Embed Size (px)
Citation preview
7/23/2019 Marketing Plan (Sample) - 360 Energy Drink
http://slidepdf.com/reader/full/marketing-plan-sample-360-energy-drink 1/25
Iezf`|okc Iekec`i`k|
Tec` 5 hn :0
Iezf`|okc Taek
Tzh|`ok @k`zcy Lzokf
Le|`l
:5r| L`b`ij`z :45:
Ep|mhzrReoy`l Ipmeiiel Nepwek Eao
W``rmek Eao
I+\eame
7/23/2019 Marketing Plan (Sample) - 360 Energy Drink
http://slidepdf.com/reader/full/marketing-plan-sample-360-energy-drink 2/25
Iezf`|okc Iekec`i`k|
Tec` : hn :0
\eja` hn Bhk|`k|r
\eja` hn Bhk|`k|r ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ :
@}`bp|o~` Rpiiezy ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ <
Bhiteky Tzhnoa` +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 0
Iorrohk R|e|`i`k| +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ >
^orohk R|e|`i`k| +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ >
Bpr|hi`z K``lr…………………………+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++>
Tzhlpb| ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 3
I`lobeaay B`z|ono`l +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 3
C`| ihz` nhz yhpz ihk`y ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 3Tebfecokc ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ =
Tzob` ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ?Taeb` ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 54
Tzhih|ohk ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 54Thro|ohkokc ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 55
Iezf`|okc Taek ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 5:
Bpzz`k| Iezf`| Ro|pe|ohk ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 5:
\ezc`| Iezf`| Rt`bonobe|ohk +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 5:
C`hczetmob R`ci`k|r +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 52
L`ihczetmob R`ci`k|r ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 52
J`me~ohzea R`ci`k|r ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 52Bhit`|o|hzr +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 5<
\mz`e|r ekl Htthz|pko|o`r Ekeayror ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 5<
Hjg`b|o~`r +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 5<
Iezf`|okc R|ze|`cy++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 50
Eb|ohk Tzhczeir +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 5>
Jplc`| +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 53
Joaajhezlr ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 5=
R|eklokc Jekk`zr ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 5=Bhk|zhar +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 5?
RSH\ Ekeayror ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ :2
JBC Ie|zo} ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ :<
Bhkbaprohk ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ :0
7/23/2019 Marketing Plan (Sample) - 360 Energy Drink
http://slidepdf.com/reader/full/marketing-plan-sample-360-energy-drink 3/25
Iezf`|okc Iekec`i`k|
Tec` 2 hn :0
A`||`z hn Ebfkhsa`lc`i`k|
\m` z`thz| or e z`rpa| hn hpz bhitz`m`kro~` ekl mezl shzf6 eaa hn |m` czhpt i`ij`zr me~`
tez|obote|`l `upeaay ekl me~` tp| ok cz`e| `nnhz|r ok |m` iefokc hn |mor z`thz|+
\m` oknhzie|ohk tzh~ol`l ok |mor z`thz| mer j``k bhaa`b|`l nzhi ~ezohpr ok|`zk`| rhpzb`r rpbm er
Sofot`loe! ao~okcr|zhkc+bhi! iprba`)|`bm! chhca` ekl h|m`z z`a`~ek| rhpzb`r+ \mor Iezf`|okc
Taek or e tez| hn ek okr|zpb|`l bhpzr` ekl or hkay e i`ekr hn oknhzie|ohk+ O| or e reita` iezf`|okc
taek ekl lorbprr`r |m` `k|oz` iezf`|okc iekec`i`k| bhkb`t|+
On |m`z` ez` eky up`r|ohkr z`cezlokc |m` ie|`zoea tz`r`k|`l ok |mor z`thz|! n``a nz`` |h bhk|eb| pr+
\mekf)_hp!
Reoy`l Nepwek Eao
W``rmek Eao
I+\eame
Bhk|eb|7 reoy`lnepwekDao~`+bhi
7/23/2019 Marketing Plan (Sample) - 360 Energy Drink
http://slidepdf.com/reader/full/marketing-plan-sample-360-energy-drink 4/25
Iezf`|okc Iekec`i`k|
Tec` < hn :0
@}`bp|o~` Rpiiezy
Tebf`l so|m ipa|o ~o|eiokr ekl tzh|`okr! 2>4 or e bp||okc)`lc` `k`zcy lzokf |me| okbz`er`r
r|z`kc|m ekl f``tr |m` jhly gpob`l pt+ \m` j`k`no|r hn |mor `k`zcy lzokf or r`bhkl |h khk`! o| kh|
hkay m`atr ok jpoalokc r|eioke jp| o| earh okbz`er`r r|z`kc|m ekl ths`z ekl jhhr| pt |m` oiipk`
ryr|`i+ \mor lzokf or `kzobm`l so|m ~o|eiokr E! J! B! Bezjhmylze|`r! Tzh|`okr ekl Noj`z+
\m` tzhlpb| soaa j` e~eoaeja` ok |mz`` lonn`z`k| nae~hzr! se|`z i`ahk! @}h|ob nzpo| Tpkbm ekl
T`ebm Iekch+ O| soaa j` iekpneb|pz`l ok 044ia row` |zekrtez`k| caerr jh||a`r ekl soaa j` rhal e|
e z`|eoa tzob` hn Zr34+
E| ek oko|oea r|ec` hpz tzhlpb| soaa j` iel` e~eoaeja` e| \oi` I`lobhr! Feprez I`lobhr! IebzhIeaa ekl \m` Nhzpi ok Fezebmo ekl e| ~ezohpr Ieaar ok Aemhz` ekl Oraeiejel+ Rokb` ^T] or
|efokc o|r nozr| r|`t ok Tefor|ek iezf`|! rh |h e||zeb| bhkrpi`zr! tzhih|ohkea eb|o~o|o`r soaa j`
m`al e| |m` r`a`b|`l ieaar hn |m` bo|o`r i`k|ohk`l ejh~`+
Tzhih|ohkr soaa j` lhk` |mzhpcm \`a`~orohk el~`z|or`i`k|r ekl K`srtet`z el~`z|or`i`k|r! e
jzekl eijerrelhz soaa j` etthok|`l ok 2 ihk|mr |oi` ekl |m` el~`z|orokc soaa j` r|eklezlow`l+
\m` rahcek ‑2>4 c`|r yhp chokc’ soaa j` iel` tez| hn eaa |m` tzhih|ohk eb|o~o|o`r+
S` |ezc`| bpr|hi`zr hn ec`r ejh~` 5: y`ezr6 ihr| hn |m`i shpal j` r|pl`k|r! `itahy``r!
rthz|ri`k! e|ma`|`r ekl earh jhly jpoal`zr+ Hpz |ezc`| bpr|hi`zr soaa okbapl` iea`r ekl n`iea`r
jh|m6 pkaof` ihr| `k`zcy lzokfr |mor or e rbo`k|onobeaay `kcok``z`l mezl)bhz` nhzipae |me|
r|z`kc|m`kr |m` jhly tzh~olokc `k`zcy! o| mer ke|pzea okcz`lo`k|r ekl or r|`zhol nz``+ \m` ieok
hjg`b|o~` hn 2>4 or |h tzh~ol` o|r bpr|hi`zr so|m `kmekb`l kp|zo`k|r ekl m`ea|m+ J`okc e| ek
ennhzleja` tzob` ekl pkoup` ok o|r |yt`! o| soaa rpz`ay e||zeb| bpr|hi`zr ekl tzh~ol` iezf`|
czhs|m+
\m` bhiteky soaa earh ahhf nhzsezl |h jpoalokc e chhl z`ae|ohkrmot so|m o|r z`|eoa`zr ekl smha`
r`aa`zr+ ^T] ok|`klr |h bet|pz` e ahkc)zpk rmez` hn eaa |m` h|m`z iezf`|r hn o|r fokl+ @r|oie|`l
bhr| hn |m` tzhlpb| okbaplokc |zekrthz|e|ohk! tzhg`b| r`|pt! tzhih|ohkr ekl el~`z|orokc bhr|r me~`
j``k beabpae|`l ekl mer `keja`l pr |h r`| |m` zocm| jplc`| nhz |m` tzhlpb|+
\m` f`y tpzthr` |h bezzy hp| iezf`|okc bhk|zha or |h ief` rpz` |me| |m` bhiteky ebmo`~`r |m`
rea`r! tzhno|r! ekl h|m`z chear r`| hp| ok |m` ekkpea taek+ O| `~eape|`r |m` z`rpa|r hn iezf`|okc
r|ze|`co`r ekl taekr ekl m`atr ok |efokc zocm| eb|ohk |h ief` b`z|eok |me| |m` hjg`b|o~`r ez`
e||eok`l+ N``ljebf nzhi |m` ~o|ea pr`zr hn |m` tzhlpb| soaa j` mocmay ~eap`l ok |m` `~eape|ohk
tzhb`rr+
7/23/2019 Marketing Plan (Sample) - 360 Energy Drink
http://slidepdf.com/reader/full/marketing-plan-sample-360-energy-drink 5/25
Iezf`|okc Iekec`i`k|
Tec` 0 hn :0
Bhiteky Tzhnoa`
^T] -Rthz|r ekl m`ea|m j`~`zec`r/ or hk` hn |m` aezc`r| tzhlpb`zr hn Rthz|r Kp|zo|ohk ekl
T`znhziekb` J`~`zec`r+ O| ser okbhzthze|`l ok 5??2+ ^T] mer j``k tzhlpbokc |m` mocm`r|)czel`!
pko~`zro|y tzh~`k rthz|r kp|zo|ohk rptta`i`k|r ekl t`znhziekb` j`~`zec`r ok |m` shzal+ ^T]
bhk|okp`r |h ptle|` ekl z`a`er` k`s kp|zo|ohk tzhlpb|r! tzhplay ieok|eokokc o|r lor|okb|ohk er |m`
*a`el`z ok Rthz|r Kp|zo|ohk*+ ^T] or bhhzloke|`l jy |m` shzal‟r a`elokc ep|mhzo|y! ep|mhz ekl
l`~`aht`z hn t`znhziekb` `kmekbokc rptta`i`k|e|ohk ekl tmyroup`)ea|`zokc kp|zo|ohk! Nhpkl`z
ekl B@H! Gebf Hshb+
^T] rthkrhzr r`~`zea jhlyjpoal`zr ekl e|ma`|`r ekl r`aar o|r tzhlpb|r hkaok` ekl ok rthz|rkp|zo|ohk r|hz`r+ Er hn :45:! ^T] mer j``k iekpneb|pzokc m`ea|m rptta`i`k|r nhz eaihr| ezhpkl
5? y`ezr+ \m` bhiteky hskr ihz` |mek 544 te|`k|r ok |m` no`al hn rptta`i`k|r6 ^T] iezf`|okc
z`ao`r pthk tzhih|ohkr z`ae|okc |h o|r |`ei hn rthkrhz`l e|ma`|`r+ \m` bhiteky or lykeiobeaay
ok~ha~`l ok |m` rthz|r kp|zo|ohk oklpr|zy! mhr|okc |sh Rbo`kb` Rpiio|r `ebm y`ez so|m |m` |ht
TmL#r . z`r`ezbm`zr ok Rthz|r Kp|zo|ohk ekl E|ma`|ob T`znhziekb`+
\`bmkhahcy ekl okkh~e|ohk me~` k`~`z r|htt`l ^T] nzhi ih~okc nhzsezl! |m` bp||okc `lc`
tzhlpb|r hn ^T] bh~`z m`ea|m! `k`zcy! no|k`rr! rptta`i`k|r! ekl s`ocm| ahrr nhz t`hta` nzhi eaa
a`~`ar hn no|k`rr+ Pr`zr soaa j` eja` |h ba`ezay l`nok` ekl ebmo`~` |m`oz M`ea|m . No|k`rr chear
|mzhpcm t`zrhkeaow`l taekr pkoup` |h |m`oz aon`r|ya`+
^T] oko|oeaay nhbpr`l hk rthz|r kp|zo|ohk rptta`i`k|r! jp| mer rokb` `}tekl`l ok|h |m` z`ely)|h)
lzokf t`znhziekb` j`~`zec` iezf`|+ ^T]‟r j`~`zec`r! rpbm er Z`laok` @k`zcy ekl Tzh|`ok
Zprm! |ezc`| bhkrpi`zr r``fokc lzokfr |h oitzh~` t`znhziekb`! jp| |m` bhiteky or rmetokc pt
nhz e ih~` ok|h k`s ez`er+ ^T] bpzz`k|ay mer e r|enn hn 5>4 `itahy``r ok o|r :<<!444)rupez`)nhh|
hnnob`! sm`z` `~`zy ert`b| hn o|r tzhlpb|r ‒ nzhi z`r`ezbm ekl l`~`ahti`k| |h iekpneb|pzokc |h
rea`r ekl iezf`|okc ‒ or mekla`l+
Z`bhckowokc |m` rockonobekb` hn tzhlpb| baeoir ok o|r bhit`|o|o~` iezf`|! ^T] rthkrhzr
pko~`zro|y)a`~`a r|plo`r hk o|r tzhlpb|r |h |`r| |m`oz `nn`b|o~`k`rr! E |`r| hn I`a|lhsk Ne| Errepa|
Z\L lzokf t`znhzi`l e| |m` Bhaa`c` hn K`s G`zr`y! @sokc! K+G+! rmhs`l e 5< t`zb`k| okbz`er`
ok i`|ejhaori nhz ihz` |mek |mz`` mhpzr t`z <)hpkb` r`z~okc+ I`a|lhsk or tebfec`l ok =)hpkb`
jh||a`r+ ^T] Rthz|r! *Rhap|ohk . @}`bp|ohk*%
7/23/2019 Marketing Plan (Sample) - 360 Energy Drink
http://slidepdf.com/reader/full/marketing-plan-sample-360-energy-drink 6/25
Iezf`|okc Iekec`i`k|
Tec` > hn :0
Iorrohk R|e|`i`k|
\h Z`r`ezbm! l`~`aht ekl iezf`| |m` ihr| `nn`b|o~` lo`| ekl rthz|r rptta`i`k|r ok
|m` shzal+
^orohk R|e|`i`k|
\h j` |m` tz`io`z `k|`ztzor` |me| l`rock ekl iekpneb|pz` |m` ihr| `nn`b|o~` ne|)
jpzkokc! iprba`)jpoalokc ekl t`znhziekb`)`kmekbokc rptta`i`k|r ok |m` shzal+
Bpr|hi`zr K``lr
T`hta` ok Tefor|ek ez` c`||okc m`ea|m bhkrbohpr ley jy ley er |m` esez`k`rr hn m`ea|m
orrp`r or zorokc+ T`hta` sek| m`ea|my ao~okc jp| |m` lo`| |m`y me~` or kh| rptthz|okc |m`oz k``lr nhz
e m`ea|my ao~okc+ R|pl`k|r me~` |hh ipbm jpzl`k hn r|plo`r ekl |m`y c`| `}mepr|`l! |m`y k``l
rhi`|mokc |h c`| |m`i gpob`l pt! shzfokc t`hta` e| |m` hnnob`r ekl h|m`z shzf taeb`r ihr| hn |m`
|oi` neb` |m` tzhja`i hn `}mepr|ohk ekl bekkh| shzf e| |m`oz a`~`a j`r|! |m`y earh k``l
rhi`|mokc |me| bek m`at |m`i z`ceok |m`oz `k`zcy ekl c`| |m`i chokc! rthz|r e|ma`|`r ez` easeyr
ok |m` zpk nhz ihz` ekl ihz` `k`zcy ekl soaa easeyr |mzo~` nhz e thro|o~` rhpzb` hn `k`zcy ekl
~o|eiokr! |m`y k``l rhi`|mokc `k`zc`|ob ekl npaa hn kp|zo`k|r! smobm bek `kmekb` |m`oz oiipk`
ryr|`i+
\m`z` ez` kh| ieky tzhlpb|r e~eoaeja` ok |m` iezf`| nhz |m` tzhja`ir i`k|ohk`l ejh~` ekl |m`
hk`r |me| ez` e~eoaeja` ez` bhr|ay! khk ke|pzea! me~` rol` `nn`b|r hz ez` kh| `nnobo`k| `khpcm+
7/23/2019 Marketing Plan (Sample) - 360 Energy Drink
http://slidepdf.com/reader/full/marketing-plan-sample-360-energy-drink 7/25
Iezf`|okc Iekec`i`k|
Tec` 3 hn :0
Tzhlpb|
E rbo`k|onobeaay `kcok``z`l `k`zcy lzokf -j`~`zec`/! `kzobm`l so|m ~o|eiokr! tzh|`okr!
bezjhmylze|`r ekl noj`z |h m`at ceok `k`zcy ekl r|z`kc|m! z`nz`rm |m` iokl ekl jhhr| pt |m`
oiipk` ryr|`i+ 2>4 or e bhita`|` ekl |m` ihr| `}b`aa`k| rhpzb` nhz `k`zcy! tzh|`okr ekl noj`z+
I`lobeaay B`z|ono`l
Ok e taeb`jh)bhk|zhaa`l r|ply hk 2: oklo~olpear lo~ol`l ok|h nhpz czhptr ekl bhklpb|`l e| e
tmyrohahcy aej ok Tefor|ek! rpjg`b|r |efokc |m` bhz` okcz`lo`k|r ok 2>4 ce~` thro|o~` z`iezfr
ejhp| |m` tzhlpb|+ Ok neb| 2>4! nhzipae bhk|eokr bhz` okcz`lo`k|r rptthz|`l jy h~`z 24 z`r`ezbm
r|plo`r bhklpb|`l h~`z ipa|ota` l`bel`r+
C`| ihz` nhz yhpz ihk`y
Pkaof` |m` bhit`|o|ohk! 2>4 bhk|eokr rpt`zohz f`y)okcz`lo`k|r ok baokobeaay lhr`l eihpk|r |me|
ez` npaay lorbahr`l rh yhp fkhs `}eb|ay sme| yhp ez` teyokc nhz+
J`r| \er|`
@~`zy nae~hz hn 2>4 shk ok m`el |h m`el |mozl tez|y |er|` |`r|r eceokr| a`elokc bhit`|o|hzr+
A`~`ar hn tzhlpb|7
Bhz` j`k`no|r7 O| or ek `k`zcy lzokf! `kzobm`l so|m ~o|eiokr! tzh|`okr! bezjhmylze|`r ekl noj`z|h m`at ceok `k`zcy ekl r|z`kc|m! z`nz`rm |m` iokl ekl jhhr| pt |m` oiipk` ryr|`i+
Eb|pea tzhlpb|7 E Tzh|`ok `k`zcy lzokf+
Tzhlpb| aon` byba` r|ec`7 Er s` ez` aepkbmokc e k`s tzhlpb| rh o| or ok |m` ok|zhlpb|hzy r|ec`
hn o|r aon` byba`+
7/23/2019 Marketing Plan (Sample) - 360 Energy Drink
http://slidepdf.com/reader/full/marketing-plan-sample-360-energy-drink 8/25
Iezf`|okc Iekec`i`k|
Tec` = hn :0
Tebfecokc
2>4 soaa j` e~eoaeja` ok 044Ia row` |zekrtez`k| caerr jh||a`r -tz`rrpzow`l/+ \m`r` jh||a`r soaa earh
j` e~eoaeja` ok e > jh||a` tebf+ \m` tebfecokc hn |m` jh||a`r shpal j` eoi`l |h ahhf e||zeb|o~`+
\m` tebfecokc hn |m` tzhlpb| soaa me~` e ahch ekl |m` bhz` okcz`lo`k|r npaay lorbahr`l hk |m`
jebf hn |m` jh||a`+ \m` rmet` hn |m` jh||a` shpal j` iel` ok e iekk`z |me| o| lh`r kh| hbbpty e
ah| hn rteb` ok |m` tebfecokc ekl |m` jh||a` soaa j` r`ea`l so|m e r`ea bet iefokc o| bhk~`ko`k|
ekl er s`aa er ren` nhz |m` bhkrpi`zr+
Aej`aokc
7/23/2019 Marketing Plan (Sample) - 360 Energy Drink
http://slidepdf.com/reader/full/marketing-plan-sample-360-energy-drink 9/25
Iezf`|okc Iekec`i`k|
Tec` ? hn :0
Tzob`Z`|eoa Tzob` hn 044Ia jh||a` soaa j` hn Zr+ 34! smobm or a`rr bhitez`l |h |m` neihpr `k`zcy lzokf
Z`l jpaa smobm r|ez|`l e| Zr+ =4 Z`|eoa > jh||a` tebf hn 044Ia jh||a` soaa j` hn Zr+ <24
Lorbhpk|r |h |m` smha` r`aa`zr soaa j` tzh~ol`l hk |m` tpzbmer` hn e b`z|eok eihpk| hn r|hbf+
J`bepr` s`‟z` l`~`ahtokc e k`s iezf`| nhz hpz bhiteky! s` ez` chokc |h l`ea hk bz`lo| |`zir
er s`aa! z`b`o~eja`r bhk~`zrohk t`zohl soaa j` hn 24 leyr ekl hpz bao`k| teyr ok :<leyr! s` soaa
eaahs |m`i e lorbhpk| hn :+
Tzobokc I`|mhlJ`okc pkl`z |m` jekk`z hn ^T]! tzob`r me~` easeyr j``k e a`el`zrmot neb|hz nhz pr! |m` zorokc
oknae|ohk ok Tefor|ek or iefokc jpyokc l`borohk e jo| `bhkhiobea khs! s` me~` r`| hpz tzob` |h j`
ahs`r| er bhitez`l |h h|m`z |ht `k`zcy lzokfr aof` Z`l Jpaa! ekl ihr| hn |m`r` `k`zcy lzokfr
ok~ha~` rol` `nn`b|r jp| hpz tzhlpb| or rbo`k|onobeaay `kcok``z`l ekl hpz tzhlpb| soaa j`
iekpneb|pz`l ok Tefor|ek smoa` hkay |m` tebfecokc soaa j` oithz|`l ok Tefor|ek rh s` me~` ek
el~ek|ec`+
Tzobokc r|ze|`cy^eap` jer`l tzobokc) S` ez` hnn`zokc e a`rr tzob` nhz e ihz` ~eapeja` tzhlpb| ekl s` me~`
|ef`k |h bhkrol`ze|ohk |m` bhkrpi`z#r okrocm| hk |m` tzob` hn tzhlpb| p|oaowokc trybmhahcobea
tzobokc i`|mhl! nocpzokc |mokcr aof`7
e/ Thro|ohkokc ) J`okc e bhr| a`el`z ekl |h t`k`|ze|` er e k`s tzhlpb|! 2>4 or tzob`l ahs`z |mek
|m` bhit`|o|hzr+j/ Thtpaez tzob` thok|r ) \m`z` ez` b`z|eok *tzob` thok|r* -rt`bonob tzob`r/ e| smobm t`hta`
j`bhi` ipbm ihz` soaaokc |h jpy e b`z|eok |yt` hn tzhlpb| smobm or ihr|ay ?4 hz a`rr ok
Tefor|ek ok ber` hn @k`zcy lzokfr+
b/ Neoz tzob` ) S` me~` earh bhkrol`z`l |m` neb|hz hn neoz tzobokc! `~`k |m` ~eap` shpal j`
mocm`z hn hpz tzhlpb| r|oaa s` me~` tzob`l o| neozay nhz hpz ~`zy hsk bpr|hi`zr+
7/23/2019 Marketing Plan (Sample) - 360 Energy Drink
http://slidepdf.com/reader/full/marketing-plan-sample-360-energy-drink 10/25
7/23/2019 Marketing Plan (Sample) - 360 Energy Drink
http://slidepdf.com/reader/full/marketing-plan-sample-360-energy-drink 11/25
Iezf`|okc Iekec`i`k|
Tec` 55 hn :0
L`rto|` eaa |mor! e jzekl eijerrelhz soaa earh j` etthok|`l nhz 2 ihk|mr |oi`+ Nhz |me| |m` hk`
ekl hkay Rpt`zr|ez E|on Jermoz or |m` bhiteky‟r tz`n`z`kb`+ H|m`z |mek |me|! joaajhezlr ekl
jekk`zr soaa j` lortaey`l eaa ezhpkl |m` bo|y+
Thro|ohkokc
\m` ol`e or |h ief` |m` bhr|pi`zr |mokf zocm| ejhp| sme| |m` tzhlpb| or iel` hn ekl thro|o~`
oiec` ejhp| |m` tzhlpb|+ \m` nhaahsokc |mokcr shpal j` `itmerow`l ok |m` tzhb`rr hn
thro|ohkokc7
E tpz` noj`z! tzh|`ok ekl bezjhmylze|`r `kzobm`l lzokf so|mhp| eky rol` `nn`b|r+
O| or kh| e i`lobok`+
Kh| hkay nhz hal t`hta`+
O| or ek ea|`zke|o~` nhz rhn| lzokfr+
E bm`et ea|`zke|o~` nhz `k`zcy lzokfr+
Ihz` |mek e khziea `k`zcy lzokf+
Ekl eaa hn |m` ejh~` t`zb`t|ohkr shpal j` thrroja` jy bz`e|okc esez`k`rr ok |m` bhr|pi`zr jy etzht`z iezf`|okc `nnhz|+
Thro|ohkokc r|ze|`cy7
S` ez` co~okc ihz` upeao|y ekl j`k`no|r ok e z`erhkeja` tzob`+ \mor ~eap` soaa j` bz`e|`l ok |m`
ioklr hn |m` bpr|hi`zr |mzhpcm `nn`b|o~` beiteockokc+
Rahcek7 ‑2>4 C`|r _hp Chokc+++%’
7/23/2019 Marketing Plan (Sample) - 360 Energy Drink
http://slidepdf.com/reader/full/marketing-plan-sample-360-energy-drink 12/25
Iezf`|okc Iekec`i`k|
Tec` 5: hn :0
Iezf`|okc Taek
Bpzz`k| Iezf`| Ro|pe|ohk
Ok Tefor|ek |m`z` ez` r`~`zea `k`zcy lzokfr ekl eaa hn |m`i ez` |hh ipbm r|zhkc ok |m`oz
hsk sey+ Tefor|eko iezf`| or earh esez` |me| sme| ez` rhn| lzokfr! ekl sme| ez` `k`zcy lzokfr
|mor esez`k`rr earh bh~`zr |m` h|m`z rol` er s`aa smobm z`ae|`r |h |m` beahzo` a`~`ar ekl rol`
`nn`b|r hn `k`zcy lzokfr+ \m` neihpr jzeklr hn eaa |m` `k`zcy lzokfr me~` `khzihpr iezf`| rmez`
ekl soaa kh| n``a bhinhz|eja` ok |m` tz`r`kb` hn e joc bhit`|o|hz |m`y ez` aof`ay |h nocm| jebf+
\h `k|`z e iezf`| s`aa l`~`aht`l ekl npaa hn coek|r aof` Z`l Jpaa! R|okc! Jhhr|`z ekl `|b!
`rt`boeaay so|m ek okkh~e|o~` tzhlpb| or kh| ek `ery |erf+ On kh tzht`z iezf`|okc r|ze|`cy or
elht|`l hz eky raocm|`r| ior|ef` lhk` s` iey `kl pt ok |m` neoapz` hn |m` tzhlpb|+
\ezc`| Iezf`| Rt`bonobe|ohk
S` ez` |ezc`|okc bhr|pi`zr hn ec`r ejh~` 5: smh sek| e m`ea|my aon` npaa hn `k`zcy `kzobm`l
so|m ~o|eiokr ekl so|m |er|` ok o| ekl e rpo|eja` ea|`zke|o~` hn beahzo` bhk|eok`l ekl bhr|ay `k`zcy
lzokfr+ \m` bhr| hn |mor okkh~e|o~` tzhlpb| or `}|z`i`ay bm`et bhitez`l |h |m` e~eoaeja`
ea|`zke|o~` `k`zcy lzokfr+ 2>4 or e rbo`k|onobeaay `kcok``z`l tzhlpb| ekl ett`ear cz`e|ay |h |m`
t`hta` smh sek| |h rptthz| hpz oklpr|zy+
7/23/2019 Marketing Plan (Sample) - 360 Energy Drink
http://slidepdf.com/reader/full/marketing-plan-sample-360-energy-drink 13/25
Iezf`|okc Iekec`i`k|
Tec` 52 hn :0
C`hczetmob R`ci`k|r
Pzjek Ez`er hn Tefor|ek |me| okbapl` Fezebmo! Aemhz`! ekl Oraeiejel
L`ihczetmob R`ci`k|r
Ec`7 Eky t`zrhk ejh~` |m` ec` hn 5:+
Okbhi`7 T`hta` ejh~` |m` okbhi` hn Zr+ 54!444+
Rhboea Baerr7 R|pl`k|r! Shzfokc Baerr! Iolla` Baerr! Ptt`z baerr! `ao|` baerr`r
Aon` R|ya`7 M`ea|my Ao~okc! Rthz|r! Ihl`zk+
J`me~ohzea R`ci`k|r
J`k`no|r7 Co~`r `k`zcy! ^o|eiokr @kzobm`l! M`atr z`lpb` bmha`r|`zha a`~`ar ekl ne|r! `kmekb`r |m`
oiipk` ryr|`i+
Pr`z ze|`r7 M`e~y pr`zr ‒ T`hta` smh ez` m`ea|m bhkrbohpr! t`hta` smh me~` lor`er`r aof`
Eawm`oi`z#r lor`er`! ep|hoiipk` ekl bezloh~erbpaez lor`er`! bekb`z! be|ezeb| c`k`ror! loej`|`r!
iebpaez z`c`k`ze|ohk! iprbpaez lyr|zhtmy ekl tekbz`e|o|or+
Th|`k|oea pr`zr ‒ |``k ec`zr smh me~` lzokfr e| |m` |oi` hn cei`r ekl r|plo`r! t`hta` smh sek|
|h me~` e lzokf e| |m` |oi` hn |m`oz shzfhp|+
Ahyea|y7 Mocm ahyea|y ‒ smobm me~` ht|ohk |h pr` h|m`z lzokfr ekl j`~`zec`r jp| tz`n`z 2>4+
7/23/2019 Marketing Plan (Sample) - 360 Energy Drink
http://slidepdf.com/reader/full/marketing-plan-sample-360-energy-drink 14/25
Iezf`|okc Iekec`i`k|
Tec` 5< hn :0
Bhit`|o|hzr
Er 2>4 or hk |m` smha` e tzh|`ok `k`zcy lzokf rh o|r bhit`|o|hzr soaa j` Z`l Jpaa! Jap` H}!
Jhhr|`z ekl R|okc! h|m`z bhit`|o|hzr bhpal j` Iprba`)\`bm t`znhziekb` r`zo`r tzhlpb|r aof`
B`aa)|`bm hz Ko|zh)\`bm+ Eaa |m` bhit`|o|hzr ok |m`oz hsk iezf`|r me~` z`ae|o~`ay mocm iezf`|
rmez`r ekl soaa kh| eaahs eky h|m`z tzhlpb| |h bhit`|` so|m |m`i ekl tp| |m`oz eaa `nnhz|r |h c`|
zol hn o| er rhhk er thrroja`+
\mz`e|r ekl Htthz|pko|o`r Ekeayror\mor tez| err`rr`r |m` ieghz |mz`e|r ekl htthz|pko|o`r |me| |m` tzhlpb| iocm| neb`+ Rey nhz
okr|ekb`! on eky h|m`z bhiteky bhi`r pt so|m rpbm |yt` hn tzhlpb| so|m ihz` bpr|hi`z!
e||zeb|okc l`ear ekl nae~hzr ekl ahs tzob`r! rh o| soaa ep|hie|obeaay |ef` mhal hn |m` bpr|hi`zr+
Rh! ok hzl`z |h e~hol |mor! |m` bhiteky rmhpal me~` r|ze|`cob taekr nhz `}eita`! on e b`z|eok
bhiteky bhi`r pt so|m rpbm e tzhlpb| |m`k o| rmhpal j` s`aa)tz`tez`l |h mo| k`s rbm`i`r er
rhhk er thrroja` |h e||zeb| |m` bpr|hi`zr+ E| a`er| |m` bhiteky rmhpal taek ebbhzlokc |h |m` k`}|
54 y`ezr on o| mer |h zpk o|r beiteock rpbb`rrnpaay+
R`bhklay! |m` bhiteky rmhpal j` ok npaa)|oi` |hpbm so|m |m` hp|`z shzal+ Rh er |h e~hol thro|o~`
k`ce|o~` l`~`ahti`k|r |me| iocm| me~` ek oiteb| hk |m` nozi ekl o|r r|ze|`co`r ekl rmhpal |ef`
z`i`loea r|`tr on rpbm ber` |ef`r taeb`+
Hjg`b|o~`r
\m` ieok hjg`b|o~` hn 2>4 or |h co~` bpr|hi`zr e chhl m`ea|my npaa hn tzh|`ok `k`zcy lzokf+ O|
be|`zr |h `~`zy ec` czhpt hn bhkrpi`zr ejh~` 5:+ O| hnn`zr e ahs tzob` ekl |m` bhiteky mer ek
el~ek|ec` hn j`okc |m` hkay bhiteky tzhlpbokc |mor fokl hn lzokf e| e ahs tzob` er bhitez`l |h
|m` h|m`z oithz|`l lzokfr rpbm er Z`l Jpaa smobm or |hh bhr|ay+ O| mer ek okkh~e|o~` n`e|pz` hn
j`okc e tpz` noj`z ekl tzh|`ok lzokf so|m e z`nz`rmokc |er|`+
7/23/2019 Marketing Plan (Sample) - 360 Energy Drink
http://slidepdf.com/reader/full/marketing-plan-sample-360-energy-drink 15/25
Iezf`|okc Iekec`i`k|
Tec` 50 hn :0
Hk` hn |m` hjg`b|o~`r or |h z`gp~`ke|` |m` bhkb`t| hn `k`zcy lzokfr ok eaa |m` |oi`r ekl ief`
t`hta` z`eaow` |me| |m`y rmhpal c`| sme| |m`y ez` teyokc nhz j`bepr` hpz tzhlpb|r lorbahr` eaa hn
|m` bhz` okcz`lo`k|r hk |m` jebf hn |m` jh||a`! |m`z` ez` kh moll`k okcz`lo`k|r `~`zy|mokc or
lorbahr`l+ \m` lor`er`r aof` loej`|`r ekl bezloh ~erbpaez ez` c`||okc tz`||y zez` ok Tefor|ek rh |mor
tzhlpb| or earh ek `nnhz| |h z`lpb` |m` m`ea|m orrp`r jy tzh~olokc `~`zy|mokc |me| e t`zrhk k``lr+
_hpkc`z c`k`ze|ohk or earh kh| rol`aok`l er 2>4 earh m`at |h jhhr| |m` oiipk` ryr|`i so|mhp|
eky rol` `nn`b|r jp| so|m chhl |er|`+
Bhiteky shpal aof` |h ell ihz` `nnhz|r ok |h |mor tzhlpb| ekl f``t hk `kmekbokc o| |m` ke|pzea
sey ekl shpal aof` |h czhs o|r iezf`| jy bet|pzokc |m` thro|o~` n``ljebf nzhi |m` bhr|pi`zr+
Iezf`|okc R|ze|`cy
Iezf`|okc or eaa ejhp| a`||okc t`hta` fkhs sme| |m` tzhlpb| hz r`z~ob` yhp hnn`z or eaa ejhp|! ekl
t`zrpelokc |m`i |h jpy hz pr` o|+ Ekl nhz `nn`b|o~` iezf`|okc yhp me~` |h a`| t`hta` fkhs ejhp|
yhpz tzhlpb| hz r`z~ob` z`t`e|`lay+
\h lh |mor! yhp me~` |h bhi` pt so|m jh|m e iezf`|okc r|ze|`cy ekl e iezf`|okc taek+ E
iezf`|okc r|ze|`cy r`z~`r er |m` nhpkle|ohk hn e iezf`|okc taek+
\m` iezf`|okc r|ze|`cy or nermohk`l jy yhpz h~`zeaa jprok`rr chear+ O| okbapl`r e l`noko|ohk hn
yhpz jprok`rr! e l`rbzot|ohk hn yhpz tzhlpb|r hz r`z~ob`r! e tzhnoa` hn yhpz |ezc`| pr`zr hz bao`k|r!
ekl l`nok`r yhpz bhiteky#r zha` ok z`ae|ohkrmot |h |m` bhit`|o|ohk+ \m` iezf`|okc r|ze|`cy or
`rr`k|oeaay e lhbpi`k| |me| yhp pr` |h gplc` |m` rpo|ejoao|y ekl `nn`b|o~`k`rr hn yhpz rt`bonob
iezf`|okc taekr+
\h tp| o| ekh|m`z sey! yhpz iezf`|okc r|ze|`cy or e rpiiezy hn yhpz bhiteky#r tzhlpb|r ekl
thro|ohk ok z`ae|ohk |h |m` bhit`|o|ohk6 yhpz rea`r ekl iezf`|okc taekr ez` |m` rt`bonob eb|ohkr
yhp#z` chokc |h pkl`z|ef` |h ebmo`~` |m` chear hn yhpz iezf`|okc r|ze|`cy+ Rh ok `nn`b|! yhp bek#|
me~` e iezf`|okc taek so|mhp| e iezf`|okc r|ze|`cy+
\m` iezf`|okc r|ze|`cy mer |h j` `itahy`l nhz |m` k`s tzhlpb| |h czej o|r rmez` ok |m` iezf`|
ekl e||zeb| bhkrpi`zr+ S`aa! |m` tzhlpb| s` ez` aepkbmokc or e Tzh|`ok @k`zcy Lzokf + O|‟r e
7/23/2019 Marketing Plan (Sample) - 360 Energy Drink
http://slidepdf.com/reader/full/marketing-plan-sample-360-energy-drink 16/25
7/23/2019 Marketing Plan (Sample) - 360 Energy Drink
http://slidepdf.com/reader/full/marketing-plan-sample-360-energy-drink 17/25
Iezf`|okc Iekec`i`k|
Tec` 53 hn :0
co~okc ekl e b`a`jzo|y smh bek j` etthok|`l er ek eijerrelhz rmhpal j` s`aa mocm)aocm|`l rh er
|h e||eok upobf z`rthkr` nzhi |m` bhkrpi`zr+ Jekk`zr ekl mhezlokcr rmhpal j` e||zeb|o~` `khpcm
|h be|bm |m` e||`k|ohk hn |m` t`hta` hk |m` jpry r|z``|r ekl Ieaar+ Eb|ohk tzhczei or e rhz| hn
jzolc` j`|s``k tzhlpb| l`~`ahti`k| ekl ok|zhlpb|ohk hn |m` tzhlpb| ok |m` iezf`|+ On eb|ohk
tzhczeir me~` |ef`k taeb` tz`||y chhl ekl on |m`y me~` z`eaay e||zeb|`l |m` bhkrpi`zr |m`k |m`
tzhlpb|r l`noko|`ay c`|r e chhl hp|bhi`+ Lor|zojp|okc rpz~`yr ekl up`r|ohkkeoz`r eihkcr| |m`
bpr|hi`zr earh bhi`r ok eb|ohk tzhczeir+ S` ce|m`z n``ljebf smobm s` me~` |h z`thz| |h |m` |ht
iekec`i`k| ebbhzlokcay+ \mor or e fokl hn no`al shzf+
Jplc`|
\m` nokekb` l`tez|i`k| hn |m` bhiteky or z`rthkroja` hn iefokc e tzhg`b|`l tzhno| ekl ahrr
r|e|`i`k| nhz |m` k`s tzhlpb|+ \mor eb|o~o|y or lhk` j`nhz` |m` tmyrobea aepkbm hn |m` k`s
tzhlpb| ok|h |m` iezf`|+ \m` r|e|`i`k| ba`ezay rmhsr `}t`b|`l z`~`kp` ekl ahrr`r+ Z`~`kp` or
beabpae|`l jy ipa|otayokc `r|oie|`l kpij`z hn pko|r |h j` rhal so|m |m` k`| tzob` t`z pko| |h j`
bmezc`+ \m` bhr|r okbapl` |m` bhr|r hn lor|zojp|ohk! ekl iezf`|okc ok iezf`|okc‟r thok| hn ~o`s+
En|`z |m` ettzh~ea hn |mor r|e|`i`k| jy |m` mocm`z iekec`i`k|! |mor lhbpi`k| r`z~`r er |m`
`~eape|ohk |hha smobm f``tr |ocm| bm`bf hk mhs ipbm npklr s`z` eaah||`l ok |m` r|e|`i`k| nhz e
tez|obpaez eb|o~o|y! nhz rptthr` tzhih|ohk ekl mhs ipbm eb|peaay mer j``k rt`k|+
Ihz`h~`z! nhz el~`z|or`i`k|r joaajhezlr ekl r|eklokc jekk`zr me~` j``k bmhr`k er e i`lopi+
\m` bhr| hn joaajhezl ~ezo`r nzhi bo|y |h bo|y ekl npz|m`z ahbe|ohk |h ahbe|ohk+ Sm`z` er! e rokca`
r|eklokc jekk`z bhr|r nozi Zr 3444 -en|`z k`ch|oe|ohkr/+ Ekl |m` hzl`z mer j``k taeb`l nhz 244
jekk`zr+
Ahbe|ohk nhz |m`r` jekk`zr soaa j` |m` joc jprok`rr taewer ok lonn`z`k| bo|o`r+
Ok Fezebmo! hk` joaajhezl or r`| hk |m` nhh| hn |m` jzolc` hn N\B bhr|okc zr+54! 44!444 okbaplokc
|e}`r t`z y`ez+ Ekl |m` h|m`z or hk |m` ieok O+O Bmpklzocez zhel bhr|okc zr+>4! 444 okbaplokc
|e}`r t`z y`ez+
7/23/2019 Marketing Plan (Sample) - 360 Energy Drink
http://slidepdf.com/reader/full/marketing-plan-sample-360-energy-drink 18/25
Iezf`|okc Iekec`i`k|
Tec` 5= hn :0
Ok Aemhz`! e rokca` joaajhezl or r`| hk |m` ieok zhel hn aoj`z|y iezf`| bhr|okc Zr+0=444 t`z y`ez+
Ih~okc em`el |hsezlr Oraeiejel! |m` joaajhezl ro|pe|`l hk |m` Ipzz`` zhel or bhr|okc zr+04! 444
t`z ihk|m+
Joaajhezlr
Bo|o`r Ahbe|ohk
Z`k| t`z ihk|m
Zr+
Kh+ hn
ihk|mr Z`k| `}t`kr`
Fezebmo N\B jzolc` 540444 > >24444
OO Bmpklzocez zhel 0344 > 2<:44
Aemhz` Aoj`z|y iezf`| 0:44 > 25:44
Oraeiejel Ipzz`` zhel 2444 > 50444
\h|ea bhr| 323<44
R|eklokc Jekk`zr
Kh+ hn jekk`zr Bhr| t`z jekk`z ok Zr \h|ea bhr|
244 3:04 :530444
H|m`z |mek |me|! ^T] or earh chokc |h moz` e jzekl eijerrelhz nhz e t`zohl hn 2 ihk|mr+ \m`
tz`n`zeja` jzekl eijerrelhz or |m` ihr| |ea`k|`l Nhh|jeaa taey`z Iz+ E|on Jermoz smh soaa
7/23/2019 Marketing Plan (Sample) - 360 Energy Drink
http://slidepdf.com/reader/full/marketing-plan-sample-360-energy-drink 19/25
Iezf`|okc Iekec`i`k|
Tec` 5? hn :0
bmezc` Zr+ 044!444 t`z ihk|m |me| ief`r Zr+5! 044!444 nhz 2 ihk|mr+ M` soaa earh j` hnn`z`l |h
shzf ok hpz 2 iokp|` bhii`zboea el~`z|or`i`k| hn |m` tzhlpb|+ Nhz smobm m` soaa bmezc` ezhpkl
Zr+244! 444+
Bhk|zhar\m` bhk|zhaaokc tez| hn |m` iezf`|okc taek rockono`r |me| en|`z |m` bhiteky mer ok|zhlpb`l o|r k`s
tzhlpb|! en|`z rhi` |oi`! |ht iekec`i`k| soaa j` k``lokc |m` n``ljebf |me| mhs or |m` k`s
tzhlpb| lhokc ok |m` iezf`|+ \m` iezf`|okc l`tez|i`k| ipr| tzeb|ob` bhkr|ek| iezf`|okc
bhk|zha+ Jerobeaay! iezf`|okc bhk|zha or tzeb|ob`l |h ihko|hz tzhcz`rr ekl eaahs mocm`z
iekec`i`k| |h z`~o`s oita`i`k|e|ohk z`rpa|r ekl rth| tzhlpb|r |me| ez` kh| i``|okc |m`oz chear+
Iezf`|okc bhk|zha ok~ha~`r nhpz r|`tr7
Iekec`i`k| nozr| r`|r rt`bonob iezf`|okc chear+
O| |m`k i`erpz`r o|r t`znhziekb` ok |m` iezf`|taeb`
@~eape|`r |m` bepr`r hn eky lonn`z`kb`r j`|s``k `}t`b|`l ekl eb|pea t`znhziekb`
Nokeaay! iekec`i`k| |ef`r bhzz`b|o~` eb|ohk |h bahr` |m` cetr j`|s``k o|r chear ekl o|r
t`znhziekb`+ -\mor iey z`upoz` bmekcokc |m` eb|ohk tzhczeir hz `~`k bmekcokc |m`
chear/+
Jy f``tokc e bm`bf hk |m` bezlr hk chokc t`znhziekb`! bhiteky soaa j` esez` hn `~`zy thro|o~`
ekl k`ce|o~` eb|o~o|y |efokc taeb`+ On rhi`|mokc or chokc szhkc! |m`k |m` |ht iekec`i`k| soaa
nocpz` hp| k`s seyr hn rha~okc |mhr` tzhja`ir jy chokc |mzhpcm |m` iezf`|okc tzhja`i rha~okc
tzhb`rr rpbm er7
Ol`k|onyokc |m` tzhja`i
L`rockokc ea|`zke|o~`r |h rha~` |me| tzhja`i
@~eape|okc ea|`zke|o~`r
Oita`i`k| |m` j`r| ea|`zke|o~`
N``ljebf
7/23/2019 Marketing Plan (Sample) - 360 Energy Drink
http://slidepdf.com/reader/full/marketing-plan-sample-360-energy-drink 20/25
Iezf`|okc Iekec`i`k|
Tec` :4 hn :0
\m` ieok tpzthr` |h bhklpb| iezf`|okc bhk|zha or |h `krpz` |me| |m` bhiteky ebmo`~`r |m` rea`r!
tzhno|r! ekl h|m`z chear r`| hp| ok |m` ekkpea taek+ O| `~eape|`r |m` z`rpa|r hn iezf`|okc r|ze|`co`r
ekl taekr ekl m`atr ok |efokc bhzz`b|o~` eb|ohk |h `krpz` |me| |m` hjg`b|o~`r ez` e||eok`l+
KE\PZ@ HN JP_OKC J@ME^OHPZ7
Hpz tzhlpb| 2>4 neaar ok|h ~ezo`|y r``fokc j`me~ohz j`bepr` ok hpz tzhlpb| s` me~` e j`~`zec`!
`k`zcy lzokf smobm or kh| bezjhke|`l e| eaa! lh`r kh| me~` rol` `nn`b|r! lorbahr`r eaa hn |m`
okcz`lo`k|r hk |m` jebf hn o|r tebfec`! rbo`k|onobeaay `kcok``z`l tzh~`l jy r`~`zea r|plo`r ekl
iel` so|m tpz` noj`z! tzh|`okr! bezjhmylze|`r! o|r bhz` okcz`lo`k|r m`atr |h l`~`aht r|eioke!tzh~ol`r `k`zcy! jhhr|r pt |m` oiipk` ryr|`i! ekl z`nz`rm`r |m` iokl! o| mer terr`l r`~`zea
|er|` |`r|r ekl mer tzh~`k |h j` |m` j`r| eihkc o|r bhit`|o|hzr |m`z`nhz` |m` bpr|hi`z bek `eroay
lonn`z`k|oe|` o| nzhi h|m`z tzhlpb|r er s`aa er ahs tpzbmerokc ok~ha~`i`k|+
T@R\@A EKEA_ROR
‑Sm`k |m` ze|` hn bmekc` okrol` |m` bhiteky or `}b``l`l jy |m` ze|` hn bmekc` hp|rol` |m`
bhiteky! |m` `kl or k`ez+’
-Gebf S`abm! nhzi`z Bmo`n @}`bp|o~` Hnnob`z hn C`k`zea @a`b|zob/
Thao|obh)a`cea7
\m` thao|obea `k~ozhki`k| ok Tefor|ek lh`r enn`b| e ah| ok j`~`zec` oklpr|zy jp| ok hpz ber` eaa |m`
ie|`zoea or j`okc iekpneb|pz`l ok Tefor|ek `}b`t| |m` tebfecokc smobm or oithz|`l ekl hpz
tzhlpb| lorbahr`r eaa hn o|r bhz` okcz`lo`k|r hk o|r tebfecokc rh o| shk‟| enn`b| pr+ Eky mhs o|
iey me~` el~`zr` `nn`b|r ok np|pz` on!
Ch~`zki`k| oithr`r m`ea|m ekl ren`|y z`r|zob|ohkr hk |m` eihpk| hn `k`zcy lzokfr |me|
rmhpal j` bhkrpi`l6 o| shpal enn`b| |m` eihpk| hn `k`zcy lzokfr |me| ez` jhpcm|+
Ch~`zki`k| ok|zhlpb`r ello|ohkea |e}`r hk |m` `k`zcy lzokfr iezf`|6 o| iey okbz`er`(
l`bz`er` |m` eihpk| hn `k`zcy lzokfr |me| ez` bhkrpi`l j`bepr` hn |m` ahs tpzbmerokc
ths`z+
7/23/2019 Marketing Plan (Sample) - 360 Energy Drink
http://slidepdf.com/reader/full/marketing-plan-sample-360-energy-drink 21/25
Iezf`|okc Iekec`i`k|
Tec` :5 hn :0
@bhkhiob `k~ozhki`k|7
\hley Tefor|ek or me~okc joc `bhkhiy bzor`r er |m` oknae|ohk ze|` or c`||okc mocm`z so|m lhpja`
loco| rh o| or e joc bmeaa`kc` nhz pr |h aepkbm rpbm fokl hn tzhlpb| jp| s` ez` z`ely so|m hpz
tzhlpb| hk bm`et ze|`r bhitez` |h h|m`z j`~`zec`r e~eoaeja` ok Tefor|ek ea|mhpcm |m` tpzbmerokc
ths`z hn t`hta` or c`||okc ahs`z ley jy ley jp| r|oaa e tzhlpb| me~okc ieky lonn`z`k| ~ezo`|y
shpal e||zeb| t`hta` |h jpy hpz tzhlpb|+
@bhahcobea-Ke|pzea/ `k~ozhki`k|7
J`okc e rhboeaay z`rthkroja` bhiteky! ^T] mer e bhk|okphpr nhbpr hk `k~ozhki`k|ea ert`b|r hn
o|r ht`ze|ohkr ekl io|oce|ohk hn |m`oz oiteb|r+ \m` jh||a`r pr`l nhz 2>4 ez` tzhlpb`l nzhi caerr
smobm or e tez| hn hpz cz``k rpttay bmeok+ \m` tzhlpb| bek j` l`r|zhy`l en|`z o|r pr`npa aon`! eklsmoa` iekpneb|pzokc hpz tzhlpb| |m` j`r| thrroja` `k~ozhki`k|ea tzeb|ob`r ez` pr`l+
Bhiipko|y j`k`no|r |mzhpcm hpz bhiteky tzeb|ob`r7
Z`prokc hz z`bybaokc ie|`zoear a`elr |h tz`r`z~`l `k~ozhki`k| ze|m`z |mek l`r|zhyokc |m`
ke|pzea `k~ozhki`k| |h `}|zeb| k`s zes ie|`zoea
Z`lpb` aeklnoaa ser|` ekl tzhahkc |m` aon` hn `}or|okc lorthrea ro|`r \zekrnhziokc |m` ie|`zoear bpzz`k|ay lorbezl`l eaahs |m` bhiipko|y |h ol`k|ony so|m |m`
bhiteky er o| tzhih|`r z`pr` ekl z`bybaokc |h oitzh~` hpz bhkrpi`z bmhob`r
Tp||okc |hc`|m`z |m` ol`er hn |m` bhiipko|y |h tzh~ol` jprok`rr`r so|m k`s ht|ohkr nhzz`pr` ekl z`bybaokc
\`bmkhahcobea `k~ozhki`k|7
Ihz` mo)|`bm |`bmkhahcy `keja`r bhiteko`r |h tzhlpb` ihz` lzokfr e| e bm`et`z bhr| ekl
e| |m` rei` |oi` oitzh~okc |m` upeao|y hn |m` tebfecokc+ Hpz j`~`zec` or |m` z`rpa| hn |m`
|`bmkhahcy ekl z`r`ezbm htthz|pko|o`r e~eoaeja` |m`r` leyr+ \m` pr` hn Ok|`zk`| m`atr
el~`z|or` ekl tzhih|` o|r tzhlpb|r+ O| bek earh r`aa aezc` upek|o|o`r hn o|r tzhlpb| loz`b| |h
o|r bhkrpi`zr+ O| or e k`s sey |h bhiipkobe|` so|m bpr|hi`z‟r o+`+ bm`et ekl `nnobo`k|
iezf`| z`r`ezbm i`|mhl+
7/23/2019 Marketing Plan (Sample) - 360 Energy Drink
http://slidepdf.com/reader/full/marketing-plan-sample-360-energy-drink 22/25
Iezf`|okc Iekec`i`k|
Tec` :: hn :0
Rhbohbpa|pzea `k~ozhki`k|7
E ieghz |z`kl ok pzjek ez`er hn Tefor|ek mer j``k rmon|`l nzhi lzokfokc bhnn``(|`e |h rhn| lzokfr!
gpob`r ekl `rt`boeaay `k`zcy lzokfr6 o| earh bz`e|`r e r`kr` hn r|ya` ok yhp|m+ Pkaof` 5?=4r sm`z̀
t`hta` pr`l |h j` z`apb|ek| ok |zyokc k`s |mokcr! khs lp` |h el~`k| hn |`bmkhahcy ekl esez`k`rr!
t`hta` pr`l |h |zy k`s |mokcr ihz`! o| or lp` |h |m` oknap`kb` hn s`r|`zk bpa|pz` er s`aa! ekl khs
|m` h~`zeaa bhkrpit|ohk ok j`~`zec` oklpr|zy mer j``k okbz`er`l ok Tefor|ek+ \m` bhkrpi`zr ez`
iea` ekl n`iea`! ekyhk` rthz|y ekl smh shzfr mezl shpal tz`n`z rpbm e j`~`zec`! ekl t`hta`
tz`n`z ke|pzea tzhlpb|r ihz` ekl ez` m`ea|m bhkrbohpr+ \m` bmekcokc aon`r|ya` ekl bhkrbohprk`rr
ok Tefor|ek me~` iel` j`~`zec` oklpr|zy e jhhi`z khs+
7/23/2019 Marketing Plan (Sample) - 360 Energy Drink
http://slidepdf.com/reader/full/marketing-plan-sample-360-energy-drink 23/25
Iezf`|okc Iekec`i`k|
Tec` :2 hn :0
RSH\ Ekeayror
R|z`kc|mr
F``t |m` beahzo`r bhpk| mocm so|mhp| eaa|m` khk ~eap` ell`l beahzo`r+
Ke|pzea Lzokf
^o|eiokr `kzobm`l+
Aejhze|hzy \`r|`l+
J`r| nhz rthz|ri`k! e|ma`|`r ekl t`hta`hn ec`r 5> ekl ejh~`! z`cezla`rr hn |m`ozc`kl`z+
Ea|`zke|o~` hn Rhn| lzokfr! ekl `k`zcy
lzokfr+ KH rol` `nn`b|r+
M`ea|m so|m \er|`+
S`efk`rr`r
R|`zhol bhknprohk ok |m` Iezf`|+
T`hta` iocm| me~` e szhkc t`zb`t|ohkejhp| |m` tzhlpb|! |me| o|‟r e rptta`i`k|
Kh| nhz bhkrpi`zr j`aahs |m` ec` hn 5:+
K`s okkh~e|ohk so|m kh ter|
`}t`zo`kb`+
Htthz|pko|o`r
M`ea|m bhkrbohprk`rr or l`~`ahtokc ok|m` iezf`| ley jy ley+
Aepkbm`l pkl`z |m` bhiteky kei` hn
^T] smobm eaz`ely mer e r|zhkc jzekloiec` ekl mer shk r`~`zea esezlr+
Bm`et`z |mek h|m`z `k`zcy lzokfr! aof`Ce|hzel`! Z`l Jpaa ekl Jap` h}+
Nozr| hn o|r fokl! kh `k`zcy lzokf or tpz`tzh|`ok ekl noj`z+
Kh t`zn`b| bhit`|o|hz! aof` kh hk` ortzhlpbokc `k`zcy lzokf smobm or eb|peaay
e tzh|`ok gpob`! pk)bezjhke|`l+
Bek j` e~eoaeja` ok 504 ia jh||a`r e| ebm`et tzob` ok np|pz` er t`z aofokc
\mz`e|r
R|zhkc iezf`| hn `k`zcy lzokfrbhit`|o|hzr! aof` Z`l Jpaa! Jap` H}!R|okc! Jhhr|`z ekl `|b+
Jocc`r| bhit`|o|hz Z`l jpaa ekl R|okceaz`ely me~` mpc` iezf`| rmez` ekl ~er|jzekl `upo|y+
Okkh~e|ohk or easeyr e zorf+
Tzob`r iey okbz`er` ok oithz|okc zesie|`zoea er rpjroly `klr+
7/23/2019 Marketing Plan (Sample) - 360 Energy Drink
http://slidepdf.com/reader/full/marketing-plan-sample-360-energy-drink 24/25
Iezf`|okc Iekec`i`k|
Tec` :< hn :0
JBC Ie|zo}
7/23/2019 Marketing Plan (Sample) - 360 Energy Drink
http://slidepdf.com/reader/full/marketing-plan-sample-360-energy-drink 25/25
Iezf`|okc Iekec`i`k|
T :0 n :0
Bhkbaprohk
Hpz tzhlpb| kh| hkay eoir |h i``| |m` l`iekl ekl k``lr hn |m` bhkrpi`zr e| ~ezohpr a`~`ar hn
|m` |ezc`| r`ci`k| jp| earh oko|oe|`r pr |h jzokc nhzsezl e jhezl`z ekl lonn`z`k| tzhlpb| |h |m`
bhkrpi`zr |me| soaa be|`z |m`oz l`ieklr! k``lr ekl sek|r ok ipbm lonn`z`k| iekk`z+ Nhz |mor
tpzthr` s` eoi |h jzokc e re|orneb|hzy a`~`a hn tzhih|ohk ekl el~`z|orokc beiteock |me| soaa
|hc`|m`z `r|ejaorm tzhlpb| ahyea|y er s`aa er cz`e|`z tzhno|r nhz |m` bhiteky+ Er ^T] or eaz`ely e
s`aa `r|ejaorm`l ekl s`aa fkhsk bhiteky eaa h~`z |m` shzal! o| shk‟| me~` |m` jpzl`k ekl n`ez
hn tp||okc eky tzhlpb| ok |m` rm`an er nez er |m`oz jprok`rr taek ekl iezf`|okc r|ze|`co`r ez`
th|`k|oea+ \m` bhiteky eoir |h c`| e| a`er| jz`ef `~`k rea`r nhz |m` oko|oea n`s ihk|mr+ \m`
beabpae|`l tzhno| |m` bhiteky mer eoi`l hk `ebm 044Ia jh||a` hn 2>4 or ezhpkl 5> t`zb`k| hn o|r
|h|ea iezf`| rmez`+ Eaa bhr|r ekl `}t`kr` ok iefokc |mor tzhlpb| er s`aa er jzokc o| |h |m`
bhkrpi`z soaa j` `}bapro~` nzhi |mor tzhno|+ Npz|m`z |m` a`~`a hn re|orneb|ohk ekl t`zror|`k|
jpyokc soaa easeyr j` f`t| ok |m` iokl smoa` l`nokokc |m` eoi ekl hjg`b|o~`r hn |m` tzhlpb|
iekpneb|pz` ekl bhiteky+ \mor or nhaahs`l jy m`ea|my ekl th|`k|oea bhk|zhar ekl `~eape|ohk
tzhb`rr |h eoi ie}oipi tzhlpb| errhboe|ohk |h |m` bhkrpi`zr+ 2>4 soaa rpz`ay j`bhi` hk` hn
|m` a`elokc tzhlpb|r hn o|r |yt` ok |m` iezf`|+
