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MARKETING PLAN OF
JuiceUnique-Born (Pvt.) Limited
ABOUT ABOUT USUS
Unique-Born (Pvt.) Limited
ABOUT OUR PRODUCT FLAVOR Orange Mango
A TASTE OF NATUREA TASTE OF NATURE
WE THINK DIFFERENT A TASTE OF A TASTE OF NATURENATURE
100 %Pure 100 % Healthy Pure Sugar Free Completely natural
Target Market KidsChildrenYoung People
MACROENVIRONMENTS’A TASTE OF NATUREA TASTE OF NATURE
Political Factor: Economy Factor: Social Factor:Technological Factor:
MARKET ANALYSIS
A TASTE OF NATUREA TASTE OF NATURE Beverage market size is close to Tk
1,000 crore.
Beverage advertisements on television have been increasing fast
10 new brands have entered the market in the last five years.
COMPETITORS ANALYSISA TASTE OF NATUREA TASTE OF NATURE
A TASTE OF NATUREA TASTE OF NATURE
MARKETING STRATEGYMARKETING STRATEGYA TASTE OF NATUREA TASTE OF NATURE
MARKETING OBJECTIVES
Maximum Sales margin: Quality leadership Long relationships with customer Strategy marketing objective:
A TASTE OF NATUREA TASTE OF NATURE Positioning: Product Strategy:
Nutritional Facts of Our Juice Pack
Calories
Total Fat
Total Carbohydrates
Sugar
Potassium
Sodium
Calcium
Protein
Vitamin A
Vitamin C
Calcium
Iron
A TASTE OF NATUREA TASTE OF NATURESegmentation & Targeting Segmentation & Targeting Strategy:Strategy:Geographic Segmentation:Geographic Segmentation:
A.A. Urban people Urban people Demographic Segmentation:Demographic Segmentation:
Age wise target customer are 6-Age wise target customer are 6-15, 15-23, 23-30 years of age people.15, 15-23, 23-30 years of age people.
Psychographic Segmentation: Psychographic Segmentation: we have targeted economic-minded we have targeted economic-minded
peoplepeople
A TASTE OF NATUREA TASTE OF NATURE
Pricing Strategy:
Product size
Price Category
220 ml 25 Tk Classic500 ml 45 Tk Standard
A TASTE OF NATUREA TASTE OF NATUREPromotion Strategy:Publicity/ Public RelationTV adsPrint media (newspaper)RadioBillboard & poster Event managementSpoke person
A TASTE OF NATUREA TASTE OF NATURE
Media Planning
Month
Media
Jan Feb March April May June July Aug Sep Oct Nov Dec
PR 30% 30% 30% 5% 10% 10% 5% 5% 10% 10% 10% 10%
TV
ADD
30% 30% 30% 30% 30% 30% 30% 30% 30% 30% 30% 30%
Media
15% 15% 15% 40% 40% 40% 40% 40% 40% 40% 40% 40%
Radio 10% 10% 10% 15% 10% 10% 15% 15% 10% 10% 10% 10%
BTL 15% 15% 15% 10% 10% 10% 10% 10% 10% 10% 10% 10%
Total 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
A TASTE OF NATUREA TASTE OF NATURE
Promotion Strategy:For customers we will offer DiscountIn-pack couponFree sampling in different occasions and placesCampaign program at school, college, university campus
A TASTE OF NATUREA TASTE OF NATURE
Promotion Strategy:For retailers we will offer –Quantity discountCredit purchaseIncentivesPoint-of-purchase Promotion
A TASTE OF NATUREA TASTE OF NATURE
Distribution Strategy:
1. B2B (Business to Business)
Unique-born Limited
District Distributers
Business Customer
A TASTE OF NATUREA TASTE OF NATURE
Distribution Strategy:B2C (Business to Consumer)
Unique-born Limited
District Distributers
Wholesalers
Retailers
Consumer
A TASTE OF NATUREA TASTE OF NATURE
ACTION PROGRAM
January to March:April to June:July to September:October to December:
A TASTE OF NATUREA TASTE OF NATURE
FINANCIAL DATA AND PROJECTION:Fixed Cost = 20, 00, 00,000 BDTPer day production – 20,000 literMonthly production – 6, 0 0, 0 00 literYearly production – 72, 00,000 literVariable cost = 15tk/literPrice = 50tk/LiterBreak-even quantity = (20,00,00,000)/( 55 - 15) = 50, 00,000 liters
A TASTE OF NATUREA TASTE OF NATURE
Break Even point
Y-axis Crore taka
X axis lakh liters
A TASTE OF NATUREA TASTE OF NATUREFive-Year Projections of Sales volume
Five-Year Projections of Sales volumeYears
Sales Volume
Year 1 (2015)
20,00,000 Liters
Year 2 (2016)
30,00,000 Liters
Year 3 (2017)
35,00,000 Liters
Year 4 (2018)
40,00,000 Liters
Year 5 (2019)
43,00,000 Liters
A TASTE OF NATUREA TASTE OF NATUREIMPLEMENTATION & CONTROL PLAN: ENSURE BEST QUALITY NO HARMFUL CHEMICAL
THANK THANK YOU ALLYOU ALL
