KWETU Marketing Agency

Digital Profile

‘a data-driven approach to digital solutions’

Get in touch

(+254) 0737 055 737(+254) 020 2400077www.kwetumarketingagency.co.ke

Kenya and Worldwide Exposed To Us’

‘A little bit about us..

KWETU Marketing Agency is a digital marketing agency based in

Nairobi, Kenya offering individuals, small businesses and renowned

brands custom digital services and online solutions.

We come highly recommended by clients and project managers in

provision of certified digital services and solutions by world-

renowned bodies such as Google Academy Facebook Blueprint,

HubSpot and Udemy. This enables us to properly craft digital

strategies, include digital media buying mixes for digital campaigns

and develop web/ mobile platforms – all geared to deliver on the

client’s online objectives.

Our team of in-house and 3’rd party consultants possess vast

experience in deploying online solutions for various digital projects.

EXPERIENCE > PASSION > RESULTS

About Us

KwetuMarketing

Agency

'Kenya & Worldwide Exposed to Us'

www.kwetumarketingagency.co.ke

KWETU Marketing Agency is a Kenyan – based digital marketing

agency incorporated and registered under the Companies Act (Cap

486) Laws of Kenya certified to offer custom online solutions.

We consult on various digital services and solutions guaranteed to offer great value and results

for our clients. We’re the best-in-show for:

1. Digital consultation on online strategy, media buying, accurate campaign targeting, digital

advertising mixes, online PR, Leveraging analytics, social media training

2. Social media marketing for Facebook, Instagram, Twitter and LinkedIn platforms.

3. Google & YouTube Advertising on Search & Display Networks (PPC Advertising)

4. Content management and copyrighting for social media platforms posts, blog posts, website

content and keywords research.

5. Banner Ad placements on local and international news websites

6. Graphic design, scripting, photography and video production

7. Custom PHP & WordPress website design in Kenya for professional blogs, online magazines,

online & ecommerce stores, business/ brand websites management.

8. E-commerce integration (E-Commerce store design & management)

9. Search engine optimization (SEO) & Conversion-rate optimization (CRO)

10. Pay-Per-Click advertising for Google, LinkedIn and YouTube advertising,

11. Mobile (Android, iOS) & Web App Development

12. Custom RSVP platforms, Campaign Landing pages & Booking platforms, Online Ticketing

platforms, Push notifications integration, Surveys and Polls

13. Google & Bing business tools (Analytics, Webmaster Tools , Consoles & Dashboards)

14. Custom digital solutions - Increasing of Users, Sign-ups and Subscribers, Online Rewards and

Loyalty systems, Voting, Net promoter scores, website management, user reviews and more.

EXPERIENCE > PASSION > RESULTS

CREATE . CONNECT . CONVERT

What We Do

We listen to our clients and fully understand their overall

objective. Whether- more sales, better leads, more eyeballs, likes

& endorsements or even what makes your brand unique at the marketplaces, we take time to

understand your goals and develop winning digital strategy

Introduction

RESEARCH & STRATEGY CREATION CONNECTION CONVERSION REPORTING

We integrate what we have conceptualized as an appropriate solution with the approval of our

clients. Whether in development of renewable marketing campaigns or digital platforms, we get it done and

put it live!

Bring it to life!

We realize your potential clients and brand followers are at different

stages along the buyer’s journey and provide useful content and highly

targeted advertising to reach them, educate them, sell to them and

delight their online experience with your business/ brand.

Following the

buyer’s journeyWe believe that a data-driven

approach is always the best way to go. Periodically, we measure the success online advertising and

website visitorsWith data, we identify your target audience, best-selling services and

products, general sentiment, location of your customers and

many more filters.

Leveraging Data

Monthly reports are available to ensure that you track your digital

investment. Our reports are clear & concise enabling you to easily

understand & track progress 24/7.

Measuring

effectiveness

1 2 3 4 5

Our process

We always insist on using a systematic approach to acquiring leads, customers and more revenue using inbound marketing and a sales funnel approach. We consider buyers & personas

to be at different stages of the buyer ’s journey – some want to be aware of what you offer, some will be shopping around and considering your service/ products, while others will be

ready to buy. We create custom content and perform targeted advertising on Facebook, Twitter, Instagram, LinkedIn, YouTube and Google based on your overall objective.

Stage 1 - Awareness stage – Users and prospective

clients are visiting your social media platforms or

website interested in what you’re offering

Stage 2 - Considerations stage – Depending on the

social media ad messaging or website content, they

will consider buying from your company;

Stage 3 -Conversion stage – Those who are convinced

you address their pain points appropriately will call or

get in touch to make a purchase

Stage 4 – Delightment Stage – A happy customer is a returning

customer who will always give a good recommendation to other

prospective clients. Quick turn-around- time and customer

support are key to customer delight

We create a custom digital approach for every business and brand enabling you increase awareness, leads and

sales for your services, products or solutions. Observing the buyer ’s journey enables you translate leads to

prospects and then into buying customers when they are ready to convert. With our digital marketing services,

your average customer will go through the following steps which we offer in all our packages:

Observing The Buyer’s Journey..

EXPERIENCE > PASSION > RESULTS

Our strategy

Targeting Mobile & Hand-held Device Users

10 Reasons Why We Target Mobile & Hand-held device users!1. 1. As of August 2017, there are over 3.5 billion unique mobile

internet users. Source: Statista

2. 2. Users spend on average 69% of their media time on

smartphones. Source: comScore

3. 3. Mobile devices will drive 80% of global internet

usage. Source: Zenith

4. 4. 50% of the time individuals spend on digital media is on mobile

apps. Source: Comscore

5. 11. Mobile is the dominant platform for searches, as 48% of the

buyers use smartphones to start searching with a search

engine. Source: Google Research

6. 69% of consumers worldwide between the ages of 18 and 39 use

mobile devices to research products before they buy. Source: AUM

Core

7. Google drives 96% of mobile search traffic, followed by Yahoo at

2% and Bing at 1%. Google Search is also one of the most popular

mobile apps in the United States. Source : NetMarketShare

8. A “List of products” is the most important mobile website feature

of local businesses, with “Opening hours” and “Price list” following

closely after. Source: Statista

9. 78% of mobile searches for local business information result in a

purchase. That’s higher than from any other kind of

device. Source: comScore

10. 87% of Facebook’s advertising revenue comes from

mobile. Source: AdWeek

EXPERIENCE > PASSION > RESULTS

Mobile device are portable meaning that your messaging will reach many more people on their hand-held devices.

Mobility

Mobile platforms have the ability to push notifications alerting the subscribers in real-time of your messaging & ads.

Push Notifications

Considerably affordable in comparison to other mediums of advertising

Cost-Effective

Our Approach

EXPERIENCE > PASSION > RESULTS

Our services & solutions

CREATE . CONNECT . CONVERT

CREATE . CONNECT . CONVERT

All solutions are custom to client objectivesOne-off & renewable packages available

EXPERIENCE > PASSION > RESULTS

ConsultationCertified digital strategies & media buying guides

Social media training

Inbound marketing approach

Renewable digital packages

Experiential marketing

CREATE . CONNECT . CONVERT

Digital re-branding & Keywords research

Bulk SMS

Video production, scripting & editing

EXPERIENCE > PASSION > RESULTS

Social Media Marketing

Social Media Marketing StrategyTargeted Advertising on FB, IG, LinkedIn & Twitter

Hashtag tracking & Analytics

Data-driven approach

Renewable packages custom to client budget

CREATE . CONNECT . CONVERT

EXPERIENCE > PASSION > RESULTS

Website Design

Business websites

Professional Blogs

News & Online Magazines

Custom landing pages

Online & e-Commerce stores

CREATE . CONNECT . CONVERT

RSVP, Ticketing & Booking sites

EXPERIENCE > PASSION > RESULTS

Google Advertising

Search Network Ads

Display Network Ads

YouTube Ads

Channel, App & Web Platform Monetization

CREATE . CONNECT . CONVERT

AdWords, Analytics & AdSense Dashboards Management

EXPERIENCE > PASSION > RESULTS

SearchEngineOptimization

Better site ranking on Google & Bing

Off-page & On-page Search Engine Optimization

Conversion-Rate Optimization

CREATE . CONNECT . CONVERT

Website security

Keywords Research

EXPERIENCE > PASSION > RESULTS

E-commerceSolutions

Online store design & development

E-commerce store management

Payment gateway & merchant integration

Product Description, Offers & Discounts

Secure check-out systems

CREATE . CONNECT . CONVERT

EXPERIENCE > PASSION > RESULTS

DataAnalysis

Measuring awareness

Measuring engagement

Measuring website traffic

Measuring increase of the brand’s share of voice online

CREATE . CONNECT . CONVERT

Measuring conversion-rates

EXPERIENCE > PASSION > RESULTS

Mobile Apps

Hybrid Mobile Apps Development

Native Mobile Apps Development

Compatible on both iOS & Android

CREATE . CONNECT . CONVERT

Mobile App digital marketing

Reviews & User Feedback

EXPERIENCE > PASSION > RESULTS

Media Buying

Website Banner Ads

Magazine Placement Ads

Radio Placement Ads

Television Placement Ads

Expo Sponsorship & Stalls Bookings

CREATE . CONNECT . CONVERT

EXPERIENCE > PASSION > RESULTS

DigitalEvents

Event digital marketing

Trending status on Twitter

RSVP & Booking

Ticket sales integration

Online Voting & Reviews systems

CREATE . CONNECT . CONVERT

Influencer & Blogger Marketing

EXPERIENCE > PASSION > RESULTS

Project Portfolio

CREATE . CONNECT . CONVERT

EXPERIENCE > PASSION > RESULTS

Contact Us

(+254) 0737055737

(+254) 020 2400077

OUR OFFICESSAT CENTRE BUILDING, OFF PARKSIDE TOWERS,

3RD FLOOR, SUITE 312,

MOMBASA ROAD, NAIROBI, KENYA.

P. O. BOX 57471 – 00200

@kwetumarketing

info@kwetumarketingagency.co.ke