MARKETINGMARKETING

PORTFOLIOPORTFOLIO PRESENTED BY: AL-HUSAIN SHERIFF

MARKETING STUDENT DECEMBER 22, 2009

AMINA CONVENIENT STOREAMINA CONVENIENT STORE1452 Tremont Street1452 Tremont StreetRoxbury, MA 02118Roxbury, MA 02118

617-288-0708617-288-0708Aminac.comAminac.com

LETTER OF INTRODUCTIONLETTER OF INTRODUCTION

The introduction of my marketing portfolio is in the form of a letter that speaks of my entire portfolio.

My portfolio includes the following:

Carefully Research Data Data Analysis Updated Resume Bar Chart Cover Page References

DATADATA

My data were established based on these marketing variables:

Location Demography Race Economic Condition Class Structure Buying behavior Psychographic Educational Background

. DATA ANALYSIS. DATA ANALYSIS

My data analysis is based on my positioning statement and market offerings.

“High Quality, More Products for Less Money”. Amina Convenient Store is about satisfying

society’s needs with its grocery products; by offering high quality grocery products that our target market can afford.

Our purpose of investing in this community is to offer reasonable price grocery products that will satisfy our current and potential customers’ needs, wants, and demands.

UPDATED RESUMEUPDATED RESUME

My updated resume is about how best I can use the knowledge I acquire in my marketing class to market myself in this highly competitive working environment where employers are looking for only the best employees nothing less.

BAR CHARTBAR CHART

COVER LETTERCOVER LETTER

My cover letter summarizes the entire portfolio. I hope you had a wonderful journey.