Marketing Plan

(by Natasha Nel: nelnatasha66@live.com/072 2632 102)

Series 1: Indicates Customers rewarded for every 3-5 new clients they referred (rewards like a free product of a specific price range given to customer, people like recognition and being rewarded

Series 2: Indicates customers rewarded and motivated when reaching specific weight loss targets (Small reward given to customers. Type of rewards should be specified before implementing)

Series 3: Indicates customers on their birthday (Giving a small gift or a free product on their birthday

(Marketing targeting individuals including existing and new patients, through recognition and rewards)

Series 1Series 2Series 3

Series 1: Indicates clients targeted at shows by building a promotional stand for the company at the event. or Mall. Including flyers. (flyers should be on a 90 day plan, depending on how flyers are given out.

Series 2: Targets potential customers, invited by existing clients. By having an open - day at the branch or elsewhere. Speaking to a group of people giving a program and introduction what the-diet is all about, explain all details and answering questions. With slide show, and including a few customer giving their testimonials in front of the potential customers.

Series 3: Targeting the public, by hosting an open-day in a large mall, with a proper stand. with someone within the company, speaking to the public and answering their questions, handing out flyers, have a few testimonials. If possible including TV screens playing some videos and images of existing customers who benefited and had great success with the-diet and lost a lot of kg's

( Marketing through shows, Open days at clinic as well as inviting existing customers family and friends that is interested)

Series 1Series 2Series 3

Suggestion 1: Marketing through advertising in papers and magazines, and online.

Suggestion 2: Marketing by advertising through media (tv and radio, online placing ads on Health related sites);

Suggestion 3: Marketing through social media (Facebook,twitter)

(Marketing done by focusing on ads, media and social media targeting more people)

1papers

Magazinesonline

2Media

TVRadio

3Social Media

Facebook Twitter

Other marketing suggesions

Group 1: Marketing through hosting of Seminars, including including existing customers that offer personal testimonials, providing pictures or slide shows of those specific customers before and after being on the program to illustrate results)

Group2: Marketing through Public speaking sessions including existing customers that offer personal testimonials, providing pictures or slide shows of those specific customers before and after being on the program to illustrate results)

(Marketing through hosting of seminars and public speaking sessions)

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2 2

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1 1

Example1 Additional suggestion: Additional Marketing extra: Applicable to all the above Marketing styles. Drawings names of a specific amount of potential customers out of the crowd. The names picked is entitled to a free 10 week program. If the patients are satisfied with their results, the will do marketing through mouth to mouth automatically, it will result in new clients or patients. With all the above marketing styles, customer name and surname including contact details should be put into a holder, and out of those names winner will be chosen.

(Marketing by hosting a draw where a few customers are chosen to test the diet program, if when results are positive it will automatically send new patients or clients in, when company is willing to carry the cost)

Draw