The founder of the university is my mom.

Personnel, staff, employee

The people who are employed in an organization.

Emilio is a good worker.

28

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Marketing portfolio unit 2 (marketing ) pdf